Episode 614: How I Decide What To Do With My Business Time

If you want to see behind the scenes of me building my business as a perfectionist entrepreneur, you’re going to love this. 

I recently started a business vlog series on Youtube called Making My Next Million where I’m documenting exactly that. It’s a very raw and real look at the ups and downs of building a business when you have a perfectionist brain. My goal is that these vlogs inspire you, educate you and help keep you company as you build your business. 

Today I’m sharing the audio from one of my most recent business vlogs. In this episode you’ll hear me coach myself to figure out my Needle Movers and decide what to do with my business time. I also share how I overcame the resistance that had been showing up for me when it came to returning to Youtube.

If you’re a perfectionist and you’re building a business, you want to listen to this episode today.

WANT MORE?

If you want to learn how to plan properly as a perfectionist with Power Planning, sign up for The Power Planning Course today: samlaurabrown.com/planning

If you want to see behind the scenes of my journey of building my own business as a perfectionist entrepreneur, subscribe to my youtube channel: samlaurabrown.com/youtube.

Want a little motivational boost from me in your inbox every day? I call them Perfectionist Power-Ups and thousands of perfectionists love them. You can sign up for free at samlaurabrown.com/ppu.

My coaching program Perfectionists Getting Shit Done is opening for enrollment again soon. To find out more about PGSD and be the first to know when doors open, sign up for the waitlist today at samlaurabrown.com/pgsd.

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FULL EPISODE TRANSCRIPT

Introduction
This is the Perfectionism Project, the only podcast created specifically for perfectionists who are building businesses. I’m your host, Sam Laura Brown, perfectionism expert and entrepreneur. I teach perfectionists how to plan properly, consistently follow through and rest without guilt so they can build profitable and fulfilling businesses without burning out.

I’ve helped over a thousand perfectionist entrepreneurs do exactly that inside my program, Perfectionist Getting Shit Done. If you’re tired of procrastinating, overthinking and half finishing your ideas, you’re in the right place. Now, let’s dive in.

Sam Laura Brown (Custom Introduction)
Hello and welcome to today’s episode. So I’m just going to do a quick introduction because today for you, I have a business vlog that I put on YouTube, but I want to share it here on the podcast as well. Just so you’re aware that this kind of stuff is also available on YouTube. I share a lot of behind the scenes stuff on the podcast. I haven’t actually shared as much recently as in previous periods, but I’ve been sharing a lot of that on YouTube, and I want to make sure you know about that.

I am planning to bring some more of that onto the podcast again as well. But if you want to get your fix of that ASAP, then you want to go to YouTube. So if you go to samlaura.com/YouTube, you’ll get redirected there. Or if you search Sam Laura Brown on YouTube or the perfectionism project, it should show up my YouTube channel and there is a playlist there for you on my business vlog series called Making My Next Million, and I have just been, as I’ve gone about my week documenting a lot of. It is not really visual.

It’s a lot of me talking and you can obviously see me talking. You can see me doing my power planning and what I’m writing on the whiteboard and things like that. But you don’t have to watch it to be able to get a lot of value from it, though. It’s always a nice thing to be able to just pop on while you’re having lunch or in the background and have that. I just love watching a vlog to just have that sense of connection that isn’t necessarily always there in just audio. Having said that, I love just audio only for being able to listen while I’m going for a walk and all these different things. So I think both have their place and I want to be able to share with you in video as well, not just in audio only.

So this vlog that you are about to listen to is me sharing Myself. There’s quite a few different parts of this, but me sharing how I overcome resistance in this vlog, and you’ll hear me talk about it throughout it. But just a little bit of preamble. In this, I am returning to YouTube, and in the process of following through on my plan to return to YouTube, I’d recorded content, but I hadn’t got it published, and it was just feeling like such a big hurdle to actually do the publishing.

So in this, I, I walk you through what that looked like and how I practically got myself over the finish line to be able to be published on YouTube again after eight years away from YouTube. So there’s just so much you’re going to be able to get from this, from hearing me coach myself see like hearing how I operate and how I think about things as I’m going through the week and just the reality of being, being an entrepreneur with a perfectionist brain that just wants to stop you at every turn. So we’ll just send you down a rabbit hole to just keep you busy so you don’t do the thing that you know you need to do.

So there’s a lot you’re going to be able to take away from this. But I highly recommend getting on YouTube because I have been recording every week and just sharing a bunch of stuff. Like even today when I was recording, I was like, should I not be sharing this much? Because I’m not really like keeping anything a secret of like, oh, just wait a few months and I’ll tell you about this. Like, I’m just like, here’s what I’m doing. Here’s what I’m thinking about. So it’s just very raw. It’s very real. As if if you’re like, hey, what are you working on at the moment? What were you thinking about today? It’s like all that stuff. So I love to share it. I love to record it. And I hope you really enjoy watching or listening to it.

And I’ve got so much positive feedback from it so far. So I’m just, I, I really believe if you love listening to this podcast, you will love watching these YouTube videos. And I’ve had this on my mind to do, I’d say for at least two years, I’ve wanted to do a series of like a week in my business and be able to document that. And now I just feel like I’m in this season where I’m just really wanting to show up and be seen. And I just feel like I’ve talked about this in maybe in this vlog, I even talk about it, but, um, in the vlogs before that, just about feeling so much more connected and like just alive and engaged and just, I don’t know, the energy is just different. And I could point to lots of reasons why and break it down.

And I’m sure I will at some point in the unfreeze yourself course that I’m going to be teaching inside perfectionist getting shit done. I’m going to be breaking it down as well, because it really was me going from frozen to unfreezing myself, and I’ve done that process before. I was successful, having to go from frozen to unfreezing myself to show up, and then I had a lot of success. And then I found myself frozen again for different reasons. And then I had to thaw myself out again. So I’ve been through it in two very different ways and in many micro ways as well. So I’m really excited to be breaking that down for our PGSDers And I will share a lot of it in the vlog as well.

I’m just through my own personal experience, and that really is the work that we do in PGSD is going from frozen to unfrozen and being able to show up and put yourself out there and do the things you know you need to do to build your business. So with that said, I hope you really enjoy this and I hope you can go and subscribe to the YouTube channel to keep getting these each week, because I know they’re going to be so, so helpful for you. So enjoy.

