If you have a tendency to put off anything selling related until the last minute (or you avoid it altogether) then this episode is going to be insanely helpful for you.
In this epic episode you’ll hear me navigate the content creation and pre-launch period, the launch itself and give a detailed debrief of the launch results.
It’s a compilation of recordings I made throughout the entire process where I share what I was going through, how I was feeling and the ups and downs of it all.
In this raw and real episode, I share not only the wins but the hard lessons I learned so that you can have them as wisdom to use in your own business.
If you’re a perfectionist and you’re building a business, you want to listen to this episode today.
WANT MORE?
If you want to learn how to consistently follow through with your plans, join me for my upcoming free live Power Planning Workshop. Get the workshop details and register today at samlaurabrown.com/workshop.
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Perfectionists Getting Shit Done is opening for enrollment on 17 June 2026 for one week only. To find out more about working with me and be the first to know when doors open, visit the waitlist today at samlaurabrown.com/pgsd.
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FULL EPISODE TRANSCRIPT
Introduction
Today’s episode is going to be so important for you as a perfectionist entrepreneur. So what I have done is I have put together an epic episode for you. This episode is a three-part series combined all in one place on getting your work done early and easily.
I documented my own journey as a perfectionist entrepreneur when I was having a PGSD launch and wanting to finally be able to get all of my content and everything done ahead of time instead of leaving it until the last minute and rushing and just you know how it goes. So what I wanted to do was become the kind of person who could do it early and easily and there was growth to be had for me to become that person and that is what I documented along the way throughout that period. I picked up my microphone and real-time recorded updates, my self-coaching, the numbers, the results that we had from the launch.
This is a very raw and real and honest series of episodes and I know they’re going to be incredibly helpful for you and incredibly important for you in your business. So I wanted to give them to you all together so that you can really dive deep and get to learn from my mistakes and also get to see what it’s like to be a perfectionist entrepreneur. So I really hope you enjoy and cherish this series that I have put together for you and I also want to share very excitingly that I am back on YouTube and if you love this style of content where I am sharing the ups and downs and the real stuff then you are going to love my YouTube channel.
So if you go to samlaurabrown.com/YouTube you will get taken to my YouTube channel and I just released a business vlog, my first business vlog since 2018 where I am sharing about rebuilding business momentum after having four kids in four years. So I hope you enjoy that and I hope you enjoy this series of episodes on getting your work done early and easily as a perfectionist entrepreneur.
Sam Laura Brown
I am so excited to be sharing this three part series with you where I am taking you behind the scenes of our most recent PGSD launch and the work that I personally had to do on my perfectionism handbrake, to get out of my own way and get all of the content completed for the launch early and easily, which was something I truly hadn’t done before. I have probably launched at this point, I want to say 20 times plus for PGSD and then other courses I used to have in the past. So I had been doing this for a while.
And I had always left different elements until the last minute. And there were a lot of emotional reasons for that, and perfectionist reasons for that. And I go into that in this series. So I have decided to divide it up into three parts. Initially, I’m just going to do two parts, which is why in some of the updates, you might hear me mention that, but we’re doing three parts. So this episode is me sharing what went on in the pre pre launch period.
So just so you’re aware, the pre pre launch period is before the podcast series went out the podcast series that I created on procrastination. The pre launch period is when that podcast series was going out. And we were talking about the doors to PGSD, that they were going to be opening very soon. And then the open cart period, the launch period is when enrollment for PGSD was open. We do open and close enrollment and we are strict with closing enrollment.
It isn’t a program where we say it’s open and close, but then actually you can always get in. You can’t always get in. We’ve had people emailing us since the cart close saying that they regret not saying they want to join. So we’ve said join us for our next opening so that at the end of July will be open for enrollment for one week. If you are not yet on the PGSD waitlist and you’re not yet a PGSD, then make sure you go to samlaurabrown.com/pgsd.
If you can relate to what I talk about on this podcast, if you want to plan properly as perfectionist and get out of your own way, then you are going to love being with us inside PGSD. So I really want to invite you in, in our next enrollment period because this episode and the two following this are really sharing so much of myself, as I always love to on the podcast. But I really feel like I shared some things that are potentially embarrassing a lot of my raw and real thoughts. And I really wanted to do that in the moment because I think maybe I even mentioned this in the first part of the update.
So sorry, if I’m repeating myself, I recorded that like two months ago, I haven’t really listened to it all. Trust me my past self that it’s good enough to just put out without having to listen to it all. So yeah, I love sharing these things. When I’m doing an in the moment update, I did this for the last launch as well. It was episode 316 and 317. If you want to go back and listen to that, if you enjoy these episodes, because when we’re reflecting in hindsight like it’s so helpful to do that. We do want to be evaluating and reflecting.
But there are so many wins and highs and lows along the way that if I was just to get on the podcast and share what I do share at the end of the third episode, like my full debrief of the launch and the wins and the lessons, that’s great, but it’s so helpful to really get a sense for what it actually feels like to be working on your perfectionism handbrake and getting out of your own way, like what that looks like in practice, the day to day of that, and also the evolution of that and that it can often feel like one step forward and two steps back. It’s not this linear journey and it’s not meant to be.
So I really hope that by sharing this style of podcast episode, it really helps to normalize your own journey with your perfectionism handbrake and gives you some permission for it not to just be this experience. It’s in a nice little box wrapped with a bow and is just, you know, this perfect experience that we wanna have that it is going to feel messy and uncomfortable. And that’s part of it. So anyway, we’ll finish this little intro so that you can begin listening to my updates from this episode. As I mentioned, there are three parts this is the very first part in the next episode.
I will be sharing what I worked on, after I created all the content for the launch. And then in the third episode, the third part, I will be sharing what happened, all the numbers, everything that happened during every single day of the launch period. And if you are, regardless of what kind of business you have, I know these episodes will be helpful. But if you are doing any kind of launch or promotion, you definitely don’t have to be a coach.
But if you’re doing a promotion or anything, where there’s maybe a week, like it was for me, or a set period, where you are expecting there to be sales, and you have created some hype around it, and you’ve been talking about it, and there’s a period where it’s kind of like feels very vulnerable of this period where we’re like, Okay, did it work, and we really get to have our ideas meet reality and see that. That’s often during that period, that can really be some highs and lows. And so I really wanted to make sure some of these, even the two updates. I wanted to share like that experience day to day today. And so I really hope that’s helpful. So anyway, I hope you enjoy this. And yeah, let’s get into it.
This episode is going to be a compilation of recordings to share the behind the scenes of the PGSD launch in April 2022. So today, I’m recording, it is the first of March. And I’m really in these episodes, wanting to capture something that I’m particularly working on with this launch. So I did a launch behind the scenes episode thing series for the podcast episode 316 and 317. I shot a behind the scenes look at the self coaching that goes on and just I guess more of a top level overview of what my process is and how I work on my perfectionism as I’m launching.
And for this one, which is about procrastination, the content of the launch itself is about procrastination. The work I’m doing personally with this launch is creating the content ahead of time, and well ahead of time, not just doing it a couple of days before it goes out. But I’m creating everything for the launch by the 27th of March 2022. And the launch will really begin at the end of April. So the podcast series will start on the 18th of April. So that’s the beginning of the pre launch period. And then the launch period, which is when the doors to PGSD are open, we’ll be starting on the 27th of April.
So there’ll be a full month between when I finished creating the content in terms of podcast episodes, emails, Instagram content, anything like that and when it actually goes out. And my brain does not think that’s a good idea and that is exactly why it’s the work that I’m doing. In the last PGSD launch, I did a lot of the work ahead of time. And then I could really just feel myself dragging my feet towards the end and not being as diligent with my power planning. And that’s another thing I really want to talk about in these episodes is power planning during the launch and how I’m doing that.
And yeah, I guess behind the scenes look at that as well. But I could feel that last launch, I was just not wanting it to be done ahead of time. I think it felt too calm not to do that too easy. And that there was a bit of overworking or trying to create the feeling that I was overworking so I could feel deserving of things. And also, I think my brain has been making a connection for years now between doing things at the last minute and getting a great result and it feels vulnerable to do that work ahead of time.
Like it feels like there’s less control over the result. If I do things ahead of time, and just let them be done. And then the emails go out and the podcast episodes go out, like it feels a bit disconnected from my experience of it. And I’ve just really been investigating those thoughts and getting coaching on them. And the best coaching is where you take the coaching get and apply it and so that’s what I’m going to be doing. With this launch is it’s really going to be a vehicle for me to create safety around, doing work ahead of time that create that emotional safety around it.
And to also let myself feel the resistance that comes up and not use myself probably try and self sabotage that and then doing my best to just keep to my plan and get dealing with the discomfort of that. Rather than that avoiding the discomfort by letting myself do things the last minute. I’ve done that in different ways, shapes and forms. Over the years, I have really made some dramatic improvements with that. And I’m so proud of the progress that I have made when it comes to procrastination and doing work ahead of time. I’m so so proud of that.
And this is just that next layer is really working towards my growth goal for this year, which is a million Australian dollars 750,000 US dollars. And doing that in three work days a week and doing that, with the work being done in a calm and orderly manner. And just noticing myself wanting to add chaos, want to add drama to that and just being onto myself about it. So that is a big thing. The other reason I’m really excited to be working on this is, it’s really going to help me achieve a goal that I have for the next time that I take a break when I have a baby.
So at this point in time of recording, I’m not pregnant, but God willing, we do hope to have more children. And for the first child, Lydia, when she was born, I was so proud that as a team, we were able to keep the business running and serving our PGSDs fully I think even better than before, with me being able to take a break completely. And it turned out that because I took a break completely, I wanted to get back into things because I didn’t feel like I had to, but I had that space and freedom. And we were able to keep the business fully operating. And for the next one, my goal is that we will not only be able to keep the business fully operating and serving, but that we will also be able to continue selling during that period.
And that to me is really motivating. And just thinking about the possibilities that are created when I can be creating such incredible things in my personal life, like a child. And also the business can continue to thrive during those periods as well. So that is a big motivator for me to do this work and to deal with the discomfort and not just deal with it. But get comfortable in that and really helped my brain see that it is safe to do the work ahead of time, that I’m going to create even better result. I love this idea of, it’s not that I do my best work at the last minute, it’s that I’m yet to experience my best work.
