
If you’re frustrated with the results you’ve been getting in your business, this episode is for you. I’m sharing a personal story that will help you feel less ashamed about where you are right now and less confused about why you’re not further along.
If you’re ready to get out of your own way in your business, you want to join my coaching program Perfectionists Getting Shit Done (PGSD). Sign up now at samlaurabrown.com/pgsd.
To learn how to plan out your week in a way that works with your perfectionist brain, sign up for my free 5-Part Planning Series here: samlaurabrown.com/planningseries.
Listen To The Episode
Listen to the episode on the player above, click here to download the episode, and take it with you or listen anywhere you normally listen to podcasts – just find Episode 628 of The Perfectionism Project Podcast!
Subscribe To The Perfectionism Project Podcast
- Spotify
- Apple Podcasts (iPhone only)
- Google Podcasts (Android only)
- Stitcher
- Castbox
- TuneIn
- Overcast

FULL EPISODE TRANSCRIPT
Introduction
This is the Perfectionism Project, the only podcast created specifically for perfectionists who are building businesses. I’m your host, Sam Laura Brown, perfectionism expert and entrepreneur. I teach perfectionists how to plan properly, consistently follow through and rest without guilt so they can build profitable and fulfilling businesses without burning out.
I’ve helped over a thousand perfectionist entrepreneurs do exactly that inside my program, Perfectionist Getting Shit Done. If you’re tired of procrastinating, overthinking and half finishing your ideas, you’re in the right place. Now, let’s dive in.
Episode Custom Introduction
Hello, welcome to today’s episode. So I’m just doing this little intro because today’s episode is a bit of a raw, off the cuff, me sharing something really important that I realized in my business and I wanted to get it to you. And the way that I share it, I’ve just listened back, the way that I share it is kind of like voice note style in a sense that I’m kind of just like going on a journey with what I share.
So I wanted to do this introduction just to give you an idea of what this episode is about. So you have some bearings as you enter the episode. So this episode is about the concept that you get what you commit to and that if you are behind on your goals, it’s likely because you’re not committed and you’re actually getting exactly what you have committed to, which is an amazing thing.
And I share in this episode, how I realized this was true for me very recently and also in 2021 and how it was a breakthrough, such a breakthrough both times and how, when I had that realization in 2021, it actually led to our most successful PGSD launch right off the back of this realization because it just released so much shame. So stay tuned for the whole episode, stick with me. It’s going to be super helpful for you.
I also talk about the difference between being behind and being committed and how when we’re behind, we’re actually in entitlement that I should be further along by now. And that entitlement stops us from doing the things we need to do because we feel so disappointed and we feel so ashamed and all those feelings stop us from being committed to the thing we actually want to achieve. So this episode is just me sharing a bunch of helpful things to help you to recognize why you’re getting what you’re getting in your business.
Super important. If you have been frustrated with what you’re getting in your business in terms of results, this episode is going to be really helpful. And as I was also listening back because I was trying to figure out what I want to title this episode, if this is an episode going into my body of work, what would I call it? And something that came up on the PGSD call that I mentioned in this episode, something that came up on that call was this question of how do you maintain a full-time income? And the PGSDer I was coaching hadn’t yet achieved a full-time income in her business and she was worried that once she does, she won’t be able to maintain it anyway.
And this episode in a sense is the answer to the question, how do you maintain a full-time income in your business? Because that is what I did during the years of being, well, becoming a parent and being a parent and having four little ones within four years. I’m a twin mom of four under six, if you didn’t know. I was committed to maintaining a full-time income personally from the business.
And that was the core thing that I solved for. And that was what I achieved. So, which I think is amazing.
So if you are wondering, how do you actually maintain a full-time income in your business? Like once you get there, because for me, as I mentioned in this episode, it was a very elusive thing to be able to make a full-time income. But then if you’re like, but how do I not only do that once, but continue doing that even through challenging periods of time? This episode is really the answer to that. I have been making a full-time income on part-time hours for the majority of it, but a full-time income since 2019.