Sam Laura Brown
Today is the 19th of May and I have a power planning workshop that I’m teaching this morning at 11 a.m my time and what I am doing to start my week is my power planning. So this is this is my current, not conundrum, but I just wanted to check one out. So current conundrum is that in these vlogs I want to share what I’m actually doing and then I have a thought that is to advance that it might not make sense just because like if you start doing what I’m teaching this isn’t where you’re going to start this isn’t what you’re going to start with because I’m doing my power planning that I’m really interrogating my needle movers and typically if you’re just starting out with this you’re going to like what’s the right one and all of that and I am really just like drilling down on what my needle mover is for my quarterly milestone for this quarter which is a hundred thousand dollars in revenue and I kind of want to share so I’m going to share.

I’m just I’m just choosing to have the thought that this will make complete sense and that I know how to communicate this in a way that’ll make sense to you and that this isn’t too advanced and if this is beyond what you would personally be at the point of doing that this is still so helpful and inspiring to hear. I also have reconfigured the office see you’ve helped me yesterday I trialed having the whiteboard behind me last week I really like it even though the background’s less interesting to look at I get to see my really nice background and I’ve loved on my coaching calls teaching from the whiteboard and I loved doing that from the workshop so I’ve set up so the doors here and then you just walk in let me show you you walk in and I’m right here instead of before essentially the desk was in the same spot but I was on the other side.

So that feels good I taped up under the desk all the cords I hope it holds with duct tape I might need to add a bit more so anyway all of that to say I am doing my power hour and what I’m doing so when you’re in the power planning course of PGSD you get the power planning companion so I have that open to go through and I’m doing all of my power planning just in like written word doc and I’m also just talking out loud to myself because I like verbally processing things and to just be able to just say it out loud without having to record it is really helpful.

So what I have done is I have gone through so what’s my growth goal I’ve connected with that then I got out everything on my mind in my business everything on my mind in my personal life which is a long list and definitely more than I have time to do this week and then I looked at my needle movers what’s my current problem and my hypothesis so I’m going to talk you through what came up my hypothesis is that my business currently doesn’t have enough data to iterate on the funnel so the funnel that I’m referring to is to invite you to join the power planning workshop which is so good by the way I’m so excited to teach again today.

The power planning workshop and then for those who want to continue working and like do the deep dive you can sign up for the power planning course so in that workshop I’m teaching my little heart out and I’m inviting you if you want to keep working with me like to be able to do that so my thought is my business doesn’t currently have enough data to iterate on that because there’s not enough people you can hear this like not enough language is very vague and doesn’t have enough people to have the sales volume required to hit our goal as so the goal is to have 10 people sign up from each workshop for the course and then I know from experience that a percentage of those people will go on to sign up for PGSD it’s about 50 which is really good within the next six months of them being in the power planning course because it’s so helpful and because they want more and PGSD gives them the support the accountability you get the weekly coaching all of that. So then I did a Byron Katie turnaround and asked myself is this true which my brain was like of course that’s true I already like had come up with that hypothesis last week and then what I found is no it is not true I do have enough data from my my own sales expertise to iterate on the funnel that I don’t just need a certain number of people like there’s already a lot of things that I know from being experienced in sales and I teach my client sales as well that I don’t need to have the data to just like for data’s sake.

So there’s already a lot that I can iterate on not all at once necessarily but like in a very methodical way and I do already have enough people but then I came up with I don’t have enough belief to have 10 power planning course signups with the current volume of registrants possible belief I have insanely good conversion rates and I am connected to I wasn’t when I wrote this I wasn’t planning to read it out and people who come into contact with me want to be my clients want to become my client I’m incredibly compelling I just and I have way above industry standard conversion rate who would I be without this belief so Byron Katie teaches a four question process which is is this true is this absolutely true who would I be without this thought and then you do a turnaround and I love it just as a structure for interrogating belief.

So and like actually creating a lot of freedom so then I went into who would I be without this belief I’d be connected to the people in front of me and the data in front of me already and really like connected to the sufficiency of what’s already there and then the turnarounds were I have enough data and enough people already I don’t need enough data and I don’t need enough people and another one which is so interesting when like this feels really true they don’t have enough data and they don’t have enough people either testimonials or my own personal experience that there’s not enough like not personality but kind of like I’m not fully in in it when I’m selling like if I’m still like just trying to get a ride they don’t have enough people to be able to sign up.

So that’s really interesting because I know that I haven’t been sharing the case studies yet and the testimonials yet from the course and from power planning and like I’m this is the truth as I’ve talked this out I am not owning that I am my own testimonial I think like when I watch back the last workshop my energy is still like I don’t know how to word this it’s kind of like a bit too friendly as in like ha ha ha we’re all in this together instead of like I’ve got you I’m the leader I I have figured this out just follow me like this is what to do so I notice it with like laughing in this kind of insecure way or like trying to be really I don’t know how to describe it. I’m really happy with the workshop that I taught last week and like also I’m like oh I can feel I’m not fully being in my power in that workshop like I’m not fully stepping into I’m the leader and I’ve got you and I have had deep struggles with what I’m teaching but I don’t have deep struggles with those things that I’m teaching anymore and I don’t relate to those like I don’t have those things in my life anymore because I’ve figured it out and I have a lot of other things I’m working on like the next next next level versions of those problems but I have got you.

If like if you have the problem I’m talking to like I’ve got you so I really I think like stepping into that is much more of a needle mover so than like just trying to have more data essentially the summary is that I was like okay well is my problem my hypothesis about it my is that I don’t have enough belief that I can sign 50 power planning course students and 25 PGSDers for my current audits by the end of June is this true with the power planning course it doesn’t feel true like I do feel like I believe that I’ve had a lot more than 50 people go through that course I’ve had more than double that all sign up within a few days of each other um before and I know how to sell it and I know it’s super helpful and I know people in there get great results and they want to keep getting more and so they sign up for PGSD and come in and say how much they loved it but then with pgs I was like it feels true I believe I could sign 10 anymore currently feels beyond that and then what came up is then and I asked this is absolutely true of I do believe I can I can build this belief so I’m like kind of going into like possibility but then I wrote what if believing this is a decision that I can just make right now in this moment.

I do believe I can create 25 PGSD, perfection is going to be done sign up this quarter I am committed to creating 25 sign up this quarter I’m willing to hold that belief and build it even more every day but I wouldn’t set that goal if I didn’t already believe it was possible who would I be without that belief I’d be connected to my current audience and calmly getting shit done to invite 25 people in and like not just inviting but like compelling like if you can relate to what I talk about like I have something so helpful that is going to change your life and then what came up for me as well is that within the current audience my belief is kind of like my current audience is static or kind of like declining because I’m not running ads or anything I’m kind of just talking to the same people but I do have enough people and what’s actually true is that there are new people entering my audience every single day I have a lot of word of mouth people find my podcast by typing in the word perfectionism a lot of my clients like PGSDers is and power planning core students will recommend like a lot of people like oh someone else who’s done it recommended it to me or I heard about it on youtube from someone who’s done PGSD and then and they said how amazing it was.