So that’s really what I’m going to be doing with this. Also part of this as well is knowing that I’m going to be giving this a full effort. And if the result of it isn’t what I had hoped it would be, then I really need to be on to myself about blaming me having done the work ahead of time, because that isn’t the cause. It’s so easy and I know I do this as a university student. It’s easy to blame, preparation, for lack of results when you have been in the habit of doing things the last minute and say, well, if I’d done and the last one I probably would have done better, reinforces this story that we have, which is of course a self fulfilling prophecy that we do our best work at the last minute under pressure and all of that kind of thing.
And so I know that my temptation would be to say, Okay, well, it was because I was doing things ahead of time. And maybe next time, I’ll just try and stay in the energy of doing it during the moment and be more organized about that. That I’m willing to achieve that goal that I have, have been able to take time away from the business and have the business continue to sell and have new PGSDs join us and have that kind of thing. That I need to learn the skill of selling ahead of time of selling, without having to be in that launch energy in terms of getting DMs from people and that kind of thing that I can manufacture and create that state myself with my brain. I don’t have to rely on external circumstances in order to create that.
So yeah, that’s really what I am focusing on. And I’m really going to be, I’m really excited about this, but I’m really going to be planning using my power planning and following through with that. So in PGSD, the PGSD process we plan properly as perfectionists follow through without plans 80% of the time, rest without guilt and repeat. So that’s what I’m going to be doing. And I’m recording this before I do the power planning for the launch, which I’m about to do. So I’m about to get everything launch related. And I don’t know yet at this point, every single task. I’m working with Daisy and our team to take the process that we followed last time, and make adjustments to it so that things run even more smoothly behind the scenes.
So I haven’t yet got a full list of every task, but I know that I’m going to be writing combined for the whole thing, 30 emails, and we’re going to be recording a five part podcast series. And publishing, it was either two or three episodes during the launch period, as well. So those are the main items that I have. So I’m gonna beadding in buffer time to account for tasks that I haven’t yet determined. And also, I’m going to be adding in quite a lot of buffer time to add in for time to create new ideas and super think and all of that kind of thing. And at the moment before recording this, I have a ton of thought download this morning, which was really helpful to see where my brain is at and that I’m currently in a state of belief that this is a great plan and that I’m going to be able to do it and then it’s going to achieve a great outcome. And even if that outcome isn’t in terms of signups. And by the way, our goal for this launch is 60 signups. So and I guess maybe I could talk through why it was 100 for the last launch, I might 60 for this one. So just briefly on that, I really did some self coaching, and got coaching on after the last launch, that the goal was 100.
And that I was kind of telling myself like I’m committed, I’m really experienced that commitment. But in the back of my mind as well, I also had this other belief going on about, well, we could still achieve our annual goal without having a 100 PGSDs sign up. So it wasn’t full, full, full commitment and so what I’m doing for the remaining launch is that there are gonna be four launches in total for 2022. They’re all going to be very simple, very basic in terms of how they’re set up, so that me and the team are required to grow. And we’re not getting lost in all of this change that’s going on.
And this design I think I was talking about, I think it was on the most recent PGSD coaching call that I did that when I was doing a lot of Bikram yoga, I love that the sequence of postures stayed exactly the same every time. The teachers at all have their own little spin on things, but the main dialogue would be exactly the same words. And that every time you were the only thing that was different, I was the only thing that was really different. And so it really allowed me to explore that. And really notice it, it became so obvious when the process was the same every time how I was different every time.
And so that’s really the approach that I’m taking with this year, with the business, that the launches are going to be pretty much the same process, we’re going to be refining things on the back end so that it’s even easier to run and even easier to communicate with each other and all of that kind of thing. But it’s going to be a very simple format. And we’re going to be keeping that the same way so that as a team, it becomes really obvious where we need to grow. For myself personally, it becomes really obvious, the mindset work that I need to do, it’s very easy to get caught up in staying busy with looking at the latest launch trends and what content to do in terms of formats, particularly, and all of that kind of thing. And I just want to keep it so basic.
So that is something that’s going to be a real focus for this year. And for this launch, that’s going to be something that really influences things. So with that said, in terms of the goal. So the goal is 750,000 US dollars. That’s my growth goal for this year. And I think it goes without saying but I’m gonna say anyway, without growth goals, we’re always achieving them in a way that’s alignment in alignment with our values. And I’m gonna be doing a podcast episode soon on how to pursue your growth goal and make long term decisions while also pursuing quarterly milestones and an annual goal because it’s so important to be making long term decisions.
And a few of the PGSDers I’ve coached recently, have really been in this kind of goal panic in a sense around like, well, I need to just achieve my quarterly milestone and be so focus on that, that they’re thinking that, there isn’t a time and place for long term decisions. So anyway, I don’t know if by the time this episode comes out, that one might have already been recorded and come out, or it might come out later. But all of that to say that, when I’m thinking about this year, and my growth goal of 750,000 US dollars. It’s in US dollars. In my mind, well, it’s kind of in both US and Australian, but I’m in stakes payments, 200k mastermind, and that is all kind of run in terms of how people talk about numbers in US dollars.
So that’s what my goal is set in US dollars, but to achieve that goal, in terms of revenue, and the number of launches that we have planned, 60 signups per launch would be achieving that goal. And that is something not like being committed to that 60 is something that I hadn’t realized is really important. And now I’m really sold on like, really just being committed to the goal, and guess you can overachieve on it. But just being so committed to that is what I’m aiming for. Not like, Oh, but I could achieve less than that and make up for it later and all these different things.
It’s not to say that’s not rue, but just being so committed to this as the goal. And this is what I’m focusing on. So 6 years ago, I’m going to be mentally thinking about selling to 120 people, and in terms of having 120 PGSD sign up and 60 will sign up in this round, and 60 will sign up in future rounds. And that was another lesson from the launch that I did that I had underestimated what, not what it took as such, but I guess kind of, I guess, I know I guess a lot.
But what I recognize is that I was really focusing on being committed to 100. And doing that work. And you can hear me go through that in those episodes. And the result of that was it produced 51 signups. And so this time, I’m really focusing on selling 120 spots in PGSD. And having 60 of those sign up in this round and 60 Sign up in future rounds. So I did a whole thought download about this month and what my focus is, and I think it’s really powerful. This is my hypothesis. I guess, anytime we think we say I think that’s what we’re saying. This is my hypothesis, that this month for me is really about creative output.
And I feel very excited when I think about it. In that sense. I’ve really noticed myself lately, like this isn’t anything new for me. But really noticing it has been so helpful that when I get a high level view of things, I can really allow myself to go into the weeds of it and feel safe doing that and really create a lot and do it confidently from that way. But when I’m not giving myself that top level view, then I find it challenging.
So for example, with the launches once for this year, once I mapped out the exact dates, and decided how many signups for each launch and the format for each launch and all of that kind of thing, which PS I’m like, eight or nine years into business at this point. So don’t put pressure on yourself for that to be the case for you. And yeah, when we have our PGSDs, with that growth goal, we’re really just focusing on the revenue, because a lot of times the ‘How’ will change along the way, because you’re learning so much. And really at this stage of the business, it’s about deciding on something and then really rinsing and repeating again and again and again, to create mastery.
So when I had that top level view of okay, these are the launches, and this is the plan of when things will be happening, I could really just see the year and felt so calm about it and that kind of thing. So thinking about this month as about creative output is really powerful for me. And so I did some journaling about it and journaled about what my inputs are going to be. And these are things that I have learned from at this point, multiple years of power planning. I really know myself well when it comes to how I work best and what really sets me up for success.
And that doesn’t mean there aren’t times where I do things that aren’t in alignment with that. But I really have learned so much about myself and so my focus in terms of inputs, rest, which includes clean rest and sleep, and I could feel myself when I wrote down sleep because I have it an eight month old baby that, that feels like well that’s not really my control but the sleep that I do get, I can do my best to make it high quality sleep. Eating healthy food 80% of the time drinking a lot of water, I think this is so important because our brains need water to be able to think at a high level, they need to be hydrated as to our bodies. And yeah, over the last month or so, I haven’t really been drinking a lot of water, I haven’t been drinking as much as I would like to. So drinking water, feeding my mind with that, which fosters creative output. So for me, that means I’m constraining myself in that area. So I’m only consuming long form content, which could be a general rule that I adopt going forward because it’s why this podcast is long form.
I really thrive on long form content and going deep into an idea rather than getting lots of little spurts of all these little things. So there are going to be two kinds of long form content that I will be consuming. And this is what I have noticed, really so I’ve invested over time. So first of all, in terms of the specific business strategy side of things, I will only be consuming content that is consistent with what I’m doing. It’s not going to be introducing any kind of new marketing or selling ideas or anything like that.
So I’ll be listening to my coach Stacey Boehman, her podcast, ‘Make Money As A Life Coach’ and also the calls that we have in the mastermind attending those. And then if I feel like it, I really enjoy, I don’t think I mentioned it very much, but Simone Seol, she’s also a student of Stacey. She has a podcast, ‘Joyful Marketing’, that I love and a lot of what she teaches is consistent with what Stacey teaches. She has things that she teaches that are different as well. But I really find that listening to her helps me apply even better when I’m learning from Stacey and also Brooke Castillo, who is the mentor of Stacey.
So it’s like Brooke, Stacey, Simone. But they all teach in a relatively consistent way. But the focus will be on Stacey’s content and what she creates, as she is my coach. And then in terms of other content, it will just be high level stories that really get my brain thinking that I find in terms of inputs for creative outputs. Like I get asked about the perfectionist power ups, how I write those, and how I get ideas for things. And it’s often listening to something that seems unrelated, that I will then be able to think of it in terms of, I’m not even doing this intentionally, my brain just does this.
But think about it in terms of what I teach and what we do in PGSD. And yeah, it comes from listening to podcasts and really just sharing like a high level look at things. As you can tell my brain likes this kind of high level bird’s eye look. But, The Diary of a CEO by Steven Bartlett is a podcast I’m really enjoying and have been for maybe a year now. And the Tim Ferriss show. So those are two that do really great interviews, and also Armchair Expert, actually, with Dax Shepard and Monica Padman.
So those podcasts I find really give me a lot of creative inspiration. And they’re very long form. All the episodes of those podcasts are at least an hour. So I’ll listen to those. Typically, when I’m going for a walk, and then the marketing podcast, I tend to listen more to when I’m doing things around the house. So that is something that I have intentionally decided for this month. And I’m really thinking about creating for my best client on their best day. I’ve written, it’s not about perfection as a creator or my viewpoint on my work. It’s about them holding the vision of what’s possible for them in their business.
