Note: This blog was previously known as Smart Twenties


Hi, I’m Sam!

I’m a mindset coach, personal development blogger and INFJ with a love for making self-help relatable. 
Here you’ll find personal growth and life advice to help you overcome your fears and get out of your own way.

If you’re ready to reach your full potential, you’ve come to exactly the right place!

Online Courses


Ready to escape the vicious cycle of procrastination and guilt? Want to overcome your fears and finally start that blog? I’ve created online courses that will help you get out of your own way.




I host The Perfectionism Project, a relatable podcast sharing personal growth and life advice for perfectionists. Ranked as one of the top self-help podcasts on iTunes, it’s ready for your binge-listening pleasure.

Email Newsletter


Every Sunday I send an email to my community where I share exclusive advice, motivational words, lessons I’m learning from my personal growth journey as well as book recommendations and more.

Take Your Life To The Next Level


As a mindset coach, I work one-on-one with ambitious women like you to help them get out of their own way and reach their full potential. I would love to give you the support and accountability you need to achieve your biggest goals!

If you want my help to take your life to the next level, click the button below to find out more about investing in my 1:1 six week coaching program.

What My Clients Are Saying

Join The Community


One of the most challenging things about personal development is finding people who are just as into it as you are.

That’s why I created the Perfectionism Project Community, a facebook community of 2,000+ ambitious women who are dedicated to becoming the best version of themselves that they can be.

Click the link below to join us and make friends with like-minded women who get you.