Podcast

Episode 502: Being All-In On Selling Even When You’re Tired (Part 1: Pre-Launch + Launch Period)

Launching has a way of bringing up perfectionism – so I’m sharing a behind the scenes look at the most recent PGSD launch and I’m holding nothing back. This is the first part in a two part series that will help normalise the highs and lows of launching (regardless of what kind of business you have). It gives you a look at the perfectionism that often comes up with selling and what I personally do to overcome that perfectionism and be showing up fully.

In this episode I talk about some incredibly important concepts that are universal to all kinds of entrepreneurs, including being all-in on selling, how to keep going and showing up fully (even when you’re tired and the results aren’t where you want them to be).

Tune in to listen to the update that I recorded before the launch started all the way to the last day of the launch. I talk through the launch plan and strategy, the self-coaching I’m doing, my thoughts in real-time, and more!

Find the full episode transcript and show notes at samlaurabrown.com/episode502.

What To Do Next

My productivity program for entrepreneurs called Perfectionists Getting Shit Done (aka PGSD) is opening for enrollment in January. Inside you’ll learn my proven process to get your perfectionist mindset working for you, instead of against you, so you can consistently take action in your business without burning out. To find out more about PGSD and join the waitlist, go to samlaurabrown.com/pgsd.

Listen To The Episode

Listen to the episode on the player above, click here to download the episode and take it with you or listen anywhere you normally listen to podcasts – just find Episode 502 of The Perfectionism Project Podcast!

Subscribe To The Perfectionism Project Podcast

FULL EPISODE TRANSCRIPT

Introduction

Hi, and welcome to another episode of The Perfectionism Project, a podcast full of perfectionism advice for entrepreneurs. My name is Sam Laura Brown. I help entrepreneurs release their perfectionism handbrake so they can get out of their own way and build a fulfilling and profitable business. I’m the founder of the Perfectionists Getting Shit Done group coaching program, which is otherwise known as PGSD. And for even more perfectionism advice to help you with your business, you can follow me on Instagram @perfectionismproject.

Sam Laura Brown – (Start of episode)

I am so excited to be bringing you this episode. It’s actually a series of episodes, and they are behind the scenes episodes where I am sharing about the most recent launch that we did for my program, Perfectionists Getting Shit Done. If you haven’t heard these episodes that I do, they are well loved because I’m just sharing in real time what my experience is. I share the numbers. I share the highs.

I share the lows. It is really just to give you a look at the perfectionism that often comes up with selling and what I personally do to overcome that perfectionism and be showing up fully. Each time I do a launch, there seems to be a theme that emerges. And this time, it was being all in on selling all the way through the launch, showing up fully, keeping on going even when when the results went where I wanted them to be, even when the results were where I wanted them to be, even when I was tired, even when there was stuff going on, just actually being all in. It was something that I have been really working towards with launches, and I’m sure I talk about it throughout the episode, so I will not say too much more about it here.

But in this episode today, what I’m gonna be sharing is a compilation of snippets recorded throughout the prelaunch period and the launch itself. And then in the next episode, I’m gonna be sharing my launch debrief, the numbers, the revenue, the sign ups, all the things like that, as well as my reflections from the launch. So just to give you a bit of an overview, and it really, by the way, doesn’t matter if you have a coaching business like me or a completely different kind of business. The principles that I talk about in this episode are so universal to entrepreneurs. That’s why I coach all kinds of entrepreneurs.

But I love using the specific example of my own business so that you can see it all in practice. If it stays vague, it’s really hard to get a sense for what’s being talked about. So I love using my own business as an example of the principles of the perfectionism work and of what it looks like in practice. So I have a coaching business, and I’ve actually just opened up sports for 1 on 1 coaching. But what I’ve been doing for the last few years is just selling a program.

It’s called Perfectionists Getting Shit Done. It’s a productivity program for entrepreneurs. It’s help you take action, show up consistently, plan properly as a perfectionist. And so what we do for the launch, typically, is we do a podcast series. We send out emails.

We post on Instagram. It’s pretty simple. It’s pretty straightforward. There isn’t anything really complicated or flashy about it. And in my business, through doing launches like that, I’ve made over $2,000,000 and just also through showing up on the podcast, being myself, all of those different things as well, which overcoming perfectionism has allowed me to do.

So with that said, I’m just gonna get into the episode, and I think it kicks off when I am feeling behind that I hadn’t done anything when the launch was very, very soon. So I will leave that with you, and I will yeah. Talk to you soon. Very soon, you’ll hear me again in a second from, like, a couple of months ago, maybe a month and a half ago at the time I’m recording this intro. It’s the end of November.

So I really hope you enjoy this episode and that it is something that you can turn to when you need some encouragement, when you need to be reminded that the ups and downs of business are there for everyone, and just when you need a little bit of motivation to keep you going. Okay. So it’s 10th October, and I just felt so called to pick up my microphone and start recording this episode, which is gonna be a behind the scenes episode for The Lord Tweed Do Aid for my program, Perfectionist, Getty Shit Done. I have done a lot of these episodes in the past where I share behind the scenes, real time, what I’m working on, what I’m thinking about, what the numbers are, mainly because as a consumer and a learner and a student, I love this kind of content so much. It’s my favorite kind.

Also, for me as a creator and as a coach, I find it so helpful to be able to document. It just really helps me see my thoughts and also create new concepts and different things like that. So I love doing them. But I hadn’t even thought about doing one for this launch even though a few weeks ago, I did a a launch for the Power Plating course, and I had planned to do a behind the scenes episode for that. I didn’t do that because I didn’t want to do it because I had things going on in my personal life, so I chose not to do that.

But I didn’t even think of it for this launch because I was so busy thinking that I was behind. And that’s also because I chose to do that power planning course launch, which was a successful launch. I did that, and then, normally, the time that was spent on that would be spent preparing for the launch of Perfectionists Getting Shit Done. So I haven’t done the usual preparations that I have in terms of content for the podcast, emails, making certain decisions, and things like that. And I realized this morning, I have just been making myself so wrong for that and feeling so behind.

And when I’m thinking those thoughts that I’m behind, that I’m doing it wrong, that I should’ve already done certain things by now, That doesn’t help me get shit done, and it doesn’t make me use my time well. And then it only gets more frustrating. So, anyway, I just really wanted to document this launch behind the scenes, and that is because I was listening to a coaching call replay in a mastermind I just signed up for. And I love love listening to coaching calls and particularly the replays. I just love listening to other people getting coached.

I get so much value from it. It’s one of the reasons that it is something that we offer inside PGSD, having that group coaching format where you can hear others getting coached because people get coached on things. I either, like, didn’t have the awareness around. I didn’t have the courage to articulate. Just like there’s so much coaching I’ve gotten through other people getting coached, and so I love our PGSDers having that option and our PGSDers love it too.

So anyway, I was listening to this coaching call replay. I was just listening to someone making herself so wrong for how she was doing her launch even though it had been her most successful launch because certain things didn’t go exactly how she wanted. Her ultimate experience was being behind being wrong, judging herself very harshly. And I just noticed how I had been doing that or have been doing that until a few minutes ago with this launch because, normally, the stuff would have been prepared. And so now, it’s like the thought pattern, the perfectionist thought pattern is that because I know how to do that, then I should always do it that way and that I’m wrong for not doing it that way.

And I just like, those thought patterns feel so compelling and convincing, But I think really only because it’s habitual and familiar, not because it’s correct. But it could just feel so compelling to think that, and I just been stuck at this. Like, I’m behind. I should’ve already prepared things by now. And what I and this is a question that got asked about coaching call.

Like, what does your business in this season need or want from you? And for me, I feel like this is, like, at every season too, but particularly at this season, I feel like it’s me to be passionate, to be myself, to be like, to feel free to create and to show up and share and to not have to follow a particular framework or the rules or do it right or say the right words. And even with the PGSD sales page because I feel like I’m getting more to, like, I’m getting clearer and clearer on exactly who PGS is for, exactly how to articulate it, but I’m in the messy middle of that. And I feel like when I was writing the sales page, I’ve just been, like, so perfectionistic about it. Just trying to get exactly the right words and this sort of, like, if I just say the right words, then I don’t know what my exact thought is.

I haven’t even thought of it consciously. But, like, basically, their people will sign up, then we’ll be able to help them, and just putting a lot of pressure on specific elements and, specifically, getting things right, saying the right words, feeling clear. And it stopped me as well from just deciding what to record for the podcast and recording it, and different things like that, writing emails, and it’s just being this, like, I need to get it right energy. And I just my business just doesn’t need that. It isn’t what it needs.

It isn’t a period. And there are certain times where it’s like I really need to get more particular about this certain skill and really, like, learn the recipe and then I can make my own iteration on it. But I feel like and I did an episode a while ago called untying your hands from behind your back, where I talked about I’ve just been noticing in my business all the ways I tied my hands behind my back by creating rules for myself. Like, for example, in 2023, it was like we have to make the money we make as a business through doing a PGSD launch and we can only do that once every quarter. And then when the launches we were doing weren’t having the sign ups that we wanted to have or that we’d even had the previous year, then it became just more and more stressful each time because I didn’t allow myself to do, okay, let’s do 1 on 1 coaching and have that offer or let’s offer something else.

It was just like, no, it has to come through this very specific way and I just have to figure it out. And that was really stressful and it didn’t help me to actually mature as much as I could as a business owner. Not making my path off road for that, but I’ve just seen how the restrictions and rules that I had placed on myself with great intentions. Like, at the time, I was like, no. Look, this is how you figure it out.

I’m just like, it’s the process of it. But really just seeing because, like, there’s a way to do that that’s helpful and a way to do that that is coming from a place of you’re wrong if you do it any other way, and that’s the place it was coming from for me. And it meant it just felt so much harder to create. I stopped creating a lot of the stuff I normally create. I stopped speaking as freely as I normally do.

I just wasn’t letting myself be myself. And that for the business model I have, that is a key part of the business. That is, like, me showing up and sharing and creating. And doing all of that is a really big driver of business growth. But I stopped myself from doing that because I was worried I wasn’t getting it right.

I spent so much time and energy mentally thinking about how to get it right, spending so much time trying to create content that instead of just writing a brief outline of a podcast episode and trusting myself to record, I would just record it again and again and again and just things like that that I’m noticing with this launch that my business doesn’t need any more of that energy from me. And as much as my brain, my infectious brain likes to find safety, and if we do it right, then we will get the result, and then we will feel successful, and then, like, there will be loved and all of that kind of thing. Then it’s just like, oh, actually, what my business wants and needs and also what is the most powerful example for me to set for my perfectionist entrepreneur clients and future clients is having fun, letting yourself be you, learning new skills. It’s not like, okay, we’ll just don’t learn anything and just, like, I think we could go in that all or nothing mindset. We’re like, okay, but sometimes I, like, I do need to learn new things and I, like, do it’s helpful to try and follow certain things, and it is.

But, again, it’s from the energy behind it that determines if it will be fruitful or not or if it will actually help us develop a skill or not. So if we’re trying to learn a skill from I’m wrong if I don’t have this skill, we won’t actually learn it as powerfully as we could if we are learning it from a place of self trust and being in that growth mindset versus the fixed mindset. So I won’t go too much into that, but the fixed perfectionist mindset is really the idea of, like, my intelligence, my talents, my abilities are set pretty much. I can kind of improve them. But, like, if I’m not good at math, I can never be good at math.

If I’m not a runner, I’m just not a runner. Like, that kind of, like, if I’m not good at marketing, then I’m not good at marketing. If I don’t like talking to camera, I will never like talking to camera. And so it can be really easy to just be, like, well, no, I need to force myself to learn something new and, like but if it’s from the energy of I’m wrong, I’m behind, It doesn’t work. We don’t actually get to learn the school fully and we don’t get mastery over it for sure.

So, anyway, something that I’m just I have realized is the theme for this launch, for me, and it actually relates to what I’m gonna be talking about in the content, which I love. I love that it always happens this way, and I think it’s part of the nature of how I do my business is I am really, like, learning a lot of the lessons. I’ve had, creating tools and packaging there and all of that so that you could learn it too. But I am often, as I’m talking about something, also learning deeper lessons about that specific topic. So, for example, a launch where the thing was clean rest.

I was taking a lot of clean rest during that launch. I was getting married and, yeah, just different things like that. So I can’t remember if I was pregnant with the twins yet or not then. Anyway, I was taking a lot of clean rest, and just different things like that when I was doing launches on power planning, specifically. I was really leaning into the power planning extra and, like, all of that kind of stuff.

So this launch, the theme is going to be momentum. And I’m really excited to talk about momentum because it’s something that’s perfectionist. Like, we love that feeling of momentum. And yet because of the perfectionism, we stop ourselves from creating momentum, and it gets really frustrating because we want momentum so bad. Especially in the early stages of business, We want it so badly to feel like the things we’re doing are starting to add up, and yet, we stop ourselves from getting that momentum.