And I’m explaining it in a way that’s more simple, clear and doable than I ever have before. I’m selling 120 on PGSD and 60 will sign up for this next round. If you can hear me kind of reading slightly it’s because I’m trying to improve my writing. I hadn’t intended to read this out when I wrote it and it’s kind of a bit scribbly. I have more than enough time to create what’s needed slash what I want to create. This month I’m flexing my brain and exploring what is possible for me as a creator, $250,000 in Australian dollars worth of value will be created this month with my brain. What a joy, what a contribution.
I know that this will happen because the PGSDers who joined we’ll get all their money’s worth and then some. This process works as in the PGSD process. And my job this month is to live that process and lay out the path so they know that it’s safe to walk along it. My brain is now in high gear, and I’m capturing all of that value, knowing this overflow and knowing that doesn’t need to be perfect to me. There’s also an abundance of ideas. So it’s safe for me to share my very best ones, because they won’t run out.
And it will only help me create higher level slash more impactful ideas in the future. So that’s kind of where my thinking is at pre doing the power planning for the launch, I can see that my brain is still like, well, we’re not going to have enough time. So I’m working three days a week and that’s it, as in, I’m not letting myself kind of have that creep. And I can tell already in my brain, I’m like, well, I could add an extra day in the last couple of weeks, if I need to do four days a week. So everything get done, because I really want to, like I’m committed to getting everything done by the 27th of March. I can just see myself kind of negotiating with it a little bit. So I have some self coaching to do on that.
And to really just test myself in terms of like a fun kind of test. What I can create in. So how many days have I got one, two, plus three plus three plus three. Was that 11 days after today for creating everything in terms of mainly 30 emails that I’m writing, and then about eight podcast episodes that I’m recording. And it takes me about 45 minutes to write an email. So I need to get this in my calendar, because my brains like well, we’re not going to have enough time for that. But I know sometimes I can write a really quick email.
And other times it takes a bit longer. And I’ve been recently exploring. I did an evaluation last week, during the week of my copywriting and how to really set myself up for success without like, what thoughts make it easy to do my best copywriting. And that was a big breakthrough and made that so much easier. But yeah, I’m excited to get it in my calendar. So at this point, I’m thinking there is enough time. But I’m also like, well, but if there’s not, then we can work around it.
So I will report back once I’ve done my power planning. And then in terms of, after that third download, what I did was I just wrote down obstacles that might come up, that would make it challenging to have this month be about creative output and that kind of thing. And it’s all just external things that could happen. A lot of internal thoughts I could have that could stop me. And then I wrote, I cannot create a solution for all of these obstacles. And so that is the mindset in which I’m going into this launch.
And I was also thinking a lot about the different industries where people really don’t have the option to do things at the last minute, or even if they’re doing it at the last minute, there’s still a significant period of time between when something was created, and when it’s delivered to the consumer of it. So as an example, in the fashion industry, a piece of clothing won’t be physically created the day before you buy it in most cases. And even if those people are working till the last minute, there’s still then there’s delay between when they conceptualize the idea. And even when they finalize the garment and there’s time obviously for it to be created and shipped and all of this kind of thing. Also thinking about I love Harry Potter. So JK Rowling, she wrote Harry Potter, and then there were lots of edits and that kind of thing. And then it needed to go to the publisher. And then there was a launch date and then hype around, especially for the later ones, hype around the launch date. And then you know getting shipped to different bookstores and all that like there’s a delay, and that that doesn’t make it less valuable.
And the coaching that I got on this in the mastermind, when I put my hand up for coaching was really about how my brain has been seeing this as like, if I do it at the last minute, I feel like I have more control over the result. But really about how I’m going to be able to create my best work when the launch isn’t going on. And I’m not in the thick of that. And I know that to be true because like the last launch I was creating in the thick of it, but my story was predominantly that it’s going well, the launch.
So that was okay to do that in the sense that my experience was that that was okay. But in other launches I’ve done where my story has been that it’s not working, that it has been really challenging to create at the highest level with this story. And even though you can see it’s a story it’s so hard not to be consumed by it. That is not working and no one’s gonna sign up in all of that kind of thing. So I know that doing my best work ahead of time, is the reality that that is what has been true that I’ve been ignoring. And really allowing myself to do my work ahead of time is the only thing that will help me create the new belief for me that doing my work ahead of time is safe.
And doing my work ahead of time, is what creates my most powerful, impactful results, because I’m always doing things at the last minute. Even if I’m mainly doing some things ahead of time and then a few things last minute like I did for the last launch, I’m still not allowing myself to really see the power of doing it ahead of time. And it wasn’t Stacey who was coaching me, it was one of her students, and who’s in the $2 million group. And she was just saying that for her launch that she had just done, she didn’t even check during the launch what the signups were like it was really, everything was created ahead of time, and then it just goes out and you just live your normal life, and you don’t even know the result of it until it’s all completely done. And that, to me feels like the next level. This while, I will still be checking in during the launch, I’m planning to do what I did last time, which is one check per day. And that really worked well for me. And then the next level after that, I’m just trying not to make myself do everything it was in terms of, ah yeah, I’m just kind of like reaping the benefit of halfway and then fully.
But the next launch after that is when I’ll be thinking about okay, let’s again, create it all ahead of time. And now let’s not even check in on it during the launch and still have an incredible result created. So that’s the next level. So that is where I’m at. And I will report back once I have done my power planning, and give you a bit of an update on how that went and what my thoughts are. And yeah, then after that. So basically, a plan for this episode is that I’m going to be documenting different times along the way during this creation process. And then I’m going to do another set of updates that will be during the pre launch and launch periods.
After I’ve finished my creating and just my experience of having that already be created and what’s going on, I’m assuming there’s gonna be a lot to talk about, there might not be, you know, there might have no mental drama about it. But that is my plan. And I really hope that me sharing a behind the scenes look of these launches, and the specific work that I’m doing with the launches is helpful for you. And this is like in PGSD. So we do the three month commitment. And that’s a commitment that we make again and again. But it’s so much easier to think of it that way.
And like what I’m committed to all of this for the rest of my life and our brains just freak out but three months, by three months, by three months is where we have a growth goal. That is 12 months long, we break it down into three month quarterly goals, we focus for the first three months in PGSD, you’re going to be focused on planning properly as a perfectionist, and learning how to set your growth goal setting that and pursuing it with power planning and clean rest. And then after that three months, and you’ve really started to master that and really understand that and understand yourself more, you will then choose a focus for each quarter, each three month commitment.
And so essentially, for me, a three month commitment at the moment, it’s really about focusing on doing my work ahead of time. And I love that I hadn’t even thought about the connection between, like my work and the content itself, like the topic for the launch, which is procrastination, how connected they are. But I love that it’s really, at the same time that I’m teaching on procrastination, that I am taking my mastery with that to the next level. And yeah, really being focused on being the PGSD process like being the result of that and creating possibility in that way alone.
And also through the content that I share but just in how I’m showing up and how I’m planning properly and falling through 80% of the time and taking my clean rest that that alone is going to be so beneficial to our PGSDs past, present and future. So guess I’m going to wrap it up here. And also just as a side note, if you’re not yet in PGSD, you can get on the waitlist at sam laura brown dot com slash PGSD, that is where you will find out more about the program and you will also find out when my next opening and everything like that. So I just wanted to mention that that as well, in case you’re not get on the waitlist and you’re not yet in PGSD, I will talk to you soon.
Okay, so it is the afternoon of the first of March. And I have done my power planning as much as I could, for the PGSD launch. So I’m going to have to make some tweaks to it. Every week, when I do my Power Hour, I’ll also be reflecting on all in the weekly review. And once we have confirmed all the tasks that are needed, at the moment, I just have one buffer day, right at the end, and pretty much every day has buffer time. And I’ve been generous with the amount of time that I have given myself for writing the emails.
And I think the biggest thing was that when I was doing my power planning, this is why it’s so powerful to do it, I realized that I need to do the podcast series first. And that pretty much I’m gonna have to start the podcast series recording that tomorrow. And to do that tomorrow in the next day. And then next week, I can focus on all the emails basically, for three weeks, I’ve just been writing emails. And I didn’t want to see that. Because it feels like one of those tasks that just feels like a big deal. And that’s just because of the thoughts. I’m thinking about it. And I found last time I was having similar thoughts, perfectionist kind of thoughts about the outcome of the launch, depending on how perfectly these podcast episodes are put together.
And so I did a bit of self coaching around that today as well. And really just got clear on exactly what’s going to be in each episode. And when I did that, it was really fun. Because I created a few new concepts that I haven’t really spoken about before. They’re just better ways of articulating things that I’ve already thought. I’m really excited to share those in the episodes. And yeah, just having it on my calendar for Wednesday and Thursday, with a bit more time to fresh out the notes. I don’t ever read, you probably know this from listening to the podcast, because of how I talk. But I don’t read from a script or anything like that I just chat, but I do like to have some dot points to guide me.
So I’ve outlined each episode very, very roughly, and written a few dot points. But before I start recording tomorrow, and the next day, I’m going to do two episodes tomorrow. And then three episodes the next day, I am going to just go over that. So yeah, that was the main thing, just realizing that to get it done by the deadline, I’m going to need to get a move on with that. It just made me think of an analogy that probably isn’t very powerful. But anyway, the analogy that came to my mind was, it feels like with these podcast episodes andAnd they feel different than normal ones, again, because of my thoughts don’t because they’re actually different.
But it’s almost like going to the gym and looking at the rack of weights, and just be like, oh my goodness, those weights are really heavy, those weights are gonna weigh a lot, that’s going to be hot, like all this mental chatter. And the other option is to just go and pick up the weights and let your muscles flex and let that be okay and deal with any emotions you have afterward about how well you did and all of that kind of thing. So I don’t know, that just flashed in my head when I was thinking about it earlier that my inclination is that I would spend time kind of dreading lifting up the weights instead of just lifting them.
So that’s what I’m doing. I outlined it, as I said today, so I can just dive in tomorrow. And I knew that by outlining it today, it would get my brain thinking so that when I’m taking my clean rest, my subconscious can be working on it. And yeah, so I’ve done that. And I wanted to mention a few things as I was going through the power planning that I wanted to mention in the first part, but I didn’t notice different things that came up. So the first is that I’m really going to be selling myself on the 27th of March as a deadline for this and not having any extra work days.
