Episode 431: Transitioning From Spurts of Motivation To Consistent, Aligned Productivity

On our most recent call inside my program Perfectionists Getting Shit Done, I was coaching my clients on how to transition from working in spurts of motivation to consistent, aligned productivity. And I wanted to bring this topic to the podcast so you have a full understanding of the productivity process you need to follow to be able to feel like you’re ‘on a roll’ all week long (and without your life falling apart or needing to have your work eat into evenings and weekends).

Tune in to learn the real reason you’re finding it so hard to be productive when there isn’t a deadline to motivate you and discover the proven productivity process you can replace it with that will have you being more productive than ever, more consistently than ever.

Find the full episode transcript and show notes at samlaurabrown.com/episode431.

In This Episode You’ll Learn:

  • Why you find it so hard to be productive without deadlines to motivate you
  • The productivity process you’re unknowingly following and why it doesn’t work
  • Why working in spurts of motivation worked in school but doesn’t in business
  • Why perfectionists can’t follow the same productivity advice as everyone else
  • How to start using my simple process to become a productive perfectionist
  • The details for the live event I’m teaching next week to help you overcome perfectionism

Featured In The Episode:

Work With Me:

My program Perfectionists Getting Shit Done (aka PGSD) teaches you my proven process for becoming a productive perfectionist. It’s a 12-month program so you have all of the tools, coaching and support you need to show up consistently and achieve your 12 month business goal. Enrollment for our January 2024 cohort is happening from 8-12 December. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.

Listen To The Episode

Listen to the episode on the player above, click here to download the episode and take it with you or listen anywhere you normally listen to podcasts – just find Episode 431 of The Perfectionism Project Podcast!

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Hi and welcome to another episode of The Perfectionism Project. A podcast full of perfectionism advice for entrepreneurs. My name is Sam Laura Brown, I help entrepreneurs release their perfectionism handbrake, so they can get out of their own way and build a fulfilling and profitable business. I’m the founder of the Perfectionist Getting Shit Done group coaching program, which is otherwise known as PGSD. And for even more perfectionism advice to help you with your business. You can follow me on Instagram @perfectionismproject.

Sam Laura Brown

This episode has been inspired by the coaching call that I led this morning in my program perfectionist getting shit done. So we have weekly calls to support you in using the perfectionist getting shit done process to be a productive perfectionist. And so many of the topics that we discuss, just everyone on the call is able to relate to them. They’re all perfectionist entrepreneurs on their way to their first six figures, typically. And everyone’s just nodding their head and can relate.

So in this episode, what I want to talk about is how to transition from moments of magical productivity that feels so good, but a really hard to find to being able to be in that state all the time as a way of being like how do you make that your norm, to be able to be highly productive and to have it feel aligned and flowy, and good, because I am such a big fan of alignment and intuition and all of that spiritual kind of stuff. And I love having that really mixed in with a practical productivity strategy that allows you to have those feelings without you having to then just be dependent on external deadlines, or dependent on feeling in the mood and feeling motivated.

Because sometimes, that’s not going to happen. If you’re anything like me, I’m a mom of three under three, there are days when you are tired, when you are not motivated, maybe you have a health issue, maybe you have a full time job or a part time job, there are things that we have going on in our life. That can mean that that motivation that we rely on when our productivity strategy is essentially to rely on spurts of motivation. When that’s the case, we aren’t actually able to trust ourselves to do things, we aren’t able to be productive, especially when it comes to the non urgent, important tasks that you need to do to build your business.

And ultimately, as a perfectionist, and also as a high achiever, it just gets really frustrating to end up having the gap between where you are and where you want to be just get wider and wider and wider, because you aren’t able to reliably be productive. So that’s what I want to share with you in this episode. And I know it’s gonna be really helpful. And I also want to make sure because it’s only a couple of weeks away at the time, I’m recording this. So by the time you’re listening to this, it’s going to be less than two weeks away that we are opening enrollment for our January 2024 class of perfectionist getting shit done.

So enrollment is happening from the eighth to the 12th of December. And this is your opportunity to work with me to become one of my clients, and to use a process that I’m going to be sharing in this episode to become a productive perfectionist so that perfectionism isn’t holding your business back any longer. And you are able to get out of your own way and get shit done. And to celebrate the enrollment period for PGSD. We are doing and I am teaching a live event. It’s called the perfectionism reset event. And it is going to help you reset your perfectionism in time for the new year so that you are really able to go into 2024 in the best position possible and knowing how to create consistent, sustainable productivity that feels good that gets you to your goals, versus needing to rely on that January motivation.

And knowing that come February come March, you’re going to be pretty much in the same state of productivity that you are right now. I have been able to grow my business by learning how to be productive as a perfectionist. I was so in my own way, because of perfectionism. The first three years of my business, I made $0 We’re now at 1.9 million in total revenue. And that has been because of the work that I have done on my perfectionism, and through a lot of trial and error and coaching over 1000 clients, figuring out how to actually get my perfectionist mindset on my side so that now when I’m coaching clients, and they are building their businesses, it does not take them anywhere near as long as it took me to be able to release my perfectionism handbrake and get out of my own way, because they have a process they can follow.