Sorry. That’s the theme for the launch, and we are gonna be doing inside PGSD. For everyone who’s already inside and for those who joined during the enrollment that we have, we are going to be doing a momentum project for the remainder of the year to have a project that is gonna help you build your self image or identity around what it is you actually do. So a lot of perfectionists will find, like, with the imposter syndrome stuff, like, if you wanna have a coaching business but you don’t even really believe in yourself yet as a coach. Or if you’re an artist but you don’t even really believe in yourself as an artist, even though everyone around you says you’re really good at art, like, developing that identity, a project that helps you actually get into the identity of being the person who could do that thing.

Because if you don’t get into that identity first, it’s really hard to monetize something if you have certain values about not wanting to scam people and things like that. If you don’t feel like you are actually the kind of person who is at least sufficiently good at something, this is what I experienced when I was starting as a coach that I procrastinate on even launching any kind of coaching offer for 2 years after I had the idea about coaching. And I I think I came across the idea of being a coach a few years prior. I wish I’d heard about it in school, but I didn’t. Anyway, I heard Brooke Castillo talking about it on a podcast that coaching is a thing.

I was like, oh my god. That is, like, that’s what I already do. Like, that’s what I wanna be. But then, I had the idea and actually, like, allowed myself, gave myself permission to actually think I could be a coach. This was 3 years into already having a blog about personal development in 2016.

I was, like, I wanna be a coach. And I remember saying it to my coach at the time. She’s, like, yeah, you could totally be a coach. I was, like, but I have this online course and I need to perfect this and perfect that, but, like, I had all these excuses not to. And I was just so like, my identity around being a coach was so shaky that it just felt I could never actually make money from doing that or even help someone with that for free that was a stranger to me because I didn’t have that identity there.

So, anyway, we’re gonna do a project that is going to really help you get into the identity you need, help you create momentum, and help you do it in a really sustainable way that actually does create momentum. It’s not like a little sprint thing and then you burn out or anything like that. So, anyway, I’m excited to be talking about that. And I’m sure if you go back to past episodes, you will hear the episodes that I, my future self, at the time of recording this, is going to record specifically on momentum and all of that. So so so so excited.

But I’m just really seeing that the best use of the time that I have is to have that time be spent. Me, actually, not trying to follow rules, not trying to be, like, oh, I have to send this many emails on this day. Like, there are things that I’ve learned over the years that have been really effective, and I like having a framework to follow as it just, like, guidelines so I’m not just looking at a blank slate every time or reinventing the wheel. I’ve made that mistake of trying to reinvent the wheel. So I don’t wanna do that, but I just really feeling this season of, like, letting myself have fun, letting myself create, letting myself enjoy it, not trying to follow, like, hey, I have to say this kind of thing that, like, I know and at this point, like, I’ve done I’ve I’ve just I’m in a place now and it was much harder in the beginning of my business.

I’m in a place now where I naturally sell. Where I am not, like, oh oh my god. I’m, like, a creator list free content, but I really don’t wanna tell them about my program. I really don’t wanna tell them what the price is. Right?

Like, I want you to know that so I can help you. Like, the program is where I could help you. The podcast, nice, inspiring, all of that, and so many people get so much value from it. But my program is where I can actually really be your coach, really support you, get the feedback, the accountability, the process. Like, that is where I can help you.

So I have no issues talking about PGSD, letting you know about it, letting you know it’s open. So I really feel like I’m in a place where I can just trust myself to speak and to share and to sell. And that doesn’t mean it’s gonna be perfect, but it is going to, I know, feel the best. And I know that when I’m feeling the most connected and the most in service, that is what really grows your business. That is what creates the momentum.

It’s not saying the right thing that creates momentum. It’s not getting the right words of the sales page or having the perfect number of emails or having the perfect graphics. And my brain, even as I’m saying that, my perfectionist brain is like, no. That that is the thing that creates momentum. And it is not.

It is not the thing that creates momentum. There are skills to learn along the way, but the most important thing is the energy behind it. And I know for sure that if I say the right words on a podcast episode, but I say it from a place of I’m wrong, I’m behind, I’m trying get this right. Like, I’m so in my head about me and how I’m gonna be perceived and if I achieve my own goals that even if I say exactly the right words, they’re not gonna resonate. But when I’m thinking about you, when I’m thinking about, okay, I have a program that I really want you to be inside, if you’re not already.

I really want you to be inside so I can actually really deeply help you and help you create that transformation, help you be showing up and getting shit done, and, like, all the results we’ve had from our PGSDers, I want that for you. So I have this program. I have ways of talking to you. The podcast. I have email.

I have Instagram. I have a Facebook page I barely do anything with, but there are different things. There’s new platforms. TikTok. There’s platforms I used to use, Pinterest.

Like, there’s so many different ways I could talk to you. In person conversations that I could have with people. There’s so many different ways that I could talk to you. And so instead of me trying to bridge that gap of talking to you about it and then having you realize, like, oh my god. This is it.

This is for me getting you in there. Instead of me trying to, like, have that bridge be, like, the right words and the right actions and, like, being perfect, is showing up, connecting, telling you about it, just being willing to be seen, being willing to be myself, being willing to get it wrong, which is so interesting. And I had this realization the other day that I’ve just been doing so much work on my self trust recently, and I feel like it’s just all compounded to a point where I was, like, I just feel such a deep sense of self trust that I, like, haven’t felt, maybe even ever, business related, this level of self trust, and probably personally as well. And when I got into this self trust, I was, like, I want some really hard coaching. And because I’m not judging myself anymore, I was talking about this on one of the PGSC calls, because I’m not judging myself as harshly, I’m I can actually handle, not harsh coaching, so to speak, but like hard coaching.

I can handle hearing hard truths because I’m not gonna make myself wrong about it. I’m not gonna beat myself up. But if we’re already judging and blaming and shaming ourselves, basically, the only coaching you could really get, and this is still helpful coaching, the only coaching you could really get is, like, okay, you need to be nicer to yourself because if you’re not, nothing else is gonna work. And so I feel like a lot of the coaching that I had been getting was that kind of flavor of coaching because it was, like, you actually just need like, I just I just I just reflected on, like, different coaching that I got. But I’ve had a lot of really helpful coaching that was exactly what I needed because I just wasn’t in a place where I could hear hard truths about the business objectively because of the way I was treating myself.

I was already treating myself so poorly that I couldn’t then handle anything else, and I would twist it in a way that would then add to that pain, so to speak, even though that person’s not treating me poorly. But I just didn’t have the capacity emotionally to handle any criticism from outside because there was so much criticism from inside. I think that’s what I’m trying to say. So, anyway, now I’m just, like, noticing even more all the little areas where I’m, like, I can feel I’m making myself wrong versus I, like, I could feel even the last few days. I’m like, I know it’s not a fact that I’m not behind.

I’m not even, like, sold by that story anymore, but my brain like, our brains, the way it works, it will just think thoughts habitually. The way that our brains are wired, it wants to conserve energy. There are neural pathways. We are going to think the thoughts that we are the most efficient in thinking, and they are the thoughts we have repeated the most because the neural pathways and the superhighways and all the things are there. So our brain just, boom, goes to that thought because it’s it’s efficient, not because it’s true.

And it will feel true because you’ve thought it so many times, and our brains believe anything we think enough. So there’s all of that rewiring that needs to happen, and I’m just I love seeing myself in the processes that I’m like, oh, I can see my brain is going to that thought pattern of I’m wrong, I’m behind. And I I was coaching on this recently on a coaching call to Inside PGSD about how feeling behind is just a way that we make ourselves wrong. And it just feels like this fact of, like, I’m just behind. I should be further along.

And it’s just like, though you were just making yourself wrong and beating yourself up and keeping yourself apart from your goals. And I’m speaking from experience as I’ve been talking about. So, anyway, I just, with this launch, have been like, okay. I know I feel like it’s all happening in perfect timing because this is the other thing I’ve been holding with the self trust and those breakthroughs. I’ve been like, I also know even though I previously had gotten the work done ahead of time and my brain wants to be like, we have to do that now every time.

Then I’m like, I just feel like the realizations I’m having, like, I’m just gonna have the exact experience I’m meant to have. Like, it’s all actually, like, that I was being procrastinating on certain things. I’m just like, I just know it’s happening in perfect timing because there are certain epiphanies I need to have that I’m not gonna have if I just, like, force myself to follow these rules. And so I just need to actually let myself and, like, last week, I rested a lot. Like, I just let myself journal about different things instead of, like, no.

I have to write these emails and sit down and write the emails. I was, like, no. My, like, palpate got a lot looser. I just was, like, I’m just gonna let myself be. And even, like, this week, I’ve kinda been like, I’m just gonna let myself be because I feel like that is what’s needed.

And now I’m at the point I’m like, I’m I’m letting myself be and also letting myself do. And not from the place of there’s a right thing to do and a wrong thing to do, and let’s make sure we do the right thing, and I just want someone to tell me the right thing. But, like, I could trust myself to do. I could trust myself to show up, to share, to sit down today and write out what these episodes are gonna be and record them all today. Because when I’m trying to get it right, like, oh my god, it’s gonna take so long.

And, of course, like, everything feels so much harder when we have to get it right. And we typically do a poorer job at it because we’re so focused on getting it right, and we typically miss the things that actually make it successful. So when I just think about, like, I’m just gonna, like, actually let myself create freely. I’m gonna sit down after this, but I’m already sitting down. I’m gonna keep sitting down, and I’m going to write out all the ideas that I have about momentum, the misconceptions, why perfectionists struggle with this, how it relates business, different stories I have and stories that I haven’t shared, different things like that.

And then I’m gonna put it into a structure for, I think, either 3 or 5 different podcast episodes. I’m gonna let myself record them. Really, like, it sounds like my brain was to be, like, I have to be, like, hey, no. I need to make sure I say this kind of thing or this sort of like, but I could just trust that also because of the skills I’ve developed, I’ve done a lot of development of my sales skills, money mindset stuff, all of that. Like, I can just trust.

It’s kind of like an actor who is method acting or oh, no. Wait. Is this the right example? Basically, when there are actors who are, like, right before I I, like, go to the set, I’m doing all of this research and they’re, like, all contributors and then, like, when I get to set, I just throw that all out the window and I just let myself act. And it feels like that.

I think that, for me, and for a lot of perfectionists that I work with is IPGSD, like, that is when we talk about freedom and having freedom as a business owner, for me, the freedom I wanted was never, like, I wanna feel free to travel, and I wanna feel free to work my own hours. And, like, of course, I want that, and I love having that. But that was never the driver for me. Like, I was never and I help a lot of people who that is such a big driver. So I get that that’s a big thing, and it might be for you.

But for me, it was never that. I was fine going to a a 9 to 5 accounting job that I had in the city, commuting in, like, going like, all of that. I didn’t have this, like, oh my god. I I wish I had more freedom. What I wanted was the freedom to be me.

The freedom to express myself. The freedom to actually feel confident talking about all of the personal development things that I was learning. The freedom to do something that I actually enjoyed doing. And I remember, as well, like, when I first started thinking about being a coach and all of that, I found I think my coach at the time recommended it. There was a book about coaching and different things like that.

But, basically, like, not how to be a coach, but, like, a coaching manual or something like that. And I read it. I was like, oh my god. I’m so like, I cannot read this book fast enough. And I had just come off the back of doing many, many years at uni.

I have a law degree. I have a finance degree. I have a diploma of French. And I had to force myself to read any of those textbooks, and I didn’t if I didn’t have to. I go to Google, and I read the summary.

I do anything I could to avoid it because I just didn’t really care even though I was interested in some aspects of it. I just I really didn’t want to. But getting one about a topic I actually loved and, like, yesterday, I just started reading Loving What Is by Byron Katie, which is kinda surprising I haven’t read that sooner because it’s such a classic book. But I was, like, oh my god. This is, like, the best thing ever.

And I just wanted the freedom to feel connected to what I did, to feel like I was using my potential, to just feel like me. Because I didn’t have a problem with going into my accounting job, But what I did have a problem with is that I had to not be me to be successful as an accountant. I had to hide the parts of me that I think are actually the best parts, and I had to dim myself down and pretend I like things I didn’t like, like accounting, that I just was, like, I just wanted that freedom to be me. And so even just, like, saying that because I’ve always been, like, I didn’t really care about the freedom, but I could see that I wanted the freedom to create and to explore and to be curious and to do that around subjects that I actually was interested in and not just doing because it sounds smart to be doing law and doing finance. So, anyway, this launch, I’m coining it.

I’m making it a thing that my focus is and I think, also, this creates so much momentum, letting myself create, not having to follow any rules. And, also, and this is another thing, that when I’m doing that, it’s not like, okay, now it’s just pure chaos. And because what I know for me is that I have, like, fluctuations of energy and inspiration. And that if I expect myself to have to and this is another thing I wanna talk about with consistency. That doesn’t mean you have to, like, be a robot and show up the same every day.

Because, for me, like, I can create in a consistent way so that your experience is that I’m being consistent. But for me, I might record 5 episodes in a day, and then I don’t record any for 2 weeks. And, like, I know for me with Instagram, for example, there are times I’m, like, I can’t say enough. Like, I just wanna talk all day on stories, share about this, share about this, share about this. There are other days I’m, like, I have nothing to say.

I don’t wanna be seen. And I just know that that is something that my brain just has times where I’m like, I wanna be social and times where I’m like, I don’t. And so what I know for me is that if I’m, like, okay. Now, every day, I have to just be, like, how can I have fun today and all of that? That, for me, isn’t the the, I think, the most self trusting way to do it.