And as I was doing my power planning thing about well, I could add a workday like there’s a lot of just pure clean rest days. And when I say pure, clean rest, I am on a lot of those days looking after Lydia and I’m also at the moment planning a wedding, decorating the house, doing all those things as well. But in terms of non business time, there is a lot of that. And I can just feel myself as I was saying in the first part kind of negotiating that, well, I could add an extra day or whatever. And I realized as I was doing my power planning that that’s so similar to what I was saying before, in terms of what I did with the last goal for the January launch of PGSD, that I was like, well, the goal is 100. But it’s totally okay if we don’t hit that.
And it’s not that it’s not totally okay, if we don’t hit that, but it’s so important to be committed. And to not not hit it because of lack of commitment. Rather than it being basically, we want it to be that we’re fully committed. And then if we don’t hit the goal we set that’s totally okay. And we are compassionate with ourselves in that. It’s not an excuse to let ourselves off the hook. And it’s, it’s kind of like we give ourselves a sneaky compassion ahead of time, which is really just not being committed. I don’t know if that’s making sense. But anyway, that’s how I was thinking about that.
So I’m committed to the 27th. The March, no extra work days, I had a chat with Steve about the hours that I’ll be working. Typically, I’ve been working from, like 7:30 till 4:30. I’m still breastfeeding Lydia. So every three hours, pretty much, three to four hours, I’m pumping or feeding Lydia. So I had some thoughts as well about how interrupted my work days will be for this. But I did some self coaching on that. And I also have really got into a rhythm with that, too. So that’s certainly okay. But yeah, I had a chat to Steve about what I would need to do, I would need to do if I needed to work, like start earlier, or work later. Not that that’s a goal, but just having a conversation with him.
And he was just like, just tell me when you’re starting and when you’re finishing and like the most important thing is that I stick to that, which is what I do. So yeah, that was really helpful to just see that he was already on board. I wanted to mention, too, that when I was starting to prep for this launch, and creating the content, that my inclination and temptation, and I was really like for a couple of weeks working on to try and figure out how to do this was to create all the other non launch content first.
So podcast episodes that go out before the pre launch starts, emails, for the PGSD waitlist, for all our email subscribers, the perfectionist power ups, like I wanted to have all that done and squared away with a nice little bowl on top. And then I could turn my focus to the launch content. And I caught myself on that and realize how Oh, nothing that was and that actually the best thing to do was to just treat it all together. And I created an Airtable system to really lay out what emails are going out and when they’re going out, and making all the decisions around that and being super clear about it.
So when it came to my Power Planning, it was really easy to slot in the different emails. And to set things up. So I could give a put a little checkmark next to it in Airtable, which if you don’t want to Airtable is to really cool platform. And now Notion has pretty much replaced that. But we’re still using Airtable. But yeah, I could just tick in that. And have a view where I hadn’t ticked that it had been calendered. So I could see what was left to put in. So that made it super easy.
Also, I wanted to mention in terms of my motivation. So I talked about when I have my next baby, God willing, that I want to be able to have the business continued to sell while I’m not working, or while I’m just dabbling in different things. But actually, another big piece of that related to having a baby is being able to sell through all stages of pregnancy. Just because the first trimester with Lydia, I just felt so flat and so unmotivated, and mildly nauseous and I just really struggled to get anything done or feel like I had any kind of personality. So I’m really motivated to have things organized so that that can happen again. And every pregnancy is obviously different. So there’s a lot of unexpected things that can happen along the way. You’d feel more unwell, less unwell, all of that. So basically just having the business set up and when I first got pregnant, I’d started prepping the business for that about six months before basically from when we decided that we were going to try to have a baby soon, I started prepping the business.
So basically I’m just in that mode again and I find it so helpful. Like regardless of whether or not you want to have a baby, it’s really helpful to see how you could remove yourself from the business and what needs to be set up because that tends to create a business that runs really smoothly, and isn’t dependent on you feeling motivated or things like that. So that’s another big motivation for me. I wanted to mention too, so power planning, which obviously, you’ll learn inside PGSD, the full process for that.
So with that, I want to make sure that, like here, I’m talking about power planning for a month at a time. And this is something that you will be able to do once you’ve at least done three months of power planning, it might even take you a bit longer, but I don’t want you to be thinking that you need to plan out everything for an entire launch like a month’s worth at a time. Just let yourself plan a week worth at a time. And trust that that’s going to be enough. Because I have been planning for so long now that I know how long it takes me to write an email, how long it takes me to record podcast episodes, how much buffer time I need, what time of day, I work best. All those different things.
And so I’m at a point now where I can plan a month at a time or in other launches, I’ve done five to six weeks worth at a time. And I still do my Power Hour and my little tweaks that’s so important. It’s especially important. And I think that is why my recommendation is to just continue doing a week at a time for at least three months. Because you really need to be a master at the little tweaks so that you don’t just ditch your plan altogether. It’s really a lesson in keeping plans workable. I know these plans that I made today are going to look very different once they’re all ticked off, but everything will be ticked off.
And then the weekly review, so I’ll still be doing that as well. So just wanted to mention that this is kind of a glimpse into the work that I’m doing now with power planning. And I love the tool of power planning and the growth goal and clean rest and all that because it has new levels to it and new layers in PGSD. Everyone in there is so into personal development and the journey of it. And even though sometimes we’re in a bit of a rush, and we want to be done already, that we do love it. And that’s fine. I personally love as well.
So it’s not surprising, that we attract a lot of PGSDers like that. But it is really a tool that will help you at every level. And I’m just really wanting to show you what it looks like to me in the hope that it helps you. So there’s that. And also, I wanted to mention, so I’m just reading off a list of notes, the thoughts that I had today, this morning that I was reading out to you about this launch and all of that. Those thoughts I was having were because I have come off three days of clean rest. And like last night, I was saying to see like, I’m so excited to work tomorrow. And even though I’m know I’m going to be doing challenging things, I just am so ready to get back into working.
And the last few days that I had off. I have my 31st birthday. And actually I did a PGSD crypting call that day, but besides that, that they have, but it has been flooding in Brisbane severe floods. And yeah, that’s been kind of crazy to witness. And we’ve spent time helping friends out and checking in on everyone and making sure the house is okay. And all of that kind of thing. We had a minor leak downstairs in our laundry and mudroom and garage. And I say mine out like it, it is significant. But compared to the devastation that so many people have experienced in Brisbane in the last week, it is very minor.
But with that inside, just having time with family and doing Peloton classes or whatever, I just really felt so keen to get back into everything. And this is why clean rest is so powerful. Because I know that if I hadn’t had any proper rest that time or even if those all those days, I’ve been telling myself that I needed to, I should have been working and actually I had plan to work on Monday, but I ended up changing my plans given the flooding and things that we had going on so that I’m working today Tuesday instead. Yeah, if I just been telling myself, if I should be feeling guilty about resting and I should be more productive with my time and whatever.
It’s not productive to read this fiction book, then I don’t think I would have been having the quality of thoughts that I have had today. So just wanted to vouch for clean rest in that sense. Another thing is that in terms of my month of creative output, in terms of books, I have chosen two books that I’m already in the middle of reading, and I’ve just put them on the bookshelf in a reading nook at the bottom there, with all of Lydia’s books just so I can really easily grab them when I’m feeding her or when I’m having a minute to read and I’ve just been feeling that lately I like I wanna read more classic. I want to read more, but what I wanna read and all of that kind of thing, and I was like, No, these are the books I’m reading until they’re finished. And mind you, I’m not someone who finishes a book just for the sake of finishing a book. So that could change. But I’ve already been loving these books, The Inner Game of Tennis, and also Truly Madly Guilty by Liane Moriarty. So I am going to be finishing them.
So that’s just another part of the long form content. And I’m not telling myself I should be reading all these books on marketing or different things like that. Yeah, I’ve also been planning when I do my power planning for my unmotivated slash asleep deprived self. So that’s something we talk about a lot inside PGSD, that when you are doing your power planning, it’s not for your ideal self, who apparently never needs a lunch break and doesn’t need any time to switch between tasks and doesn’t need to sleep, and doesn’t have a social life and all these things that it’s really planning for your unmotivated self, if you have a young child that like myself, you might also be planning with your sleep deprived self in mind.
So that is where as well, little tweaks really come in, not just for children, but health issues, a whole lot of other things. Almost all of us have different situations where we might need to change a day that we’re working or scrap a block of time that we had for work and move it to a different time. So the little tweaks in power planning really make a difference. I also today did a 30 minute Peloton class with Lianne. I really loved it. But I had given myself 45 minutes to do a 30 minute class and I ended up taking a break for an hour and 15 minutes because I did the clock you had to get changed, got set up, needed to cool down, then I had lunch, then I’d had seen Lydia for a bit.
So that is something already that I know I’m going to need to go into my power planning and make little tweaks about because I had given myself only 45 minutes for a 30 minute Peloton class or I might choose to do a 20 minute class really just to get my brain firing again, I find that works really well if I did that out lunchtime. And I’ve already mentioned my final note, which is the other things going on in my personal life during this time planning a wedding for the end of June. That wedding is my wedding to Steve. And that’s really exciting. So that’s happening, family time.
Also navigating like every new month with Lyd, Lydia, it is really learning what to do and what she’s experiencing, and all of that kind of thing. And I might have talked about this previously on the podcast, but I had planned for each month that I would decorate a different room in the house. And it ended up that in February, I had planned to do the office and I did little bits and pieces, but I didn’t fully commit to getting it done. So it didn’t get done. So I’m just letting it be that it had not happened. No shame in that, no guilt. And March is when I’m going to be getting the office together. So that is going on as well as, exercise, seeing friends and family and birthday parties and all those different things. So that is all for now. And I will talk to you when I have another update.
It is time for another update today is the third of March it is, 9:54am. And I just have a weird little pocket of time as I’m waiting for Lydia to wake up for me to feed her. And then after that, I’m going to be recording podcast episodes. So I thought now it’d be a great time to just give a little update on how I’m going so far with following my power planning and getting the work done ahead of time.
So on the second, so yesterday, I wrote out notes for the first two episodes in the planning sorry, Planning Series. That was the last of the procrastination series. And then I recorded the first two episodes of the episode on the three types of procrastiworking, and then the episode on why zero procrastination is not the goal. And it was so interesting that after I recorded those episodes, I had the same kinds of thoughts that I did when I did the Planning Series, I recorded that in December 2021. And that went out at the beginning of January, when I recorded a couple of those episodes, I really felt this overwhelming urge to rerecord them, that they weren’t good enough.