And what are we, 2026? So seven years, I think about that I have been making that income while also having really challenging personal circumstances and limited work hours and lots of perfectionism at each level to navigate and to release my perfectionism handbrake around. So I hope this episode is helpful. If that is also a question that you have in your mind, how do I maintain a full-time income once I get there? But also ultimately, if you are frustrated with what you’re achieving in your business and you want to be achieving more, but you just can’t seem to break through, then this episode is going to be really helpful.
And also the episode that I mentioned in this episode, I won’t say too much more, but in this episode near the front, I mentioned an episode for you to go and listen back to if you want. And if you find this incredibly helpful, a hundred percent join us in Perfectionist Getting Shit Done. samlaurabrown.com/pgsd is the link to go and sign up now and get inside and join us.
So with that said, here is the episode.
Sam Laura Brown (Start of the episode)
Okay, so as I’m recording this episode right now, I do not know yet what I’m actually going to title it, but I do know exactly what I want to talk about. So I am just going to dive right in and share something that has been a really important realization for me in my business as a perfectionist entrepreneur. And it has come up for me again very recently, and it also came up for me in 2021.
And I did a podcast episode about it. And so I’m going to be sharing something that I shared in a previous episode. I’ll mention which one in a minute, but I’ve had the same experience in a different way.
And this is just going to have, if it didn’t click for you the first time I said it, or you’ve never heard me say it, this is going to be really helpful. If you’re feeling behind, if you’re feeling like you should be further along, if you’re feeling like you should be making more money than you’re making your business, and you have some shame about that, maybe a lot of shame about that. If you’re feeling inadequate, if you’re feeling like, oh God, I really thought I would be in a different place by now.
If you’re feeling any of that, this episode is going to be amazing for you. So the episode that I’m going to be, not elaborating on, the episode that I’m going to be giving another take on, if you will, and the concept was the episode that I did on, it’s called Planned Profit Loss. And I actually need to, as I’m chatting, I will look up the episode number that that was on the podcast.
So you can easily find it, but obviously you’re resourceful. You can just type in a keyword in wherever you listen to podcasts and find it. Okay.
So episode 333, no, 339, episode 339 of this podcast, I did an episode on the idea of Planned Profit Loss and how to feel safe when money isn’t flowing in. And as I was doing my self-coaching today, it popped into my head that episode. And what I did, because we have the transcripts, is I went to chatGPT, which I don’t use very often anymore.
I will talk about, like, I don’t use AI that often anymore. Anyway, I will talk about that in a bit. But I asked chat and I just said, can you summarize for me what I said in this episode? Like, just take the transcript and just like dot point, like, remind me what I said.
Don’t apply it. Don’t like go down a rabbit hole. Just like, let me know what I said.
And as I reflected on that, I could really see how exactly the epiphany I had in 2021 that I talked about in that episode that allowed me to then go on to create the biggest PGSD launch we’d ever had in the business. That breakthrough was one that I was needing now. And so I want to share more about what that is.
If you’re like Planned Profit Loss, I don’t know what you’re talking about. I want to share what that breakthrough is and why it might be the exact one you’re needing to help you get out of the behind this and the shame story around that, that will allow you to step into your resilience and resourcefulness to be able to do what you need to do to build your business, whether it’s to a full-time income or beyond that, or you just want to be able to make a few thousand dollars a month, whatever your goal is, if you are feeling behind on it and that you should be in a different place, that is going to make it way harder to achieve whatever goal it is. So here’s how this realization came up for me.
What has been going on for me in my life, as you may or may not know, in the last five years is having kids. I have Lydia, who’s five. I have Jack and James, who are our twin three-year-olds.
And then we have Liam, who is one. And so that has been in a big way, my priority in the last five years. I got pregnant with Lydia in 2020.
So really basically around this time in 2020. So really the last six years, I’ve been very thick in motherhood and parenting and having our littles. And so what I noticed, and I’ve had this realization or awareness for a while now, and I’ve just been chipping away at it and resolving it in all different ways.
