You either work nonstop trying to catch up or avoid your to-do list completely — and no matter what, it feels like you’re falling behind.
If that sounds familiar, this episode is for you.
Whether you’re new to the podcast or have been listening for years, I’m breaking down what Perfectionists Getting Shit Done (PGSD) actually is, who it’s for, and why it works so well for perfectionist entrepreneurs who are stuck in overwhelm, procrastination, and self-doubt.
PGSD is a productivity program that’s built specifically for perfectionist entrepreneurs. Instead of forcing yourself to be more disciplined or relying on willpower, you’ll learn how to plan properly, follow through consistently, and build real momentum in your business. You’ll stop over-editing, overthinking, and burning yourself out trying to do everything perfectly — and finally become someone who gets shit done.
In this episode, I walk you through the PGSD Process, share real transformations from PGSDers, and help you figure out if it’s the right next step for you.
Enrollment Now Open: Join My Productivity Program, Perfectionists Getting Shit Done
If you’re ready to get out of your own way and take consistent action in your business without burning out, you want to join my productivity program for perfectionist entrepreneurs called Perfectionists Getting Shit Done (PGSD).
Enrollment is open until 11:59pm EDT on Friday 11 April 2025. Click here to sign up today and get instant access to everything inside the program.
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FULL EPISODE TRANSCRIPT
Introduction
Hi, and welcome to another episode of The Perfectionism Project. A podcast full of perfectionism advice for entrepreneurs. My name is Sam Laura Brown, I help entrepreneurs release their perfectionism handbrake, so they can get out of their own way and build a fulfilling and profitable business. I’m the founder of the Perfectionists Getting Shit Done group coaching program, which is otherwise known as PGSD. And for even more perfectionism advice to help you with your business, you can follow me on Instagram @perfectionismproject.
Sam Laura Brown
Hi, and welcome to another episode of the perfectionism project, a podcast full of perfectionism advice for entrepreneurs. My name is Sam Laura Brown. I help entrepreneurs release a perfectionism handbrake so they can get out of their own way and build a fulfilling and profitable business. I’m the founder of the Perfectionists Getting Shit Done group coaching program, which is otherwise known as PGSD. And for even more perfectionism advice to help you with your business, you can follow me on Instagram at perfectionism project.
I honestly couldn’t be more excited to be telling you about Perfectionists Getting Shit Done and how it’s gonna help you get out of your own way in your business. And so I’m gonna be really sharing with you in this episode who it’s for, how it can help you, what’s gonna happen once you’re inside, just all those different kinds of things so you can decide whether or not you’re going to be joining us. And just so you know the dates specifically, the doors are now open as you’re listening to this, and and enrollment is closing at 11:59PM New York time on Friday, April 11. So we are strict with our deadline, so you’ll need to sign up by then if you are going to join us. And you can go to samlaurabrown.com/pgsd to sign up.
I’ll link that for you in the show notes. You can head there right now if you want to to find out a bit more about things, but this episode is really going to help you get a real feel for what p g s d is like and if it’s for you. So let’s talk about, first of all, why you were here, why you’re listening to this podcast. So most likely, my guess is that you’re listening to this because you are getting in your own way in your business. You identify as a perfectionist, and you can relate to that kind of thing when I talk about it.
And the progress you’re making in your business doesn’t reflect the potential that you know you have. So you currently feel like there’s this mismatch that you’re putting in a lot of work, either physically or at least mentally, but it’s not being reflected back in your revenue, in the amount your business is growing, in whether or not your friends and family are taking your business seriously. And so you want to reconcile those two things and have your business actually be what you know it can be. And most likely, you wanna have your business be something that is financially stable, that can support you, and can give you the lifestyle that you want. So my guess is you’ll be able to relate to a few of these things.
If you enjoy listening to this podcast, maybe you’ve just started listening, but a lot of our PGSDers before they sign up, these are some of the things that they’re struggling with. So they’re putting off sitting down to work because they don’t know what to work on first. They’ve got that long to do list. It’s overwhelming they don’t even know where to start. They are fluffing around when they were meant to be having a productive day.
So they’re procrasti-cleaning. They’re basically doing anything they can to avoid doing the real things they know they need to do. They’re struggling to trust that they’re working on the right things, and this leads to a lot of procrastinating because they’re wanting to see what everyone else is doing. And if they’re doing it right, they are taking ten minute tasks and having them become an hour long task because they can’t stop overthinking. They’re jumping from task to task to task, leaving almost everything half finished doing, social media detoxes, scrolling social media a lot, and then deleting the app to try and stay on track and stay focused and stay motivated.
They have long to do lists that get longer throughout the day, not shorter, and they’re adding more and more to their plate. So not sure if you can relate to this, but this is where our PGFCs often are before they sign up. So, also, you might have a bank of social media content you need to polish before you can publish. So you have been finishing some things, but when it comes to actually sharing it with the world, you feel like it needs a little bit more tweaking. You’re scrambling to meet deadlines and pushing off important tasks.
You’re ticking off the easy tasks before working on the important ones, and then you’re running out of time for the important ones. So you’re spending a lot of time in your business kind of, like, doing things and getting some stuff done, but you know it’s not the real important task that you need to do. You don’t really have much to show for how many hours you’re working, and you’re apologizing to your partner for not finishing your work day when you said that you would. When you’re working, like, admin is looming over you, so you might be up and down from your desk doing loads of laundry. And then when you’re with your family, your work is looming over you and all those half finished tasks, and you’re checking social media stats.
You’re resenting, and you might not wanna admit this to anyone. But if you’re resentful of your family, your friends, maybe your job if you have one for the time that they’re taking away from your business, and then when you get time to work on your business, you find yourself wasting it. You’re burning yourself out and needing to take time away constantly to recharge and realign and remotivate yourself and get clarity. So if you can relate to any of that, just know that you are where a lot of our PGSDers were before they signed up for PGSD and really started to do the work to get out of their own way. So what I really want you to know, if you take anything away from my podcast, please take this away, that you’re smart.
You know so much about how to market your business. You’re a continuous learner. You’re full of ideas, and yet you’re not doing the things you need to do. And the only reason that is happening is because you haven’t been planning properly as a perfectionist. So everything that I mentioned is all a planning problem.
That’s what it comes back to. You don’t need more time. I know. Especially now they’re kids. I know how tempting it can be to try and add more time to our schedule to try and solve for any productivity issue that we have, but it’s really about planning.
And most planning advice doesn’t actually work for perfectionists. It turns our perfectionism handbrake on and makes us overthink, get into overwhelm, get into the all or nothing mindset, go into people pleasing mode. There’s so many reasons that normal planning advice doesn’t actually work for perfectionists. Your follow through problem, it’s just a planning problem. Your burnout problem, it’s just a planning problem.
And when you learn how to plan properly as a perfectionist in a way that gets your perfectionist mindset on your side so you can follow through on the most important tasks consistently, sustainably, productively, and courageously, it becomes easy to do the things that you know you need to do. So that is what I wanna make sure you know there’s nothing wrong with you, and you are so close to being able to create the business that you want, that you know you’re capable of creating. And it’s just a matter of learning how to plan properly so that the time that you’re putting into your business is actually moving your business forward rather than burning you out. And anyone can learn how to plan properly as a perfectionist, and that is what you’re going to learn and master inside Perfectionists Getting Shit Done. So maybe some things you’ve tried that haven’t worked when it comes to this is to do list and planners and time blocking.
So you wanna be more productive. You wanna get the most important things done. You really wanna feel like you have the wind at your back and you’re making progress and creating momentum. So you’ve tried different time management strategies. We perfectionists love to do list.