I think the best way is to let myself feel free to create what I wanna create, and then when I don’t, to not force myself to do it, to not push myself to do it. That doesn’t mean there aren’t times where I’ll be creating where I don’t feel like it. Because for me, a lot of times, particularly, if it’s something that my brain wants to have thought patterns about, like, I have to get this right, that I will have resistance to it because it feels like, well, it’s gonna be so hard to get it right, so I’d rather not do it now. I’d rather procrastinate. Like, I know that for me, for a lot of content creation, that I just need to, like, warm myself up a little.

And then once I’m doing it, I’m, like, oh, yeah. I love doing this. Like, the podcast series, I know once I get myself chatting and I have my rough outline of what I wanna say and the things I wanna talk to you about, I know that I could create that, but I know my brain will probably be, like, let’s do that next week when I’m, like, I actually really wanna do it today. So I’m gonna support myself through that, and it’s just because of those perfectionist thinking, that thought pattern that it’s generating, this, like, resistance to it. So, anyway, I’m gonna what I’m gonna do, I’m gonna be doing my power planning today, is I am going to be really just tapping into what is gonna be fun, easy, simple, all the things I love to teach and practice, making sure I’m gonna get my clean rest, I’m gonna be able to switch off, that I’m using my team to fully support me, that thing like, when I I find this as well.

When I am in the most, like, perfectionist energy, so to speak, I don’t ask for help from my team. I try to do it all myself. I say, for example, for Instagram, I was just saying this to Daisy the other day, yesterday, that I was, like, in part, I’m just having, like, hey. I need to do everything Instagram related. And what it’s meant is that when I’m thinking I need to do everything Instagram related and no one else can help me and I need to have everything be just perfect, particularly, like, my brain likes to think about the graphics even though I know anyone following me on Instagram, it’s not for the graphics.

But, anyway, that what it meant is that it felt so hard to do anything Instagram related because I wasn’t able to just show up and create and do my bit and then have someone else, like, do the, the fiddly stuff. And so I know for me and when I think about and it’s such a good thing to think about for you. What is fun in your business and how can you replicate that? So for me, for example, with the podcast, I’m now at, like, nearly 500 episodes, and maybe at the time of recording this is beyond that. Sorry, the time of release.

And I have been able to be so damn consistent from the outside with my podcast behind the scenes. I’ve had some months I don’t record anything, and things like that. But I’ve been able to consistently put out podcast episodes that so many people love because I did, like, the first 30 episodes myself. I did, like, the admin side, like, all of that required to get it up. And then I was, like, I’m gonna find someone to do that.

So all I have to do is record the episode. I don’t have to think about the show notes, the podcast, blog post that goes out, the transcript, or whatever else. Like, I can just record, I upload it, and it goes out to you. And so I’m realizing that and I’ve had this realization before, but then the perfectionist thinking, particularly, I think, with Instagram because it just feels so it feels like I’m more judged, and I think it’s just because there’s features of Instagram that create that. So, for example, like, likes and comments and DMs, and there’s so many different kinds of things on Instagram, like stories and highlights and feed posts.

Podcasting is just like there’s one way to do a podcast. It’s just an audio recording and just there’s no comments. There’s no likes. There’s no things like that. Like, I don’t I don’t actually get to see any kind of stats about, like, individual people listening.

You get what country they’re from, what app people are listening on. You don’t get much else. The number of downloads, you don’t get to see, like, exactly how much people have listened to. Like, it’s just a lot, yeah, a lot less kind of specific feedback with it. So, anyway, not to go on about that.

I feel like I’ve done a lot of work recently on my thoughts about Instagram, and I love sharing on Instagram. And this is what I realized too with the power planning course that we did, the launch, that we did for a few weeks ago, that when I’d been in this mindset of, like, I don’t wanna do Instagram, blah blah blah, all this drama, that I miss that, a, I do love creating on Instagram, particularly, like, anything chatty, stories, things like that. But I it’s a place where my people hang out, where I actually do like creating. If, like, with the podcast, if certain elements don’t have to be me, I can be a really prolific creator very easily. I know for sure I I would not still have a podcast if I had to do every single thing related to getting that episode to you because I would have so much resistance to recording episodes.

I’m, like, oh my god. If I do that, then I have to do all this other work. And I really don’t wanna do that other work. So, anyway, with Instagram, I just really saw with the, like, how it really supports my creative cycle. And it could be worth reflecting on if you have Instagram drama or if it’s about a different platform that me just showing up and talking on stories gives me ideas for different things to say in emails and in podcasts and things like that.

Also, people reply in DMs, like, we get more DM replies. We don’t even get that many, so don’t feel afraid to send a DM. I think a lot of people are like, oh my god. I’d I’d never even get a response. And then when I reply, they’re like, oh.

So send a DM if if you want to. I’m at perfectionism project. But people respond to those things, share little bits, ask questions, and then just, like, create this really supportive creative cycle for me. And, also, just help me feel that energy of having the freedom to show up and share and do what I want. And so, yeah, I’m just with this launch, like, okay.

I I wanna be on Instagram. I wanna go live. I want, like but if I’m so busy having to do all of, like, the Canva graphics or whatever else, then I just don’t have as much bandwidth for that. And I wanna really think about, like, for me, what are the bits that I am uniquely positioned to do, and how can I get my team to support me to do everything that doesn’t have to be me doing it? And in the past, when I’ve been in that, like, a thought pattern about delegation, that it’s, like, well, I shouldn’t have to do that anymore.

I’m beyond that state where I should be doing that. And delegating from that place never ends up in ultimately empowering anyone, but especially not me. And I feel like because I delegated a lot from that place of, like, I shouldn’t be doing that anymore. Like, I’ve gotten us as far as I can take us at this front, and I need to have someone else do it. And making myself wrong and delegating from that place and also kind of from a place of entitlement too with certain things, like, I shouldn’t have to schedule an email.

I shouldn’t have to whatever. That I then lost some self trust that I had, and I’ve been rebuilding that as well and just been, like, there’s nothing in my business I’m not willing to do. I will schedule emails. I will schedule posts. I will do whatever.

And I know how to do everything in my business, so I can do whatever. But now I’m at that point that I’m getting more and more self trust again and have rebuild that to even a level that I didn’t have before. Like, oh, actually, I can see how me doing certain things is taking away from what I can give to you. Because instead of me spending an hour recording a podcast episode, I’m spending an hour figuring out a tech issue that someone else on my team could have figured out in half an hour. And I said that I would try to figure that out because I should be doing everything because all of that.

So that’s where I’m at. This is just me sharing my thoughts. It feels so good just to let myself talk, and I know that, I know that the people that wanna work with me find that helpful. So there are people who are like, no. Keep it concise.

I don’t even listen to any concise podcast. I don’t want that. I wanna hear just real things going on, and it doesn’t mean and this is part of something as well that I am, I guess, working on, so to speak, is that I want to give, like, all the nuance, all the explanation, and that’s what I’m thinking about me. When I really am thinking about you, I am a bit more concise. I am a bit more, to the point not being like, oh, but this and this and this and this relates to that and this relates to that and this relates to that.

Because I know that there is a time and place for that, which is more so on a coaching call. Even then, sometimes, it’s like it’s you don’t wanna be overwhelmed on a coaching call when you’re getting coached. So the time and place for that is is maybe just in my journal or with conversations with friends and things like that, but, and peers. But, really, when I’m thinking about you, that I don’t over explain, I trust that you understand it. I am thinking about, like, when I’m learning things, that if I’m not ready for certain information yet, it doesn’t help me to get the nuance.

I’m not ready for the nuance yet because I’m still new to it. So, for example, like, I have a garden where we have some tomatoes, strawberries, a few things like that that we’re growing. And even if I’m watching any YouTube video on it, if they start to go into any kind of nuance, I’m like, oh my god. I do not understand. I just click away.

I’m, like, nope. I I actually don’t even wanna hear about all the different varieties of tomatoes and what kind of fertilizer. What like, just tell me when to plant it, what to plant it in, how often to water it, and and that’s basically all I can handle. And then as I do more, I wanna learn more, and I’ll have specific questions. So, anyway, all of that to say that this kind of episode is more like me just sharing my my thoughts on certain things, but there are things that I have thoughts on that I haven’t shared as well.

So I have left some things for just me, but I hope it’s really helpful to hear about it, and, I know for me, even if some of this does get cut out or whatever, usually, I don’t remove anything from podcast episodes. But if for some reason that seems like it would be in your best interest to do that, which I think is unlikely in this case for this kind of episode, I found in the past when I’ve done that in episodes, like, the series that we did for, the follow through series, I removed, like, like, I edited that and removed out different things of the episodes and to, like, try and make it more concise and be the right thing. And I just feel like I lost a lot of the magic. That could just be me. You might have listened to that.

I mean, like, that was the best thing you’ve ever created. But my creative experience is I love to show like, I think as well teaching perfectionists how to get out of their own way and get you done, the lesson isn’t, well, do it right. That’s not the lesson. That’s not what I’m here to teach people. Follow the rules.

That’s not what I’m here to teach people. Say the right thing. That’s not what I’m here to teach people. So practicing what I teach, what I preach, what I have learned, and I would just wrap up by saying, and this is just a really important concept. And I just finished a book called only go as fast as the slowest part of you will go.

I can’t remember the exact title. Something like that by Robin Posin, p o s I n, I believe. It was a great book. So perfect for perfectionist. And in that, she was talking about how you just have different lessons in your life that are kinda like the same lessons you need to learn, but each time you just learn a deeper, more nuanced, more advanced version of the same lesson.

So seeing it as this spiral that you’re in that you will pass through the same points again and again. But when you do, you’re not the same you, and you’re not having the same version of the problem. You are at a different point. So I have had, for example, with self trust, so many different lessons, or different times that I’ve learned the same kind of lesson, but I’ve been learning a more and more advanced and more nuanced and different flavor of it each time. So I just wanna wrap up on that because it’s really easy for us to be, like, oh, I already had this breakthrough 2 years ago.

I had this thing. I can’t believe I’m still struggling with it. Like, yeah, you’re probably gonna be learning that lesson the rest of your life in different forms. And I know a lot of the thoughts that held me back in 2013 when I started my blog are still thought patterns that I’m contending with, but I’ve I’ve made a lot of progress. But my brain just has those natural, like, I don’t wanna be left or abandoned, like, thought patterns that it’s just like, okay.

And that’s just if I just settle it, like, that’s just gonna be something my brain wants to default to for the rest of my life, and I’m just gonna get more and more lessons about it. That’s okay. And so just don’t make yourself wrong. If you had a breakthrough a month ago, a week ago, 2 years ago, 5 years ago, or and I would just wrap up by saying this because I hear this one a lot. If you’re like, oh my god.

I can’t believe I help people with this exact thing, and I’m here struggling with it. Well, no shit. That’s why you help people with it. That’s why you help people with it. Like, I I’m working with the perfectionism.

That’s why I help perfectionists. I know the work. I’m doing the work. I can help you so much more, I deeply believe, than someone who hasn’t experienced perfectionism and hasn’t gotten their own way. It’s, like, I’ve just always been confident.

There are things you can learn from those people, but I find I get the most help from the person who’s, like, I have been there. I’m still doing some of that work, and I’m further ahead than you and I can share so many things, but, like, I’m on the same path too. I love that the most. So, like, don’t make yourself rock, but of course of course you’re having that. So you can learn things that you can teach to your people that you help.

So, anyway, that’s my little rant over. I am gonna do another update soon. I think I’ll be doing one potentially every work day that I do. At this point, I’m planning to work Saturday, Thursday. Have tomorrow off, then work Saturday, Sunday.

Probably have Monday off, and then work Tuesday, Wednesday, Thursday, Friday, Saturday. Not sure. Do my power planning. That will determine my work hours and not from, like, a, just to clarify, not from, like, a how much is there to do, and then I’ll work to that. But, like, I will do that to decide how much I want to work, and then I will, within that power plan out.

And, I love using that constraint as a way to decide, like, what is the best use of my time. It helps me delegate as well, rather than trying to do everything myself. If I just, like, I’m willing to do all the work, then I just end up not delegating things and they’d be more tired. And I have people that I can delegate things to. So with that said, I am excited to be doing this behind the scenes episode.

So what I’m gonna be doing is sharing my updates. Maybe it’ll be 2 episodes. So I’ll do all my updates. Actually, still a whole week. All this behind story in my head, still a whole week before it even is OpenCart.

So I’m gonna do a behind the scenes one for the pre launch, which will be this next week. And then OpenCart, I’m gonna do a behind the scenes continuation for that. And I’ll share all the numbers. I love sharing, like, how many sign ups we had, what my thoughts are, and I’m excited to do that. It also feels so vulnerable to do that, to share, like, my real time thoughts versus, like, when I’ve processed them a bit more.

But I think it’s so helpful because everyone has real time thoughts, and if we only hear the process, it’s like, oh my god. No one else freaks out like me or whatever. So excited for that, and I will talk to you soon. Today is the 20th October. We are actually on the 2nd day of open cart, and it’s about 36 hours after enrollment opened.