And really, there’s all or nothing thinking that every element of the launch needs to be perfect in order to get any result. So if there’s just one little bit of imperfection, then I’m not going to be able to achieve anything. And I think this is one of those subtle ways that the all or nothing mindset shows up, that can be a bit more challenging to notice. And at least that’s my own experience that when it’s this idea of doing things perfectly or not, not at all, then it’s kind of obvious to see it sometimes. But when it’s this thinking is all or nothing thinking of everything needs to be just right or I won’t create any of the desired result. That is that all or nothing mindset.
And yeah, it was just fascinating to see my brain have the same thoughts that I had last time. And to know that last time, I coached myself on not re recording and I’m so glad that I didn’t let myself re record. And so what I did is after I finished recording those episodes I, Steve just tapped on my door today, he’s ready to have a feat. So I will wrap this up, I won’t give too much of an update. I’ll save it for the next one. But when I was finished with recording those episodes, I listened to them back.
So I adjusted my power planning to add in time for this. And it was so interesting to, to notice that I just recorded about procrastiwork here in the different types, being busy work, under work and overwork. And that here I was editing my procrasti, oh sorry, editing my power planning to add in this period for procrastiworking, which was really listening in order to see if it was good enough and to decide if I should rerecord, which would be procrastiworking and I love that that is the work that I’m doing as I’m creating the procrastination series, and that it’s just proof that you don’t need to completely eliminate procrastiworking, in order to achieve a lot with your business, to help a lot of people. And that’s why zero procrastination isn’t the goal. So I really listened to those episodes at double speed. And I was really thinking about someone who is listening to it rather than critiquing myself as a creator. And a, a thought that I had yesterday morning, that was really helpful and this came out of the self coaching that I did in the morning before doing those episodes was that, the easier I let my creative process be, the more value I create, that actually in the ease of creation, there is by virtue of that more value created than if I overcomplicated, overthink it, make it super hard. And also, I am practicing what I’m preaching, when I am doing that. I am embodying the PGSD process, the work that we do in the program.
And did that get our clients even better, even quicker results when they’re working on getting out of their own way in their business. So I re-istened to those episodes. And I decided to keep them knowing that that was just my brain freaking out and I re-listened to it all, send it back to them or listened back to them. Which is something I don’t normally do when I record a podcast episode. And I normally just put it out. But doing all this work ahead of time really gives my brain the opportunity to overthink and overcomplicate because there’s time to do that. It’s not at the last minute.
And I think that I’ve really had this story before of like I’ve done the work on my belief and my story about doing my best work at the last minute though there’s obviously still layers of that work to do. But also this belief of I just do my best work when I’m teaching live. And that I love the energy of that. I think really what it is when I was reflecting on it last night is that when I am recording something live, I have a lowest standard for myself in terms of what I can create because it is a live format.
And you aren’t able to redo it. And so I’m kinder of to myself in that. And so what I’m wanting to do instead of just doing everything live is to practice doing the work ahead of time and being kind to myself while doing that and letting my work be good enough without needing to redo it. Anyway, so I listened to those episodes. I decided to keep them that I wrote my Perfectionist Power Ups, I wrote a month’s worth. And it took me 15 minutes to write each week. So it took an hour in total. And that was half the time that I had allotted. So that saved me some time in my power planning, so I could adjust that.
And then last night, I could tell I was still thinking about these episodes, like they are the best. And to just know and just sharing this because it’s so normal to have those sorts. And just because we’re having those sorts doesn’t mean we need to listen to them. It doesn’t mean that’s correct. And so this morning, I didn’t get much sleep last night. Lydia woke up at about, I think it was about 1am. Steve settled her for about half an hour and then I settled for a half hour. And then there was a storm and Cotton just really wanted to be in bed on top of us, like literally lying across both Steve and I, which is kind of cute. And I’m a sucker and a big softy. And I can’t say no to that.
But I had a call in my mastermind group call. And I really went into that, knowing that I was going to hear exactly what I needed to hear. So that was at 6am. And before that, so I woke up at 5am. And I listened to a podcast episode that I recorded. It was originally an Instagram Live, I recorded it after I did the first two episodes in the planning series. And I shared my decision making process for why I wasn’t going to let myself do redo those episodes. And so I was just reminded of all the reasons that I don’t want to let myself redo the episodes. And I don’t want to let myself keep entertaining that either. Because that’s a wasted energy, that energy that isn’t spent thinking about my PGSDers, thinking about how we can better serve them.
That’s where I want my energy to be going or with my family or towards different things other than, like having made a decision, but still second guessing it even after that decision has been made. So I was like, I just want to make a strong decision about this. So when I listened back to that, and had my own wisdom on that, I was like, Okay, I get it. It’s like exactly the same thought process. And I really feel that by letting myself keep those episodes, it is really going to teach me how to, like really just be open to my work ahead of time, being my best work, because if I’m always redoing work, I never actually get to experience the result of the first bit of work that I did.
I’m always trying to control the result by redoing and reworking and doing that overwork. And when overwork is always there, we never get to experience what it’s like not to have it that we never get to experience that our best work, our best results are created when we’re not overworking. And then on the call, there was so many notes that I wrote down hearing others getting coached on their business. And something that really stood out to me was someone was getting coached on their plans for their business. What they had planned out for the year, when they plan to do launching, when they had planned to take a holiday and basically there was a change in their plans.
And Stacey was saying that this is what I had said as well. In that episode, I listened back to of myself talking about this, I was like, Okay, I get the method, that the best way to, how can I articulate this, the best way to really bring up the work you need to do and to learn how to stick to the plan is to stick to the plan, and then do your coaching and what comes up as you stick to the plan. So as an example, with this person who was being coached, they were saying that they wouldn’t be able to coach their clients, they’re still doing one on one coaching, they wouldn’t be able to coach their clients when they are away.
And they were kind of seen it as I either need to not coach them or maybe not take a holiday or what do I do about this and Stacy was saying like if you just are committed to sticking to the plan, then you can start to see all these other options as maybe you could hire a coach to coach your clients for you and put up an example of another person in the mastermind who done that with success and just really getting that when I am sticking to this plan.
Because I can feel myself still like oh, I might need to add a day or and I I feel like I’m 95% away that with just sticking to the number of days I had but I caught myself this morning thinking like, oh well if I haven’t given myself time to really do super thinking on the emails I’m going to write and the content, so I may need to add an extra day for that, and to just really be committed to, this as the number of days and I’m going to see what I can create in that number of days, and be focused on the growth from that, rather than Oh, well, I’ll just do whatever I’ve done in the past, because that feels like it’s more likely to create the results that we want in terms of the goal that we have, for the launch and the number of signups that my growth is sticking to this plan, and working it to the best of my ability, and then doing a reflection after that.
And then in the next one, I might decide, okay, I actually need an extra week, or an extra three days, or whatever it is, to create the content I wanted to create at the level that I want to create it. But I’m not going to get to learn that unless I create a plan, I stick to it, that doesn’t mean sticking to it perfectly. I’m following the process that I teach in PGSD, which is planned properly, follow through 80% of the time, rest without guilt and repeat. That’s what I’m doing.
So it’s about following through more often than not, but also within that the weekly review part of power planning, being on to myself with why I’m changing my plans. And really recognizing yes, there’s a time and a place to do that. But making sure that I like my reasons. And that’s what I spoke about in the previous episode, I think the title of the episode, I think, is maybe episode 315. It’s on when we’re doing your work as self sabotage and when it’s not. But in that episode, I was just really talking through like, it’s okay to redo an episode. But I need to like my reasons. And me not feeling articulate enough, or like I explained it well enough, they’re all reasons focused on me.
If I want to change it, it needs to be for o reason that I like, which would be in the service of my client, and my listener, not in service of my perception of myself as a creator. And so that’s a really important distinction, because we can be like, Oh, no, it’s best to do my best work. And that’s gonna help everyone. But a lot of times, it’s just us being super self critical. And we’re not really thinking about the experience of the other person. Because when I listen back through that lens, I’m like, oh, there’s so many things I’m sharing in this episode that I know are going to be such a revelation.
And even though they feel obvious to me, and like I kind of stumbled through explaining some of it or teaching some of it, that that doesn’t matter. And my best client is going to love those episodes. And so yeah, I’ve just been going through that. So I’ve prepped for the next three episodes that I’m going to be recording today after I feed Lydia and I’ve really just been in letting it be easy. That mantra of the easier that my creative process be, the more value I create, really creating for the people who are already a yes, who already want to join PGSD, who are already in PGSD, these episodes are going to help our PGSDers as well.
And I’m really excited to record them. I found myself thinking like, I want to record these other kinds of episodes, but aren’t these episodes and I was like, No, I’m going to let these episodes just be like my normal episodes, take the pressure off. And that doesn’t mean I’m not prepared. That doesn’t mean I am being reckless or anything like that. I think we think that if we take the pressure off, then we’re going to do something reckless or irresponsible or miss something. And that’s not the case at all.
So I’m just going to let my best work flow through me it’s safe to be in flow. That is another part of the mantra that I adopted yesterday. The easier that my creative process be, the more value I create, and it’s safe to be in flow. So that is what I’m going to be doing and focusing on. And I’m really excited to record those episodes. I’m really excited to keep sticking to the plan and doing the work that comes up along the way and sit with the urges to procrastiwork and to change the plans and just see what I can create, see what we as a team can create with sticking to this plan and then reflect evaluate, iterate from that. That is my update for you today and I will be checking in again soon.
Well, this is exciting. It is the 24th of March so while since I have done an update, I have been in my work hours, so focused on getting shit done and doing all of the content for the launch that I haven’t done any updates. Since I think the beginning of when I first started creating the content I have been keeping notes on so many different breakthroughs I’ve had during this process. It has been incredible, like the best personal development experience ever. And I am going to record a full update about what went down next week, at the moment, it is 5pm.
I need to go and pick up Lydia. But I have just submitted to my team, all of the content for the PGSD launch. Interestingly, I noticed that today I tried to add an extra task to my plate, which would constitute overworking in terms of recording some Instagram Stories ahead of time for the launch. And I just like an hour ago had to be like, Okay, we didn’t actually plan to do that task. It was like, it was so interesting that it felt really important to do that. And then when I looked at Asana, which we use for our task management, and saw that I didn’t have that as a task to do, and I just added it almost as a way so that I couldn’t get it all done.
And I needed something to drag over and like add extra time or something. Yeah, just noticing that a habit to do that past habit was really interesting. So anyway, just wanted to record this, I have officially got it all done, within my work hours that I had determined ahead of time, no late nights. I actually started a little bit earlier the other day, because Lydia woke up really early. And so I just got stuck into it. But I have stuck to my planned work hours, my planned work days and I added one extra whack day in the end. In the next update, I will go more into why that was.