But there’s still this feeling, there was still this feeling of like, I should have achieved the goals that I had set. And I didn’t. And kind of this of like, that was wrong, that I didn’t.
I should have been able to do that. And the realization I had that I talk about in that episode was so when I had Lydia, our daughter, that I closed PGSD for sale during the time that I was having a little bit of a break from the business so as to be, to give myself space to be immersed in motherhood. And to navigate that, I didn’t know what it would be like.
I didn’t know what I would want. I just intentionally decided to not have PGSD for sale. But I was still actively, very actively working on the business.
But I was then telling myself, I should be making more money than I am and something’s going wrong, even though I had intentionally decided not to have PGSD open for sale. This time, during basically since then, I have had the goal. And I actually set this goal as a goal that I feel connected to.
In 2020, the goal of having a million-dollar year in my business. And so I’ve had that goal that I have been actively, very actively working towards. And so what I had planned, essentially, like my perfectionist plan, if you will, was that I would be able to have our kids.
We’d always plan to have ideally three or four. So that we would have our kids and my business would also have its first million-dollar year and just keep growing year upon year. And so when I looked at this, and I’ve thought about it different times, this concept of like, oh, but I didn’t, I literally planned to make less revenue over that period.
Even though I, I literally over that same period, I think when I looked a few months ago, I made, like the business made 1.4 million. So it’s just interesting how our brains work of like, I didn’t make any money. All right.
Like the business made a lot of money during that time. And I made a million dollars over a two-year period rather than a one-year period. Like, I’m not that far away from it, but in my brain, like a such a big story I’d had over that period was like, I’m failing in my business, even though I wasn’t.
And I was actually achieving what I had set out to achieve, which is what this episode is about in a lot of ways. I hope it’s making sense. I’m just going to keep sharing all about it and trust that this is all clicking together for you.
So what I’ve been reflecting on, like literally this morning, I was like, I need to do an episode about this and to share about it, because it’s just, it is something that when I had this realization the first time, it just removed so much shame. And today when I realized that I was like, oh, this will make so much sense. And it has just gotten me back into being exactly where I am.
So when I look at it, like my perfectionist plan, if you will, was like my ideal situation was to have a million dollar year and keep going on that and have four kids within four years. We had Lydia, then we had the twins and then Liam. And to have that including pregnancies, two of which were high risk, postpartums, breastfeeding, I breastfed the twins for seven months exclusively, like all of that and have the business just keep growing and also have my three day work week during that time as well, which I was doing.
And that was what my perfectionist brain wanted and wanted to be an example that like you can achieve anything you set out to achieve and like that just because you’re having kids doesn’t mean your business can’t keep growing and all of that. And I have had kids and my business has kept growing. So I have also achieved that.
But the way my perfectionist brain wanted it was like revenue growing year upon year and really only thinking about business growth in terms of revenue alone and like year upon year revenue. And so what I realized today that I want to share with you is that I actually achieved during that period what my actual goal was. And this is really important to recognize.
There’s a goal, your perfectionist ideal, and there’s like what you are actually solving for and actively working towards. And so even though I had the hope and the wish of the million dollar year, I wasn’t and I was thinking about that a lot and trying to like do the math of it and figure it out. What I was most committed to was what I actually achieved.
And what I was most committed to was having our kids and being able to be like a real presence in their life, like being there, like actually spending time with them and being able to have the pregnancies and go to all the appointments and all the different things like that that go with within it being like being like getting up overnight, like a lot of sleep deprivation, a lot of sleep deprivation. That was part of what I intended to create. And also the in the business realm, my goal, my actual goal that I constantly was solving for and thinking about while having our kids and being in that season was maintaining a full-time income from the business.
And I achieved that. I well and truly achieved that. And it’s just been so interesting to look at like my perfectionist brain was like well that’s not enough because this is the goal that you were working towards and all of like all of that.
I’m sure you’re familiar with that kind of mental chatter. But I actually got, I actually achieved the goal that I was actually working towards. And I think it’s just so important to reflect on this for yourself and look at like what is the goal I’m actually working towards? And in PGSD part of the work we do is teach you how to have the goal you’re actually working towards be your actual goal.