I had to figure that out myself, because no one was giving that to me. So I really want to share that with you. I want to make sure you know that you don’t have to just hope and wish to be productive, that you are actually able to have a process to follow. I’m going to be sharing it today I’m going to be walking you through it so you can really start thinking about it and using it to help you build your business because I know if you can relate to what I talked about that you know you can have a successful business and that’s where so much of this frustration comes from that you’re smart. You’re intelligent. You see people with businesses and you’re like, I know I can do that. I know I can do a better job than they’re doing. But why are they more successful than me?

It’s perfectionism. And you can do something about it. It’s not your fault, you’re a perfectionist, it’s not toxic. But you do need to actually learn productivity strategies, they get your perfectionist mindset working for you instead of against you. So that perfectionism reset event is going to help you with that. Also, at that event, I’ll be telling you more about how to work with me if that is something you’re interested in. But it’s going to be so valuable. I haven’t taught a live event like this to the public for a couple of years. And so I just couldn’t be more excited to be doing it, there are two times that I’m teaching live.

And the replay recording will be available if you can’t make it, but I really want you there live, to have you in the best energy and to really be making the most of it. So you can go to samlaurabrown.com/reset to save your seat, go and do that now. It takes like 30 seconds to do that. So you remember, you can definitely be there and get all of the benefit from just learning how to really get your perfectionist mindset working for you. And then if you are wanting to find out more about perfectionist getting shit done and what it’s like to work with me, as I said, I’ll be sharing that at the event too. But also, you can go to samlaurabrown.com/pgsd. And you can join the waitlist today and start finding out more about it and getting ready for the enrollment period.

Because it is coming soon. And I just just seeing the results that our PGSDers get when it comes to the way their business grows, but also just their relationship with themselves, their self trust, the relationship that they have with everyone else in their life because of the way that they’re showing up. And they’re just really stepping into who they’re being, I want that to be your reality as well. So this is why I’m so passionate about these topics and about telling you about PGSD, and inviting you into our community because I just want you to have the best 2024 and not be relying on New Year motivation as your whole productivity strategy. Because we all know how that goes, you can probably reflect on the last five years, and have a pretty good guess at how it’s gonna go next year as well. So I want you to actually have something to support you.

So let’s talk about the productivity process that you are probably following right now this is really common for perfectionists and essentially this how to be an unproductive perfectionist one that’s very frustrated. But an outline is very inconsistent, you probably, if you can relate to this, you are having those spurts of motivation. And you are having magical moments of flow and alignment and intuition and following that. And you’re also probably in your life in general, like maybe at school, a high achiever, you tend to do things well. And you also have this idea that you do do your best work at the last minute like you can work to a deadline. And you can move heaven and earth if you need to, in order to get something done in a confined amount of time.

And that you usually do pretty well like in school, you got great marks doing that, like you are able to put things together. And so what happens when we have this approach of just wanting to have there be these magical moments is that we aren’t able to trust ourselves. It also feels like shit, but we aren’t able to trust ourselves. We are kind of doing about like 20% of what needs to be done. And we only do it if there’s an external deadline that we are pushing up against maybe a potential client needs something or someone on your team needs something, or you have a life circumstance that this state of needing to have our circumstances be a certain way in order for us to be productive.

And this means that we just end up pushing off non urgent tasks indefinitely. The business is just stagnating, because there aren’t enough of those external deadlines and things like that to actually have you doing the things that you need to do. So there might be a lot of things, for example, like a sales page, or it might be that you’re wanting to launch something so that you can have people sign up to your email list. Whatever it is that there aren’t deadlines for a lot of things in business. So a lot of those important things just get pushed off week after week after week. And then you have in your mental load. There’s a growing guilt about all of those things that you know you need to do, but you haven’t yet done.

And so it gets really like it just it wears us down when we are taking the approach I’m about to tell you to productivity and just really leaving productivity in the hands of others. Something that came up on the call today that I have been thinking about a lot is how we perfectionist we love control. But at the same time, we like to be forced to do things to be forced to be productive to be forced to make decisions, rather than actually doing that ourselves. So for example, a lot of times for us, when it comes to making decisions, we feel like if we have full choice over the decision we’re making, then we might make the wrong decision.

And if we make the wrong decision, that means we’re not good at off and all of that kind of thing, we would rather have to be forced and kind of have the decision taken out of our hands in order to feel good about it. And this is just to share a specific example of what really had me thinking about this is when I was deciding with the twins, that we were going to start to do mixed feeding, rather than just me continuing to exclusively breastfeed. And that, I found myself saying the words to others, when I was talking through the decision, that I wish, I didn’t have a choice that we needed to go to mix feeding, even though like there are a lot of reasons that we were thinking about it.