The the longer the better. And we love checking off items and really feeling like we are getting things done. Like, we love that feeling of being productive. So maybe you’ve tried a lot of that different kind of thing. I’ve done episodes before on why to do list don’t work for perfectionist, but you’ve tried that.
So you’ve been trying to plan properly. You just haven’t learned how to plan in a way that actually works for a perfectionist. You might be adding more work hours, so waking up earlier, staying up later, working your lunch breaks to try and get more done and catch up. You’re finding looking for a more aligned marketing strategy and taking on new projects and tasks to keep yourself feeling motivated and inspired and really just hoping that if you can just find the right marketing strategy, the right marketing platform, social media platform, then it’ll be easy to follow through. Maybe you’ve done social media detoxes, bought new stationery to try and keep yourself motivated, tried changing your work environment.
So, like, you’ve maybe tried working from cafes and getting out of the house, or maybe you’ve tried doing up a corner of your house, or if you have a home office, a spare room, trying to do things up so that you have a better environment for work to try and keep yourself motivated, maybe been researching how to stay motivated. But your follow through problem, your burnout problem, it’s just a planning problem. And as I said, anyone can learn how to plan properly as a perfectionist. So just know that if you’ve tried all those things I just mentioned in order to get out of your own way and do the things you know you need to do, there really is nothing wrong with you, and you are so close to being able to be the person who follows through consistently, sustainably, productively, and courageously. So when you sign up for PGSD and you follow the PGSD prod oh my goodness.
Why can’t I talk today? The PGSD process, which I’ll talk about in a second, you become someone who does the most important things for their business consistently, sustainably, productively, and courageously, someone who can trust themselves to decide on what is most important. That’s something that I think needs to be mentioned. That way, we can think like, but what’s the most important thing and how will I know what that is and I can’t even trust myself to do that? But when you are following this process, you are able to trust yourself that what you have put in your calendar is going to get you to your goals and trusting yourself to notice if it’s not and being able to troubleshoot and correct for that.
So within the first few weeks inside PGSD, here’s what our PGSDers are typically experiencing. So first of all, really important, they’re feeling relieved that they finally have a process to follow that works with them and not against them. So it’s no more uphill battle or trying to fix themselves, but they actually have a process to work with that gets their perfectionist mindset on their side and helps them work alongside themselves. They’re planning their week out realistically so they no longer feel overwhelmed. They’re learning and understanding more about themselves than ever before.
And these are people, like, inside PGSD, everyone is super into personal development and all of that. It’s not like we’ve never done that stuff before, but inside PGSD and when you’re doing the PGSD process and following that, which is plan properly as a perfectionist, follow through with your plans, rest without guilt, and repeat. When you were doing that, you are learning more about yourself than you ever have in your life, even if you’re someone who has done so many hours of personal development. You’ve read the books. You’ve listened to the podcast.
You’ve gone through the events. So they’re learning more about themselves than ever. So this is within the first few weeks. They’re recognizing that their business is a real business, not just a hobby. And this is so important.
If you are feeling right now like your business like, you’re just kind of plain business owner that is not actually a real thing, then it’s so powerful when you are able to actually recognize you do have a real business. Because when you have that shift, that mindset shift, you start showing up differently, and your business starts making more money. It naturally does because now you actually believe it’s a real business. So they’re getting clarity on their true priorities and what will move their business forward in a way that feels aligned for them. This is really important for perfectionists because we love looking at what everyone else is doing, and we have all these ideas about what we should do.
But they’re actually getting clarity on what matters for their business and for them in a way that really feels in alignment with their values and isn’t full of shoulds and have tos. They are making important business decisions that they’d been putting off making for months. And, I mean, in our own part, maybe even for years, this relates to niche and what their offer is and pricing and packaging and branding and all these different things, like naming a podcast, for example. These decisions that we think we have to make the perfect one, and so we can spend so long in that indecision not making any progress. In the first few weeks inside PGSD, most of our PGSD is, if they have decisions like that that they need to make, they’re able to make them confidently and trusting themselves.
They’re implementing ideas that have been on their mind for months, if not years. So projects that they have wanted to start, They’ve researched. Maybe they’ve even started it, but never, like, published anything and put it out into the world. They’re able to actually start putting that into reality. They’re replacing busy work with needle movers and clean rest.
So if you can relate to what I said before about when it comes to, like, you actually sit down to work and you tick off the easy tasks instead of the important tasks, what happens within the first couple of weeks inside PGSD is that you start being able to without, like, having to force or pressure yourself, you’re able to start doing those needle movers instead, the important things. And instead of spending so much time working, you’re able to do the needle movers and do them in such a way, like, without overthinking and second guessing that it takes less time, and then you’re able to have time for clean rest as well. So you’re getting more of the important stuff done in less time with more rest, and that’s within the first couple of weeks inside PGSD that will begin happening. And beginning to make more money and attract more clients and customers, this is obvious. This is what happens when you start showing up fully and doing the things that you know you need to do, and then also having time off your business so that your brain can rest and recharge and come up with incredible ideas.
And, actually, even if you’re not coming up with incredible ideas that you will, because that’s just how our brains love to work. We’re not sitting at our desk and we’re just, like, going for a walk with the dog or whatever. We have these inspired moments. But when it comes time to work, you’ll actually be excited to do it and motivated because it won’t feel like you’re spending all day on this treadmill that never ends. But because there’s such a a clear start and finish to your day and you’re able to stick to that and honor that without having to feel like you didn’t get anything done or there’s all this stuff to catch up on, like, you’re able to actually honor that, that it means you’re going to miss your business and, like, an absence makes the heart grow fonder kind of way.
And you’ll be so keen to get back to work when that time comes rather than dreading it, resenting it, feeling overwhelmed, feeling guilty about what hasn’t been done. So that’s within the first few weeks inside PGSD. And then here’s what happens typically after three months inside PGSD. So we talk about with power planning that you make the three month commitment to power planning. I’m gonna talk about that a bit more in a minute.
And I talked about power planning a lot on the podcast, but we talk about the three month commitment to power planning because it’s really important that, like, if you think of it like learning to drive, that it’s not like when you get in the car for the very first time that you expect yourself to be an expert driver, it’s gonna take a minute. But if you do invest that time, you’re gonna have that skill full life on autopilot. So that’s what power planning is like. So after three months inside PGSD, our PGSDers are starting each day feeling clear on exactly what to do and when to do it. They know what’s important and what’s not, and they also know what’s important but needs to be left for later, whether that’s next week or next month.
They’re not feeling overwhelmed about what they have to do. They’re so clear on, I know exactly what to do, when to do it, and I can trust myself to do what I had planned to get myself back on track if I get off track, to make adjustments if there’s a disruption, to change things to a following week if that needs to happen. There’s so much self trust that is underpinning all of this. And they trust as well that what they’ve put in their calendar will get them to their goals. So if you are someone who has been doing a lot of procrastinator learning and procrastinator researching, then this is going to really help to eliminate that so that you’re learning and implementing and learning from doing your own experiences, not just from what other people have done, but you aren’t implementing it yourself.
So it’s so important that you are able to develop this skill of trusting yourself with what you’ve put in your calendar that it is going to make a difference, that it is gonna be worthwhile. That alone reduces so much resistance. Like, if right now, you’re feeling a lot of resistance when it comes to following through with your plans. Probably what’s going on there and maybe some other things too is that you don’t trust that it’s gonna be worthwhile, that your effort is going to pay off. And so, of course, you feel resistant to it.
So when you’re planning properly, you are able to trust that what’s in your calendar is actually the right thing to have in there. And when our PGSD is around that three month mark often this honestly happens, like, six to eight weeks inside PGFC, but I’m saying three months. Then they spend their work time this is what they’re doing. Things like posting to social media consistently without overthinking in the drama about it, creating the highest quality work and attracting more clients and customers, doing big picture planning, and turning their ideas into reality. So instead of just feeling like on this hamster wheel of trying to do all like, put out these little fires that constantly come up and just trying to tick off the bare minimum so they can then have time to do that bigger picture planning.