So I signed up so like there’s people coming in every day in so many different ways into my audience I don’t it’s not just like it’s static if I’m not doing ads or if I’m doing ads it’s growing I do want to do ads but I’m not doing that till next quarter I’m really connecting with the organic side because I could see last week that my thoughts about doing ads was kind of from this play or was from this place of I need to do ads because there’s not enough people in my audience and just from these thoughts of disconnection about my current audience so then what I did was a self-coaching model so I am certified by the life coach school.

And I love the self-coaching model created by Brooke Castillo that just kind of summarizes how the world works the connection between circumstances thoughts feelings actions and results and it’s just like a timeless truth that is articulated in a really clear structure that I love so I wrote down what’s the circumstance the goal to have 50 power planning course signups and 25 PGSD signups this quarter my thought is so I looked at like what’s the unintentional model my thought is my business currently doesn’t have enough data so I took the thought that I’d found. My business currently doesn’t have enough data to iterate on the funnel and doesn’t have enough people to get the sales volume required to hit our goal so and here’s the hidden end of the sentence so I need to focus on getting more people to the workshop rather than having the people who come to the workshop actually sign up. How do I feel when I think that thought certain.

Which is so interesting this is one of the things that came up for me like how and this has been work for a while now like how much I crave certainty and just I mean I’d say I have a pretty good tolerance for uncertainty but like I’m I am in I am at the point to increase that and that’s work in entrepreneurship for perfectionists to do is that increasing your uncertainty tolerance so the actions that flowed from me feeling certain because of thinking the thought my business currently doesn’t have enough data and all that is to focus on telling more people about the workshop and getting them to the workshop.

Don’t focus on having people who attend the workshop actually sign up create safety about like emotional safety for myself about the workshop by telling myself it doesn’t matter if people sign up which it does this is so important for them but it’s just really focused on me and my goals versus what’s important for my person don’t set up countdown emails for registrants so I didn’t actually set up like my normal process that I’d have which is to set up countdown emails of like hey like three days from now hey two days from now like getting people ready it’s kind of like oh once they register then like I’ll have more data because there are more registrants um don’t set up post workshop sales emails for attendees so I’m going to use the same ones I had last week um it’s a whole new set of people seeing them this time so using the same ones but I didn’t set them up like they’re not ready to go.

Spend time scheduling emails myself rather than delegating to Niha he’s my assistant um do things to take the pressure off myself to perform versus having pressure on myself to perform and rising to the occasion so I set up tracking spreadsheet and goals so like I it’s so funny my brain be like I don’t have enough data yeah true because I literally haven’t set up a very simple spreadsheet to track the data our thought will create the results.

Remove due dates on the workshop in my asana tasks don’t set up asana workshop project or like half set it up um do everything myself so I’m busy with the tech versus feeling the uncertainty um celebrate so we had three signups for the power planning course celebrate that from a place of me doing the bare minimum is working so just imagine how good it will be when I actually start trying but then don’t actually fully try um and then what else do I have.

Write great emails to get people to the workshop but then don’t prepare them like don’t tell them about hey I’m gonna invite you into something really amazing um and then the result is that I keep needing to focus on getting more people to the workshop and I keep focusing on that rather than sales and we therefore don’t achieve our goal that we have um so like it it self fulfills and all of that has me being busy with doing a lot of things and then just frustrated. So what I’m doing now is connecting with why I love being really committed and connected to a goal and I don’t need to be certain about I think currently the bottleneck for me is when I feel uncertain I then slow down to create certainty um or I like double check things or I like um try to go logical about it so to speak instead of just having the plan and being uncertain and so I just want to like do things while feeling uncertain when I have done that I get the best results.

And that every time if I look back every time I’ve dramatically changed my life it has been when I have been willing to feel very uncertain while taking action and being committed to the outcome that I’m creating and being willing to feel a lot of discomfort not from this like I’m going to push myself and force myself to do things I don’t want to do but from a place of this is important I’m important and I’m willing to feel this uncomfortable feeling so as to support myself to do something that matters to me.

So what came up for me this also came up for me on the weekend just really I was watching something from my coach Stacey and just really connecting with and recognizing how much I love responsibility if you’re a parent like me so I have four little ones under five I can say that for two more months Lydia’s turning five in two months that I find myself saying and a lot of people say this like oh like look how much fun kids have like just having no responsibilities and what I noticed is that for me in 2020 at the end of 2022 I made decisions that I later deemed to be irresponsible business-wise and I’ve talked about the details of this in a lot of different podcast episodes and inside PGSD so I won’t go into it into it in this it’s not like a secret it’s just I feel like simpler to just cut out that detail for a second and just tell you the the theme.

So I made some decisions and I later my future self went said like that was irresponsible essentially like that was a bad decision that was wrong you shouldn’t have done that like that’s what I said to myself and then to avoid future me beating me up for being irresponsible again what I did really subtly was I reduced my responsibilities and I reduced my commitment so that I wouldn’t have to feel irresponsible because I have an identity that I am a responsible person a lot of my clients have this as well we believe that we are responsible people and so it’s really challenging identity-wise whenever we get a lot of evidence against a current identity it feels very painful so what we either do is change our identity of I’m irresponsible now or we try to adjust things so that we don’t keep getting more evidence of the thing we don’t want to get evidence of.

So my identity didn’t change I still believe I’m responsible but it was so painful to feel irresponsible while believing I am a responsible person that I just subtly reduced what I was responsible for I got fuzzier with my goals I stopped setting like really big goals or I’d like just to kind of like hustle and overwork towards them and not be like calmly and cleanly committed and I kind of just like reduced everything back at the same time as well I really feel like this is part of it I was a lot of the uncertainty I was experiencing my life was due to my personal life having four kids within four years including twins including two high-risk pregnancies that had a lot of uncertainty with them plus just uncertainty in general with having babies and bringing new human beings into the world and having a business I like reached my capacity for uncertainty.