If you will like how to align those two things and not have them be misaligned. But you need to actually recognize instead of if we feel behind we’re essentially one of the reasons for that is we’re making ourselves wrong for not achieving a goal that we haven’t actually been fully committed to achieving. And we haven’t actually done the things needed to do to achieve it.
I didn’t do the things needed to achieve the million dollar goal. And I also like that was intentional. Subconsciously it was very intentional.
My top priority was the family, having the pregnancies, having the kids, all of the things that come with that. That was my priority. Having my three-day work week, that was a priority during that whole season.
It’s so important to acknowledge that and I want you to be thinking about for you what is the goal you have actually been working towards? What is the goal you have actually been solving for? And the way to figure out what this is is to reflect on and identify how you’ve been thinking and what are you solving for? So for example for me how I identified this for myself of like what was the goal I was actually trying to achieve is that for example with the revenue that we’re making in the business that when so my goal as I said subconsciously and very consciously as well was to maintain a full-time income for myself personally. So when we had more money than that in the bank account, in our business bank account, I stopped selling as much because it wasn’t needed. I didn’t need to do that in order to achieve the goal that I had of maintaining a full-time income.
But then once the revenue like the money in our bank account was to the point where it wasn’t going to be enough to keep paying me then I solved for it and I did it. This is so important. This is such a core piece of the philosophy of how I do things and how we do things in PGSD is we’re always doing it in a way that’s in alignment with our values.
That we’re not doing anything that like we can’t sleep at night because it’s not it just feels like so incongruent with how we want to do business. So I got to work and solved for it in a way that I liked by having people come into PGSD and helping more people and like all of those things. Selling something I believed in super important to me that I’m actually selling something I deeply believe is valuable and also it’s normal just want to mention if you don’t deeply believe what you do is valuable that our perfectionist brain just has a lot of thoughts that stops us from really being connected to what we sell and often there’s this like fear of others finding out that we’re not actually good at what we’re doing and that it isn’t valuable.
There’s so many perfectionist thoughts that can have us not actually really being connected to the value of what we’re doing. So I just want to mention if you’re like oh my god I don’t believe that what I’m doing is valuable most likely if you’re the kind of person that I help it’s super valuable and your perfectionist brain is just having a hard time seeing that because it’s just trying to like stay safe and make sure that no one can judge you no one can say that’s not helpful like all of that.
So it’s really important to me and that the way that I make money in the business is in alignment with the values that I have and what’s important to me and so I did that I solved for it and the coaching call we did in pgsd today get in pgsd listen to that call replay especially if you have a full-time job with the coaching we did the first hour of that was all about how to have a full-time job and and build your business and how to be really connected to both and how to navigate that super important very very very important to clean up any thinking you have if you’re feeling resentful and bitter about your job.
Like it’s just going to be so hard to leave the job and to make a full-time income if you’re feeling that disconnected from it we’ve got to get back into connections and in that coaching call I also talked about what it actually takes to maintain a full time income and the PGSDers coaching was like I like I want to make a full-time income but then I don’t believe I’ll be able to maintain it it’s a separate skill set so anyway I coached on that in today’s coaching call so go and listen to that.
But when it comes to having this goal that I had of maintaining a full-time income and having our four kids, I achieved that. I actually got what I set out to do. And I had been making myself wrong for that because my perfectionist brain was in all of these shoulds of like, well, like if you’d actually achieve what you wanted to achieve, you would have made a million dollars in a year in and then you would have also had all of that.
And it’s not that it was unrealistic. This is so important as I was writing down the notes for this episode of what I wanted to talk about. It isn’t that it was unrealistic to have a goal to make a million dollars in a year in a three-day work week and to have four kids within four years.
That’s not unrealistic to do that. However, to do that, you do need to be committed to that. And I wasn’t committed to that.
I was committed instead to having our four kids and to maintaining a full-time income. And I got what I was committed to. So I want you to reflect on how is it true that you’re getting what you were actually committed to.