And really just looking at, like if we think about working in the business versus on the business, for your business to grow, you need to be doing some work on the business. As in that’s that big picture planning that is long term thinking. That’s kind of if you think about I know this is just coming to me now, but if you think about, when I just had this image of, like, someone in a big ship, like, a cruise ship kind of thing, like, you need to have times where you are at the you know, behind the big wheel or whatever it’s called, and you are looking at where you’re going, you’re planning where you’re going, you’re, like, checking that you are on track, so to speak. And then you’re gonna have time, especially if you’re at a stage in your business where you don’t have contractors, employees helping you, that you’re going to be I don’t know. Now this analogy is falling apart in, like, the bottom chamber area where you’re, like, putting the fuel in and doing whatever people do to actually make the boat run.
So you’re gonna be needing to do both those things. I’m sorry. That was a horrible analogy, but I hope it’s coming across. But you need to have time when you’re looking at the big picture and also when you were doing the daily work, especially before you have a team to do that kind of stuff. And so our PGSDers at around that three month mark are finding that they are doing so much more of that, and their business is benefiting from that in so many ways because they’re not just, like, with their head down trying to get to where they wanna go, not really knowing where they even wanna go or if they’re even on track to that because they don’t even have time to look at that big picture.
They are self coaching and super thinking, so there’s a lot of space in their day to be thinking and reflecting and planning, as I said, and not just, like, you know, writing and rewriting to do list. That’s not what I’m talking about at all. It’s really that big picture dreaming, which for a lot of perfectionists, like, that is something speaking from experience as well, that is something that we can sometimes struggle with because we’re scared to have this dream, this big vision, because we don’t want to disappoint ourselves for if it doesn’t end up happening, and we don’t wanna feel stupid or naive for believing big things can happen. But as you are planning properly and by virtue of that building self trust, you are able to then start to have these bigger dreams and visions without that fear of disappointing yourself and without having to kinda squash those ideas before you can even explore them. They are calmly working towards important deadlines, and they’re putting themselves forward confidently for opportunities.
So that’s in their work time. Also having a lot more rest time, vacation time, hobby time, time that is spent away from the business as well. So I talk about clean rest, which is resting without guilt. They have flexible structure that helps them work at their highest level. I can’t emphasize enough how important and incredible this is when you have this because especially if you’ve come from like, I came from a corporate environment before I was full time in my business, that if you are used to having a structured work day with a boss to keep you accountable, and then it’s you and your business where there’s no one to keep you accountable and there’s no structure in the sense that unless you create it through power planning, that you are then kind of left with just this open ended amount of time.
Like, no one’s telling you when the work day starts or the work day ends or what’s most important. Like, you need to finish this project first and then that one later that it’s just you and having structure that is also flexible and really takes into account the realities of life, that there are gonna be disruptions. There’s gonna be distractions. There’s gonna be days where you’re not feeling it. There’s gonna be days where you’re unwell.
There’s gonna be days where if you have children, your children are sick or they need you a lot more for whatever other reason, that if you have flexible structure and also structure that can change as you learn more about yourself and how you work best and how you rest best and also that changes as you navigate different seasons of life, different seasons of business, that you are able to really be such an incredible boss to yourself and really bring out your best work. So after three months inside PGSD, our PGSDers are getting a lot done because they’re decisive and clear on what matters most. They are not really spending at all. I’m not gonna say zero, but scrolling on social media and unfulfilling screen time is way down compared to before. Like, way, way, way, way, way down.
They are also finding that if they procrastinate, they can pull themselves of it really quickly. It’s not this big deal. It’s not gonna ruin the week. That underneath it, they have the belief about themselves that they’re someone who can follow through, that they’re someone who gets shit done. And so when that kind of person like, once you have that belief, which you develop through the practice of power planning, once you have that and you procrastinate, like, you go off task, you go down a rabbit hole, god knows that’s easy to do, that it doesn’t become this big problem and, like, oh, here I go again procrastinating and, like, I’ve ruined the week again and whatever.
It’s just like, oh, cool. I noticed as well because you have a new power planning. Like, you actually know what you were meant to be doing. So you can see when you’re procrastinating, whether that’s procrastinating like scrolling or that’s procrasti working and you’re suddenly working on a task that’s completely different to what you had planned. There’s a time and a place for sure.
You can adjust that stuff. It’s flexible. We have the little tweaks that you can make to your calendar. But, also, it just there’s a little alarm bell that’ll go off where you’re like, oh, I’m actually doing something other than what I had planned. I wanna investigate what my motivations are for that, and I can get myself back on track, especially because there’s no overwhelm.
Like, we’re not procrastinating because we’re feeling so overwhelmed and trying to get out of that feeling. They finish each day feeling energized, productive. They finish the week as well feeling that way, and this is in it’s it’s everything. I mean, all of this is everything. It’s so so incredible when you’re able to create this for yourself with planning properly and the three month commitment and learning this that you are able to get to the end of the week.
And, like, not every week’s gonna go to plan, and there’ll be things that don’t work out at times in your business. It’s so important to know as well that, like, when you’re planning properly, that doesn’t mean that every plan that you put in your calendar will work. Like, this isn’t planned properly, and you’ll never have to experience any kind of failure or disappointment or setback or obstacle. But because you’ll be in the growth mindset about it, that stuff won’t be a problem anymore. And so you’ll be resilient.
You’ll be able to bounce back. You’ll be able to problem solve. And really importantly, you will be able to get to the end of the week no matter what kind of week that was and feel good about it. And not just in this, like, you know, trying to be positive and put a good spin on things and silver lining, but because of the weekly review step in power planning, you will actually be training your brain to notice what you’ve accomplished. So right now, you are actually probably doing things when you think you’re you had nothing done that week that you did actually accomplish a few things, but your brain is dismissing it due to the perfectionist or nothing thinking.
And so when you’re power planning and planning properly, you are retraining your brain to actually be more realistic and objective about what happened and actually see the progress you are making, that progress that as perfectionists, we tend to dismiss because unless we got all the way there, then we think, well, we didn’t get any of the way there at all. And that’s simply not the case. So PGSD is at that three month mark have clear boundaries between work and home life, so they can be fully present in both. So when they’re working, they’re working. They’re getting shit done.
They’re being productive. They’re doing what matters. And when they’re not working, instead of feeling guilty, feeling resentful for whoever’s taking up their time, whether that’s another person or whether that’s their job, they’re able to be fully present in that experience and not having to be thinking about, oh, there’s these things I need to do later, and I’m not sure when I’m gonna get that done. And just like, we know that feeling. I know that feeling from a lot of experience with that in the past.
So our PTSD is already at that three month mark, are really able to have clear boundaries, start work when they say they’ll start work, and work when they say they’ll end work. Which also, if you’re in a relationship or have children, it’s so powerful to know that, like, if you tell your partner that you’ll be finished work today at 04:30 and you walk out of your office or close your laptop at 04:30, the kinds of things that does for your relationship with yourself, especially, but also with them, just the reliability it creates. And if you want them to believe more in your business, then that’s such a powerful way to do it that they can see you’re someone that does what they said you would do. And sorry. I’m just raving about this makes such a difference.
You know what to do, and you’re just not doing it, and planning properly is the answer to that. So they also, around that mark, quickly notice when they’re getting in their own way and know how to get back out of it again. So we’re not saying at three months, you will never find yourself procrastinating or feeling overwhelmed, And you might already know in PGSD, part of that PGSD process falling through 80% of time, we don’t aim for zero procrastination. That’s that all or nothing thinking. We aim for 80% follow through, and that’s what we focus on.