And then so as instead of expanding that capacity which it did expand a lot but instead of expanding it even more I kind of just like reduced things so that I could stay within what I was comfortable with in terms of certainty like I didn’t want there to be a lot of uncertainty in business and in my personal life so to help me manage the uncertainty in my personal life I made things feel more sudden in my business but instead of doing that through belief and changing my thinking about it so as therefore to change my capability and capacity I made decisions that reduced circumstantially my responsibility and I stopped being committed I stopped creating lots of change in my business and I kind of just went into like being busy with the back end and all of it I felt like I was working very hard and really trying to grow the business but I can see that I just the piece that was missing that when Stacey was coaching it just like I was like oh my god this is it like I just had such like this is a life-changing moment for me to see that I love responsibility.

I relish responsibility I relish having an occasion to rise to these I’m reading the thoughts that I wrote commitment activates me responsibility activates me I love having the clear goals that I’m working to achieve and then doing what I need to do to achieve it a hundred percent not just like let’s see how it goes if I love I love that and it makes me think about with having kids I knew I wanted to have kids Steve did too like that was on the cards something we wanted to do and then for me what really had me feel ready was me actually recognizing I love the responsibility like I want the responsibility and how that happened was we got our dog Cotton our Samoyed and I was up in the middle of the night with him and he’s a dog.

So that lasted like four days instead of like a few years. Very different very different but I was up in the middle I remember the moment I was up in the middle of the night with him he was having a hard time settling being away from his brothers and sisters and his mom and dad and being in our house like it was his first night in our house and I took him out to the backyard to go to the bathroom and as I was standing there I just felt this like like I want to have like I want to have to be up in the middle of that night and I mean five years later I was still up in the middle of the night every night multiple times Liam has just turned one this is up three times or two times last night with him but like it was actually like oh I I love having this responsibility I love having a little creature to care for with my dog I want to have a little human to care for.

And it wasn’t like, oh yeah, I guess I could have the responsibility. It was like, actually, like, I want the responsibility and I want the commitment. Like, I think I want to explore more in my brain, but commitment and responsibility are very connected.

And like, I love taking responsibility. And my perfectionist brain wants to go into like, no, we don’t. We like, love just going right to shame and going right to like feeling bad and like not actually, when we’re in shame, we’re not typically taking responsibility.

I know we talk as a society of like, oh no, like you want, like when you feel shame, it’s because like, it will help someone feel responsible instead of, I think like when we feel shame, we actually feel disconnected from the responsibility. When I feel the most responsible, I’m not in shame. I’m actually in like, oh man, that sucks.

Like in our, in my office, I have a giant for the leaf here and see what’s happening, move things around. And he was like, you have like the floor here, like our floorboards that we have. He’s like, because of how you’ve watered this plant and it doesn’t have a saucer, it has leaked all over the ground.

And that is probably rotting like underneath and like maybe up into the wall. And it might be probably causing serious damage. We’ve had that elsewhere in the house.

Not related to me watering the plant, related to water that came into the house. And I took, I noticed myself want to go into like defensiveness out of shame of like, like here’s why it’s not my fault or whatever, whatever. I was like, oh my God, I feel so bad.

Not from like a shame place of like, oh, I messed up. Yeah, I did make a mistake. And Steve had told me that before and I didn’t take responsibility.

I just like, oh yeah, I’ll be more careful, but I didn’t actually take steps. And yes, I was like, I want to take full responsibility for that. There’s like nothing to be done now.

Like we’re not, it’s not the time to go and open up the wall and see what’s in there, but I’m going to get a source. I’m not going to water the plant again until I have a saucer there. There’s also our other giant fiddle leaf, the same thing’s probably happening there.

So I need to get the new pot for that and have a saucer. We need to repot him, Paul, I call him Paul because he’s tall. We need to repot Paul because he’s gotten so big for that pot and have a saucer for that so that it doesn’t go onto the flooring because the flooring we have, it’s not appropriate for it to just sit wet.

So anyway, just like really in the last few months, I’ve just been taking so much responsibility for like little things and my personal finances, business finances. I’m like, I’m just noticing all the little things I can take responsibility for and taking it. And that has been creating so much momentum, energizing me and just seeing now in the business, like, oh me, instead of like, let’s hopefully see how it goes.

Hopefully if I have more data, hopefully if I have more people that will work, like, no, I’m committed to this result and I’m responsible for creating it. It’s not up to the data to create the result. It’s not up to my plan to create the result.

It’s not up to enough people or my people to create the result for me. And I just get to witness if it happens, like I create that result through connection, through conviction, through invitation, which is like connection and commitment, connection and conviction combined and commitment. Um, but like I create the results and that piece, when I step into that thinking while keeping the same plan that I already had, I fundamentally create different results.

So that is what has come up for me. I just felt so compelled to pick up my phone and record. I don’t know if I will also put this on the podcast.

It could be like a whole episode. Um, cause I do want to record an episode on this topic as well, but anyway, for now it’s for my, uh, vlog. But that is when I talk about self-coaching, this is what I’m talking about, which is like, I went into this power planning with like just the goal to plan out my week and what I have done in that time instead and not instead as part of it.

It’s part of the process, um, of identifying my needle movers. And as I mentioned at the top, this is me as a coach after thousands of hours of coaching others and myself and five plus years experience of power planning and coaching so many different kinds of businesses that I can really easily identify needle movers. Um, like I know the business mechanics of how to grow a business.

So it’s like, I don’t want this to be the expectation, but being able to create your own breakthroughs of like, Oh my God, I’m, I believe something different now to what I believed an hour ago. I am obsessed with that feeling. And not from this place of, I had a realization that I’ve been doing everything wrong and I need to change my plan.

It’s I had a realization that commits me even more to the plan I already had and commits me even more to who I want to become and like connects me more with that rather than, um, I noticed last week, I don’t know if I mentioned this or not. I had a realization and then I was like, Oh my God, I need to totally change my whole plan. And that is a pattern that I had been in of like, try something, get disappointed.

It doesn’t work instantly or as easily as I hoped make myself wrong or make something wrong, the plan wrong, change it. And then I get into this hope and optimism and then I try that new thing. It doesn’t instantly work.

Then I make something wrong, change it. Like I’d been in that and I graduated from that cycle last week because I saw it. And then I immediately was able to change out of it and then just reconnect and recommit to my plan.

I was like, this is like graduation day. Get me a graduation cap because I have just actually broken out of that cycle. It felt so good.

I was like, yes. So this is what I teach people to do in PGSD and this is what we do on coaching calls as well. Like I coach you, like the more coaching calls you listen to and hearing me do this with others, like you will be so much better skilled at doing this yourself and like understanding the beliefs that you want to have, because I could do this as well because I know what beliefs will create the results I want and what beliefs won’t versus when we start out, I didn’t even understand how beliefs created results.