And it was just very stressful for me to need to be the sole source of food for two little humans. But I was just telling this story of like, I wish I didn’t have a choice, like, I wish I wasn’t able to breastfeed them exclusively. So that basically I could feel like I was making the right decision not to, versus the situation I was in, which is I could have continued to exclusively breastfeed, or I could have decided to do mixed feeding or to do just formula. And because I had that choice, it felt more vulnerable, like I might be making the wrong decision.

And also me prioritizing my experience of feeding and the impact it was having on my life, that I always needed to either be there in person with them for having them have a feed, or I needed a pump. And it was stressful to try and pump as much as I needed to pump for them to feed I was having to do two extra pumps per day to get that amount of milk, that I was just in this mindset of like, my experience isn’t as important as the food that they’re getting. And so just completely devaluing that, and for me to actually just step into, like, actually, my experience, my health is important. And I’m not just saying that intellectually, like I am actually honoring that through a decision that I am making.

And I had so many emotions around it. And not to get into this whole thing about it. But that was an example of a decision that I felt like, wouldn’t it be easier for me if I just had no choice? And I know so many people who didn’t have the choice to continue feeding. And it’s not like it wasn’t extremely painful for them. But it’s just this delusion of like, it would be better if I had no choice. And I was just forced to do something, so that I have no responsibility over it. And it’s kind of the same thing when it comes to tasks that we’re doing in the business.

So for example, if you are wanting to write a sales page, and this, what we talked about on the coaching call, is that it feels more vulnerable, to have a lot of time to do it to actually decide how much time you’re going to give yourself to decide when it’s done to put it out in the world. Versus someone comes to you and says, hey, I’m interested, I’m thinking of signing up, can you please send me the sales page, and then you only have a couple of hours to put it together and send it out. Even though we want to be in control of what’s on that sales page and how aesthetically pleasing it is, and all the words on that page and all of that.

We love this experience of it being out of our control, because then we are not responsible for the result if it’s not a good one. And we can say well, it would have been better if I had more time or I would have made a different decision if I had more options, but I didn’t. So I had to choose this thing. And so part of really becoming a productive perfectionist and really being a powerful decisive, really like a lion intuitive, whatever you want to say business owner. A really important part of that is being able to develop the emotional safety, and the ability to sit with the discomfort of being in control. And the emotional risk this creates for us because there are so many benefits from doing it.

As I mentioned, when we are having these magical moments of productivity that come from productivity essentially being forced upon us, we are not able to trust ourselves, we are not able to rely on ourselves. Often others aren’t able to rely on us either because we said we would finish work at a certain time. And then we still need to keep going because we were on a roll or like something came up or something took longer than we expected it to. And so just the way that it really digs at our self trust and our relationship with others and also ultimately, your results in your business if you aren’t able to rely on yourself to be productive and do what you said you would do especially if you have a life and as I said like me, if you’re a parent, or if you have a health issue or a job, or all these other things that can influence how productive you are, then you aren’t going to be able to grow your business, you need to be able to show up consistently.

And that doesn’t mean perfectly, it means showing up more often than not, but you need to be able to show up consistently, in order to get where you’re wanting to go. That is essential that is a non negotiable. And so we don’t want to have your productivity be out of your hands, it’s going to be a little scary in some ways to have control over your productivity. You want to not be in control of it subconsciously. But I want to help you to really feel safe with taking control of your productivity. And part of that is me, in this episode, contrasting what you’re currently doing with how it could be and really inviting you into the possibility of using the process I developed the perfectionist getting shit down process to be a productive perfectionist and helping you really envisage what that looks like.

And whether you decide to sign up for PGSD in our next cohort or in a future cohort, or you never become a client of mine. This is a process that you can begin using to be showing up consistently to actually have control and to have enough emotional safety. That having control over your productivity doesn’t lead to overthinking and procrastination and burnout. So let’s talk about the unproductive perfectionist process if we want to call it that. So this is what a lot of perfectionist entrepreneurs that I work with this is kind of like the process that they’re doing before they come into perfectionist getting shit done.

And this is also caused by the fact that productivity advice is out there like the popular advice, it doesn’t actually work for perfectionist it makes us get in our own way. So methods like to do lists and time blocking as much as we love them. They don’t actually work for us, they turn our perfectionism handbrake on, they make us get in our own way. And so we have all of this extra resistance and friction to contend with. Versus when we are actually able to have a productivity process I’m going to talk about to get your perfectionist mindset on your sides, I just want you to know if you’re doing what I’m about to talk about. It is not your fault, you are following productivity advice that has been without you knowing it, making your perfectionist mindset work against you. But this is what tends to happen. This is what your productivity process right now might be looking like.