And there will be times you have a human brain. It likes to get off track. It likes to do different things and be distracted. And so there’s other times that it’ll be and your self awareness will grow so much. It’ll be less obvious because you’ll be procrastinating on something that is very justified and that other people are doing, but maybe isn’t actually a needle mover for you at that point in time.
But you’ll be able to notice that and you’ll have the skill set to get yourself back on track without beating yourself up, without shaming yourself, without feeling guilty about it. You’d just be like, oh, I see myself deviating, and here I go to being back on track. So as a result of all of this as well, they’re making more money in less time and doing it in a way that feels aligned and sustainable to them. They’re getting clean rest. They’re present with their families.
They’re feeling more connected to their clients and customers and followers. It’s just if again, if you know what to do and you’ve been trying to solve for this motivation problem, for this follow through problem, you’ve been burning out, it all comes back to planning properly, and anyone can learn how to do that. So the top three things that are really gonna help you get out of your own way is the PGSD process. It’s all covered in that. So planning properly as a perfectionist, following through, and resting without guilt, and repeating that.
That is the process for getting out of your own way in your business and being able to do the most important things consistently, sustainably, productively, and courageously. And the way to make this sustainable long term, so it’s not just a phase, not just a spurt of productivity, is with accountability and support. And that’s what you’re gonna get inside PGSD. I’m gonna talk about that a bit more in a moment. But I wanna talk to you about power planning a bit more and a few questions maybe you might have around that or just helping you really understand what that is going to be like.
So planning properly as a perfectionist involves two main things. That’s setting your growth goal. That’s the first thing you’ll do inside PGSD. We guide you on how to do that. And using power planning on a weekly basis.
So most goal setting advice let’s talk about the growth goal. Most goal setting advice doesn’t work for perfectionists the same way that most planning advice doesn’t. Because really planning advice and goal setting super related. So a lot of goal setting advice has us with our perfectionism handbrake fully on and makes us get in our own way. And so inside PGSD, we guide you through exactly what to do when it comes to setting a goal that is going to be motivating without making you feel pressured and stressed.
And when it’s this growth goal, just to give a little bit more information about that. I’ve talked about on the podcast many times before. So we set the growth goal just a bit above what we currently believe is possible for ourselves so that we need to grow into the person that can achieve that. As much as we love not disappointing ourselves and being realistic and being logical about things and, you know, not being naive or whatever, that it’s so powerful for a perfectionist to set a goal that’s just a bit above what we believe is possible because it means that we need to release our perfectionism handbrake in order to achieve it. Maybe not fully.
It’s not all or nothing. You get so many benefits just from releasing it a little bit. Right? But if you have this goal that requires you to grow the growth goal, then you’re going to need to get out of your own way. Whereas a lot of times when we set these realistic goals, the smart goals, that we don’t have to get out of our own way in order to achieve them.
That’s why they feel realistic because present day us can get there. So we wanna challenge that, challenge our brain, and have a goal that isn’t going to stress us or pressure us, and we set this goal in a particular way inside PGSD with quarterly milestones. All the instructions there in the first module in the PGSD process, and we guide you through it. And there’s so many ways you can get support and coaching so that you know it’s set at the best level for you if you’re struggling to trust yourself. Like, maybe with goals, you tend to just have a lot of goals, vague goals.
Maybe you haven’t really had a goal. And this goal, by the way, is a revenue goal. I won’t go on the rant right now, but you have a business. Businesses need money to grow. That’s the oxygen.
And if your argument to that is that you love helping people, I want you to turn your mind to charities who also love helping people. Well, so do businesses. A %. So do businesses. But think about charities.
What do they do? They fundraise. I e, they raise money because also charities need money as their oxygen. So it’s so powerful to have your goal around revenue rather than followers or some kind of other thing that you think, well, if I had enough followers, then they’ll buy and then I’ll make a certain amount of money. Like, we just wanna have the goal be the actual goal that we have, not a goal around something we think will get us to the goal.
So the goal is the revenue goal. That’s something that you’re aiming towards, and that’s gonna be a great fit. But as I said, we’re gonna guide you through it. It’s gonna be tailored to you. It’s not one size fits all, and here’s what you should be aiming for.
It’s really about where you’re currently at in your business and also where your belief level is at the moment. Because a lot of times, we think like, well, I I’ve learned so much about marketing. I’ve done all the courses. Like, I know how to build a business. Like, I could tell someone else how to build a business to a million dollars, so that should be my goal.
And this was a a mistake I made with goal setting initially was that I thought if I intellectually knew how to get there, that that made it feel possible and that was, like, where I should set my goal instead of actually looking at what amount of money would I bet on me making in the next year And then having the goal be just a bit above that rather than, you know, what, what goal do I have the intellectual knowledge to create? So, anyway, all that’s inside PGSD. We guide you through it. Support, accountability, coaching, all that is available to you. And then we have power planning, which is the second part.
It involves three steps, your power hour, little tweaks, and your weekly review. So in your power hour, I want you to think about this like sharpening the ax. So there’s an Abraham Lincoln quote that is something along the lines of, give me six hours to chop down a tree, and I’ll spend four hours sharpening the ax. IE preparation matters. Like, the time that we put into preparing pays off when it comes to execution.
If we prepare properly, we plan properly, we’re going to need less time executing. So this is what your power hour is. As the name suggests, it’s an hour. We guide you through the full process for that inside PGSD. But, basically, what it involves is putting your needle movers and your clean rest in your digital calendar.
So when we’re power planning, we work from a calendar, either iCal or Google Calendar, both of which are free, and you commit. Super important. We perfectionist tend to over commit, which means we’re not committed at all. We’re under committing because we know we’re not gonna get it all done. So it’s not real commitment.
So we commit to what’s in our calendar knowing that we can make adjustments, which brings me to the second step, which is little tweaks. So we make adjustments to our calendar so we always know what to work on and are able to get everything done without feeling pressured or overwhelmed. So I want you to think about this step as, like, Google Maps. If you think about driving to a destination, you know, you put your destination in. And then if you get off course, maybe there’s something blocking you from going the road that you need to go or a better route becomes available, the quicker one, that it reroutes you.
It adjusts the plan so that you still know where to drive. It doesn’t just like, if you have to take say something happens as an accident. Now Google Maps is pretty sophisticated and noise that stuff and can tell you in advance, but just imagine it didn’t have that. And you’re driving and there’s an accident. Oh, this just happened.
There’s an accident. And you have to go on a different road to what you’re used to going on, like what it suggests. So what tends to happen with most perfectionists when we’re working from a calendar and maybe you’re following, like, time blocking or something like that, that we aren’t updating our calendar to keep it workable. So in this analogy, if you had to go on this different road, it’s like if Google Maps kept telling you the instructions as if you went on the road you were meant to go on but couldn’t. And now you’re lost.
You’re completely lost. It’s so overwhelming. You have no idea where you are, what you’re meant to be doing, where to drive because it didn’t adjust. It didn’t keep it workable. And so it’s still like, okay.
Now you should be turning right when you’re like, there’s no right turn. I’m in a completely different location, and it becomes completely useless. So if you’ve worked from a calendar before, one of the reasons that it might have been really challenging for you and felt really, like, pressure y and then you felt behind was because you weren’t actually doing little tweaks. You weren’t allowing your plans to update and stay workable so that at any given point in time, you always know exactly what you need to work on. And, also, if something comes up and you’re not able to get things done, say, maybe in the day or the week that you plan to, you’re able to move those things forward in your calendar knowing that future you is gonna look at them in your power hour and be able to put them in the right place and prioritize them.