A lot of people talk about how like, well, you know, it’s just more than just like, you know, thinking positive and like just hoping, like of course it is. But when you actually believe differently, you feel differently and you act differently and you do take the action required. But it starts with belief and it starts with not like belief and self-image, which is your belief about yourself.

So I teach all that in PGSD. It’s all focused on this kind of work, like getting you to achieve your goals, supporting you to achieve your goals in a way that feels amazing, that feels connected, that has you be more of who you want to be by transforming how you talk to yourself, how you think about your goals, how you think about your week, like all of this is what we do in PGSD. So if you like this, join.

We open on the 17th of June for one week. That’s our next enrollment that we have. We’ll come to the power planning workshop.

Let me teach you because that’s all about power planning, which is what I’m doing now. So the workshop that has taken longer than I had given myself and that’s okay. Part of power planning is to do little tweaks and adjust.

So I am going to wrap this up by 1030 because the workshop’s at 11 and I just want to go through what I had written out on the whiteboard last week and just simplify down because I wrote a lot of words on the whiteboard last week. I was just so excited like and this and this, but I just want to condense it down and like have pre-written out like what are the words I’m going to write and then teach on that. So I want to do that.

I’m going to give myself about half an hour. It’s a pretty simple thing. So I have 35 minutes more and I’m going to finish the other steps of my power hour so that I can take my screenshot, my before screenshot, my power planning.

I’m going to use that in my weekly review at the end of the week to compare to. So I’m going to have that by 1030 and then I’m going to spend 1030 to 1130 prepping to the workshop. I’m going to spend 11 to probably 1230 teaching the workshop and then executing the plan that I have in my power planning.

I will typically have a minute after that workshop, like about 30 minutes to just have nothing to do. It’ll be lunchtime. So just have some lunch, do nothing, see no one, no one else is home right now.

And then crack on with my day and with my plan. So I just love, I just hope it’s helpful to hear all of this and this is what I love so much. And it’s interesting with this too, my like this could have gone into like, okay, now I need to spend so much time like getting into belief.

It’s actually like I’m going to keep building my belief and I’m going to, I do have a lot of belief already. So I’m going to take action and just hold space for the uncertainty that comes from me trying my best and the perfectionist fear that my best won’t be good enough. And that fear, if I don’t just like allow that to be there, those feelings and that fear has me then not try my best so that if it doesn’t, if I don’t get the result, I can say, well, it would have worked better if I’d really gone for it.

And the work of a perfectionist entrepreneur is to have the emotional ability to give it your best without overworking or without going into avoidance and to just cleanly give it your best and hold space for the uncertainty that it might not get the result you want. And can you just pick yourself up and keep going and try again without spitting out and shame and disappointment and all of that. You can have feelings, but there’s a difference between having feelings.

And when we feel feelings and resisting feelings, which is what causes the spinning. So it’s all about this work of your emotional ability. And there’s a lot of practical things that go with that.

Power planning is really a very practical way to plan your week and it supports with all of it. So this is like, this is the thing I nerd out on and could talk about all day, every day. And I will stop talking because I have been recording for a long time and I want to get going.

So yeah, I’ll give you an update soon. Okay. So it is the 20th of May and I’ve just done two one-on-one coaching calls.

And then I had a peer coaching called with one of my really good friends, Sophia, where we coached each other. And something I was saying to her getting coaching on was about YouTube and I have in my power planning. So I’m just about to do my little tweaks to update it, but I have in my power planning to upload my YouTube stuff tomorrow.

And I was just saying to her how I’d noticed I just keep deprioritizing it. And then the stuff I was coaching on too was about like how important marketing is, which she already knows, but like it was just showing up somewhere for her that she wasn’t in that in a certain area of her business. And just hearing myself like sell her so hard on the importance of marketing.

It’s like, okay, I’m going to shuffle this around because it’s so important that I get these YouTube videos up. And something I was saying to her as well, because she does something similar in terms of being willing to share behind the scenes stuff is that I just haven’t found them. Maybe they’re out there, but I really haven’t found many business owners who are making multiple six figures a year, millions of dollars a year, who are documenting the behind the scenes of their business in this kind of way and being willing to share stuff.

And it just is so needed. This is the stuff I just love to consume the most. And anyone who I find that creates this kind of stuff or like in podcast form, I just absolutely devour it.

And it just makes me think there was a podcast. I’ve never released anything lately, at least when I last looked. What was the name of it? But it’s Nicholas Cole.

I’m trying to remember his friend, Dickie, maybe. I think I’ve listened to all of their podcast episodes they had, but it’s like a behind the scenes podcast of them documenting their business lessons, obsessed with that. And they’re at the millions of dollars level.

And there just should be more content in the world, in my opinion, like that, that’s just really sharing the behind the scenes stuff because I love it so much. So it’s so important to get this out. And I’m going to do it today.

And my brain, the main objection from my brain is like, oh, it’s just going to be like figuring it out. I’ve done it so many times. I already have hundreds of YouTube videos on my channel, like past me from a decade ago, literally could figure it out.

So I know me today can figure it out. I think it’s just like getting into the rhythm of it. I’m going to do that now.

So I will come back once I have posted my first video and yeah, I’m excited. So what I’m doing is I am learning Descript and I’ve used it before, but I want to do it, use it to edit vlogs because what I currently know how to do is super bulky and not, not what I actually want to do. So it just feels nice to be learning something new again, because I feel like I used to learn, I just like used to do new things in my business and I haven’t really done new things in my business for a while.

And this isn’t a new thing. I’ve done YouTube before for a few years, but it is like, I haven’t done that since 2019. So that’s like six years, a long time ago.

And what I’m doing is I’m just writing the, the like workflow from like what I’m doing when I film it on my phone, then how I get it from my phone to my computer, just so that every time I do this process, I don’t have to like jog my memory every time. It’s just so much quicker to do this. And then I can eventually hire someone to go through this.

That’s how I outsourced my podcast. As I did it myself, I documented myself doing it and then I hired someone to just do what I was doing. Um, so yeah, I just wanted to document.

So I’m putting up the first vlog and I’m going through a process. I watched a video on Descript editing by Danny J. I think D-A-N-I-E. It was really helpful.

So I just wrote notes of like the process, because it’s very similar to what I was planning to do. And I’m doing that. And I had planned to have a couple of hours to do YouTube stuff and then write some emails this afternoon before I have a client coaching call this afternoon, um, with all my clients.