So first of all, you have a vague goal. There are a few options here, there’s a few ways that we perfectionist like to do it. We either have when it comes to a business, a vague got, I want to help more people, I want to go full time I want to make six figures, it’s unlikely you have a date around that, that you’re really committed to or that you’ve really sat with that goal and gotten clear about it. And it’s tangible. And you’re going to know when it’s completed. We have these vague goals like for ages, I just had like, I just want to be full time in my business, I hadn’t actually sat down and done the math of like, what amount of money that I actually need to make. I just had this vague, like I just need to replace my income kind of vibe to it. I hadn’t actually gotten clear on it, because it felt scary to be clear on it.

Because if I was clear, I might fail at it. And it’s so important. I’ll talk about it soon, like how to think about goals. So you can have clear goals without having those fears. But we want to just identify like, how are you setting goals right now? So do you have vague goals? Do you have a lot of goals? So sometimes we have a goal for like every social media platform that we’re on and for revenue, maybe we have no revenue goal at all. And all our goals are like the things surrounding that. So it’s a certain amount of followers, or being consistent with things like a podcast episodes published or things like that, that you have a lot of vague goals, or you don’t have any goals.

And this might come from this fear of disappointment that perfectionists often have, if you are in this productivity process that I’m talking about. You will be disappointing yourself a lot because you can’t trust yourself. And so eventually, at some point, it feels like having no goals is a smart thing to do because at least then you’re not putting pressure on yourself, at least then you’re not going to feel like you’re disappointing yourself, you’re not going to feel like you’re failing. At some point though, it gets pretty frustrating not to have any goals if you’re an ambitious high achieving kind of person. So you will probably then go into setting some vague goals and that kind of thing and putting a lot of pressure on yourself with those goals. But we kind of are in this situation where we don’t actually really know what we are working towards.

A few symptoms of this are that it’s really hard to prioritize what you are working on that you tend to have too much on your plate. So everything feels really important when you don’t really know where you’re going. Because it just feels like well, I just seem to be working a lot in order to get somewhere better than here. I don’t know where that is. So I can’t figure out exactly what I need to prioritize. But I know need to be doing something. So if you are relating to that, then that is part of this process. Again, it’s not your fault, it’s just you have been following a productivity process productivity advise that doesn’t work for perfectionist. So then each week, here’s what you might be doing.

So you might be writing an overwhelming to do list, maybe this is pen and paper, maybe you use a physical planner, like a paper planner, maybe you have a Google Doc, where you are listing everything out, and you just kind of keep this running list. Maybe you have lots of lists. So like we perfectionist, we love lists, there’s something really cathartic about writing out, like the optimism of everything we hope to be able to do and kind of like capturing that but not having to action it yet, like we love the to do list. So you might have a lot of different to do lists, maybe you were using whiteboards, I’m just thinking of all the things that my clients and my past self I’ve done before, we were using the perfectionist getting shit done process, but maybe you have post-it notes, all these different things that you are essentially, in essence, writing an overwhelming to do list or you’re doing something like time blocking, and you’re really over scheduling your calendar.

So what you might find, if this is the case, is that you will sit down, you will plan out your week, it will look beautiful, but then you will have fallen off or forgotten to look at your calendar after a couple of days because you just fell so far behind that it feels like what’s the point of even looking at it because it’s now just this completely made up imagined plan that there’s no chance of me actually following it just feels stressful to see how behind you are. So you just probably go back to like a pen and paper to do list or that kind of thing when you’re in that moment. So you might have that overwhelming to do lists. And then when it comes to following through and getting shit done, you have a few different strategies you rely on.

So one is feeling aligned like those intuitive hits those moments where you feel like, okay, now I just like have the inspiration, maybe you hear an inspiring podcast episode or see a YouTube video or an Instagram post, and you just have this little burst of motivation to be able to get something done. Or otherwise you have a deadline. So whether it is something you promise a client or a customer, someone on your team, like if you have a VA, they need something from you, or you have an external deadline going on. So maybe you are going on vacation, and you’re going to have some time away.

So you need to get a certain amount of things done before that happens. Like those are really essentially, your two main strategies that you want to feel aligned or motivated. And that you need a last minute deadline. Ideally, you want both of those things at the same time. Unfortunately, this means that you’re probably only doing about 20% of what you need to be doing. So you’re not getting to your goals, you’re not making more money in your business, you’re starting to question then your marketing strategy, you’re starting to question if you really know what you’re doing, you’re feeling like an imposter. You’re getting frustrated, like why is it not working.

And all of it is coming back to your productivity process doesn’t actually support you to be getting enough done, you don’t have to be doing 100% of the things you want to do. As much as we want to as perfectionist, you don’t have to be doing that. But 20% isn’t enough. And so when we are relying on motivation and external deadlines and bursts of productivity, that is a result that we’re gonna have. And especially like, it’s just remembering business is different to school. So like, if you didn’t know I have a law degree, I have a finance degree, I have a diploma in French, I obviously went to like high school did all of that. So I have a lot of experience with doing work at the last minute in a school context.