And, like, there’s this trust that if I can’t do it exactly when I plan, it is still going to get done within the time frame it needs to get done. Or maybe it wasn’t even important at all, and that’s what it’s gonna reveal to me, and I can delete it completely. But everything is going to get done, and that just creates such a sense of calm and peace and ease when you are going about your day. So then there’s a weekly review. This is the third step.
So we have power hour, little tweaks, weekly review. So this is when you reflect and debrief on the week. And I want you to think of this like I’ve been nerdy about space stuff since I can remember. I remember I took a book. Didn’t take it.
I borrowed a book about Pluto from the library when I was in, like, year one, and I didn’t return it in time. And I got in so much trouble, but I just was, like, so obsessed with anything space related. So, anyway, think about NASA. We all know NASA, the astronauts. And what they do, they’re really focused on continuous learning, of course, because it’s catastrophic, like, life or death if they make big mistakes or even little mistakes.
So they’re all about continuous learning, and part of that is doing a debrief. So after a training exercise or after a mission, they will do a team debrief where they will reflect on essentially what worked, what didn’t work, what they need to do differently. And they will do that taking full responsibility and with full transparency so that it’s the most productive debrief it can be. And so that’s what we do when we’re power planning. In our weekly review, we are reflecting on the week and celebrating, which is something as perfectionist we often need to practice.
And we are also in a really kind and self compassionate way. We are noticing what isn’t working for us or where we might be getting in our own way or getting off track or getting in our own head about something. And we’re able to problem solve and solution find for that. And then it means when we come to our next power hour, we’re able to like how NASA would do their team debrief, and then they go into the next training exercise. They’re not like, well, we’re just gonna try it the same way we did last time and cross our fingers and hope it’s better.
And they don’t just go for a vibe of, like, that didn’t really feel great, and so let’s just try it again. Like, they study it so they can do better, and they have very tangible action steps. And so that’s what we do when it comes to the weekly review That we’re not just left with this vague, like, I’m gonna procrastinate less, and I’m gonna follow through more. Whatever. We’re very specific about just a couple of things.
We don’t wanna have this, like, long list. A couple of things that we’re gonna focus on in the following week or change about our plans. Maybe we’ve been having our clean rest in the evening because we think that’s what we should do, but, actually, maybe it would work well for us in the morning and to work a bit later. So we’re gonna experiment with that. Like, we have very tangible takeaways so that next week will be better, so to speak, than the past week.
And if you think about even just a three month commitment, three months of doing that, like, the compound effect of week on week on week, that continuous learning doesn’t even take long to do it. And this is like the irony of perfectionism. We love being productive. We love continuous learning, that kind of thing. And yet, if we have our hand break on, it feels very vulnerable to reflect and to really take a look at things and to notice what’s working, what isn’t working.
So we tend to wanna skip this step, have a bit of resistance to it. If that’s you, totally okay. But I really wanna encourage you to do this weekly review. We’ve got the prompts in PGSD, but I basically went through them. It’s along the lines of what worked or what didn’t, what to do differently.
And you are like NASA studying what’s just happened so that next time, it’s going to be better. Even if you don’t actually even take those tangible action steps away just through the the nature of reflection and doing that fully and transparently. And even if, like there’s gonna be so many things in the week that happen that you don’t get to look at. That’s the nature of it, and that’s okay. It’s not all or nothing.
You can just have a quick look, fifteen, twenty minutes, thirty minutes if you want, and identify a couple of things for the following week to work on. And three months of that, like, week on week just compounds so rapidly. So that’s what power planning is like. That’s how it helps you get out of your own way, and it’s really a process that, as I said, provides flexible structure, supports your well-being. So it’s not just about getting shit done at any cost.
It’s about getting everything done without burning out. And by everything, I mean the most important things and doing that consistently, sustainably, productively, and courageously. Being able to show up for yourself, being able to have your own back, doing that in a self compassionate way, which maybe you haven’t experienced before. So there’s that to look forward to as well when you’re inside PGST, that you will be getting more done in less time without burning out, actually enjoying the day to day of your business, being present in your time off, being present in your time in the business, not kind of, like, one foot in, one foot out. And what I wanna share as well about power planning is how important it was when I became a mother.
So I was already power planning before I had kids, but just being able to have a skill set and also self trust. And I’ve just made so much like, I still have work to do around that, but I have, oh my god, leaps and bounds. Come so far with that, thanks to power planning and my growth goal. Like, the growth goal is what helps you figure out the needle movers and what’s important. You need to have that destination in the GPS to know if you’re driving in the right direction.
So when I became a mom and, like, initially, when I became a mom, a lot of that time in my calendar was just, like, days and days and days of clean rest. Like, I wasn’t doing business stuff, but knowing that I had this skill set around like, if I did have work time, being able to work and know what to do and not have the overwhelm, especially because I and especially initially, I didn’t have much work time at all. And so I really wanted to make sure I was using that time wisely and that it was worth not being with my newborn so that I could do the things that I was doing. And then because of the power planning as well, when I was with my kids, I’m not perfect, my brain wanders off, especially when you have a newborn who can’t talk back or, like, even smile initially. I give you any of that interaction.
But I was able to be so much more present because I wasn’t stressed about all the things I need to do and when are they gonna get done. Like, that question of when am I gonna do it was not there at all because of the power planning. And in case you missed my announcement, I’m pregnant, and I’m so grateful that I have, pregnant, and I’m so grateful that I have power planning in this skill set so that I can take time off without guilt while still achieving my business goals as well. So it’s never at this is what I love about it, that it’s never like, well, you can have time off, but just, you know, you gotta downgrade those goals. There might be a time you choose, like, I’m gonna, you know, not have as big goals or whatever, and that’s totally valid.
But you don’t have to. You’re able to actually set up a structure for yourself so that you’re in the time you have to work in your business, it’s the most impactful. It’s as impactful as it can be. And in the time that you’re not working, that you’re able to rest and actually enjoy your life and not just feel like you’re on this hamster wheel all the time and it never ends, and then you’re resenting when you can’t be on the the business hamster wheel. But then when you’re on it, you’re not even doing things.
Like, it’s just such an incredible skill to have as a parent. And I also wish I’d had this when I was navigating big transitions in my life before that. So, like, leaving my full time job for part time work, which happened for me in 2017, and then leaving my part time job to go full time in my business, which happened in 2019. That, like for example, when I left my full time job, I went to part time work, and I was working in the evenings at my job. So I had, like, pretty much the full day until 3PM to work on my business.
And I thought, like, for so long, I thought, if I just had more time, I’d be as successful as all these other people I see because lack of time is my problem. Like, this job, I was working in accounting. It was draining. Took a lot of mental energy. And then, basically, because I didn’t have this, when I went, like, to part time work and basically almost full time hours in my business, I spent days and days and days just, like, making Pinterest graphics and just doing things that didn’t matter because I didn’t have this.
And so even though I had so much more time, I wasn’t able to actually make the most of it, and it was really challenging to create structure for myself and to make the most of the time that I had and then leaving my part time job to go full time in my business. By then, I’d started to develop this. I had started to do this, and it really helped that I was able to create structure in my days and different things like that. But if you don’t have a lot of time or you’re navigating a transition where your business time is either going to dramatically reduce, so maybe you’re having a child, maybe you have a health issue to contend with, maybe there’s something else going on in your personal life. So if your time is decreasing a lot for your business or increasing dramatically, this is really important because we think, like, well, I’m not gonna have any productivity problems if I get more time on my hands.
If you’re wasting your time now, you’re just gonna waste your time when you have more of it, but but there’ll be more to waste. So So it’s really important then. So if you haven’t increased dramatically, for example, you’re leaving your full time job, you have that on the cards, then planning properly is especially important. And the best time to learn power planning is actually when you’re busy, So you learn how to make it sustainable when you’re busy. Because life, there’s always gonna be stuff going on.