And then Steve and I are playing tennis. But as I’m doing this, I’m like, this is actually so worth not trying to rush through. I was trying to squeeze it in.

I’m really glad I moved it to today because I can see why I kept putting it off because I knew like I had it at the end of, I was power planning it into my Thursday, which is the last day of my work week. But I think I just subconsciously knew it would take longer than when I was giving myself. And so it just didn’t even feel worth starting.

This is a thing that I coach my clients in a lot as well. And it’s always so great to notice when it’s happening is literally, you just might not be falling through with something because you just don’t give yourself enough time to do it. If you’re just trying to squeeze it in and you’re like, well, I should be doing something else instead of like YouTube is such an important part of my business.

I already know that like, it just creates so much connection. It’s such a great way for people to find me, for me to find them. There’s just so many, so many reasons YouTube is an asset to me and to my business and to my clients and future clients.

And it is worth the time. And when I’m in the thought, it is worth the time to do this. I actually do it much more quickly because then I just fully do it properly.

Uh, and I do things like set up a system so that when I’m recording my next vlog, it’s super easy for me to find. Um, just, I create a proper workflow when I’m trying to squeeze it in. I just like, I’m only thinking about, I need to do it today, right now.

And I don’t think about how to make it easier for me to repeat next time and just little things like that. So whenever I’m in the thought of like, this is important, this is worth my time and not from this, like, I need to do it perfectly kind of wave. Um, but like, this is worth my time.

It’s worth me spending time on this instead of, I wish I didn’t have to do this or this shouldn’t take so long, like all those thoughts we can be in. So just switching into like, this is important. This is an asset.

This is worth my time is allowing me to get it done. And so what I have just done now in my power planning is I’ve just done my little tweaks to adjust my plans and I’ve moved something that was tomorrow to next week. Um, so that, and I had context, I had maybe like two and a half hours of buffer time at the end of my Thursday.

It’s always so important to have like, I could go into this now. Um, also quick plug, my power planning workshop, you can join me live and power planning. Um, so samlaurabrown.com/workshop. I’ll leave the link below, but it’s so important to have a flexible, realistic plan that will get you to your goals.

So that’s what power planning is. And so as I have gotten into doing this, I’m like, Oh, actually to do this so that I can keep doing it every week and not have it take over my week or just be like such a mental drain is I need a couple of extra hours today. So then I just put some of the things today into my buffer time tomorrow.

And then there’s also something else early in the week that already needed to move that I always do lots of little tweaks. And so I was part of the process. It’s not like a, well, if you messed up, do it.

It’s like, that’s part of workability and adaptability, which is really important in entrepreneurship and just being able to get shit done. So I’ve moved things for the PGSD launch to next week. And then the things I’m doing for the next power planning workshop, I’m going to do that tomorrow.

And then today is essentially a YouTube day and I had my course this morning, but it feels good to actually give myself the time and space. And I just like to notice when I keep power planning, like power planning allows me to, to just be so onto myself and like self-aware in a way that I, I just, I never found another way to do it. That if I notice myself consistently putting something that I do believe is important, but I put it constantly at the end of my week and then it ends up just not happening.

That is a really important thing to look at because I’m, I’m, even though I, it’s kind of like I’m in a mindset of like, I should do it, but I don’t think it’s actually important. Or I don’t think it’s actually going to get me to my goal. So I either need to just accept that I’m not going to do it and stop scheduling it or actually look at what’s going on.

So like today I moved the YouTube stuff I had for tomorrow forward to today to like guarantee it’s getting done this week. And I’m going to be sending Sophia the link. I’m going to send my email as the link as well.

So it is getting done today and not even related to like accountability of sending it to anyone else. I love keeping myself accountable. Um, I’ve never been the person that wants the accountability buddy because I have always loved figuring out how to be self-accountable though.

A lot of our PGSDers is, and my clients love having accountability. So I love, um, being able to support with that, but I love self-accountability rather than external, especially for perfectionists. So I like having it, like how planning keeps me accountable to me and just noticing the pattern for like the last three weeks of it being at the end of my calendar and then getting like moved out, um, and not completed and like deleted from my calendar.

And then I noticed on my weekly review, like, Oh, I plan to do that. I didn’t do it. What’s going on?

So I’m doing it and what was the other thing I was going to say about that? I can’t remember. I cannot remember, but I’m going to keep doing this, give myself the spaciousness to do it, and if it’s hate, that’s the thing. Like I have, I coached myself before I started this and like why I’m willing it for it to take longer than I want it to take and why I’m willing to have tech frustrations and I just increased my willingness and my desire.

It’s always to give myself more ability to get it done instead of just like hoping to be motivated or inspired or whatever. Like I can actually just generate my own desire and willingness by shifting into that thinking. So I did that intentionally for 10 minutes before doing this so that I went into this feeling very willing and that this is important, this is worth the time.

I didn’t just have that thought naturally that it’s worth the time. I sold myself on here’s why it’s worth the time and I found, I gave myself so many reasons why it is and I already believe all of those reasons they just weren’t top of mind. So I just had to dig around in my mind a bit to generate that and it only takes about 10 minutes to do that.

So that is what I’m up to and yeah, I’m going to keep doing it. Oh, and the thing that really made it feel real is on my computer, I have like a business drop down. I should probably show you, but that would require me moving the camera.

I won’t keep moving. But I have like in Chrome, like my business and then I have a section for like podcasts, emails, each launch for each PGSD launch, I’ll have a separate folder for that. And I just made a YouTube folder again and I just took the YouTube folder in Google Drive out of archives and yeah, it’s just like, okay, this is, I’m back.

I’m back. And oh, that’s what I was going to say. The other thing is I mentioned to Sophia this morning and it reminded me about how I just want to actually document what I’m working on in my business and not kind of press it up to sound like better or more dramatic or anything than it is.

Like I’m just letting you in on what I’m up to because that’s what I love watching. So that’s what I’m and I mentioned to her because she’s doing similar things about being able to do that. And just for me, how having a month lag between when it actually happened and when it’s released, that feels like it creates a teacher concept called safe visibility.

It creates a lot of safe visibility for me so that I can be really real and honest and just document all the things. And then I know like a month later that depending what it is, but like I can, if I’m feeling, if I have like a really challenging time or anything like that, that I can, I, a month later, I won’t be in the thick of that emotion and I can better discern do I want to share that or not? And I also can share the real behind the scenes what’s happening without having to feel like this week that’s getting uploaded. Like I get to have time and space to experience things myself and then share it, but share, share it the raw and real way instead of like me reflecting.