It’s the morning for me. I’m just starting my work day today, and I just wanted to do an update. I didn’t do one yesterday. I was just focusing on getting shit done and writing emails and replying to people, going live, doing things like that. But I wanted to share where I’m at with the launch, how I’m feeling about the launch.

I might do another update about the remainder of the prelaunch period because I didn’t do one during that, but I want to kind of, like, recap my experience with that. But for now, I just wanna capture what I’m thinking about, what I’m working on, where I’m at. So, currently, just in terms of the numbers as well, currently, we have 7 sign ups for PGSD. So welcome to Danielle, Laura, Chime, Anna, Gina, Jeanette and Jessica who are all now inside PGSD. So I’m just really, with this launch, really excited to have, I feel like, just a change in the way that the launch is going and my launch experience.

And I feel like, not even so much the last launch, but I just had a run of, like, 5 launches where I just spent the whole time feeling like I was failing. And then in between that, feeling like I was failing and just a constant story, kind of like no matter what I did that I was failing. It was a story that was feeling so shitty, not the actual circumstances. Though, also circumstantially, we had less sign ups during those enrollments than we had had in the previous year. So there was a circumstantial change as well.

But also, obviously, if you are feeling like you are failing and that you can’t do what you do anymore and you’re not good at it anymore and you don’t know what you’re talking about and things like that, then, obviously, that is going to impact the results you create and put a lot of pressure that then makes it really hard to be creative and to show up and share. And I feel like I’ve done episodes recently on this and talking about this that I’ve just been untying my hands from behind my back, letting myself create, letting myself just, like, put out the version of things that I would create without polishing it or having to overthink it. And, objectively, it probably makes sense that that stuff does better, but I’m sure you can relate to just the feeling of, like, if you aren’t where you want to be or if things aren’t going well, then you it doesn’t feel safe to not polish it and perfect it. And so something I’ve just been reminding myself of during this launch because I’ve been I went live yesterday, and I was like, I don’t even know exactly what I’m gonna talk about.

I have some rough points. I’m probably gonna butcher it, but I don’t really care. I’m just gonna show up and talk and trust that me doing that is gonna be helpful in some way, shape, and form. And I’ve been letting myself just record stories and post them. Daisy has been doing a lot of the Instagram posts, like, the graphics and things like that.

I’ve just said, like, just do whatever you want. Just, like, take take the emails, take things, and make it into post and post it. And, really, just what I’ve been reminding myself of is bad selling is better than no selling. And this isn’t because I think I’m bad at selling. I don’t actually think I am.

But to my perfectionist brain that only wants to do things perfectly or not at all, just to be getting out of that all or nothing mindset and to be like, oh, yeah. It’s better to do it bad, a high volume of bad things, than a low volume of perfect things. And if I’m doing a low volume of perfect things, which I was trying to do last year, like, which is kind of the strategy I ended up in, is that I wasn’t creating nearly as much. I wasn’t letting myself talk. I wasn’t letting myself just share things.

And when I was creating a much lower volume of content, a lower volume of ideas, a lower volume of new concepts and ways of thinking and all of that, it was so much harder to actually create amazing things because there was so much pressure on that low volume of things to be good. And I didn’t have as much practice as I normally would either, and I didn’t have my normal creative process that I have where everything kind of feeds into each other, which I’ll talk about in a second. But I, like, have just really been reminded that high volume badness is better than low volume goodness. Because of that practice, because of that repetition, because of the person you become when you just let yourself share things versus needing it to be perfect. And so a big part of what I have been realizing in the Instagram live yesterday confirmed this for me so much is that when I just let myself talk, I have ideas that even if, like, that Instagram live because this is what had been stopping me from sharing.

I was like, oh, if I say the wrong thing, then I might turn people away, like, who are interested, and I might make them uninterested. So it’s better not to say anything if I can’t figure it out how to say it. And I haven’t always thought like that. Like, I got out of that thinking, and then I was back in that thinking or, like, a different version of it. It’s really important, I think, not to be like, I went back to square 1.

I did not by any stretch. I was still showing up and sharing things that my past self still would’ve thought was incredible to be sharing. But to really just, like what happened to me with that live, I just had some dot points, let myself talk about and because we have a, early bonus early enrollment bonus for PGSD, so it’s a decision call with me, which I’m so excited to do these calls. I’m so excited because decision making gets perfectionist so stuck, and you have to make decisions to be able to build your business. So I’m really excited to do those calls with the 7 people that have signed up signed up so far.

We have about 12 hours left for people to sign up to get that bonus. So as soon as I finish recording this, I will be getting out there and talking about that. But with the live that I was just talking, a few people were there. I was, like, I probably know I was even gonna be there. It doesn’t really matter.

This is just, like, me showing up and talking and getting things out of my mouth, and all of that. So, anyway, I was talking and questions were coming up, which were really helpful that had me thinking about things I hadn’t been thinking about. But even without that, as I was talking, I was, like, generating ideas about, like, different analogies and things like that that gave me ideas. And that when I was writing emails yesterday, I wrote a bunch of different emails about the bonus that were so much more specific and so much more, resonant, I am confident, than what I would have otherwise created without doing that. Like, just letting myself create, letting it be bad.

This is always the tactic that has worked for me is creating a situation. I’m gonna be doing this with the Momentum Project to set it up in a way where you can it feels safe to be bad at it, and it doesn’t feel like, oh, you know, remember done is better than perfect. But, like, for me, I’ve talked about this many times with the podcast how, in the early days, I did 2 a week because if it was bad, if the episode was, like, that’s really shit, that one. I was, like, well, another one’s coming in 3 days, so it’s fine. So setting up a situation where, actually, I was, like, well, actually, it’s fine to do bad work, That is what has allowed me to create great work, and a lot of these episodes I thought were really bad and I wouldn’t have published are some of the most loved episodes of the podcast.

So it just helped as well. I talked about this with Ariel on the, the interview, Ariel, that when you let yourself put bad things out into the world and you actually see that people have a different reaction to your brain to them and that they like them, it just helps that rewiring of, that thought pattern that and the idea that we are the best judge of what we create. And that has been pivotal for me because if I was thinking that I was the best judge of everything I create, I would not release very much, but I just know, like, I’m too close to it to get it. So with that said, that’s what I’m thinking about. I’m just continuing to show up and share.

And, so I don’t know if I mentioned this previously, but I signed up for DL Sharon, her Mastermind Liberation. And in that mastermind, I only just started it, but I watched a bunch of things, in there. And one of the concepts she talks about is just, like, letting yourself do all the things. If you have an idea, she calls it sales activities, but if you have an idea, just let yourself do that idea and don’t stop yourself from doing it. So if you have an idea to go live since it happened yesterday, I was like, oh, it’d be good to go live and talk about, decision making, and, I had different ideas for what I could do.

I was like, I ended up talking about 3 mistakes perfectionists make with making business decisions. And I was like, I had that idea and I just did it. And then, and it actually takes this is the other thing because I know that you might be listening, like, oh my god, I’m gonna burn myself out if I took that approach. The stopping myself created more exhaustion than anything else for me. Having an idea shooting it down.

Having an idea shooting it down. Having an idea shooting it down. The shooting it down took more energy than execution. Like, it took to for me to just be, like, I’m gonna go live, and then I went live and to, like, just let myself do it drama free, it energized me. But if I have an idea and then I shoot it down, I have an idea, I’m constantly looking for everything that’s wrong with it and nothing ever gets through my filter, not only is it then so much harder to be successful because anything you do do, and this is what I was finding the podcast series that I did, the Momentum series, I was if I and this happened, basically, in all the previous launches I’ve done, including 2022, when the main thing was the podcast series and the launch and then some emails and a few Instagram posts, It felt like, well, I have to make sure I get the podcast series right, and that was fine.

Whereas at Headspace wise in 2022, I didn’t find myself putting too much pressure on it. I did have some mental drama about it, but it was fine. But then, last year, I just really got in my own head with it a lot and just ended up, like, not creating things that felt like me. And I’m glad a lot of the experimenting we did with different ideas last year have really, like, come together this year, so I’m really happy with that, in a lot of ways. But, also, what I’ve done this launch is just like, well, the podcast series is just one of many things that I’m gonna be doing.

I’m gonna be doing that. I’m gonna be going live. I’m gonna be doing, probably, some Zoom videos on different things, like showing people inside PGSD and just, like, all these basically, any idea I have, I wanna teach a training on how to balance building your business while you have a job and kids and, like, all the things because that is something so many people have been saying is about, like, but how do I create momentum when I’ve got a lot on my plate? And that is, thankfully, what I am an expert in teaching, that is what I teach. So, I wanna do something really specifically on that.

So, like, letting myself do that, not having it have to be this big thing, but, like, okay. I’m just gonna do that. I’m gonna sit down for an hour, create the content for it, have a time for it, do it, And, yeah, that’s gonna be my approach for this launch, and I’ve been really enjoying that. And just like anything I have an idea for, just letting myself do it. So I can see I can see myself getting in my own way with different things, but then getting back out of my own way.

So I don’t have time right now to go into too much more detail about it, But I am happy with how I’ve been showing up and just, solving for different things, a few tech issues we’ve had on the back end. Nothing major, but there’s always just little things that come up. I was actually coaching a PGSD on this the other day about, being able to do the tech in your business. She was thinking about hiring someone and paying 1,000 and 1,000 of dollars to do a landing page. It’s like, you you can do that yourself.

And if you don’t wanna do it yourself, you could pay someone $30 to do that for you. So it just I feel as well, like, that call really just got me back in touch with, like, what I do know about business and how powerful it is to be able to, know how to run your business fully so that if people aren’t available to help because of time zone differences or different things like that, whatever, that you can go in and solve for it. And, like, yesterday, there was an issue with our sales page that needed to be fixed. And the, and Daisy wasn’t available at that time, and I needed to fix it. And I could do it.

I could go into the back end. I could figure everything out. And I’m not great with code or anything like that. I don’t have to be. Almost every software platform that exists now is so intuitive.

Maybe, like, 20 years ago, you’d have to pay someone 1,000 of dollars to create a landing page for you, but now you really don’t. So, yeah, I’m just feeling like I feel like with this launch, I just I have momentum because I’ve created momentum for myself, and I love that the theme of the launch is always, like, the theme of what I’m doing for myself. And I’m so excited to teach the lessons on momentum project and momentum time and momentum decisions. Like, to just capture, like, I’ve learned so much in the last couple of years about creating momentum in business, having felt like I lost my momentum as I went through a massive identity crisis personally when I went from having just Lydia to having Lydia and the twins. And then I feel like I’ve just learned so many lessons about getting your momentum going again.

I’m so glad that through that time, I had momentum already that carried me through a really hard time, personally, even though it was such a happy time for so many reasons. Like, so much joy being a mom of 3. And also, personally, it was really challenging to navigate going from being able to just pop out to the shops with Lydia to it being really hard to go anywhere and just figuring all that out, the breastfeeding, the sleep deprivation, all of it. So I just feel like I’ve had so many lessons that I’ve learned through creating that momentum for myself again, and I’m just so excited to, like, package it all up and share it with our PGSDers. So I’m really excited about that as well.

And I think that makes such a difference because what we did actually I don’t think I mentioned this in the intro. I should’ve listened back and, actually, I don’t think I should’ve. I would just chat as I would. So we did the launch for the power planning course a few weeks before this launch, and we have invited those who are in the power planning course to apply their investment for the power planning course towards PGSD. And it was just, I think, so great to have and I just had this feeling of, like, I feel like I need to separate out the power planning course and PGSD, and and power planning is still something we really focus on in PGSD.

But a lot of the coaching that we do isn’t specifically around power planning, and it’s a lot about the perfectionism and the mindset and procrastination, impostor syndrome. Like, all that stuff that you have so much more awareness around when you are power planning and it’s kind of just like the foundation, but then because it is easy to learn power planning, then it quickly everyone’s just like, okay. Now here’s what’s coming up for me. Now, here’s where I’m getting stuck. Because we’ve got rid of a lot of the low hanging fruit that, like, the overwhelm caused by to do list and all that.

It’s like, okay. Now, here’s what I’m left with, and then we quote you on that. And so I just have this sense of, like, PGSC needs to, like it’s more than just, like, power planning and coaching, but the way I was marketing it was, like, that is what it is when that isn’t actually I just had this feeling of, like, how we’re marketing PGSD isn’t actually representative of what we do inside PGSD, and it isn’t capturing what it is that we help with. And so pulling it out out the power planning course and doing that separate launch and just really going all in talking about that, which is amazing, and which I can do in my sleep because I’ve been teaching power planning and launching specifically with that angle for a couple of years now. So I did that.

It’s, like, okay. What’s the angle gonna be for PGSD? And it just allowed me a space to just really create something new and bring together so many concepts and ideas and different things that I have been working on. And another thing, and I’ll wrap up after this, but I hope it’s helpful to just hear, like, the different, parts of my process and realizations of things that I’ve been having. But, Deel, in some of the content I was watching, she was like, you can’t be so she helped specifically coaches, and she was like, you can’t be, for example, like, a money coach and be like, it’s not important to make money, or a weight loss coach and be, like, well, you don’t really need to lose weight.