And I know we perfectionists love to think like, well, we talked about this actually in PTSD recently. Like, this perfectionist fantasy we have about, like, if I could just go in a cabin in the woods for a week, I could just get this certain thing done. Or, like, if I could just go to a hotel and, like, remove myself from my normal life, then I could do the thing. And while I too have had that fantasy that what about actually learning how to do the things you wanna do in the way you wanna do them in the environment you’re in and will always be in? Instead of having a productive week in the woods, how about having fifty two productive weeks?
Plus, I mean, a lot of that’s probably gonna be clean rest and all of that, but imagine actually having this skill set when you’re busy, when life is happening instead of, like, well, I know how to be productive in the cabin in the woods. So that’s what we’re doing with power planning. We’re learning how to be productive in a consistent, sustainable, courageous way. We’re learning how to do that. And the best time to learn how to do that is when that’s already going on rather than I’ll wait till I have some cabin in the woods time, and then I’ll learn this stuff.
And you only need to learn power planning once, and then you get the benefits year after year after year after decade after decade. So So I want you to think about it like learning to drive. As I mentioned before, that, like, at least for me, that was at first. So I learned to drive when I was 16. Like, basically, the first moment I could learn to drive, I learned to drive.
It was challenging. It was new. Also in the beginning, there’s a lot of different things to focus on, like steering. You gotta learn how to steer. Then you have to do that while staying in your lane, not running into anything or anyone, knowing when to merge, when to speed up, when to slow down, checking your mirrors, checking your show oh, I turned around to literally check my shoulder.
So doing your shoulder checks, like, all these different things. There’s a lot going on. There’s a lot to pay attention to, but you have someone there with you. You have an instructor, whether that’s a teacher, whether that’s a parent. You have someone there with you to guide you through it, to help you navigate that, to help remind you of, like, hey.
You need to do a shoulder check right now before you merge. You have someone who knows what mistakes you might make, and they’re able to help you avoid them. They’re able to help you, like, understand them and be able to correct for them yourself. They’re able to make sure that you’re not unknowingly creating reinforcing bad habits that in the case of driving can be really dangerous if you have them, or they might not be something dangerous, but they might be something that’s gonna be hard to change later if you develop it at the beginning. So you have someone there who is able to guide you as well.
So it’s not so bloody scary. Like, if you’re learning to drive and say like me, you’re 16 years old and you’re by yourself in a car and you don’t know what all the buttons do and you don’t I mean, you technically know the road rules, but you don’t actually have that much experience with them and different, like, different questions that come up that only come up once you start driving. For example, like, when to merge. Like, if you’ve been in a car your whole life and you know when you’ve seen seen all the people merge, like, you just think you just merge across, but, like, what distance away do the cars have to be? And what’s the actual timing?
And do I speed up or slow down, or do I stay the same speed? Like, there’s things that come up, and so having someone there who knows how to do it, who’s done it themselves makes such a big difference. And that’s why PGSD comes in and having the accountability, the coaching, the support. It’s so you don’t have to be out there driving for the first time by yourself with no one there to help you avoid those mistakes, to help you create great habits, like, so that you don’t create the bad ones and end up just solidifying them unknowingly. You have someone there as well when, like, something scary might have, like, something I don’t know.
A car pulls out in front of you, something. They’re there to help you know, okay. That’s something that can happen sometimes. That’s normal. There’s nothing that’s gone wrong.
You’re doing a great job. Just keep driving so that you don’t just pull off the road and quit when you have a a lifetime ahead of you where you could be driving and enjoying the benefits of driving. You think with driving too, once you’ve got it, you can do it on autopilot. It becomes so easy. We all know, like, once you’re driving, you can get to, like, your workplace or, like, your parents’ house or whatever, and you don’t even remember how you got there because it’s so automatic.
Even though in the beginning, it was so challenging and scary, maybe uncomfortable, you needed to pay a lot of attention, that that period compared with how you get the benefits of the driving of that skill set, that period of learning is so brief and so worthwhile of going through, like, that few months of learning so that you can drive for the rest of your lifetime. And you get more and more skilled through repetition without having to put in conscious effort. So as you are spending more time driving, you were getting better at it without even having to work at getting better. It’s just the nature of repetition that’s automatically happening, and that happens with power planning as well. And I want you to also imagine that no one has ever taught you how to drive, but you’re driving, you’re behind the wheel, like you’re physically driving the car.
It’s going to bring up all kinds of fears around driving, resistance around driving. Like, you’re not gonna wanna get out of the road. You’re not gonna trust yourself to drive. You’re not gonna trust yourself to be able to make decisions. And so much of this is solved when you learn how to drive properly.
Like, when you’re actually taught here’s how to drive. You’re taught by some kind of instructor who can show you what you need to do and what mistakes you might be making and how to correct for them and looking at, like, not just telling you in theory, but looking at, like, okay. I can see where you’re placing your hands on the wheel, and you need to place your hands here instead. I can see that you’re speeding up when you merge, and you actually just need to stay the same speed. So it’s it’s knowing that the same with planning that we have a lot of, like, this resistance to following through and fears that come up around, like, what if I follow through and I won’t be able to sustain it?
Like, I’ll be able to create a successful business and then proof it’ll be gone because I’m gonna burn myself out. That when you learn how to plan properly, like, how if you learn how to drive, that the fears and resistance you have around driving, so much of that is gonna go that you only have a really small portion left to actually work on just from learning the proper way to do it. So with planning, when you learn to plan properly, it just resolves so much of the, like, resistance you have around following through. If that’s something you come up against of, like, I can make a plan, but then I don’t actually feel like doing it or something comes up and I wanna do that instead. Like, when you’re planning properly, that 90% of that just kind of washes away, and you’re left just with the 10%.
And in PGSD, you have the tools, the coaching, the accountability, the support to navigate that as well. And what’s even better about power planning than learning how to drive is that it’s not going to take you additional time. So when you’re learning to drive, you might have to, like, schedule time in to go out and drive, and you just kinda drive around the streets in your suburb or whatever. And you don’t really go into any destination, though maybe you are, and that’s great. But maybe you’re not, and you’re just driving for the sake of driving and learning.
But when you’re power planning, it’s not taking you additional time. What you are doing is instead of doing whatever was on your, like, you know, whatever you’re currently doing to plan so you’re writing me writing to do list, like, spending a lot of time in overwhelm, procrastination, and guilt, and scrolling maybe. Or maybe you’re not making any plans, and because of that, it’s taking you so much time to, like, haphazardly go about the week. That now instead, you are able to, in an hour a week, sharpen that axe. You’re able to create that plan so that throughout the week, you have a workable plan that supports you, that supports your goals.
And I want you to imagine that this is basically like to continue with my little driving analogy. If you have been driving everywhere at 20 kilometers an hour now if you’re not in, like, kilometers in your miles, basically, 20 kilometers an hour is very slow. You’re kind of, like, going along at a snail’s pace. And you now have a driving instructor who teaches you how to go at 60 kilometers an hour. So, like, at the proper speed.
So it doesn’t take you so long to get everywhere you’re going, and you can do that safely and sustainably. And it’s actually safer than when you were going so slow and super scared to go fast because you didn’t know how to drive properly, and you were scared of crashing or whatever. Like, you’re now actually able to drive at the proper speed, and you get there quicker because you’re driving like, you’ve learned how to drive properly. And that’s what happens when you learn power planning is that it takes you really not much time at all to learn. Like, in your first month inside PGSD, you’re going to learn power planning.