And if you don’t know, I have a podcast, The Perfectionism Project, and I’ve done quite a lot of episodes. I call them like a pod vlog because I love vlogging so much. I love podcasts.

It’s basically like doing a vlog podcast form. I didn’t do any video, but I did behind the scenes of my launches. I will link up some launch episodes that I did, but what I did, for example, with the first one I did, which is called behind the scenes of a 250k launch.

With that one, I did updates as I was going through all like the pre-launch and everything like that, knowing that none of that would get released until after the launch was fully completed and that I’m in control. I can decide if it gets released or not. So I’m free to share.

And then that all I’ve, I’ve clipped it together, like put all the little segments together. There wasn’t any editing out that I can remember. I keep things very like raw.

I don’t try to make it more condensed or snappy or whatever and clip that together. Had it just everything compiled. And then that went out in a couple of episodes, because there was a lot of recording, a couple of episodes after the launch so that I felt like I could have time to process any feelings I had, or if I had a little disappointment or just like just anything that I have the space to be in my business without having eyes on me week by week.

And there’s also a delay that like I have than a month for the video to get edited and uploaded. I used to do a daily video on YouTube. And with that, I had it be a week lag so that I would have a week, even though I was recording daily, I had a week to upload it and I wouldn’t do any editing.

It was just like I hit start and then it hit stop. And that was it so that I could actually do it. So I’d have a week though to like organize everything and then just click back to upload things.

So that is similar to what I’m wanting to do with this is having a month delay gives myself safe, safe visibility and gives myself time to edit it. It also means if I have a week off or I want to like combine things in different ways, I just have more wiggle room, but I ultimately want it to be a week in my business and documenting the weekly journey in my business. And I’m still thinking through how am I going to structure it to like give you a sense.

But I know whenever I watch vlogs, which I love watching, people like this is very disjointed, but it doesn’t ever feel that way. It just feels like I’m just I just like being on whatever’s going on and it doesn’t have to feel jointed. That makes it doesn’t have to feel joint in a cohesive story arc or anything like that.

So I think for now, my plan is just to when I feel like it to pull out my phone and just record this on my phone on the front facing camera to just pull out my phone and record. And I’m going to put that together and get it to you. And then I assume I will begin as it goes out, getting feedback about it or people saying like, oh, can you say more about this or can you share about that? And then I’ll start incorporating that where it makes sense.

But I’m I’m such a this is like with podcasting how I started. I just was such a lover of podcasts for many years before I started my own that I just knew really clearly what I liked in a podcast and I wanted to create a podcast I like. That was the main thing I wanted to create is like, what would I actually want to listen to? And it’s still the same stuff, this behind the scenes kind of stuff.

So I do a lot of that on my podcast as well. And for YouTube, I know what I like and it’s not like when it’s something’s edited down to the T. I like that if it’s like an educational video where I’m trying to learn something, like if it’s a tech tutorial, like, yeah, I want it snappy. But if it’s just like getting let into someone’s life, I don’t really want it to be super cut or anything like that.

I want it to more so feel like I’m actually there. So with that said, I’m going to keep on rolling and going through like writing out essentially like just documenting what I am doing and like the naming convention I’ll have for the files, which is like Vlog 1.1, Vlog 1.2, as in like this vlog I’m doing this for four different sections I recorded. I’m going to do Vlog 1.1, Vlog 1.2, Vlog 1.3, Vlog 1.4. And then I do this kind of thing with my podcast.

I have naming conventions and things, so it’s super easy to find stuff on the back end rather than just naming it like the title or like not naming something. I have numbers for everything, like different emails. We send perfectionist power up emails that I write and we’re in, I just restarted doing like new ones each week, but I’m up to like ppu.196. It’s like the 196th week of me doing perfectionist power ups.

And then we have ppu.196.1. And that means the Monday email for week 196. So I can just say to someone on my team, hey, can you go and have a look? There’s an issue with ppu196.3. And they know exactly what email with our hundred. Hey, you know, the one that went on Wednesday on this date.

Oh yeah. Let me figure out. It’s just like, it’s so clear.

Line that the hard way because I used to not do it like that. So just mentioning that in case it is helpful, it is worth the few extra minutes to think up a naming convention and then follow a naming convention for yourself. So it’s going to be to share the full thing.

Vlog 1.1-raw. So I know it’s a raw footage-ws for week starting 13th of May, 2026. So every time I’ll do, this is the first part of the vlog. That’s for that week, starting that date.

Um, because I’m wanting to do a week in my business. So that’s my updates. I’m going to keep, I’m going to keep going.

I don’t know how clearly this is going to show up because it looks a bit pixely on my phone. It probably looks the same way when I upload it. But anyway, I just want to document this is currently I’m about to upload the first vlog, but this is currently my stats.

So I’ve been on here for nine years and I have 4,297 subscribers and people that are still viewing my old videos. I have some podcast episodes that have gone out. The last public video was published.

Oh my God. Oh, so fun. Okay.

Published. Sorry, you can’t see. May 21st, 2018.

And today is May 20th, 2026. So tomorrow, should I publish it tomorrow instead of today? But tomorrow is going to be the, what? Yeah. Eight years, eight years since my last video.

And then these are the vlogs I used to do. Interesting. There’s one that I didn’t upload.

Oh, there’s all these ones I didn’t upload that are just on private. Like I uploaded. Oh my God.

There’s like 30 of them. I think like when I, I don’t know why didn’t I, I’d have to go back. Interesting.

And yeah, there’s a lot. Yeah. So I’m going to get this video ready to upload so that I can be on YouTube again.

It’s the next day. It’s the 21st of May and I have just published my first vlog and I feel, and I was coaching this in PGSD this morning about just carrying on with your plans while feeling uncertain instead of uncertainty having to stop you and the uncertainty being a problem. Just like I can feel in my chest, this like kind of just like a fluttering nervous sort of feeling and, and that’s okay.

And I, I didn’t make an actual thumbnail because I felt like so much perfectionism was coming up with that, that I didn’t really even start. It was just in my head. I had to look on Canva for templates and I was like, this, this just feels like a bigger deal, like such a big deal to my imperfectionist brain that it’s going to be an obstacle.

And what’s most important, the needle mover is getting it published. And so YouTube auto generates options from your video of a thumbnail. And I just picked one and that’s okay.