But basically, I had a friend that I wanted to help out with something that it came up on a work day. And that took about half a work day. And then I also had some interviews with PGSDers which you will have heard by now to record and that it wasn’t worth stressing, over jamming it all in. And just to give myself an extra day, I was proud of myself for asking for the childcare that was needed in order to get that done. And then getting it done. I just gave myself one extra day, and everything has been completed. I feel so good. It feels so good. I can still feel in the back of my mind me like oh, what we could have done this extra thing. But I’m just letting it be done.
That is such a big lesson from this, letting things be done. There have been so many things I have wanted to go back, and rework like pretty much everything when it comes to the podcast episodes, the emails I get every stage, I have wanted to go back, especially as I’m learning so much as I’m doing this and really evolving how I want to talk in the emails and about PGSD, I’m like, but I need to go back and fix that.
And just like not letting myself go back and rework. And really in my mind kind of pretending that it’s going out live in the sense that if I was doing it the last minute, I wouldn’t be able to go back. And just noticing how I think part of the reason we like doing things that last minute is it kind of removes any urge to go back because it’s not even possible. And so part of this has just been sitting with the urge to rework, and to just keep going. And I am so grateful to have power planning. And that’s I was able to just not be overwhelmed about it, not be stressed about it just sit down each day, know exactly what I need to work on my calendar.
Now at the end of it looks very different to when it started still the same work hours. But tasks have been moved around, I realized that I needed a day to actually really think intentionally about things at a higher level in terms of mindset, and how I wanted to be thinking about the launch of myself as it related to the launch and all those different things. And I just kind of was in such a rush to get started that I just jumped in.
And I didn’t give myself the time to do that mindset work that I did at the beginning of the last launch. And then I would typically do I just was kind of like shit gotta go. So I gave myself that time, but I worked it all in. So anyway, all this to say I’m so fucking proud of myself for getting it done. This is normal for me and I will record an update next week to fill you in on all the aha moments, the lessons there have been many, and how I was able to do it as well. Okay, I’ll talk to you soon.
Today is the 18th of April, which means it has been a while since I got everything done. And yeah, I still wanted to come to you with this update about my reflection on letting my work be done getting my work done early and easily because I learned so much about myself from going through that process and also so much about the business as well. So I’m just going to get straight into it. So I do want to mention in full transparency, that I have already recorded this last bit of the episode, and it went for an hour. And I just kind of felt like I talked around in circles even more than I normally would.
And so I’m just gonna record it again, and just be to the point and as much as I like to be, and then let this be done. And then I will be recording the beginning of the next part of this series, the second part, which will be all about the launch period and all of that, which I’m really excited to get into. So let’s talk about some of the biggest lessons that I learned during this experiment, this commitment to getting my work done ahead of time. So one of the things that happened and was very helpful during that period, was that I got coached a few times in the mastermind that I’m in, and I had a few important revelations, we’ll two, a couple.
So the first one was about getting my best work done ahead of time. I had gone to this coaching call and I had my self-coaching curriculum so I knew what to get coached on and I was talking about the launch, and really trying to get to being in belief about creating my best work ahead of time. And the possibility that my work done early could be as good as my work done at the last minute. And on that call, a thought that was presented to me was that it could be even better to get my work done early like the quality of the work I could produce ahead of time, when I’m not in the throes of the launch in the sense of, I’m not in the drama of it, I’m just able to create for myself a little bubble, and really be in belief and not have any external circumstances that might make it easier to believe that it’s not working.
And then from that belief to stop reading the emails and doing that kind of thing. And for sure, it sounds so obvious a lot of the best coaching is stuff that sounds really obvious. But I had never considered that it could be a higher quality of work. It was more if I got it done early, it was more that I wanted in a practical sense to be able to have the ability to do it early and to be able to create ahead of time in the business. But I was still in this belief that I hadn’t really picked up that it could be as good as my work done at the last minute. But it couldn’t be better. So that really just opened up a whole world for me to really intentionally think about how my work done early could actually be higher quality.
And I think having it presented to me in that way, really allowed me to step into that and to lean into that. And to not just see it as a substitute, a poor substitute for getting it done at the last minute. But actually really asking my brain to find all the ways that having my work completed early would mean that I was creating higher quality. And I already mentioned for example that like in previous launches that I’ve done, especially like some of these, I’m thinking about once, particularly in say 2019 and 2020, that if I did a launch and everything was on it last minute, if it was going well, like meeting these unwritten expectations that I had it my mind about what success look like, then I could write the emails and show up.
And this makes me think of the launch that I did in 2018 when I had my first 10k month for my get out of your own way program that I sold at the time. And I was able to really easily keep showing up and writing the emails and doing it the last minute because it was meeting my unwritten, like made up expectations that I had about sign up numbers. And I had at the time really thought I was in belief. But after doing other launches. After that experience, I realized that it was more that the result I wanted to have was happening. And so it was easier to be in that belief and to think I was believing regardless of the result even though that wasn’t the case.
So there have been launches that I’ve done. Where I have I’m thinking of one that I did in 2020 where I did a webinar and then I had left myself to do the emails and everything after that, and I was thinking like, I’m going to be on such a high after the webinar. And like I love presenting things live and doing that. And I was just like, it’s gonna to be so easy to write the emails. And I had created all of these expectations for myself about how many signups we would have for PGSD.
Like during that I was so proud of the presentation, and like, all these different things, and I think we had one person sign up, I want to say, within 24 hours, I can’t remember exactly now, and maybe four or five sign up in total, which was much less than I had predicted. And we didn’t have anyone sign up during the actual presentation. And I was in such a shame spiral about it, that it, I could barely bring myself to write any of the emails. And so there’s reasons like that for getting it done early, and that I could really, look, I had the story to that, I need to be in the energy of the launch.
And that is created by other people and me interacting. That is created by me getting DMs, and I was getting emails and that kind of thing, that it’s kind like this dance, and I need the other partner to be in the dance. So I can be dancing. And what I really learned from doing this all ahead of time, was that I can actually just think of all of the thoughts and create that energy and that experience for myself. And during this period of time where I was creating a low launch content, I was able to feel like I was in the launch. And the weeks following getting everything done.
And now, the day of recording this, we are starting the technically the pre launch period where the podcast series goes out. And it’s like getting myself to warm up back into being in that mode because I was able to really create that energy of being in the launch, and really be thinking at a high level about it. And then I had a few weeks not creating launch content. And now it’s in the delivery of the launch that I’m really I’m going to be going into it more in the upcoming episode that will be released next week.
But really my work is being able to lean in and being engaged with the launch, without them needing to be controlling or micromanaging or meddling and that kind of thing that I’ve been finding, I either want to lean back and like let go just by being disengaged with how things are going and like waiting and seeing or be fully leaned in and micromanaging every little thing in terms of what goes out and is it at the right time.
And what what are people asking I’m just my work I know for this is to find the middle point with that to be leaned in and engage and to not micromanager meddle. So that’s my work. Are we talking about it more or the next episode? But yeah, that was one of the the big things that came out of that coaching for me was like, oh, actually could be possible that I could do better work ahead of time.
And then I also got coaching again on a different day about another thought that I had around this, which was if I am getting things done early, then like how do I know that the questions that people ask during the lunch like I don’t know how people are going to respond to the content or what questions people have about PGSD and that kind of thing. And the coaching I got was actually like life changing in the sense of I’d never even thought to do this. And it had me creating such a higher level of content, like much better quality.
And that was that yes, I do know what questions people are going to ask, which is true. And my work was to use my brain instead of just responding to what questions people have, which tend to not be the the questions we get asked tend to not be the ones that my best client is actually thinking. And so it means we’re answering a lot of questions that people might have, but they’re not the ones that are going to really sell them on getting out of their own way and signing up for PGSD and all of that.
So to write down all the questions that someone would have, and to really be present with that, and to create the content from that point, instead of just not thinking about their questions, and then waiting to see what they are and then responding and maybe, you know, working it into the content later on. So thever change the way that I will think about there being questions asked during a launch a promotion.
And even if you’re not doing a launch, this is so helpful to think about when it comes to your customer, your client, whoever you’re helping what questions they have instead of just relying on them to ask them, and it didn’t even take that long to do it. But what I realized when I did this was that there were the major groups of questions fell into who, what, where, when, why, how, which makes sense, because that’s what our brain wants to have answered, in order to feel safe.
Taking the next step, whether that is doing something like signing up for PGSD, whether that is I don’t know, going to movie or whatever, like, our brain wants to know those things. And it doesn’t need to have crystal clear clarity on that. It’s not saying that we never do things unless everything is completely mapped out. But we at least want to have a sense that either our selves now have figured that out, or our future self, I feel like everything is considered. And so anyway, at least that’s how my brain works.
So I went through all those questions and grouped them into who, what, where, when, why, how. And then when I was creating the emails for the launch period, I pulled out some of those key questions that we hadn’t actually explicitly been asked before, but I know 100%, that my best client is thinking about them. And I could create emails on those topics, and really consider a lot of different things. So for a few examples, one of them that I hadn’t really addressed is, how do I know that this is the right time? So this is kind of like a when question, how do I know this is the right time for me to do this? Because I want to do this, I want to get out of my own way. But how do I know that now is the right time? Or should I be spending my time now doing a marketing program? And then coming back to this later? Like?
How does this fit in to the bigger picture of my business? And I was thinking back to really the questions that I had when I was in like 2018. And I was investing in different things. And a lot of those questions like, like I had, there was no question around investing in myself, I was sold on that. I knew the transformations that came from getting coached, and being supported and all of that. So I wasn’t asking any of those questions. I wasn’t asking any questions about like, when coaching call times would be because I just knew that I would get the result, regardless, because that is what I had created the self image around that it always pays off, because I make sure it does.
And so it was more like, will the other people that are in the program be at a similar stage of business to me, like, Will I like I wanted to not know 100%, I didn’t need to have any kind of clarity necessarily around what would be taught in the program. But I just wanted to have a glance, so that I could just mentally check off that box in my mind. And so just a few different things like that, that I hadn’t considered previously, when it came to questions and answers and that aspect of a launch. And it was really interesting to be able to think about, it doesn’t matter if I’m there live during the time to answer questions that come in, but I can use my brain.