You’re not behind. You literally got what you have been trying to do. And so this can be hard to reconcile because if you really have just been like, I save it, like your goals are full-time income from your business or have making six figures or like you have a goal like that, especially if it’s been one you’ve been working towards for ages.
If like, no, my goal, like I’m actually committed to my goal of having a full-time income from my business. And I’m just on the journey of that. I’m not there yet.
If that is true, you wouldn’t be feeling behind. And this is really interesting to think about because in that situation, so your goal is to make a full-time income from your business. You’re fully committed to making a full-time income from your business.
How could it be true that if you’re not there yet, that you don’t feel behind, which is really interesting to think about, right? At least I think so. That the reason that’s true, that if you are fully committed to it, you wouldn’t feel behind is because when we’re committed, we’re not entitled. They’re different emotions.
They’re different driving forces. Commitment is very powerful. Entitlement, it’s powerful, but not in the way that we want it to be.
It doesn’t help us to get what we want when we’re in entitlement. And so if you’re fully committed to making a full-time income from your business, that means you’re not entitled about it and you’re not feeling behind about it. Instead, you’re just doing the things you need to do.
And there might be some occasional thoughts that come up along the way of like, geez, I really thought I’d be there by now. But then you just get back to work doing the things you need to do, solving the things you need to solve, becoming the person you need to become. But if you’re feeling behind or ashamed, it’s a sign you’re not committed.
I don’t think I’ve ever said it like that before. They’re in contradiction. It’s not that you can’t be committed to something and then have thoughts that create shame.
But if the predominant feeling you have in your business is shame or inadequacy, if you think about, I’ve said this before, but if you really think about it, behind is not a feeling. If you look at a feelings wheel, it doesn’t have behind as an option. You can be sad, mad, happy, or behind.
It’s not actually a feeling. It’s a thought. I’m behind is a thought.
And when we think I’m behind, we feel typically inadequate. Inadequate is the feeling that we’re then trying to build the business from. It’s very hard to build your business in a sustainable way that you actually like while feeling inadequate.
You’re either going to not do the things you need to do when you feel inadequate because what’s the point anyway? They’re not going to work. I’m not adequate enough to be able to do them. Or you’re going to be in that proving, hustling, working all the time, squeezing things in, probably a lot of stopping and starting as well.
But you might be finishing things, but then you’re burning out. You’re exhausted because you’re trying to outrun the inadequacy. You’re trying to outwork it instead of shifting the fuel.
So if you’re committed to making a full-time income from your business and then you’re still in that journey, but you’re not there yet, you won’t feel behind. Instead, you’ll feel committed. That will be the main feeling.
And then that will have you taking the action you need to take to be able to achieve it. I hope this is making sense. Listen back if it’s not.
If you’re feeling mainly inadequate or behind, I feel like it’s easier emotionally to think like, I just feel so behind to really acknowledge, I just feel so inadequate. I feel behind. The hidden end of that sentence is I’m behind because I’m not capable.
There’s some flavor of I’m not capable. I should be there by now, but I’m not, which means that I’m not good enough, which has us feeling inadequate. And then when we’re feeling inadequate, that’s a different driving force to commit in.
We want to be in commitment. We want to be in ideally connected commitment. We’re really committed from a place of, I have this goal.
I’m going to achieve this goal. I’m going to achieve it in a way that I like achieving it. I’m going to figure out what comes up along the way.
I’m going to shift perfectionist thoughts to powerful thoughts. I’m going to plan out my week and follow through with it. That’s power planning, learning that.
That’s a tool to learn that skill. But if you’re feeling behind, it’s a sign you’re not committed. If behind is the main feeling.
And I’ve had that, like, I’m not saying this from like a preachy place. I get it so deep in my bones, what that’s like. I’ve had that feeling for a lot of the last three years, even though at the same time, I’m still making hundreds of thousands of dollars in my business.
I’m now on a four-day workweek, but was on a three-day workweek for a lot of that. So you can still be making money in a way that you like, but I wasn’t able to unlock the next level of growth in my business in terms of revenue, because the me being behind was me not being committed. Like me feeling inadequate was me not being committed.