It’s sufficient. And this is such a big thing for perfectionists that allows us instead of what’s optimal, what’s optimal is I have an amazing thumbnail and the perfect title and all of that. But literally if I try to do that, I likely won’t have a published video, which is sub optimal, no published video.

So if I can just focus on what actually would be sufficient, which is, I just need to have some kind of image there. And over time I will develop however I’m going to do that thumbnails, but I don’t have to do that today. It’s actually sufficient and better.

It’s better for me to have a video with a sufficient thumbnail instead of an optimal thumbnail than for me to have no video at all published. This video is going to be really helpful. I’m going to send an email out to my list about it and my email subscribers.

I’m going to link it up in my podcast that I’m back on YouTube. And I know there are already so many people in my audience who don’t care about the thumbnail and I do want new people to find it. And I do believe the thumbnail is important, but is it the needle mover right now? No.

And this is such an important piece of business is understanding what the needle mover is. It’s why I teach on needle movers. It’s about understanding what’s the current problem or constraint in my business.

And I had an idea on around a couple of days ago, I want to do a, an episode on one person’s called one person’s needle mover is another person’s busy work because it’s so easy to look at. There is someone in the world who their needle mover is designing a beautiful thumbnail because of where they’re at in their business and the problems they’re experiencing in their business. For me, the needle weaver is getting it published and just having it go out.

And then once I’ve done four in that way, then I’m going to look at what next to do. But for me now, the needle weaver is having them go out and be available and then moving on with the other things I need to do, because I could spend time or I could hire someone to try and hopefully do it amazingly. And this is the thing, I wouldn’t hire someone to do it because it’s not the needle weaver at this point, but, and also I can do it, but also side note, just because I can do it doesn’t mean I wouldn’t hire someone else to do something, but it isn’t the needle weaver is the point.

And me really understanding, like this is how I built my podcast to over 600 episodes is really understanding what the needle mover is and just being able to move on with other stuff and move on with the rest of my day. Because if I did spend the time either hiring someone and communicating to them what my vision is for it, and then going back and forth with them or me doing it myself, then that means I’m not having the time instead to go to writing the emails to go out about the PGSD launch and the power planning workshop and all the other things I do because I’ve power planned out my day. I can see the opportunity cost of if I spend extra time on this, the things I’m going to have to delete out of my calendar that I don’t want to delete out of my calendar.

So I’m proud of me. I feel like, I feels good to have it published. And I also feel like I want to rewatch it back to make sure the video actually is fine.

But I know, I know it is. It’s just like that wanting reassurance to feel more certain instead of, I’m just going to carry on while feeling uncertain. So that’s my plan.

That’s what I’m doing. I’m carrying on with my original plans while feeling uncertain. Just went to record and I can see I’ve been busy writing.

So this feels like a good time to record because I’m in the thick of a task that is at the point now where I don’t want to continue just because it just is requiring mental energy. And I’m like, I’d rather just do anything else. So I’m writing the emails to promote the upcoming power planning workshop.

And I’ve written all the emails I’ve written. Yeah, it’s all ready to go. I’ve written seven emails and I wrote them in about an hour and they’re quite short emails.

I just was like, what’s like the people on my email is who are subscribed. Like if they can relate with what I talk about enough to be on my email list, they want to be at this workshop. Yeah.

This is so good. And quick little update. I am just in the middle of a task that I just want to capture this feeling because this is something I help my clients with.

I help perfectionist entrepreneurs get shit done. I help people complete things and do that without overthinking and procrastinating. I’m at the point with writing these emails to promote the power planning workshop that and like that the 99% done to give to my assistant to schedule.

And I’m at the point where I can feel myself like overthinking one particular sentence and I can just notice myself doing it. Like my brain is like, if we can just get this one sentence just right then. And it’s like the footer of the email that’ll go in each of the emails.

Like if I could just get this just right. I probably spent like 15 minutes on this sentence. And I know if you’re the kind of person I help, you can relate to that.

And I am just letting it be sufficient instead of like what we do with our perfectionist brains is like, I’ll know completion when I see it. Like I’ll know once it’s done. And what we’re actually waiting for is a feeling.

We’re waiting for a feeling in our body that it is safe. Like we’re waiting for certainty. We’re waiting for confidence.

Like we’re just waiting to feel good and being able to complete things without feeling good being a requirement and understanding that you can feel good about work and it not be the best work. And you can feel not great about work and it’d be actually incredibly good, which is a kind of mind-blowing to a perfectionist. Like, but wait, isn’t how I feel about it actually, like if I don’t feel good about it, I don’t want to put that out there.

But I have published so much work and particularly with the podcast, put out so many episodes that I thought like that was not my best. And I get amazing feedback about it. Like actually allowing yourself to publish and put things out there and not just create as practice and then not publish them.

Like actually the act of publishing creates safety because you start to learn, oh, my brain isn’t actually the best judge of the quality. It’s just thinking about me and making sure everyone likes me and that I look good and I sound smart and all of that. So I’m just noticing myself.

I’ve been sitting very focused for about an hour and a half. I’m just noticing myself wanting to overthink that and overthinking that. And now I’m just going to move on and let like wherever iteration I’m up to be the iteration.

And the next time I write the emails, I could just like go away and think about it and something else will pop into my head next time. So that’s, I just wanted to capture that because I’m like, and my brain is like, no, but we really just need to get this sentence right. So I have been drinking warm water.

That is my current new favorite drink. I literally make a cup of tea without the tea bag and without the milk. I just put in hot water, about three quarters full and then cold, like tap water for, instead of the milk, like just a ratio of like hot to cold liquid.

And I always want to drink so much tea, but I can’t like handle the caffeine. And I don’t really want to drink all the decaf tea. And like there’s other teas as well, but I don’t actually want to drink tea, but I just figured out I love just drinking warm water.

I just want warmth. It’s winter here. So it’s nearly winter.

It’s May. In the scheme of things, it’s not very cold in Brisbane. It’s still like 20 degrees Celsius, but I want warmth.

So anyway, I’ve just got my warm water. I’m going to let these emails be complete and mark in Airtable that they’re ready for scheduling and then move on. I’m writing a bunch of emails this afternoon.

So I’m going to let myself move on, even though my brain is like, no, stay with this. And that’s part of it. Like overthinking this sentence is more comfortable than moving on to creating more and more things.

So my brain was like, just slow me down. So as to avoid any perceived danger that comes as a perfectionist with putting stuff out there. So, ah, carrying on.

Outro
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Author: Sam Brown