It’s too nuanced. Like, that’s what, like, when someone’s your client, then you get into the nuance of that. But when you are like, if someone’s looking for a weight loss solution, they don’t wanna hear you don’t have to lose weight. What they wanna hear is, I’m gonna help you lose weight. And then once you’re helping them, you help them do that, and you also help them have those shifts so they don’t actually feel as attached to their weight and all of that.

So I realized through that as well that for so many years, I have been, like, you don’t even need to overcome perfectionism. You can release your perfectionism handbrake. Just focus on creating a growth mindset, and I deeply believe in that that, like, the focus is on creating a growth mindset. But that is, like, if you’re someone who’s struggling with perfectionism, you wanna hear, like, I have the solution for your perfectionism, and not like, oh, perfectionism, that’s fine. And I think because I didn’t wanna go down the route of, like, it’s toxic toxic and, like, the way everyone else talks about it because I haven’t found that helpful at all.

So I’ve had my own way of talking about it, but this launch, I’ve just been, like, I will help you overcome perfectionism. Because I just even started to own, like, I did that myself. And, yes, I’m still working through a lot of perfectionist thinking, but it’s a different like, it’s I’m not working through the same perfectionism that stopped me going full time. I have solved that perfectionism. I have overcome that perfectionism.

So instead of seeing it as, like, this big thing that’s just this continuous thing, like, there’s a perfectionism that would stop me from going full time. There’s a perfectionism that would stop me from going to $1,000,000 per year. There’s a perfect like, there’s all of that, and I have actually overcome the perfectionism that stops me from creating momentum because I have momentum. I’ve had momentum for years now. So it’s like I know how to do that.

I’ve taught so many people how to do that. I have a process for that, so I actually own it. And then, also, I have overcome the perfectionism that was stopping me from going full time in my business and just actually being in like, you can see it on the sales page. I’m like, I would not be full time in my business if I hadn’t overcome perfectionism. That was the thing for me that I needed to do.

That was the work. That was the thing stopping me. And so I hadn’t ever said it that clearly before and just being, like, this is what I’ll help you with. The other thing I’m owning is that I’m an expert in business. I’m a business coach.

So that’s been another shift and just up level in identity and being, like, oh, yeah. Of course, like, I have to also actively work on that identity and not just feel like one day I wake up and I’m, like, oh, yeah. Because when I started my business, I wasn’t a business coach. I wasn’t a coach. I’d never had a business.

But, over time, I have become an expert in business and a business coach, and now it’s just like getting my, self image and identity to catch up with that. So that’s been huge. And the other thing that I’ve been doing with PGSD as well is talking about and it’s like, I feel like I’m just have put words to what we’ve already been doing, and it just feels so good to have the words. But saying, PGSD is a productivity program for early stage entrepreneurs who are ready to overcome perfectionism and who wanna create momentum without burning out. Am I gonna be doing that in 6 weeks, working 4 hours a week with the Momentum project And power planning and everything, like, it just brings everything together.

And we added other features as well to PGSD, so there’s 3 private coaching calls as well. We added Ask A Coach. And, also, when I signed up for DL’s Mastermind, a big thing that had me sign up was just the amount of accountability and, personal support and, like, just the kind of, like, I don’t even wanna say, like, high touch, but just that feeling of, like, I will have so much support, and I’m gonna have someone else, like, looking at what I’m doing, not just, like, telling me what to do and hoping I get it right. But, like, looking at my sales page or looking at my marketing and giving me feedback, not just on my thoughts about it, but on what they objectively see. And that was so appealing to me, so we’ve added those elements into PGSD, which is something I’ve been thinking about doing in different ways for quite a while.

And I just really feel like now is the perfect time to be doing it. So, we have that. We have the bonus call with me. And I just feel like really being and I’m already sold on PGSD all the way through. But just, like, adding things that, also, like, we’ve already been doing a lot of those things that it’s now just actually, like, packaging it and telling people about it.

So it just feels so good to be like like, there’s no other program like PGSD. It is insanely supportive. You have, like we can review everything. Like, we will just be there for you. It’s a lifetime access program, but, also, you’ll be able to create momentum in just a few weeks.

And just feeling, like, the clarity of it and, there’s still things I’m working out, but I just feel like I just feel like the way I’m talking about PGSD actually represents what PGSD is, which is awesome, and that came through taking a fuck ton of action. It wasn’t from brainstorming sessions. It wasn’t from asking chat GPT. It wasn’t from asking friends and family what they think I should be doing. It was from letting myself speak, saying things, trying them.

Like, I have rewritten the PGSD sales page so many times in the last 2 years being, like, it’s this, it’s this, and then just every time being like, I feel like I’m getting closer and closer, and then I I show up. I create podcast episodes. I write emails. I’m like, When I said that there, that feels like it’s just through the creation process and letting myself speak that that clarity has come. And, of course, having coaching and support and guidance on a lot of things as well has made a huge difference.

Huge, huge, huge. And then not going into brainstorming or research mode, going into creation mode, and knowing that it will those that clarity emerges through creation. I’ve talked about this many times. I didn’t even know I was a perfectionist when I started my business, So I could have never been like, I’m gonna be a a business coach for perfectionists. I never had a business before.

I was 22 years old. I was a full time uni student studying law and finance and a diploma of French. Like, there was no reality in which I could have ever brainstormed away the idea of where I am now. I just took steps and let it evolve and emerge through the creation process. So it just feels so good to be back in creation mode and just letting myself create bad shit if I need to, and I do need to.

I do need to. It just feels so freeing to be like, I can write I can just like I did a, a story this morning when I was going for a walk, and I was like, this can just be really bad. I’m just gonna, like, let myself talk, and I wanted to share about, on my bushwalks that I do. Just a thing that I have been doing on my bushwalks for many years. It helps me to, like, really just embody the person I wanna become.

Basically, it’s just because nature’s so constant and I’m, like, I’ll have pretty much the same phone, the same dog, like, the same clothes. Like, really, the only thing that would be different when I have my future business is my thoughts. And so I could just, like, be in those thoughts now and, like, be in the reality of, like, I’m going back home to, like, the business that’s in my goals, not the business that’s in my current reality. And now I have the business that used to be in my goals and that I used to think about, like, having a full time business one day, and all the things, making multiple 6 figures, like, now that is my business. So, anyway, I was like, I’m just gonna talk about it, share about it, put it on stories, and, like, it just feels so good.

So I love that. There’s still a lot I wanna do with Instagram, particularly, with the podcast. There’s still a lot I wanna do and create and, like, improve upon, but I really feel just in a season I don’t I don’t want it to just be a season, but, like, I really just feel in this place of because I’m in a much higher place of self trust, I’d say, probably, than I ever have been, that I’m actually able to strategically analyze what I’m doing because shame isn’t clouding it. When I’m feeling ashamed or entitled this is the other, like, epiphany I had this one. I was like, oh, like, we want we go into that perfectionist entitlement that comes from should.

Like, they should sign up. I should have more followers by now. I should be further along. Like, that entitlement because that protects us from shame. If we’re entitled, then we can blame someone else.

If we’re not in entitlement, then we and we’re imperfectionist thinking, then we blame ourselves. And so now that the self trust I’m in is so much higher and the perfectionism and perfectionist thinking is so much lower and I’m moving into that growth mindset more and more and more, that I can analyze my business without making myself wrong. So it means I can actually get really specific and see what’s going on. When I was feeling a lot of shame about it or feeling like I wasn’t doing a good job, I wasn’t showing that fully, so it was really hard to analyze anything because the main feedback is, like, well, you weren’t all in. So, and we do that because we’re, like, well, at least if I didn’t try my hardest, then I can blame lack of trying.

Like, oh, yeah. But, you know, I was busy with this other thing, and, like, it feels more vulnerable to be, like, I’ve really tried my hardest and my best wasn’t good enough. Especially, because when you’re in the perfectionist thinking, it’s like, well, my best is fixed. It’s stagnant. It’s like, that’s how it’s gonna be.

So if my best isn’t good enough now, it never will be versus the growth minded thinking is my best only gets better. So it’s okay if my best wasn’t good enough now because my best will improve. Anyway, I just feel like I’ve been able to have so many epiphanies and insights and breakthroughs in this launch because and it’s not in perfect place, and I don’t think it it ever really needs to be. But my self trust is getting so much higher from the work that I’ve been doing cumulatively, especially this year, but including last year, that I am able to actually look at what’s going on to take out, like, whether I’m good or bad or anything else. Like, yes, look at my skill set as well and where that can be improved, but not from this lens of, like, good or bad.

Good enough or bad. Like, all of that is just that perfectionist thinking. So with all that said, I’m gonna go tell everyone all about the bonus to make sure everyone who wants it is able to get inside. And I have just been feeling like, basically, anyone I talk to through email or whatever, I’m just like in my head, I’m just like, I want them in like, I want to help them. I have the solution.

I’m not gonna be pushy about it, but I am gonna make sure I invite them. I am gonna make sure they they know that they are wanted in PGSD and that PGSD is gonna help. And I think I’ve had so many periods in the business where I’m like, oh, well, you know, I’ll just give them a free tip and, like, advice and whatever. But, for example, with the decision stuff that I can definitely answer questions about it, but, like, if you’ve been stuck with a decision for 3 years, there’s not much I can say in, like, you know, 10 words that’s gonna help you have that epiphany. Like, you actually need support with that, and I have the support.

And it’s been making me think too of, like, when people like, imagine if you have an ice cream store and you’re like, I have the best ice cream in the world. And someone’s like, oh my god. I love ice cream. Like, I wish like, imagine if there was this, like, macadamia and pistachio. This isn’t actually an appealing ice cream to me, but I’m just making things up.

Macadamia and pistachio, caramel ice cream. Like, wouldn’t that be so good? Imagine if you sold that ice cream and you’re like, oh, yeah. That’d be amazing. Instead of, like, well, yeah.

Actually, I sell that. Do you wanna buy it? And I think a lot of times, I know not everyone listening is, like, the product of their business, so to speak. Like, in a sense, like, if you are a service provider where it can feel like, oh, well, you know, I wouldn’t wanna, like, brag about myself or, like, you know, I don’t wanna be pushy or, like, all of that stuff that comes up even if you’re not the you know, like, even if you’re selling a physical product or whatever else. But when you think about, like, if you had a product that you aren’t having thoughts about and you’re not attaching it to yourself and, like, your own personal rejection if they don’t want it, if someone’s like, I would love this ice cream, and you sell it, you’d be like, hey.

I sell that ice cream. Do you wanna buy it? So I feel like I’ve just really been like that with PGSD. I’m just in an energy like, well, yeah. I sell what you want to.

Do you wanna buy it? And let me sit down and figure out exactly what you need to hear to understand that I have what you want and help you make that decision to buy it so I can help you. So I’m just really excited for the new PGSDers to have them on the coaching calls. We will have a coaching call in a couple of days that they’ll be able to come to. So to have that the following week, we’ll be starting the momentum project, and I’m just I’m so excited to be creating momentum with the new PGSDers and current PGSDers before the end of 2024.

So good. So I’m gonna go talk to everyone about the bonus, and I will give you another update soon. I just wanna really quickly share about the launch and give an update. It is the, what is it, 24th October. It’s 2 o’clock, and I don’t think I’ve given an update since maybe the weekend.

So we had 9 sign ups in the first 48 hours, which I’m so happy with and so excited about. And, yeah, I can’t remember what it was last time I recorded, but we haven’t had any sign ups between when the early enrollment bonus finished and now. So it’s been when was that? That finished on oh my god. It’s such a blur.

That finished on Sunday, I believe. Today is Thursday. Maybe it even finished yeah. No. That’s right.

Finished on Sunday. So there’s been a couple of days where no one signed up, and we are now pretty much from now in the last 48 hours of the launch. So what I would expect is that there wouldn’t be as many sign ups in the middle. But, also, because I didn’t get everything done ahead of time, we didn’t have as many emails going out during that period with calls to action to sign up. I think we only sent, like, 1 or 2 emails, and we sent oh, we’ve been sending a lot of emails.

We sent 15 emails in the first 48 hours of enrollment. And, yeah. So thoughts, self fulfilling prophecies, when you have the thought, there won’t be as many sign ups in the in the middle. Often, we create the reality where it’s going to create that to be the case. Anyway, what I wanted to quickly share about is what has been coming up for me during this launch, which is I have been having such a hard time, like, doing the key things that I need to do, particularly writing the emails and getting them sent out.

And I’m not the one personally scheduling them, but, like, handing them over to the person who is. And I just had a little epiphany that has been really helpful, and that is and I think, like, really, with the last many launches I’ve done, my work has been that it has felt, due to perfectionism, it has felt scariest to go in on a launch and find out that my best wasn’t good enough to create the result. And so it’s come up in all sorts of ways, including leaving things at the last minute, but that I haven’t gone all in. And then I even if the launch result has been disappointing or otherwise, that I get to protect my beliefs about what I’m capable of by saying, like, well, if I had tried harder or had tried fully or had been all in, then we would’ve had a better result. So this launch, I have really been focused on being all in and any, like, thoughts I have about, like, oh, it would’ve been so much better to prepare it ahead of time to be like, well, this is what we’ve got.