You’re gonna learn about clean rest. You’re gonna learn some things about perfectionism too. So that’s your first month inside PGSD. Then the rest of the three month commitment is you implementing that and practicing that and getting support, whether that is on a call, coaching call, or in the forum. Or if you’re a lurker, you wanna be in the shadows, that’s okay.
Then you’re still gonna be able to listen to coaching calls on the private podcast and get all the benefits of PGSD. Even if you don’t listen to the private podcast, like, you’re gonna get it all. But if you would like how PGS does love the private podcast, especially if you love, like, listening to podcasts, you’re gonna be able to listen to it on pretty much any podcasting app and just, like, put it in your current daily routine anyway. And it’s gonna just surround you with just that feeling of, like, I’m not alone in this. There’s someone helping me.
I’ve got the driving instructor next to me who’s helping me. And maybe they’re not teaching me how to drive, but they’re teaching someone who has the same mindset as me how to drive. And I love about, like, now this is a tangent about watching other people getting coached, but there’s been so many times where I have been in a program myself and watching someone else getting coached. And they’re getting coaching something I would’ve never thought to mention, but was going on for me. And I just have the biggest breakthroughs because it wasn’t even in my awareness, or I didn’t even think it was a big deal or had any significance.
And when someone else got coached in it, I was like, oh my god. That’s exactly what I needed help with. And I just love that feeling of, like, that’s exactly it, and that’s what our PGSD is experienced. So you’re going to be with power planning, learning to drive so that, like, your fears around driving, your resistance to it evaporate, so to speak, with this analogy, 90% of it. It’s going to be something that initially will take a bit of effort and focus in a sense to, like, how would when you’re driving a car, you need to pay attention to steering and checking the mirrors and whatever.
But very, very quickly, you get that skill on autopilot and then you get to drive for the rest of your life. And all the benefits that come with that instead of having to walk everywhere or instead of having to, I don’t know, take the bus and then the train or whatever that looks like. Like, the amount of time you get back from being able to drive directly, like getting your car and driving instead of having to be transported in these much slow ways or relying on someone else to drive you or waiting for an Uber to come. It just is it just pays off, and the same with power planning. So I wanna talk about accountability, and that is so it’s so important.
So I just wanna touch on that, and then I’m just briefly gonna cover a bit more about what you get inside PGSD, the investment, how you know it’s for you, and how to sign up. So accountability, there are three kinds that turn basically a temporary burst of productivity into a sustainable and enjoyable way of life. So there’s self accountability, peer accountability, and expert accountability. You get all three of those in PGSD. But let’s talk about self accountability first.
This is being able to keep yourself accountable to deadlines, to plans. In the beginning, it’s not gonna be very reliable. That this might be something that you think, like, this is the problem. I can’t stick to my plans. I plan something.
It doesn’t get done. So at the moment, it’s not reliable. That’s okay. This tends to happen when we have our perfectionism handbrake on. It doesn’t mean it can’t be developed.
And you will be developing it when you are power planning without even having to consciously work on it. But while you are working on building yourself trust and keeping yourself accountable, you need the two other kinds of accountability. So there’s peer accountability and there’s expert accountability. So peer accountability is where you have a peer community. So you have this inside PGSD where everyone is working towards the same goals and is in it together that you aren’t just now, like, the only one you know who is working on the kind of business you have, like, working towards the goals you have, that’s a perfectionist, that’s learning how to plan properly.
Like, you’re in a community. Even just if you’re lacking that you just know you’re part of this group now. You’re a PGSD. You’re part of this group who is working towards something together. Like, you’re part of something bigger.
And a community where you feel safe to be yourself, share what’s really going on for you, not just like, oh, business is good or whatever, but you actually are able to share the ups, share the downs, and, like, that inevitable ebb and flow experience that we have with business. And you’re encouraged to celebrate your wins, like, having a peer community where you’re actually like, people celebrate you for making money. It’s still such a taboo thing. And especially, like, maybe right now, this might not feel like a thing, but this will happen to you that you will start making more money than the people in your life who are working professional, real, quote, unquote, jobs. And you might find that maybe you could share, like, you celebrate you know, I made a couple of thousand dollars or whatever it is or even $10,000.
But once you’re making hundreds of thousands of dollars and you’re working less hours than them as well, that you might find yourself wanting to just, you know, keep it to yourself, say business is good, not actually share what’s really going on. You need that peer community where you can celebrate that fully, and you have that support when you need it. Like, when you wanna talk about money stuff in business and not feel like people are gonna be like, well, what’s your problem? You’re like, you’re making more than me, so just don’t complain. Like, you actually have a community who get you.
And just again, that feeling of, like, working on things together that you’re part of something that’s so motivating, and it’s so powerful that you are now not just driving alone, hoping you can figure it out yourself, but you are around this community of other people who are learning to drive, so to speak, as well. It just helps remove so much shame because you no longer feel like there’s something wrong with you, that you’re the only one. This is one of the main reasons I started PGSD is because when I was doing one on one coaching, all of my one on one clients were telling me they felt alone, and yet the things they were telling me about their life and what was going on for them was exactly the same. And I was like, oh my god. If you could just hear what the other people were saying that I coached, then you wouldn’t have this shame about there being something wrong with you.
But you need that pure accountability, especially while you’re working on self accountability and then expert accountability. So this is like the driving instructor, someone who can help you spot common mistakes and pitfalls and help you avoid them, who can give you personalized advice that’s relevant to your situation. And even if you’re lacking in PGSD so we have PGSDers who in the PGSD forum who are on the coaching calls each week or, like, say once a month or whatever. Then we also have PGSDers we don’t hear from. They’re not posted in the forum.
They are not attending the coaching calls, but they’re getting all the benefits of this anyway because they’re listening to the coaching calls even if it’s just once a month on the private podcast. And also just, like, the act of becoming a PGS here and signing up and all of that, it just adds in that peer accountability, like, without even really having to, like, be using it. But in terms of the expert accountability, like, this makes me think about when I had a personal trainer and how I became the fittest and strongest I had ever been in my life. And Steve was just perplexed because he was like, but you know how to work out. Like, you know what to do.
And I was also, like, doing it, quote, unquote. But I knew that I could be like, I knew my potential and that I wasn’t reaching it. And having an expert, someone who’d helped many people like me before to keep me accountable. And, also, this is, like, with expert accountability, it’s one way accountability, which is so powerful. I love that with peer accountability.
It’s like the support and you’re supporting each other. But there’s also so much benefit in just being supported by someone without having to support them back. Like, them keeping you accountable without you having to keep them accountable and there being there can be sometimes resentment or it just be, like, become more work. And so when it comes to expert accountability and having someone that you don’t have to keep accountable, but they’re keeping you accountable and they’re keeping you on track, and they’re able to help you stay focused on what actually matters. If you have something come up that’s not actually important, they can help you see, like, okay.
I know you might think that’s a big deal, but don’t worry about that at all and just focus on this. Like, having that accountability, as I said, takes this all from you just have a, you know, couple weeks spot of productivity and motivation to it actually being something that is sustainable for you long term. Something that becomes a way of life like driving. Just something that you do without having to think about it, like it’s just your new normal that you follow through on your plans, that you do what you said you would do, that expert accountability alongside pure accountability, because you also need the peers. You need that community.
And then self accountability, which you’re going to develop over time, that that is what’s gonna turn it into something that you can stick with long term, especially if you’re thinking like, you know, this sounds great, but I’ve tried things before and it hasn’t lasted. You need those three types of accountability. And in the beginning, especially the peer accountability and the expert accountability, and that’s what we provide alongside other things inside PGSD. So in PGSD, you get the PGSD process. So these are the lessons that are going to teach you the PGSD process, which is how to plan properly, follow through with your plans, rest without guilt, and repeat.