And me seeing the goal as bigger than me, instead of seeing myself as someone who’s capable of achieving that goal. And even this morning when I was thinking about PGSD, so it’s open all the time. And we’ve had periods where it’s open and closed for enrollment.
And that’s that, like you get in when it’s open. And if you don’t get in, like, if you’ll know this, if you’ve messaged me when PGSD hasn’t been open, like, hey, can I join? Like, hey, no, here’s where our next enrolment is. And now PGSD is open all the time.
And one of the skills I’m developing is not just having new PGSDers come through launches, but through just everyday business as usual activities. And that is a, it’s not a completely new skill set. I already have a lot of skill set in that, but there’s a next level skill set there for me to develop.
And what I also realised this morning, as I was listening to a coaching call replay from my mastermind, is that I haven’t been committed to, or like in the vision of, that I will solve that. And this is so important. And then I’ll wrap up this episode, but this is so important because I recognise that for me to get to a full-time income and maintain a full-time income, I decided that that was going to happen.
And I worked towards a full-time income in my business for six years before I achieved it. It was like, it was just the thing that I wanted so badly that I just felt like I just couldn’t figure out, like it felt for many of those years so elusive. But then at one point, like throughout that though, I was like, I will figure that out at some point.
Like, I do believe I can figure that out. I do believe I can achieve that. I do not know how.
I cannot see a path, like mathematically I can, but like I can’t actually see a path of me doing that. But I held the belief that that was going to be possible for me and I continued to solve for it. Like I never was in the thought of, maybe I will never get there.
I knew I’d be able to get there one day. And I kept solving for that and I achieved it. I was committed to it.
And then with maintaining my income is like maintaining a full-time income during a period where many people don’t have a full-time income. If they’re having babies at the same time, maybe they’re getting leave from their job, like they’re getting payouts from the job or the government. But like I had an income, a full-time income from my business throughout that entire period, which I think is amazing.
Like to just actually acknowledge myself of like, that is about a badass thing to do. So I did that, but I was, I had made the decision and committed. We can’t be committed without making decisions.
We try and avoid decisions, but want to be committed without making them because decisions to our perfectionist brain is a chance of being wrong and making mistakes. And so we try and indecision feels protective that we can’t get things wrong for undecided and confused. So we tend to, to go towards that.
But I just had, it felt like annoying, but it was really a decision and identity of, I will maintain a full-time income. And so I sold for that. And it was a very active thing.
There were many times where I needed to pick myself up and dust myself off and do certain things that felt uncomfortable. They were in alignment with my valuable values, but they were uncomfortable because they involved emotional risk, risk of embarrassing myself, risk of putting in a big effort and it not being worth it, all of that. But I decided I was committed to, of course, I’m going to maintain a full-time income.
And so now just circling back to what I was saying with PGSD, I realized this morning that I had been in the thought of like, maybe I won’t figure out how to have it open all the time. Last week, I did some epic self-coaching on really fully being committed to it, being open all the time, but that needed to happen very much. So for many reasons, but one of the reasons was because I hadn’t been fully committed to figuring it out and having that overarching belief that when things aren’t working, my brain wants to go back into, okay, let’s just go back to open close.
And I’d already had times in the business where it’s open all the time. And then I felt like that’s not working. So I went back to open close because I didn’t have that overarching belief that I’m going to figure this out.
And I remember even before I had Lydia, and I probably talked about it in that plan profit loss episode as well, that I had given myself a year to figure out how to have new PGSDers come through doing like an ads to a webinar. And I’d given myself up until I think it was May, 2021. Lydia was due in June and we didn’t get to where I wanted to get to.
And so instead of holding that and continuing to figure it out, I said, okay, let, and this isn’t wrong, but what I decided was, okay, I’m going to go back to open close. I’m going to have it therefore be closed during the time that like when I have Lydia and then right after, and then we’ll reopen it when I’m ready to reopen it, which ended up being January the following year. But instead of being like, no, I will figure this out and I don’t need to just give myself this year, but it’s also not like, okay, I’m going to give myself 10 years to figure it out.