And at this point, I have, you know, had the PGSD program for a few years. It’s on a new offer. I know the questions that people have about it. It’s not to say there won’t be some that are actually questions we need to address. But I can get 98% of them just by thinking about it. And tasking my brain with that. So that really informed them the emails that I was writing, the way that I was writing, and as well, talking to 2018 me. I hadn’t realized this before this launch, that I was without realizing it talking to 2013 me who had not yet started or just started and was completely paralyzed, or 2016 me, who had just started investing myself but hadn’t made any money yet and that kind of thing. And that’s when I think about how best PGSD is and who is served best by the program.
If I think about my 2018 self, I know that I am talking to them. And it’s really when you know what to do, and you’re just not doing it but you are doing things. And you’re just this is like what I told you in the procrastination series. You’re doing a lot of stuff in your business, you’re committed to it. There are things you’re doing that are working like you are making some money, but you are just not doing the needle movers or you’re jumping from them before they are complete or you’re spending too long on them. And it’s really about, you know, what issues and things coming up at that stage of business and recognizing that is something I hadn’t thought of before.
And it just really helps me to get so clear on like, what are the questions that people will have? And what kind of problems am I talking to, because at, you know, with perfectionism in business, there’s stuff that comes up at every stage of business. And so it’s like you couldn’t talk to I could talk to any stage. And that’s why when you sign up for PGSD, you get lifetime access, because we are going to be there to help you release your handbrake at any stage of your business. But really talking to our, like we’ve found that our PGSDers, who are at that stage, get the best results and are the most successful with the PGSD process.
And I hadn’t recognized that before. So yeah, that was one of the things that came out of doing this. And it provided so much clarity to me. And that was, for example, I was like, oh, no, I realized this, I want to go back and rerecord the procrastination series, because I didn’t realize who I was talking to. And I want to go redo it now that I have more clarity. And I just let them be done. I know I talked in an update on this episode about how I had that urge to redo the episodes, the first ones that I did. And I kept having that urge come up again and again.
As I was going through this process of creating the content and having realizations about who we’re helping, and all that kind of thing. And I wanted to share that too, because we can be all or nothing about it. And think that, you know, we need to do all of this thinking and meditating around, who we help and what we help them with and how we worded it in the messaging and all of that. And then once that’s perfect, we can go out into the world. And it’s really about recognizing that that doesn’t have to be perfect for you to be able to help people and to make a lot of money and to achieve your goals and all of those things.
So I just let it be done. But it was very uncomfortable when I was like, Oh, but I feel like maybe some of the things I said and not isn’t going to be talking to 2018 me, and I just let that be okay. That was my growth with that. So I highly recommend using your brain. And it’s not going to want to do it. But to sit down and write up all the questions someone could possibly have. I think before when I done that kind of thing, I kind of was writing down maybe like five questions in terms of like, how much time will it take in one of the coaching calls, and I wasn’t really thinking about questions that someone would have, I was thinking about where the holes were in terms of what I had shared, or very basic surface level questions that I’d seen on other people’s sales pages.
But really stepping in the shoes of the person who is buying and thinking like, like I wrote maybe 50 different questions. Some of them were repetitive, like had been said it in a similar way. But I just really sat down and thought about and typed about what are the questions that someone would want to know. And it’s someone who wants to join PGSD. They want to get out of their own way, like someone who is not convincing someone and answering the questions and coming up with them from that sense. It’s really someone who is a yes. And now who just needs to be sold on signing up? What questions might they have? And yeah, creating the content for the emails from that really had me creating things that I hadn’t shared before.
And also thinking about the emails as being basically onboarding for PGSD. Because that I’m talking to someone who’s already Yes, so they’re going to be signing up. So things like the video that I shared with Kristen Kane, which was just from a PGSD coaching call that like, was completely unplanned. But on that call, I pulled Kristen on to talk about how she thinks about the coaching call so that other PGSDers could learn from how she was thinking about the calls. And when she submits a request, like what she’s thinking about and how she knows it’s the right time and that kind of thing.
And then during the launch period, or when I was creating the content, I realized like actually, that would be great, like onboarding content, like I want our new PGSDers to see this. So I made it an email going out during the launch. So things like that. I also did a walkthrough of the PGSD website, like a little video of hey, like, once you sign up, here’s what you’re gonna see, here’s where you need to go. Just because for me like that, when I was thinking about signing up for things, and even still now, like, I don’t need to see what it would look like but also it does, like tick a little box in my brain when I do and it was super easy to create. So that’s that.
But yeah, that alone was worth doing this whole experiment for because I learned so much. Adding a day, I did end up adding an extra day to my calendar for work. And I got, like, I did some self coaching around the reasons for that. And I was happy with the reasons for that. So I think I added a full day. And I figured out how to get childcare for Lydia. Like I asked for the help that I needed, so that I could add that extra day. And I was, it wasn’t just a day to do whatever, like I was very clear about what was getting done on that day. And that day was added to accommodate that I had overlooked, needing to have a day for basically like thought work and mentally prepping, like doing up a list of beliefs, myself coaching curriculum.
So let me go back the list of beliefs is really identified, like beliefs that I have had the last launch, which I’ve already done it a debrief on that last launch, but the beliefs I had that really served me well, the beliefs I had, that didn’t serve me well, that would need to be changed, what my growth is, for this launch, different things like that, and identifying what I needed to believe and be focused on as I was creating, because I think I just felt like there wasn’t enough time to get all the launch stuff done. So I just dived into it without actually taking a minute to do my mindset work.
And so once I realized that I just created the space for myself. I did that day on the 10th of March. So that was before I had written any of the launch emails I shuffled around my power planning. So it looks my power planning, by the end look very different to how it did at the beginning. And that is by design. That’s why little tweaks is the second step of power planning, because we are making those adjustments and having it be workable. And yeah, that’s the whole point, I got it all done within my work days, I added an extra day.
But besides that, I got it all done. And a lot of the emails took me way less time than I had planned. The perfectionist power ups took way less time. And when I added that day, basically there are a few things I didn’t have, I did have some buffer time to interview PGSDers for the podcast, but actually adding in when those times were, and then having that mindset day to just as I said, Look at the beliefs I wanted to be in, create for myself myself coaching curriculum, and to really outline the launch content, having been in the place of being in that belief. And how I was going to celebrate and the vision for the launch.
And then I’ve been in a team on that and all of that. So I was happy that I added that extra day. And that I was really able to make the most of it. It wasn’t, as I said just a day to do things that weren’t needle movers, I really did things that not particularly on that day. But within that period, I was able to get things done that were important. And on that note, I interestingly, on the last day, when I was like I’ve actually done like the 24th. I’ve actually done all of this early and not allowed myself to rework edit all this stuff.
And I found myself wanting to put on my plate like these Instagram related tasks that weren’t in the plan. And that I couldn’t if it was going to be a bunch of stories, like little recorded things that we could upload his stories, I think it must have been. And I found myself wanting to add that. So basically, then I was behind. And I was like, You know what, this was not the plan. And I am just going to like if I want to have that stuff created as part of the launch and something that I do, then that’s what I can learn for next time.
And next time, I am going to put that in my calendar when I’m doing the launch content, but I’m not going to add it at the last minute. And so I can see in my tasks or sorry, in my power planning, I have a task that went from 12:15pm to 3:30pm on the 24th where I reviewed all our emails and finalize, redo the show notes basically like brought everything together.
And it’s one of those things that it like you think oh just take me a couple of you know half an hour to review everything but I had to read all the emails, read all the show notes, like I what I did actually in Airtable where we have all the content laid out. I set up a view so that I could see basically what order things went out in in terms of what emails I would receive it was like a waitlist email than an email newsletter and then this email and that email and that email and see this and that like, all in order and then I read it all in order as if someone was receiving it and just identified if anything needed to be made more clear or more simple, or more compelling.
If there was anything I’d miss out, like I just gave myself that bird’s eye view look at things. And it was so powerful to not let myself add in a whole lot of extra tasks just because it felt so uncomfortable to be done. And who like wanted to feel. It’s like that addiction to feeling behind that I might as well, I wanted to feel like I didn’t get it all done, even though that’s what I’ve been working to and committed to that I when I got there, it was like, Oh, is this it? No, this isn’t dramatic enough. Like this isn’t interesting enough, I want to go back and like add something new. So I’m really glad I caught myself with that.
So those are the main updates that I wanted to give about my experience. And also the other thing, final thing I wanted to mention is what really came up for me during this as well was been with that feeling of vulnerability. And it was almost like a feeling of not being in control that if I just got it done early and easily, then I wasn’t in control of the result. Which is so interesting, because that’s not how it works. Like I told you that intellectually, but it really feels like unless I’m overthinking things, and man handling them and that kind of thing, then it’s not going to work.
And just exploring, being with that feeling and what that feeling was about. And it really led me as well to have a huge breakthrough around feeling helpless, and that I have been avoiding, like for so many years, and I yeah, just avoiding like anything where I would feel helpless and not in control. And that I just had a realization around during that time that I may have felt helpless at times, but I’ve never been helpless. And I never will be helpless.
And it was just a really liberating realization to have that I had been. I think a lot of times when I’m trying to control things, it’s really trying to avoid being in a position where there’s nothing I could do. And just recognizing that I may have felt that way that may feel true. And be true emotionally in terms of like that feeling is like that feeling is valid in a sense.
I don’t know if this is making sense on I’m trying to say, the feeling is a real experience that I had. But that doesn’t mean that it was true that I was helpless. And so yeah, that really just opened up a lot of things for me. And I think that a lot of it had been underlying, doing things at the last minute because it gave me that sense of control. So I know that going into the launch and having everything be released. That that is my work to as I was saying to be engaged and leaned in and really be like in belief, and doing that work without meddling and trying to control and micromanage. Especially when I have time to do that. That that really is what I’m going to be working on.
And yeah, just not being kind of checked out. Or checked in in a meddling way or like checking things, but just leaning in, and self coaching. And yeah, just really letting myself feel safe in things going out that don’t feel perfect to me. So with that said, that is my update for what was technically like the pre pre launch period. So the way I think about launches, there is the pre pre launch, the pre launch and the launch.
So the launch is the open cart period, when people can enroll for PGSD, the pre launch is from the beginning of the podcast series till open cart till the launch period. So that lasts about 10 days, and pre pre launches anything before that. And basically from the end of the last launch, once that’s done to the beginning of the next pre launch and it’s been so helpful actually even think of it that way instead of just thinking, oh, there’s time where I create free content.
And then there’s times where I’m launching. It’s like it’s all connected. Like it’s all in service of having people sign up for PGSD so we can actually help them and get out of their own way. Because I love this podcast, I really, really, really, truly do. But there’s only so much that you can learn from listening to a podcast, you can definitely intellectualize, you can have a lot of small wins, be more consistent, be more brave and all of that.