And that going really well for me getting great grades, even I burnt out and like it wasn’t a great experience. And I didn’t retain much. I got good grades. And I was able to have those deadlines be there and have that external pressure, and also the motivation of the last minute and like my ability to do an all nighter and all of that work for me. But business is different. There’s not going to be those deadlines. For most of the important things, you might have a lot of deadlines that are going on, depending on what kind of business you have, like in PGSD, we have all kinds of entrepreneurs. And depending on who you help and what you help them with, you might have a lot of client work that you’re doing or say if you have a physical product, you need to send things out to people. And that needs to be on a certain timeframe.

But for the really important stuff that moves the needle that are more long term things that you need to set in motion, most of those aren’t going to have an external deadline. So you aren’t going to be able to use that strategy that worked for you in school, you aren’t going to be able to use it to actually build your business to the next level. You might be able to make progress with your business kind of in the level you’re at at the moment, but you’re not going to be able to advance your business to different levels, because you’re not doing those non urgent things that all entrepreneurs need to do that no one is going to come to you and say like you have to do it today there’s no professor to keep you accountable.

You need to develop self accountability. This is such a big thing that we teach inside perfectionist getting shit done is how to keep yourself accountable how to use self image to do that, how to use this whole productivity process that we have to do that so that you can trust yourself to get shit done. Even when you’re not feeling like it, even when you’ve got a health issue, even when you have kids who aren’t sleeping or whatever it is that’s going on.

But right now your strategy for follow through might be motivation or alignment or intuition, or external deadlines. And then when it comes to taking time off, you do this when you are exhausted. So you don’t like taking time away, because you actually do like having a business you love working like you are a hard worker, you don’t like resting when everything isn’t done because you just feel guilty about it. And essentially, like, why would you take time off, when you could be doing something productive, you love being productive, you love actually feeling that sense of momentum.

And so what happens is you don’t take time off unless you’re exhausted, or unless there is like an external commitment that you have. So maybe it’s something with your kids or your partner. There are things that make you take time away from your business, you sometimes often resent them, because you feel like they’re stealing time from your business and you need every minute that you can get. And that’s all part of being in this process that you’re currently in from following productivity advice that doesn’t work for perfectionist and is making your perfectionist mindset work against you, that you aren’t able to rely on yourself.

So you do need more time in order to get the same amount of work done that you could do in way less time if you trusted yourself if you had a process that got your perfectionist mindset on your side. And so of course, it feels like time is scarce. And that if anyone wants to do anything with you is taking time away or even like I remember when I was meal prepping. So I’m thinking particularly about 2017. And on a Sunday afternoon, I would do my meal prep for the week. And I’d make like chicken and veggies or whatever. And I felt like I should be working right now like this is time this like 90 minutes is time that I am wasting because I’m not working on my business.

And in that, like at that time, I wasn’t making any money, real action, I was making some money, just but I had only just started making money a few months prior to that. But I wasn’t able to actually make money consistently because of this spurts of motivation thing that I would do a launch. But then like I didn’t actually set up any kind of reliable way to have people buy my online course. So there were no sales coming in between any kind of launch. And like all of that kind of thing that I just I wasn’t able to rely on myself to do what needed to be done. Because there was no one coming to me and saying, Hey, like you need to do this, or they set up a funnel for this online course or whatever it is.

So I had to rely on myself to get it done. And I couldn’t do that because I was in this process that I’m talking about because I hadn’t yet figured out how to actually be productive as a perfectionist, and how to get my perfectionist mindset on my side. So that might be the process you’re in, as I mentioned, like vague goals, overwhelming to do lists or overscheduled calendar, you’ll follow through strategies alignment or intuition, feeling motivated last minute deadline, maybe it’s New Year motivation. And then you rest when you’re too exhausted to work or you have something else that is going on, that means you can’t physically be working.

So what I want to offer to you is a different way to do things. Because as you know, that way, it’s not working, it doesn’t feel good. And you’re not getting to your goals. And that gap between where you are and where you want to be is only growing bigger each day. And the way to close that gap is to learn how to be productive as a perfectionist. So this is a process that I developed it’s called the perfectionist getting shit done process. I figured this out through now a decade of trial and error coaching over 1000 clients on this and having it work for them and just seeing not just what worked for me in my brain, but collectively for entrepreneurs in all different kinds of industries with all different life circumstances going on, like what actually helps us to be productive in a reliable feel good, aligned way.

And this process is the answer. And so I want to share it with you so you can start using it. And just know that like this isn’t something that takes time to do you’ve already got enough to do without adding overcome perfectionism to the list. But perfectionism is a problem. It is holding your business back and making you get in your own way. So you need to do something about it but just simply replacing the productivity process you’re currently using the one I just talked about, with the perfectionist getting shit done process that is going to have you actually doing the things that you have been trying to do like showing up consistently with your marketing or launching that product or service that you have been thinking about is going to have you just doing the things you’ve already been trying to do.