With where we are right now. What would it all look like? And doing that and supporting myself to do that. And that’s what I have been doing. And it hasn’t been perfect by any stretch, and I think that’s part of the reality of how we go all in.

We have to see ourselves doing things imperfectly. So there’s been that, but I just have been like, oh, of course, when what has been comfortable for me is not being all in, that when I am really doing the work to be all in, that procrastination would come up for me and a lot more than normal. Like, I have felt like it’s just so much harder than it often is to show up. And I just feel so avoidant, and I’m continuing to support myself along. And I’m so proud.

Like, I’ve written 50 emails literally during this launch. We have I’ve been talking about PGSD in a new way so much. There’s, like, oh my god. I just did a PGSD open house call, which was so good because I could just hear myself, like, things I was saying. I was like, oh, I feel like I can get clearer on that.

Other things, it’s like, oh, that would actually be a great thing to talk about. I wanna do an email on that. Like, just letting myself create, letting myself go live. I’ve been doing that. Any idea I have, I’ve been actioning it as best I can and just letting myself share things.

The episode that I’ve just given to our podcast producer to go out tomorrow morning was an episode I recorded the other night, and then I listened back to, like, 3 minutes of it. I was like, oh my god. I feel like I’m just rambling along or whatever. And then I was like, well, no. I’m gonna do everything I think of, and I’m not gonna make my past selfrog for doing that.

And when I recorded it, I was like, this is what they need to hear, and I’m gonna trust that instead of just not let myself do things. And there’s a time and a place, I think, for which it’s like, okay. The thing I wanna do here is review it and be like, actually, I don’t need to publish it or whatever. But I have just been through a period over the last year and a half of stopping myself from doing things. And where I’m at now in that creating momentum for me, what that looks like, is letting myself do things, letting myself record something, and publishing it again.

I’ve built my business on my ability to do that. It’s reconnecting with that and deepening that skill and ability emotionally to be able to do that. So that episode’s going out. I know it’ll be so helpful for so many people too. I’ve just had that proven to me over and over again that my brain is not the best judge of what’s good enough and what’s not.

So not in a, like, way that I don’t trust myself, but just actually increasing my self trust by being, like, oh, I can instead of having to, like, judge myself so harshly, like, that’s not how self trust is create created. It’s true. Oh, I trust my past self who did feel like this was good enough. I’m going to just actually let myself publish it. Anyway, there’s probably some nuance there to clarify that.

But I’ve just been, like, oh, of course, this has been, like has brought up a lot of emotions for me to be all in. And, of course, I want to go to the things I’ve done in the past as a way to cope with that, which is procrastination. I’ve just found myself scrolling so much more on Instagram than I normally would just checking things, like, checking and checking and checking, checking how many sign ups are, checking if there’s emails, checking open rates. Just, like, so much checking and, like, wanting validation or, like, wanting signs of progress and things like that. And I’ve just been, like, oh, of course.

Like, of course, this is coming up. My self coaching has done way less of it. I’ve just been, like, in avoidance. Just, like, really being scared that my best won’t be good enough. And, also, as well, like, this is a big part of it too is that it is so easy, even if you have an audience like I do, to feel like you’re just, like, showing up and sharing things people don’t want to hear, like, to have that thought pattern and to wanna not show up.

And just like, oh, I don’t have as many story views as I’m wanting to have or, like, whatever. Whatever random numbers I’ve made up that I think mean that people are paying attention or, like, wanna hear from me. And so I’ve just been like, oh, but I’m gonna show up anyway. I’m gonna keep selling anyway. I’m gonna keep inviting them anyway.

I’m gonna trust that they are there, and I’m gonna keep showing up for them and for me too. I’m gonna keep showing up for me. I’m gonna sell all the way to the end. I’m gonna rest as required, but I’m going to keep showing up, and I’m going to keep selling. I don’t need the validation of there being a sign up or there being a like or there being a view.

I know that when I’m buying things, I’m not liking things. I’m silently viewing. I’m not thinking about signing up until I hear one random thing. I’m like, oh my god. That would actually be amazing for me.

The mastermind I recently signed up for, that was the case for me. I just kinda be, like, following along. And then she says something, I was like, oh my god. Yes. And then I went down a rabbit hole and I signed up.

But I hadn’t even been thinking about it. And so just, like, just being connected with that, that I don’t need questions to be coming in. Though we’ve had questions, but we haven’t had any in the last couple of days that I can think of. No. We’ve had a few on the the open house call, but, like, being, like, I’m willing to invite people to come to a call.

We had 3 people on that call live. I think the call went for an hour and a half. I was like, I’m just showing up for these people. We’re gonna send out the replay. I’m showing up for these people, answering any question they have, inviting them in.

And I think really just it feels challenging, but in a way that I can feel like I’m growing. Not challenging in the way of, like, I think sometimes it usually is so frustrating, and it’s challenging because it’s frustrating that it doesn’t feel like you’re growing. I don’t know if any of this is making sense, but I can feel myself becoming the version of me that is all in on a launch and sells all the way to the end Even if I’m not getting the little dopamine hits along the way, that I’m willing to lead the way. I’m willing to be the leader. I’m willing to keep inviting.

I’m willing to do that. I’m willing to take the emotional risk of feeling like I have a party and no one wants to come. And that isn’t how I feel, but I have definitely, at different times of the launch, felt like, does anyone even care if I post? Does anyone even care if I send out the emails? But I know there are people who are reading the emails and who are thinking about it and who wanna be inside and who want me to keep showing up for them.

But, anyway, the main update I wanted to give is just being like, oh, yeah. Of course, procrastination is coming up so much more than double. And instead of being frustrated at myself, being like, oh, this is a sign I’m about to break through. And I can let those procrastination desires that come from perfectionism, I could let that win and go back to not showing up, or I can see this as an invitation to step into the next version of myself. And that’s how I’m gonna see it.

That there is, like, this resistance from past baby, like, oh my god. No. I didn’t feel safe doing that. And present day me being like, it is safe to do it. It is safe to show up.

Let’s keep going. I’m having to, like, encourage myself along so much more than when I’m hiding. So much more than when I’m not showing up and going live and doing different things like that. Not that that’s the only way to do it, but that’s how I wanna do it. This morning, I was like, oh my god.

I do not wanna do this open house call that I’ve committed to doing. But I was like, also, I really do wanna do it. And it’s okay that I don’t feel like it and have that, like, avoidance feeling, like, the resistance, and I’m gonna do it anyway. I’m gonna show up as best I can. I was feeling tired.

I was just feeling like, oh, I would rather just be, like, sitting at my desk, working, watching something inspiring than being on this call because it’s still even though I deeply believe in the program, I believe in myself that there’s so many beliefs that I have developed that make that so much easier than it ever was before, and yet it still feels uncomfortable to do it. And my perfectionist brain would still rather not. So I just feel like I’m in an era of encouraging myself along and supporting myself to do the things I wanna do. And I think a big key is being able to have the self awareness of, like, seeing myself procrastinating or avoiding. And instead of going into frustration, which then doesn’t help me, I mean, frustrated or annoyed at myself, and be like, oh my god.

Come on. That doesn’t help. But instead of being like, oh, of course. And what do I need to do to support me to keep going? What do I need to do to make it as easy as possible for me to show up?

Do I need a more realistic plan? Because I could tell today, like, when I’m, like, in that procrastination too, there’s just some fundamentals that I’ve been wanting to avoid because it means doing the uncomfortable thing of showing up fully. My power planning, like, knowing exactly how many emails I’m writing, my brain just wants to be in that thought of, like, there’s enough time to get everything done, and I just was doing some self coaching before. I was like, I actually just need a realistic plan to follow. That is how I can support me.

I need to decide that there are things I’m not gonna do. I’ve been wanting to write all new emails for this launch. But if I look at the rest I also wanna have, I’m gonna repurpose emails and share ones that I know that people love, that have helped them sign up. I’m gonna let myself share them instead of I’m gonna try my own new ones that I don’t actually have the time and energy to do that. And so then from that place, I’ll let myself repurpose them because I’m too exhausted versus I’m gonna actually support myself by deciding that ahead of time.

Picking 10 emails I wanna write, writing them, going back and picking 10 other emails that I know speak sufficiently to what I wanna say, trusting that that it’s not like any one emails make or break, and getting it done, finishing at 4:30. That’s what I’m doing. That’s my plan. So I’m gonna be having tomorrow off for the most part, and I’m gonna be working again on Saturday. So I wanna have all the emails done for the remainder of the launch, and that feels so uncomfortable.

It feels like, well, what if it’s not good enough? Like, it’s really just rewiring that. It’s like the next it’s so important to go back to, like, I’m back to square 1, but, like, the next nuance layer of that lesson, that is what I’m learning right now. How to be willing to give it my best. And the overwhelm or being behind all of that just, like, gives this fake illusion of control that I can still their emails I could still be writing.

So if I’m writing, then that means that I’m gonna be able to create the results versus I’m just gonna write the emails and let myself feel the feelings of having them be written. I can still do other things, but that’s, like, the hard part emotionally. It’s, like, I’ve actually not that it’s out of our control. Because, actually, when I looked at it the other day in my self coaching, there’s so much more control if I write all the emails, have them go out, and I zoom out and I can look at the launch. If I’m so busy just trying to catch up on emails and trying to send out emails, I have less control because I don’t actually get to see clearly what’s going on.

But I have the illusion of control. So what I’m gonna do, I have 2 hours left. I’m gonna go eat some lunch. I just like I know I need 20 minutes at least. I’m gonna say half an hour till 3 to give my brain a break.

I’m gonna let myself rest. My brain needs it. I’m really hungry as well. And then in that hour and a half, I’m gonna reuse emails as needed. I’m gonna delegate to my team as needed.

There’s like I could literally copy and paste things. And it’s like, actually, there’s a part of momentum, like, letting yourself use past assets that you’ve already created, not having to always create from scratch. I have so much I can share. I’m gonna let myself share it. So with that said, I’m gonna wrap this up.

I’ll give you another update on Saturday. But for now, 2/25, Thursday, 24th October. I’m feeling tired. I’m also feeling committed. Both things can be true.

So with that said, I’ll talk to you soon. Today is the 26th October. It is the final day of the launch, and it is 12:40 in the afternoon. So in Australian time, cart closes at 2 PM, And so, really, we’re in the final hours, and I don’t have anything planned between now and 2 PM in terms of what to do. I’m gonna talk about that in a second.

But we are currently at 9 sign ups in total for the launch, so we haven’t had any sign ups since the bonus ended. And so I just feel like, like, I just feel in such a different place to other launches because in other launches and this really just feels like the compound effect of so much work that I have done that I feel like I’m finally able to just study the business and study myself without this layer of shame and judgment on top. And just being like, I wonder why that’s the case versus like, oh my god. There’s something wrong with me, and no one wants PGSD or whatever. I just feel like, okay.

I wonder what’s going on here. And so that just feels like such an incredible shift to be in because I can feel it at this deep level. It doesn’t mean I feel positive and happy all of the time, but it does mean that I just have this willingness to look and to see and to solve. And I haven’t had that to this level before. I have, of course, been developing that levels of that over the years or I wouldn’t be able to be where I am today.

But I just feel like I have dropped into the next layer of maturity as an entrepreneur and really being able to start separating out, like, there’s me and my performance. There’s a business. There’s emotions. Like, just not wrapping it all up in, like, whether or not I’m good enough. That’s not what this is about.

That’s not the only dictator of the result. And I’m willing to see where I’m not good enough. I think that is a big thing. Like, the fear I’ve had, like, one of the most common perfectionist fears, is that my best won’t be good enough. And I feel like I have a willingness to actually find out my best isn’t good enough, that my best launch isn’t good enough, I.

E. There are still launching skills I need to learn. And that can be frustrating because I’ve been trying to learn them for x amount of time. But I’m willing to be with that frustration and still solve for it and still learn that skill rather than being in entitlement and just being like, I should already know that by now and then not learning it. Like, when I’ve been in that entitlement, it stops me from actually taking action on any problem I do see.

So I wanted to mention about that. And the other thing I’ve been thinking about since the last update I did, and it’s so helpful to just hear myself talk it out and then reflect and be like, do I agree with what I said? In the sense of, like, is that a helpful belief? Is that what I wanna keep believing? And so something that I said along the lines of in the last recording was that I was kinda like in terms of being all in and what that means and kind of like whether I wanna push myself or trust that that, you know, I don’t need to do anything else, things like that.

And I think for for a lot of perfectionist entrepreneurs, this is the a total question that we are learning, what it looks like to be all in and then kinda just exploring, okay, this is what I think all in looks like. Oh, that’s me actually just pushing myself to the limits, and so I’m not being as all in as I could be because I was so pushed to the limits and exhausted and dramatic in my head about it that I actually couldn’t see clearly. Or, okay, is it when I’m all in, I’m just really trusting the process and all of that. But then it’s like, okay. Well, when I did that the way that my perfectionist brain interpreted that, I just ended up sitting back and not actually taking action and just figuring out where this place is of being all in in a growth minded way, showing up fully, taking care of yourself, believing, taking action, being willing to sit with the feelings that come when you are trying to create a result and not in the process of taking action and not, therefore, like, numbing or ignoring any feelings through action taking, which we often do in the pushing yourself to the limits version.