So when you sign up, you get so you’ll get an email, and it’ll have the link to the PGSD website, and you’ll go there, and you’ll see that you get access to everything right away. So if you just wanna, like, watch it all at once and work through it in day or in a couple hours, you can. And then if you wanna space it out a bit more, if something comes up and you need to, you know, do a couple weeks and then not do a couple weeks and whatever, it’s completely flexible like that. You can really do what works best for you. Like, that’s what we’re all about in PGSD, doing what actually works for you while having that accountability there.
We’re about application, not just learning, but also applying. We have videos to guide you through the workbooks, videos of when we’ve had all PBSEs together, working through them. So that if you have any resistance, you just hit play. It’s like going to a group fitness class. You just know if I just get in the room, I’m gonna, like, be motivated.
This is the accountability again. I’m gonna, like, be motivated by everyone else being there. And I know if I can just get myself there, then I’ll be able to do the workout and I’ll, like, stay till the end of it and get it done. Same thing with the workbook replays we have in there. Anyway, so you get that the PGSD process.
And all the things I talked about in terms of what our PGSDers experience after a few days in PGSD, after three months in PGSD, That’s going to come from working through that PGSD process. Then as a bonus, on top of that, we have weekly group coaching calls where you get coached by the PGSD coaches. Also, you have the PGSD private podcast, which is where you can listen to the coaching call replays. You don’t have to log into your computer. You can listen to them on the go.
And as I mentioned, like, having the accountability is so important when we talk about sustainability long term that we don’t just wanna change for a few weeks. We wanna actually create change long lasting. That is long lasting. And so the coaching calls, I think of it like the driving and structure that’s going to be able to point out, like, hey. You’re doing this thing that I know that feels, you know, like the best thing to do.
But actually, what if you tried it this way instead? And, like, you’re going to have someone there, whether you’re getting coached or you’re listening to someone else getting coached, either way, because everyone knows a perfectionist entrepreneur, Everything’s gonna be relevant to you regardless of what kind of business you have. We have, dancers, real estate agents, writers. We have photographers. We have coaches, stylists, fashion designers, like, ecommerce store owners, any kind of business, you name it, we’re in there because what we’re looking at is our perfectionist mindset and getting out of our own way.
So everything on every coaching call is gonna be relevant to you, and you are going to be able to see blind spots that you didn’t know you had and solve for them. You’re going to be able to get back on track. If you also find that your motivation ebbs and flows throughout the week, then listen to a coaching call is gonna be something that helps pick you back up, and you’re going to finish listening to that. Maybe you’re driving around and doing whatever, grocery shopping, but you’re going to just feel grounded and centered and calm, and you’re gonna know what your next steps are. So it’s private podcast to listen to that.
The PGSD forum where you can connect with other PGSDers. We also have a community manager. I’m in there from time to time as well. You get the support from your peers. Again, so powerful to have that.
It just removes so much shame. But having that having that encouragement, having people to who actually get what it’s like, you know, when things aren’t going well, who aren’t just gonna dismiss it and say, well, you should just be grateful or, like, whatever. They’re actually gonna be able to hold space for you to navigate that when you’re going through, like, the inevitable dips that come with building any kind of business. And you’re also gonna have lifetime access as well so that you have the support for as long as it’s taking you to develop the habit of planning properly. And and so many PGSDers, like, they just love hanging out there because of the community and the support.
And, yeah, it’s just an incredible place to be, especially if you have spent your life feeling misunderstood and, like, you don’t have friends and family who get your goals and who get what you’re working on. So that’s gonna be there as well. As I mentioned, like, with driving, you learn it once. You get it for a lifetime. The same with this.
Just a ripple effect it has in your life is so worthwhile. And I just want you to imagine what would be different in your business and your personal life if you are able to do the most important task for your business consistently, sustainably, productively, and courageously. You weren’t overwhelmed. You weren’t procrastinating. You weren’t burning out.
You weren’t overthinking. You weren’t second guessing. You were more present with your friends, with your family. You had time to even explore hobbies. Maybe right now, you’re like, I don’t even know what I like to do for fun.
You’re able to actually explore that without feeling stressed about not being in your business and working twenty four seven. You’re getting everything done in less time. You’re making more money in your business. You’re able to get to a hundred thousand dollars full time in your business, whatever your goals are for your business. You’re able to like, you know, you’re smart.
You know what to do. You’re just not doing it. And learning how to plan properly as a perfectionist is the answer to that. You’re so close to being able to have the business you want, and that’s just this one piece you’ve been missing, and it’s not your fault. It’s not your fault because most advice out there doesn’t actually work for perfectionist, and we’re not told this.
So this piece just brings you and your potential into alignment. And all this is inevitable when you become a PGSD er. So PGSD is for you if you know what you need to do, but you’re not doing it. So you know stuff about marketing, social media, whatever. You still have things to land.
Sure. But if someone else asks you what are the next steps to build this kind of business, you’d be able to tell them, but you’re just not following through on the things you need to do. You’re tired of being in your own way. You’re committed to doing something about it. Like, you’ve had enough.
You’re sick of getting in your own way. You wanna be able to do the most important things in your business and do them in a consistent, sustainable, productive, and courageous way. That’s something that’s important to you. You’re ready to make a three month commitment to power planning. This is not a commitment to perfection and doing it perfectly every single week.
This is a commitment to showing up and giving it your best shots and being growth minded about it, so letting yourself be a beginner in the beginning, that you’re a continuous learner, you love learning new things, and you’re making money in your business, but you’re not making the amount of money you want. So you know that, like, you’re putting hours into your business, but it’s not being reflected in the amount of money you’re making. And that’s just a follow through thing that’s going on and a burnout thing, which is solved by planning properly. So thanks to PGS, I just wanna talk to about a few PGS deers and refer you to a few podcast episodes if you wanna hear more from them. So Natalie, who was a knitting and crochet teacher, doubled her revenue to a hundred k over a hundred k in a year with less work, like taking vacations, taking time off, having time with her husband.
So I interviewed her in episode 332. Kristen, who was a stylist, is signing $2,000 clients from her consistent content. I have interviewed her in episode 312. Aditi, who is a coach of her business full time with ease and alignment, I interviewed her in episode 303. Rachel, who’s an artist, is making money from her art while working full time and balancing the two and showing up fully episode 357.
Erin, who is a copywriter, doubled her revenue while having more family time, being more present with her family. So episode three three three, I interviewed her. So know that if you can relate to what I shared in this episode and you’re still listening, then I wanna invite you into PGSD because all of this is possible for you, and it’s time to get out of your own way. I know how to help you. I wanna help you inside PGSD.
It’s the best place for me to do that. So the doors close at 11:59pm New York Time on the 11th of April. And as you’re listening to this, enrollment is open, so you can go and sign up. You can visit samlaurabrown.com/pgsd to sign up. This week is gonna be the week you start planning properly and getting out of your own way and just, like, seeing that there’s nothing wrong with you, like, seeing that the reason you haven’t been doing the things that you know you need to do.
And it’s been such a struggle to get things done, to stay motivated, and to do that, to show up fully, to put yourself out there, to be seen, like, that that isn’t because there’s something wrong about you. There isn’t. You don’t need fixing. You just need to learn how to plan properly. And PGSD has a process for that as well as the accountability you need to make that sustainable long term and to put that on autopilot.
That’s what we want. We want this on autopilot. So I invite you in. Again, samlaurabrown.com/pgsd is where you can go to sign up. I wanna invite you in during this enrollment.
As I said, when you’re busy is the best time to learn. Getting out of your own way, it pays itself off over and over and over again. The sooner you learn it, the better, and you can learn all of that inside PGSD. So come on. Join us inside.
And, yeah, I will speak to you in the next episode. Bye.