So this isn’t something that is time consuming and inside perfection is getting shit done. The way that I have designed the program is to have you be able to learn the practicalities of how to do all of this, and get the support needed to be able to apply it in the least amount of time in the most adaptable, flexible way. This is why, for example, we have the PGSD private podcast and that you don’t need to be live on the coaching calls, unless you want to be so that you can get support via listening to a podcast. And some people don’t even listen to the podcast in PGSD, they just use a process in the training modules that we have, and apply it and get the result become a productive perfectionist.

So it’s really just about adopting a process that actually works for you and works for your perfectionist brain and just seeing it as I’m replacing what I’m currently doing that’s not working with something that is simple and easy and doable to do. And that is going to help me get done everything that I’ve already been trying to do, and actually do that in less time. But do higher quality work and have more time with my family or more freedom to do what I want to play with my dog to go traveling to actually enjoy my life.

Because most likely, if you created a business for yourself, you want freedom you want freedom over your time to choose when you’re working and when you’re not working. And this is part of that if you are following what I talked about before that like unproductive perfectionist burnt out perfectionist process, then you are not going to be experiencing much freedom in your business, you’re going to have a lot of resentment, you’re going to feel like you’re chained to your business. And yes, you love working and all of that. But ultimately, you feel like you have no choice but to work. Because if you don’t keep showing up, the whole thing is just going to burn to the ground like you’re going to lose any momentum you have.

We don’t want to be doing that as a entrepreneur, we want to actually get the benefits of the fact that we can work from anywhere at any time and not have that turn into working everywhere all of the time. So this process that I’m sharing with you is something you can start adopting today to become a productive perfectionist. And it’s what I teach inside perfectionist getting shit done. Everything inside PGSD is geared towards having you adopting users process in as little time as possible to help you get as much high quality work done as possible so you can achieve your business goals.

So when it comes to this process, here are the steps. First of all, you are going to set a 12 month business goal. We call this a growth goal inside perfectionist getting shit done. But instead of the vague, wishy washy goals that you have that are either putting a lot of pressure on you or overwhelming you or you don’t even know what they are, you are just going to have one clear goal that is going to help you get into a growth mindset. So you can get your perfectionist mindset on your side.

So in a recent episode I did I think it was two episodes ago now I talked about the growth mindset. And how getting into a growth mindset is how to overcome perfectionism. And having a growth goal is what allows you to do that we want to have you set a goal that is clear and specific. But it’s not realistic. Perfectionist shouldn’t be setting realistic goals. Because that is only going to reinforce your perfectionist behaviors that you don’t like that you don’t want to continue. Because if that goal feels realistic, it means your present day self as you are can achieve it.

And as someone who loves personal development, what I much prefer, especially when it comes to like needing to solve for my perfectionism and actually be able to let go of it so I can get out of my own way, is having a goal that is challenging, this really helps you to get into that growth mindset. We don’t want to have it be so big that it’s this like a fairy tale thinking. But we don’t want to have it be realistic, we want a goal that you can grow into that you need to get into more of a growth mindset in order to achieve.

So some of my clients have this goal set at $20,000 or $30,000. In the year some have it at 60 or 70,000. Some have it at 100,000 200,000. We have some clients who have bigger goals in that it’s really about setting a goal that makes sense for you and your business and where you’re at and we help you do that in PGSD. But if you are not in PGSD, what you can be thinking about is having a goal, a 12 month goal that’s clear and specific, you know the timeframe for it. And with the growth goal, you will have quarterly milestones that increase over time because it’s acknowledging that you are going to grow as the year goes on.

So for example, if your goal is 100,000, instead of having that goal be 25,000 each quarter, what we’re going to have you do is have it be 10,000 in quarter one then 20000, 30000, 40000. So you want to have that goal be set just above what feels realistic, so that you need to grow in order to achieve that goal. So if you don’t have a goal like that right now, that is something that you need to do, especially, we’re about to start a new year, if you’re already thinking about goal setting. And if you have been getting in your own way, I want you to think about setting a goal in the way that I just talked about.

It’s challenging, it’s not a fairytale goal, but it is challenging you and it’s going to invite you and require you to grow. So then each week, instead of having an overwhelming to do lists, or overscheduled calendar, relying on motivation, relying on external deadlines, and wrestling, when you’re exhausted, here’s what you’re going to be doing. So first of all, you’re going to be planning your week properly as a perfectionist, if you want to find out more about this in Episode 415 of these podcasts. So not that long ago, I did the first episode in a five part Planning series. So you can go to Episode 415. And listen to that, and then the next five episodes, so that you can really start to understand what it means to plan properly, I walk you through the steps, the Power Hour, little tweaks and weekly review in that series.

But what we want to do here is be planning your week in a way that gets your perfectionist mindset on your side. So there are a few key elements to this. But what we really want to be doing is having a way to plan out the weeks this is your power hour, where you are actually thinking about your goal. So we’re not just planning and like hoping at some point you get to your goal. And we do this without even realizing it. We’re just so focused on what we should be doing what everyone else is doing, that we’re not actually thinking each week. Okay, what is my goal? What is my next quarterly milestone, like? What’s my mini goal for the next three months? And what do I need to do in order to get there, those are the things we want to be having in our calendar. Those are the needle movers.