It’s kind of like the duality of, I’m going to figure this out very soon. And I’m okay if it takes a long time, but it’s not going to take a long time because I’m waiting to hopefully one day stumble upon the answer. I’m going to be actively solving it with the mindset of I can figure this out easily and soon.
And then if I’m taking that approach, it takes a long time. I’m okay with that. So what I have reconnected back into as well within all of this is, oh, I do believe I can figure that out.
And I’ve just not been, I just been like missing that ingredient without realizing it. So to wrap all of this up and tie it all together in hopefully a bow that I want you to reflect on, what is the goal? If we, let’s just say take the last year, there’s the goal you hope to achieve, maybe a hundred K in your business. And then there’s what you were actually working towards and thinking about on a daily basis.
And like, what was your minimum? Like what was your standard? For me, my standard was a full-time income from my business. And my standard was, I’m going to work and solve for the revenue I want to make within a three-day work week. And I liked my reasons for that.
Like those, and then I kept to my standards. And so we want to look at and just identify for you so that you can release the shame you have about being behind to see, are you actually behind on what you’ve actively been solving for? Or do you have a goal that you do want to achieve, but you haven’t actually been committed to it? And can you just recognize that you haven’t been committed to it? So of course you haven’t achieved it. And now you can commit to it and achieve it.
If that’s what you want to do, or you might actively decide like during that time, I kept it the same. I wanted to focus on having the kids, having our family, and maintaining a full-time income. That state is my goal.
And now I’m at a season where Liam’s overwhelmed. They’re like, okay, now I’m in a different season and what do I want my standard and my goal to be this time? Like in this season of my life. But I got what I set out to achieve.
I got what I wanted. I got what I tried to get. So now I can grow the business from that place of, I achieved exactly what I set out to achieve.
And now what do I want to set out to achieve? Instead of, oh my God, I’m so behind. I got that so wrong. And I made mistakes.
I made decisions, like all of that. That’s so normal in entrepreneurship. This isn’t like, nothing’s ever a mistake if you learn from it.
Yeah, we’re going to make mistakes. We need to make decisions in entrepreneurship. Decisions means mistakes will be made.
Things that you will gain wisdom from and you wouldn’t make the same decision next time in that same situation because you learned something. But can you just reconcile you’ve actually achieved what you’ve been aiming to achieve? And then if you want to achieve something else, like join PGSD because this is what we teach and this is what you will learn. Because there are things to clean up with our perfectionist brains that stop us from really being committed to what we actually want to achieve.
So come and get the support and learn how to, the process for cleaning that up. Because for ages, my standard in my business wasn’t to make a full-time income before I made it. It was, I just want to, like my, I want to be able to post consistently.
That was first. Like, that was like, I needed to figure out how to just even market even when there was nothing for sale because that felt like such a big thing. Like, I had all these things I needed to do first.
Not because they had to be done first, so to speak, but because it was an evolution that was needed for me to become the person who could have a full-time income. So instead of being like, oh my god, I like, I’m posting consistently now, but I should be able to be making a full-time income. Well, no, that wasn’t my goal yet.
Everything I’d been solving for was trying to, how to be the person to be consistent. And I got that. And then from that place, I went, okay, what’s next? Okay, now I’m going to learn how to sell.
And then I learned that. So all of that to say, you’re exactly where you intended to be. And now from this place, what do you want to do next? I hope you’ve enjoyed this episode and I will talk to you in the next one.
Outro
If you struggle to build your business due to procrastination or overthinking, or maybe you keep burning yourself out, I want to invite you to join my program, Perfectionist Getting Shit Done. Inside, I will teach you my proven process for getting shit done as a perfectionist entrepreneur. In case you didn’t know, perfectionists can’t follow the same productivity advice as everyone else.
When we do, we get in our own way. So let me teach you what works inside the program. It’s simple and anyone can learn.
To sign up today, visit samlaurabrown.com/pgsd. I’ll see you inside.