So, anyway, I was just thinking about all of that and also increasing my capacity. And something that my coach, Stacey Boehman, has talked about with increasing capacity, and she has a great episode on this on her podcast, Make Money as a Life Coach, that I think is fantastic regardless of if you’re a life coach or not. She talks about how when you are increasing your capacity, you need to not push yourself to limit in the perfectionist sense of just ignoring any signs from your body that you need rest and just forcing yourself to keep going. Because I do believe that going all in includes like, emotional regulation, looking at what’s going on in your brain, like, all of those things as well. Often when we’re pushing ourselves to limit, we are ignoring all of that.

So what she talks about though is challenging what you think is possible and when your brain says, okay, that’s all I can do, to actually challenge that. And so what I was thinking about after the last recording is how I was kind of like, okay, that’s kind of all I can do, and I’m tired and, that’s kind of it, so to speak. But what I thought about after that is when I am doing a workout, that I always want to be challenging myself in terms of and not for every single workout, but a challenging workout. And, also, of course, if I’m wanting to improve my capacity to run or to lift weights or anything like that, if I’m wanting to actually improve the skill that I have and the abilities, I need to challenge myself to go a little beyond what my brain wants to do because my brain is going to wanna stop before my body actually needs to stop. And I know that might sound contradictory because I was just saying about how we will ignore our bodies and just, like, push ourselves, but and this is, I think, more of a nuanced thing to be thinking about.

But when it comes to this launch, just to give an example so instead of being like, okay, I’ve done what I can do and I need to take care of myself and whatever, but I was just being like, what if I still had more to give and I could support myself to give that? And I could take care of myself in a way that would allow me to keep showing up. And even though my brain says, oh my god. I’m so tired of writing emails. I don’t have anything to say on Instagram.

Like, what if I actually just didn’t believe those thoughts and not from a place of making myself wrong or shaming myself or ignoring myself or forcing myself and manipulating myself, but of supporting myself and encouraging myself like someone who is supportive of you would do, like, come on. Like, say, for example, if you have a personal trainer, and if it’s someone that isn’t trying to shame you into, like, you can do better. But from this real place of, like, I know you can do it. I know it’s hard right now, but keep going. You are so close to the breakthrough.

Keep going. You can’t see what’s possible, but I can. Just keep going this little bit extra. Give it all you can. Rest is needed, but keep going.

Don’t give up on this yet. And so I feel like I’ve been like that in my head to myself the last couple of days since recording that update. And what I did so after I finished that is I wrote I think I’d have to look at my power planning, but about 11 or 12 more emails. Got them over to my team to have them be scheduled, but there was still gonna be more emails to write. So I didn’t end up doing all of the emails through to cart close.

And I was like, okay. I just wanna, like, get repurpose emails and things like that, which I do. And, also, what I really wanted to do is, like a workout, keep showing up as best I could, knowing that, like, if you want to be able to improve your running, at some point, you need to, like, do that push where you run a little bit faster and then your body’s like, okay. Well, I can do this and gets comfortable doing that, and then that soon becomes to normal. So, anyway, I know this is making sense, but I, the next morning because I was like, I really wanna have these emails.

I can repurpose emails, I think. So in total for the launch, for prelaunch and OpenCart, we’ve sent 70 emails. In past launches, it has been 30 emails or maybe 35 over the whole prelaunch and launch. This time, it was 70 emails. I had a lot to say that I wanted to say.

I really wanted to just communicate about PGSC and talk about it and all the things. So I love that we send so many emails, and I wrote I wanna say a couple of them were sent a few times like what’s inside PGSD, but almost all of them were new. And I repurposed a few from the final 24 hours. But I could feel myself. I wanted to have it so I had most of yesterday or pretty much all of yesterday.

I had a couple of appointments. We had swimming lessons for the kids. We went to a friend’s place for dinner last night and hanging out and, like, having our kids play together. So I wanted to have yesterday pretty much fully off, and I just checked in on emails that needed to be done, like, if there are any people needing replies from me, and just a few things like that. But for the most part, I was switched off, which was really lovely as well.

I was like, I wanna be able to have the Friday knowing that all the emails are done to a close cut. And so I didn’t set an early alarm on Friday, but I was like, if I wake up early, which I have been, just naturally, I was like, if I wake up early before the kids and everyone else is up, I’m gonna get these emails done. And I woke up early, and I got the emails done. And a few of them were new, like, most of them were new, actually. And then some of them were repurposed ones, but I just was like, I want these emails done.

I wanna do the best I can to sell all the way through to the end. Like, I wanna keep showing up right through to the end, not from this, place of, like, there’s this perfect way to do it. And if I don’t do it perfectly, I’m gonna shame myself. But, like, let’s see what I can give. And then, also, I can see where I could be showing up differently, like, what made it harder to be all in, things like that.

Or, like, not harder to be all in, but, like, what made my all in be less than I wanted it to be or more tiring than I wanted it to be or whatever, and other expectations I need to adjust or, like, other things I need to do to support myself. So yeah. So we had the emails all scheduled, which was great. Daisy was repurposing them into Instagram posts, and I had been like, k. I need your help repurposing things.

Can you look back onto what we’ve already posted on Instagram and reschedule some of those things, like, have them go out? And then Daisy put together a plan. I was like, when I reviewed it, I just thought, why are we not repurposing? Like, why did I not say? But, not from this bad place, but just like, oh, I actually, we need to repurpose the emails and the new things we’re saying about PGSD, not the old messaging, especially with the PGSD messaging evolving.

And, also, like, that’s how, in terms of a feedback loop, that’s how I’m able to get data about things that, actually sharing the new stuff and seeing does it resonate, does it not resonate, all of that. So, that happened yesterday. Then today, I woke up early again, and then I went live on Instagram this morning. I was like, I really don’t wanna go live. I really, in my brain, like, have given all I have given, and I was like, but I’m going to keep showing up.

What would it look like if it was easy? I went live on Instagram. During it, I was like, oh, I could really see some great ways that I can get clearer on certain things just from the act of speaking about it publicly, not just in private, but articulating it publicly. I was like, oh, I can see that. I haven’t really like, I could think about this thing and say that, or I could think about this and say that.

So that was really helpful in that perspective. I didn’t wanna publish it. I still publish it. And then what else did I do today? Replied to a couple of emails from people thinking about signing up and then went to Liddy’s tennis lesson and dropped the kids off to be looked after by their grandparents, which is awesome that they’re able to look after them today.

Going to a Halloween party tonight. So and I wanted to work today to finish out the launch, which is another thing as well that I’ve done this launch that I have been working during the launch whereas a few of the launches. I have just kind of be like, oh, well, these are just the workdays I have. I’m just gonna work my normal workdays, but it really was from a place of not believing I could create the results. So why would I try to work extra days, or why would it be worth hiring a babysitter, or why would it be worth, figuring things out when we’re probably gonna get a bad result anyway.

Like, that was, I think, the underlying thinking just to be real with you. So this one should be like, well, regardless, I’m creating a compound effect. Regardless, I am just through the act of showing up and practicing and saying things and trying. I am moving the business and myself forward, so it is worth it regardless of what the outcome is in this specific instance. So it’s just felt really good from that perspective.

I’ve still been resting a lot, but I have been showing up a lot. I have we did a the PGIC open house call. I think I’ve gone live three times and lots of emails, lots of things behind the scenes as well relating to updates to client onboarding inside PGSD, to the momentum project content, some of the new features we’ve added, like the one on coaching calls, just figuring out logistics to that. So, I’m really proud of of myself, of the team, of what has been created, especially that with this launch, I feel like it was going to be very easy to be in the thought of, like, well, I didn’t do a proper prelaunch. It’s so, therefore, I can’t show up fully.

And, like, all of this, I could feel myself in that energy. And that has been, for me, the most, like, habitual, familiar, comfortable energy to be in, like, well, I can’t even give my best so it’s not worth trying or just be, like, well like, all of this just wanting to not find out that my best isn’t good enough. And so, like, subconsciously not keeping my best and then being, like, well, the launch would have done better if we had things prepared ahead of time. And what I actually did is I’ve just been, like, well, we are where we are. We have prepared what we have prepared.

We don’t have prepared what we don’t have prepared. What am I gonna do now? And, like, not going into this futuristic thinking that I have found myself and I was on my team as well doing that is so easy for perfectionists to do. We’re like, oh, look, I can see all the things to improve, so next, to do. We’re like, oh, look, I can see all the things to improve.

So next time, I’m gonna make sure I prepare things ahead of time. Or between this launch and the next launch, we’re gonna show up on Instagram and whatever. And I’ve just noticed for myself how when I am in that thinking, it doesn’t actually have me doing that when the next time comes because I haven’t actually been in a place of, like, I’m actually gonna solve it. It’s just thinking about the future will be better from this kind of escapist of, like, trying to regulate your nervous system place. And so what I’ve been doing is, like, I’m focused on the launch while I’m in the launch.

And, yes, there are a lot of things I wanna do between this launch and the next launch, and I can see an endless list of things to be improved in the business. And instead of fantasizing about a future where that will be done and so then I can feel better about now not being good, I’m gonna stay fully engaged with the now and with the present and with the results we’re creating and not creating and with the frustrations I’m having and not having in all the different things. And so I’m really proud of myself for that and just changing into a different way of, like, being willing to be engaged with the business, engaged with launching, engaged with selling, engaged with marketing, engaged with operations. It does not mean it’s comfortable. It does not mean I’ve been feeling happy, so to speak.

But I do feel committed. I feel this kind of like I think just willingness is probably the best word, just like a willingness and a capacity that I haven’t had. And it’s not because suddenly my life has gotten easier circumstantially. There’s a lot of ways currently, like, things in my personal life where it is harder circumstantially now than other times and where I am going through things personally. But I have, like, in my brain created capacity by changing the way I’m thinking, by changing the way I’m relating to the circumstances in my life and the circumstances in my business and to myself.

That has increased my capacity, my willingness, my commitment. And I just feel like so right now, what I’m doing and what I’m preparing to do is the launch debrief. And not even that so much, so I will be doing that. But what I did just before is I looked at, okay, what was the last proper launch debrief that I did, which was for the July June, July launch that we did where the main focus was a 12 week power planning course. And I looked back at that launch debrief that I did, and I was like, I didn’t actually implement these insights.

I was like, we didn’t do anything lead generation wise. We like, the podcast listenership hasn’t been increasing. Like, all these different insights, we hadn’t prepared ahead of time because I was gonna do a launch for PGSD advanced after which we ended up changing the plans with that. But then, we did an email only launch in August of PGSD. Basically, like, just from this place of feeling, like, insufficient and just wanting to actually, like, get the business back financially to a good position as well, I just feel like I was, like, hey.

Launch. Launch. Launch. Launch. And, like, focus on that, which was helpful after a time of being, like, we only have one launch per quarter.

That’s the only way we can make money. Like, all of this has been an evolution. Untie my hands from behind my back, allowing myself to do things, allowing myself to, like, create. This is what we’re doing. This is when we’re doing it.

There’s I looked through my power planning, and there’s a lot that I did accomplish between that last launch and now that has me now able to see different insights and actually implement the lesson. So what I did because I think there was a lot of shame stopping me from implementing it, a lot of overwhelm from the, like, there’s so many things in the business that need to change that I don’t feel like I can significantly change any of them. So I’m just gonna stay busy with other things and launching and stuff like that, and I’ve had circumstances in my personal life as well, but that’s always gonna be the case. Life will always be life ing, and that’s another thing. Just I’m going to be getting myself a life coach and, like, have have what like, the support I have for my business, having that in my personal lives, and for me, like, not just in one facet of my personal life, but, like, just me as a human with emotions in my personal life, I think is where I wanna start with support in that sense.

But I just hadn’t even been, like, with the mastermind that I’m in. I hadn’t been taking things to get coached on. If I had gotten coaching, I hadn’t been taking the feedback. And it was just a lot of shame, a lot of, yeah, just a lot of shame, and shame is just, I think, such a big capacity reducer that I wasn’t, like, I wasn’t even wanting to get coached on certain things because I wasn’t believing that I could implement it or I was too ashamed to be like, I’m needing help with this. And so I just feel such a willingness to be coached, to hear all the things, to take the feedback, to do the hard things that I know will need to be done.

I think, too, like, because of the shame that I was experiencing, I didn’t feel like I had the capacity to then implement any coaching. So I wasn’t wanna take I wasn’t taking things to a coaching call, or to the communities that I can get coached in or to friends that I can peer coach with. I wasn’t taking coaching to them because I wasn’t feeling like I would have the energy, the decisiveness, the whatever to be able to actually implement it, the courage. So now I just feel like I have unlocked a willingness, a determination, a just like a being able to balance the short term and what the business needs, but also thinking long term. Like, I just feel in a very, and I felt like this for the last few days.

It’s still been turbulent for sure, emotionally, but just this, like, I actually feel like I have it’s like I’ve, how do I articulate it? Like, I’m at the beginning of being the next version of myself, and that I’ve kind of crossed a threshold, so to speak. And it’s just like the compound effects and just certain, breakthroughs and epiphanies and things like that in my self image of, like, I’m a business coach and things like that that I hadn’t been owning before that has really shifted certain ways that I’m thinking. And, like, when I think of myself as a business coach, and I was like, okay. Well, I’m actually like, let’s learn all the business things, which I need to be able to regulate my emotions and have my mindset and check and things like that to be able to do that.