And this is really part of the secret to being able to get more done and higher quality work done in less time is what you focus on the kinds of tasks that you choose. And you want to be choosing those essential things that are going to get you to your goals. So you need to have a process that actually allows you to be thinking about your goal, and prioritizing what you need to do. So that you can put that in your calendar in a way that’s actually realistic. So when we’re doing this, we are looking at how much rest we’re getting and what our other commitments are. And we’re actually not pretending that we’re robots.

Because I know when a perfectionist meets a calendar, we just think great, I can lay out like what I would do if I was perfect, and it just gets so disheartening, and we fall behind and it doesn’t work. And then basically we just end up resenting the calendar or feeling like we have the worst boss we have ever had, because of how demanding they are and unappreciative they are and how quickly they want us to do things and how much they want us to squeeze everything in and never have time away and not have any time for commuting or lunch or anything like that.

So we want to be planning our week in a way that actually works through perfectionist mindset and isn’t going to trigger your all or nothing mindset, and all these different ways of thinking as a perfectionist. So with power planning and your power hour, it is all baked in there. Like as I said, I have worked with over 1000 perfections entrepreneurs and I have myself as my first client. I’ve been using power planning now for I don’t even know how many years I want to say at least three years. But it’s about having a way to set yourself up so you can actually follow through. And you’re not just in this fairy tale thinking with your planning or just overwhelming yourself, if you never know what to start on. And you just feel behind before you even open your eyes in the morning, then you need to be planning your week in a different way. And in the other steps in your power planning.

So this power hour, and then you have your little tweaks. So throughout the week, you’re keeping your plans workable, you are actually adjusting them and this is part of the process. It’s not like, Oh, you did something wrong. So you have to adjust your plan. It’s like actually, things are going to come up or you might be doing a little bit of overthinking or procrastinating let’s just actually update the plan. So you can keep following through with it and keep showing up consistently versus ditching the plan and then going back to the to do list and feeling completely overwhelmed and just the whole thing not working.

So planning your week properly is incredibly important. And again, Episode 415 is where that Planning series begins. If you want to learn how to start planning properly and get started with that right away, then follow through 80% of the time. So after you have planned properly, we just want to focus on a 80% follow through. And because you have planned your week in a way where you have prioritized the essential tasks, and you have removed as much busy work as possible, it means that you following through 80% of the time is enough to get you to your goals. And remember we talked about this is what you were doing instead of what you were previously doing.

So when we hear about 80%, as a perfectionist, we can be thinking, well, that’s not enough, I want to actually follow through with my plans 100% of the time, and I need to do that in order to be able to achieve my goals. But first of all, as a perfectionist, you are most likely, if you’re anything like myself and the clients that I work with, you tend to overestimate what needs to be done you overcomplicate things that you resist is you resist having things, it is safe to only follow through with your plans 80% of the time. And we are contrasting this with what you’re currently doing, which is relying on motivation and intuition and inspiration or external deadlines.

And you’re getting about 20% of the things done that you wanted to do each week, even though you’re exhausted, you’re always busy working. But ultimately, you’re only getting about 20% done. And we want to switch that to be 80%. And we have it be 80%. So it doesn’t trigger your all or nothing mindset when we perfectionists are trying to be perfect, and only ends up with us falling off the wagon, because we’re not actually able to do that. And we end up being in this mindset of if I can’t follow through with my plans perfectly, there’s no point at all we want to do is aim for 80%, it’s more than enough to get us to our goals.

And that helps us to create the self image that we are a productive person who follows through it helps us to develop self trust. So each week as you are following this process, it only gets easier and easier to do 80% and then 90% and really be in this state of being in alignment and flow so often and not having to just hope that it happens, or rely on there being an external deadline to create that for you. So we’re aiming for 80% follow through. And then finally, what we’re doing is resting without guilt, we are taking time away from the business really with this, we are deciding when it’s time to work, and when it’s time not to work.

Right now, if you’re resting only when you’re too exhausted to work, or you have a commitment with someone else, that means you can’t actually do work, what is happening is that you’re not actually able to recharge your brain that it is going to be much more challenging to do courageous tasks, and do those things that you actually need to do to build your business. It is so much easier to rest without guilt, when you’re actually using a productivity process that makes you productive that works for your perfectionist brain. Because if you are someone who right now, you only rest when everything is done, which means you never rest. What if you had a productivity process that allows you to get everything done and have that sense of completeness and accomplishment, it’s so much easier to take time away.

And then it really creates this like positive upward spiral. Because what’s going to be happening is with that time away, you’re going to have inspired ideas because your brain actually has time to wander and like to consume things without all this pressure on having to have a certain result come from it. So you were able to have those inspired ideas, you were able to actually recharge your batteries, so that when you come back to work, instead of feeling like you’re always on this treadmill, and you’re just always having to jog along, you are able to sprint, because you know rest is coming.

And it’s so much more efficient than just always been in this state of kind of working but kind of not working. You’re jumping between tasks, as you’re going about your day, you might be doing a load of laundry or like up and down making cups of tea or cups of coffee, instead of that you can define this is my work time. This is my rest time, you can actually build through this process for self confidence and self trust and productivity, to be able to create high quality work in that amount of time that will get you to your goal. So when rest time comes, it’s easy to take time away. And only easier than to be more productive the next time that you are working.

A lot of perfectionist experience resistance to taking time away. But it’s really because when we think about having rest, and we’re thinking about the productivity process that you’re currently in, which is where you are not able to show up consistently you’re getting about 20% of things done. Of course it feels scary to take rest when you are thinking about it in that context. Because right now you already feel like you don’t have enough time to get everything done. So taking more time away than you currently are. Feels like a dumb idea.

But when you think about taking time away from your business, and you’re doing the other steps that I mentioned you have a 12 month growth for your business, you are planning your week properly, as a perfectionist with power planning, you’re following through 80% of the time, then when it comes to taking time away from your business, that is very achievable and very doable. So I just want to make sure you’re not thinking about like present day me taking time away. Think about your productive perfectionist self. And part of being a productive perfectionist is getting that clean rest, as we call it, getting that clean rest in, there’s so many reasons for that so many benefits to it, I’m not going to go into it in this episode any further.

But it’s such an important piece. And if you find that you aren’t able to get everything done, know that rest, and you’re not getting any, is a big part of that instead of always feeling like you’re kind of working, I want you to know, this is my rest, I want you to know, this is my work time when I am working, I am focused, I am productive, I am doing what’s essential, I am doing courageous things. And I am supporting myself, and being kind to myself with the way that I’m using my calendar. So that for example, when I’m doing something courageous, I actually have time after that, to allow my nervous system to settle, I don’t expect myself to just jump into something else right away.

So that you have that instead of just been in this state of always kind of working, never really doing what you actually want to do, being exhausted at the end of the week, not knowing where your time has gone, relying on motivation, relying on deadlines coming from clients or coming from your personal life, I want you to actually be in control of your productivity and ultimately, for you to actually be able to achieve your business goals, because productivity and showing up consistently is what will get you there.

If you talk to any business expert, they’re going to tell you that you need to show up consistently. And a big part of my journey in the beginning and having me do that, before I had this process. And I was really just on my own trying to figure it out. Something that really helped me was just being in this mindset of I just need to keep on going almost everyone else like if we take 100 people who are in my situation, 97 of them are going to quit, they aren’t going to actually be able to keep showing up even when it’s not working. So I just need to keep at it. And now that I have this productivity process, like I want to make sure you know about it.

So that instead of just having to rely on a mantra like that, to get through it, and it took me so long to make any money, because that was all I had, that you can now use this process to be productive to do the things that you’ve been trying to do but not getting done, you can take this process and begin using it so that you don’t have to keep letting perfectionism and productivity method that don’t work for perfectionist, hold your business back any longer. Again, there’s that gap between where you are now and where you want to be. I am so passionate about helping people close that gap. It’s what I do for a living, I want to be able to help you with that as well.

So that is the process. You have your growth goal you plan properly as a perfectionist follow through 80% of the time, rest without guilt and repeat. And that is a process that we do inside perfectionist getting shit done. Everything in there is designed to have you have that process working for you. We have training modules that are concise and to the point that teach you how to do that. We have the coaching calls and the private podcast with the replays to help you get support with that we have the PGSD private forum to help you with that as well so that you have any questions about it, or any specific situations you need help with. You always have your answers there for you, you have your persistence log, which is how you can document your journey, how you can get support from others, make business friends, honestly, you will rise or fall to the quality of the community you surround yourself with especially as a people pleasing perfectionist.

So you want to make sure you get yourself in a community that gets you that understands how hard some of the little things like going on Instagram Live or showing up consistently. Those things that perfectionism make really hard. You want to be in a community that supports you that cheers you on through the highs through the lows, so that you can get to your goals and actually create the business that you know you’re capable of creating. It is perfectionism that is making you get in your own way. And I really want to help you with that. So PGSD is where you can become my client and work with me and really master this process and have that really working for you and just not having to rely on new year motivation. That is not going to last more than a couple of weeks.

I also am teaching the perfectionism reset event so samlaurabrown.com/reset is where you can go to sign up for that and find out more about this process and more about working with me. But it is a time of year to be thinking about how am I actually going to make sure that I’m productive. And if I want next year to be different, what am I going to do about it? Rather than just hoping and wishing like what is my actual plan for creating what I want and having a productivity process that works for your perfectionist brain is a really important part of that. So with that said, I hope you have enjoyed this episode. I hope you found it incredibly valuable and you can see why what you’re doing isn’t working and what you need to do instead. Hope you having a beautiful day and I will talk to you in the next episode.

Author: Sam Brown