So I just feel, like, deeply connected with that. So I would say this launch has been such a momentum creative for me, and I love that so much. I feel so proud of the result we have so far, which is 9 sign ups. I am really proud of the way that I have kept going even when my brain like, the equivalent of a workout when it’s, like, we should walk now if you’re doing a run. Like, we should walk.

We should just, like, do a lighter weight and just being, like, hey, I we can do this. Let’s keep going. It could actually be energizing to keep going. It could actually be energizing to show up fully. That’s another big thing, just realizing how draining it has been to hold back that I actually have to it takes me energy to hold myself back.

If you imagine, like, standing behind someone and putting your arms around them and they’re trying to walk forward and, like, the energy it would take you to contain them, we think, like, oh, if I’m just, you know, not making progress, it’s just I’m sedentary. I’m, like, not expending energy, therefore saving it. And just a big breakthrough I’ve had a month or so ago now is, like, oh, actually, conserving energy is more draining than using my energy. Holding myself back is more draining than going all in. And that has been a really, really empowering like, again, this is all like a domino of different epiphanies and breakthroughs, and I have been getting coaching on certain things, particularly around my capacity.

And I have been self coaching a lot more in general, looking at my thoughts, particularly business related. I think I’ve been doing some more personalized self coaching, but I’ve always tended to have my coaching myself coaching be around business. I think it’s just more comfortable to do that. But, really, just starting to have, like, self coaching around my personal life and support with that side of things so that my business like, what’s going on in my personal life isn’t impacting my business. Not that I need to be a robot in business.

It’s not about that. But kind of the same way, if you have a job and you’re working for someone else and you have things going on in your personal life, it’s like, hopefully, your boss would be very supportive and, like, okay. Here’s what we can do to really support you through this time. But if that person was struggling for months months months months months months and not able to perform, at some point, there would be a point of, okay, this is no longer a good fit because we need this certain result. Obviously, with this example, there’s all sorts of regulations and laws around letting people go and things like that.

But in terms of, like, performance in a certain role, that being able to, so say, for example, if someone in that situation is having a hard time personally, part of the support that the boss would hopefully give them is, like, hey. What personal supports have you got? Do you need to go to a therapist? Do you need to go and get a coach if they know about coaching? Do you need like, what can we set up for you for your personal life, essentially, so that your personal life doesn’t keep impacting your ability to do your job?

Because if it does, you won’t really have a job. Not that they’re gonna say it like that, but, like, you need to be able to do your job. What can we get set up outside of work so that you can continue doing that? And so I just feel like I’m at a place. I’m like, oh, I actually really need that.

And it’s not I think as well there’d been some shame in that in the sense of, like, oh, no. I, like, have it together enough, and I don’t need help. Not like I wasn’t ever consciously thinking that, but I can see how I’ve had that thought pattern or it’s been, like, too vulnerable to ask for help personally, but it’s easier to ask in a business sense, like, more normalized. And just being, like, well, I whether I’m struggling or thriving in my personal life, I deserve that support. And I have great friends around me and great like, a great support network.

But just having somewhere where I can go and, like, judgment free, share all the things, cry anything out without having to worry about how the other person might be feeling because of that or what it means for them. If I’m having a hard time or anything, just being, like, able to do that, I think, will be so incredible for the business. So that’s where I’m at. That’s what I wanted to talk about. And with the launch debrief and reflecting on the past one, when I could see, oh, there were so many things that I had epiphanies about.

Like, I knew I know what to do, but the shame and, like, perfectionism, basically, has been stopping me from doing it. And, amazing, now I am ready to do it. So let’s get that plan in place. Let’s use the coaching and support that I have. Let’s use everything that I’ve learned.

And, actually, like, I wrote down, okay, here’s an insight I had. Like, why didn’t I prioritize it? Why didn’t I actually implement the insights that I’ve had in the previous launch? Because they are also things that I’m experiencing this launch, and I can solve them so I’m just experiencing the same problem. And I wanna get those problems solved.

And instead of being like, oh, because blah blah blah. I’m not good enough for that. It’s just like, oh, here’s a specific reason why. Here’s why I actually like, I didn’t prioritize what I needed to get done. I didn’t I didn’t what was another example?

Say for, like, growing my audience in email or something. It was just like I it was so vague that I couldn’t actually do anything with it. Instead of being, like, grow my email list by a 1000 subscribers, it was just like it’s just this general vague blob of, like, audience growth. So really breaking things down, getting the an another person’s eyes on it and being like, what? Like, this is where I’m at.

This is what I’m working on. What makes sense for me to prioritize? This is what I think is the biggest needle mover, and then this and then this and then this. This is what I’m not gonna do till later. This is, like, all these different things.

And getting that coaching and taking that feedback because it feels like there’s something to be improved in, like, every area, and like most perfectionists, my brain just wants to see all the flaws. There’s a lot that’s working, and I know I need to also find all the things that are working. So I don’t stop doing them. And then when I look at, okay, here’s the specific problems that I need to solve, prioritizing them, making a plan to work through them, creating momentum projects for myself to work through them, making sure that I complete those things. So there were some things like, a financial spreadsheet that we really need as a business.

I’ve been, like, okay. I’m actually gonna do that. And I’m about, I wanna say, 60% of the way probably even 80% of the way through having it done. And then I was busy with launching and other things, and I just deprioritize it instead of being, like, I’m gonna get this done. I’m just gonna work 3 hours tonight and get it done.

So there’s things like that where I’m, like, I’m actually gonna give myself a deadline because things like that, I’ve been, like, it’s just a continuous, like, I wanna do this thing. And so it’s so easy to drop off with it. This is part of why I really wanted to do the momentum project content for PGSD of, like, project thinking versus weekly thinking. And I can just see different things that I hadn’t put into a project that it has made it harder to get done, and so I love having that structure. And I think that’s why I love launching because it’s a very clear structure.

This is when we’re in prelaunch. This is when we’re launching. This is what happens during this phase, that phase. Here’s all the things. Here’s all the assets as a whole that need to be prepared instead of, like, you need to post once this week, and then you need to do an Instagram episode this week, I work so much better when it’s like, okay.

You need to, this week, create 6 podcast episodes. I find that easier than you need to create 1 episode. Like, I actually find it easier to do that and instead of having to do an episode each week. So I’m just really gonna be implementing the momentum project thinking into my business fully and doing the work needed if I do need to work extra doing that, and it’s not from this place of, like I don’t know. Last year, when I was working an extra day a week for about a quarter of the year, I didn’t have I just, like, wasn’t in a place where I could use that time well.

But now I feel very clear on what I would do if I did have extra time and that it wouldn’t just be, like, time spent creating the same content but perfecting it longer or polishing it or whatever. So I just feel like in such a growth minded place of there’s a lot of work to do, there’s a lot of room for improvement, and I’m excited by that. I’m actually invigorated by that. I’m energized by that. I am not feeling any shame about any of that.

I just feel very engaged and very willing. So it has been a domino of, like, mindset work that I say I have done since the beginning of this year has been very painful at times, and it has been amazing at times too just to have certain breakthroughs and all of that. And I really just feel, like, the compound effect of that, the momentum of that. And, yeah, I’m just proud of like, I don’t feel like, oh, I’ve shown up perfectly. Like, I said everything right.

And this is another thing, and I’ll wrap up with this. But there have been launches, where I’ve been, like, I feel like I set everything right, and I showed up perfectly, and, essentially, then in this state of entitlement of, like, and why didn’t I get the result? This launch, I feel like I didn’t show up perfectly. Like, what I want to be able to show up as during a launch, that wasn’t how I showed up. And I feel proud of myself for trying my best and seeing where my actual skill set and emotional capacity lies.

Like, being willing to see that and to be willing to hear myself, like, on a live stream saying this a lot and thinking, like, I don’t even know exactly what I’m saying here, but I’m just gonna keep talking. I’m just gonna keep trying. And it just feels so good to, like, let myself show up, let myself be bad. That’s been a theme throughout this launch. Like, bad selling is better than noise selling.

And, like, I am just going to show up and share and try what I can. And if I have an idea, I’m going to do that idea, and that will be energizing, not draining. And I’ve had to, like, support myself to believe that, and it’s just been fun to be like, oh, I actually feel more energized and invigorated having shown up fully for this launch than if I was like, I don’t know. I’ve got things going on. Whatever.

Let’s just, like like, that kind of, like, dialing it in energy or, like, there’s the other, like, frantic, panicked, shame storm kind of energy. And I’ve definitely had times in both of those. This is, like, my at least 15th launch for PGSD, at least. I’ve been selling it. Like, it’s basically been the only thing I’ve sold for 5 years.

So I’ve done a lot of and mainly through launching, almost exclusively through launching. So I’ve done a lot of these launches. I’ve learned a lot of the lessons I learn through the doing of it, through the reflecting or the not reflecting, and then having the same problem and being frustrated. So I’m really proud of myself for that as well, for just keeping on trying, keeping on going as best I could even when it’s so uncomfortable to be doing your best and actively feeling like this isn’t where it needs to be or I want it to be. But I’m gonna keep trying.

I’m going to keep having a swing, doing the reps. I believe I can figure it out. I believe that all of this as well is gonna be valuable to my clients and to the people that I’m helping. And as a coach, there are so many things I can spot so quickly and easily because of lessons I have learned the hard way that I can see the same thinking and, like, see where it’s gonna lead and help my clients avoid really painful or costly mistakes and help them get on track where they want to be whilst also learning the lessons as well and really understanding things. Of course, as an entrepreneur, you’re gonna learn your own lessons as well.

But I love just being able to help my clients not make the same mistakes or not make them for as long as I made them, and that feels like a superpower in and of itself as well. The mistakes I’ve made over the last 18 months, 2 years in business, for sure, the foundation of me making a $1,000,000 in a year, without a doubt. Without a doubt, I can just see that I was in this place of, like, I’m so close. I’m so ready. And just seeing that even if I think, like, there’s not that much difference between 600 k and a 1,000,000 in a year.

So there’s that, but also, like, I just didn’t even understand fully how I made the 600,000 in a year. And there was yeah. There were just things I needed to learn that also, like, having a large amount of money and a large amount of profit meant certain mistakes that I was making while that was happening were hidden. And when I was making less money, they got exposed and I’ve had to learn those mistakes and do the work. So I’m so grateful for that.

Like, I’m really in a place where I’m like, thank God. Thank god I’ve had those lessons. Thank god I kept going. I’m so proud of myself for that. So that’s where I’m at today.

We’ve got 45 minutes left for the launch, and I just feel like that’s why I love launching. Best personal growth container. Best for me. Like, I love it as a business growth container in the sense of, like, it just allows me to really, through the experience of launching, have self awareness over things that is hard to see when I’m just, like, trying to do everything on a weekly basis. So I’m really excited to do my launch debrief to really get specific with it, to be willing to see things.

And this is the other thing. I’m a wrap up. I know I’ve said that a couple of times. Just to be willing to see mistakes and get specific about it or problems without having to worry about being overwhelmed by it or frustrated by it and just having not that I won’t have thoughts that create those feelings, but I’m willing to hold space for myself being frustrated. I’m willing to hold space for myself if I do feel overwhelmed by it.

I’m willing to hold space for whatever feelings will come up as I get specific, as I let myself actually see what’s going on. I trust myself to be able to solve for it. I trust myself to get support. I trust myself to be able to prioritize it. I trust myself to be able to figure out the solution in the time I have to do that in an energizing way.

I trust myself to rest as needed. I trust myself ultimately to be safe, to be okay, to get where I wanna go. I love the process of building a business as much as my brain wants to convince me otherwise. I love I love getting smacked in the face by my business and figuring out what’s happened and solving for that. That is a big part of why I love business.

I love the challenge of it. I love it as a personal growth tool. I have met myself in such a deep way through having a business. From the beginning, I have I understand things about myself through the process of building a business that I think would have taken years otherwise to see. It’s just been such a great mirror for everything for me, and I love it being that way.

My brain will convince me otherwise. I love it being that way. I’m safe no matter how the business does. I’m willing to get support needed if my business can’t support me financially, willing to have those conversations if they’re awkward or shameful. Like, I just feel in general in all areas of my life in such a deeper space of willingness and self trust, and it feels so good.

It feels so good. So I’m gonna update you on all the numbers, all the stats, like my insights from the debrief in either the last bit of this episode or the next one. But I hope it’s been helpful to hear behind the scenes of this launch. I didn’t do an update every day, but I have done a few. I hope it’s been helpful, and I’ll talk to you again soon.

Outro

If you enjoy this podcast, I recommend signing up for the waitlist for my program called Perfectionists Getting Shit Done, aka PGSD. This is a program designed to help you get out of your own way in your business. You’re gonna learn how to release your perfectionism handbrake by setting a growth goal for your business, planning properly as a perfectionist with power planning, and getting regular guilt free clean rest. You’ll learn the skills required to get out of your own way and be supported every step of the way to do it. To find out more about the program and join the waitlist today, go to samlaurabrown.com/pgsd.


Author: Sam Brown