But really, it’s when you join PGSD, that is when the transformation truly begins. And so it’s not like, and I’m saying this because there might be times where you’re thinking like, well, I’m, I love doing like free content. And I hate doing times where I’m selling, and to just really see that it’s old selling. And that’s beautiful and in service of your customer. And I was actually having a conversation about this with my brother yesterday.
And he was talking about how it’s so great that some, like their Instagram accounts that are really giving you a lot of great advice. And his words were that they’re not peddling anything. And I just thought that was so interesting. And I was saying to him, like, the reason that they are asking you or inviting you to sign up for things is because those things will be more helpful than an Instagram post.
And so it’s just like, being mindful of that when you are a creator, if you have a business where you are creating content, that it is really your program, or service or whatever it is like that is the best thing for your best client to be in. And so, yeah, why not invite them, sell them? Have them actually create that transformation.
So yeah, so anyway, that is it for this update. And definitely tune in next week to hear about the pre-launch and launch period.
Okay, so this is part two in a two part series on getting your work done early and easily. If you haven’t yet, listen to episode 335, I highly recommend doing that, because I talked about the experience that I had with getting all the launch content for the PGSD launch in April. Getting that all done well ahead of time. I got it done, basically, three plus weeks early, when I had been in the habit of doing things at the last minute, when it came to the launch, I talked about the lessons learned the discomfort experience.
And yeah, it’s gonna set everything up for this episode. So just wanted to point you to that one if you haven’t yet listened. So in this episode, I’m going to be talking about the pre launch and launch period. So basically, in the last episode, I covered the pre pre launch period, which is basically just a fancy way of saying, the period of time before the launch began. In my mind, the launch is really the pre launch, which for me is a podcast series going out.
And then the launch period itself is when the doors open to PGSD when it’s open for enrollment. So in this episode, I am going to be chatting through and sharing in real time with all the numbers as well, because I love sharing that stuff. What it is like for me, having done all the work early, like I’ve already done all the podcast episodes, written all the emails, all the Instagram posts are being created, like everything’s done. So normally during a pre launch and launch period, I would be doing that stuff.
And in this one, I’m not, because it’s done. And so actually, when I was thinking about it the last few days, I was like, what am I going to be talking about in this episode, because everything’s done. And you know, I’m just then waiting to see how it goes. And this morning, I went for a run. And I was listening to one of Stacey, so she’s my coach Stacey Boehman. I’m in the 200k mastermind. So I was listening to a call or whatever it was. And she was talking about like, just be on to yourself, if you don’t feel like you’re having much drama, about something, and just be real with yourself.
You might not think of it as being drama. But if you are doing big things and working towards something big and scary and uncomfortable, and you’re just feeling kind of neutral about it or you know, you’re feeling great about it, just be on to yourself, and might there be something going on there. So anyway, I was thinking about that as I was running long as like, ah yes, I have been doing that. I think that I realized that I had been in a bit of an all or nothing mindset with things when it came to like having the work done.
And so now what am I going to do? It was either this question of, and I hadn’t even thought of it this way, intentionally. But when I reflect on it, this is how I’ve been thinking about it that I have two options. So classical, and I think they’re either all or nothing thinking there are two options. Option A, is that I just need to sit back, like let the work go out. Let the emails of the podcast series go out, empower the team, let them handle anything that comes up and just self coach myself on just sitting back and waiting and seeing what result is created by what I’ve created a month prior.
Or I can be checking in on everything. I can be doing Instagram stories that didn’t get done. I can be basically troubleshooting, checking in, checking stats, and just kind of be basically that’s all a nice way of saying, micromanaging and meddling, and trying to control the result through my last minute actions. And what I recognized when I was self coaching on this this morning, is that my growth I really feel because like it’s my growth, I felt my growth just to sit back and wait and see.
And I feel like waiting and seeing when it’s supposed like that is never the growth. But anyway, I was self-coaching on this. And I recognize that for me my growth is to be leaning in and engaged with the launch without meddling and disempowering my team and trying to add extra things on top like Instagram stories and posts that we hadn’t planned and that kind of thing in order to compensate for any lack of belief or in order to make myself feel busy and like I’m doing something.
And so the last few weeks like since I created all of the content for the launch. I have been working on the content that is going out after the launch finishes. So I’ve already actually recorded all the podcast episodes pretty much until July. And yeah, I’m working on the Instagram posts and the emails that are going out in the pre pre launch period for the next launch. And so I was like, Okay, I’m going to be this is what I was thinking before this morning, that I’m going to be just working on getting that content done, again, getting it done easily in early. And that is what I need to be focusing on. And I had in my calendar, in my power planning this week that I was going to be creating that content for after the launch.
And I had in my calendar that the OpenCart period, I just had a big block of time, I hadn’t fully power plan it yet. But I have just big blocks of time on my work days, that I am going to be like having that time open for things to come up or to be engaged with the pre launch period with the podcast series going out. I’d be like, well, you know, everything’s done. I’m just going to focus on my other work and stay busy with that. And yeah, I just recognize that that is me kind of like disengaging and checking out.
And I was reflecting on how I have been able to delegate and let things go in the past or not let things go. Let go, though, sometimes that involves letting things go and having something go out not exactly the way you’d want it too. But just recognizing that that’s okay. And that’s safe for that to happen. And I have, I’m proud of myself with how I say with myself, I’m proud of myself with how I show up as a leader.
I know I have a lot of growth to do. But that doesn’t mean we can’t feel proud just because we know there’s room for improvement. But there have been times where I have felt like like my experience has been that I’m delegating and empowering and letting go, when actually it was me kind of like doing that. But then not even looking at things. So that I didn’t have any thoughts about it not being done the way that I wanted it to be done. And just kind of delegating fully, which is important to do but delegating and then just being disengaged.
And what I really want to learn to do is how to delegate and let go and still be witnessing what’s going on, experiencing what’s going on, like the work the response to the work. And yeah, to just find that balance isn’t really the right word. But that middle point between being disengaged and waiting and seeing and then being like controlling, and meddling. And doing that under the guise of being like engage with it.
So I don’t think it’s even the middle point. Now I frame it like that. It’s something completely different, which is doing the self coaching and getting coach, I’m planning to do a lot of peer coaching during this period, and self coaching every single day non negotiable. Because it’s just so funny. I thought before this morning like there’s going to be nothing David self coached on. And I know that it’s really to be in belief. So to not being this like waiting and seeing but still believing that I am and my team is the creator of our goal our… So we have our goal of 60 signups to PGSD, and so excited to welcome those PGSDers in and if you want to hear how the last launch went, I did a similar series, just giving a general behind the scenes look at things. And that was episode 316 and 317.
So for this launch, what was I saying with that? Yeah, the goal is 60 signups and I could definitely feel that I was just in this kind of like, okay, now we just need to wait and see if it works. And it’s like, yes, and also be engaged and reviewing things. And my rule that I have created with myself from my self coaching this morning, is that I will not communicate anything to the team. If I see something that didn’t go out the way that I intended it to go out, or whatever that I’m going to self coach before I get in touch with any of them.
Because it’s so important for me to be able to have the skill set of being able to see things not going high wanted them to go in terms of little pieces of the puzzle and just letting that be okay. But also having the discernment to know when something is like I do need to communicate to the team about something versus when I don’t because maybe it didn’t go out the way I wanted it to but it’s not actually going to impact the result and it might impact my ego, my perceived ideas that people have about me and how I want to be perceived and whatever.
But being able to be in that, or develop that skill set, because it is a skill set to be developed in an ongoing way of either this is something that didn’t go the way I had imagined or wasn’t shared in the way that I had imagined or whatever. And that’s okay. And I can communicate with that about the team at a later date in the debrief, and, you know, whatever. And also giving people the chance to self correct and notice things. Or actually, this is really important that this is communicated now, and then doing that from a clean space where I have done my self-coaching first on any, you know, personal attachment I have to the work and my ego, wanting myself to be perceived a certain way, in terms of being smart and intelligent and put together, whatever.
So that is something that came up for me this morning, when I was self coaching and realizing like it’s made me excited about the launch in a way that I wasn’t because like I’ve already done the work. And my goal is to be able to do the work ahead of time and it just go out of the team execute it, like they get all the content from me. And then it all gets published and shared and whatever when it’s meant to. And so thinking that like cool, this is just a practice from it that but I am able to be engaged with the launch.
So why not actually use this opportunity to practice being engaged and lean in without meddling and micromanaging and taking tasks back and that kind of thing. I have done a lot of intentional work on this before. And I have made progress with it. But I still find myself wanting at times things to be done my way, even though another way would be just as good or even better. And I’m just stubborn about it or being a perfectionist about it. And this is as a leader of a team, my next layer of growth and just also to share at the moment who is on the team and just so you have some context around that. So Daisy, who you will know if you are a PGSDer.
Daisy is the main person helping me with the back end, we also have Neha who is doing a lot of the tech setup. There hasn’t been much of that for this launch, or the previous one because we’ve kept things so simple on the back end. And then also Michelle, who is one of our PGSD coaches is jumping in to help out when there are a couple things needed. But really, it’s Daisy and Neha. So huge shout out to them, and also Eloisa, who puts up the podcast episodes, and does all of that.
So let me also share what I have also given myself some self coaching on this morning. So it’s something say, see teachers is a high value cycle and a low value cycle and just recognizing them for yourself. So basically, a high value cycle is when you are, in my words, not in hers, I’m not sure exactly how she words it. But in my words, that’s when you are doing the things that will get you to your goal in the way that you want to get to your goal.
And a low value cycle is when you are getting in your own way, pretty much. So I wrote down the actions that would indicate to me if I’m in a high value cycle, or a low value cycle, and it’s not either all or nothing. And there will definitely be times where I’m kind of maybe in a midpoint between the two, or I’m going to for sure, I know it’ll be a mix of things. By the end of it that it’s not like to achieve your goals, you have to be in a high value cycle 100% of the time, and being in my words that would be like having your perfectionism handbrake release and being out of your own way, or you’re in your own way.
There are shades of grey between that. But I’m just going to share with you some of the actions that I wrote down that would signal to me that I’m in a high value cycle. And some of the actions that I might experience myself doing that would just ring a little alarm in my mind that I am not in a high value cycle for myself. So we have this is the high value cycle. So I’m self coaching every day, I’m doing intentional thought creation, which is a tool Stacey teaches, talking to my future self, which is something we talk about a lot in PGSD, and being in belief, like really practicing my belief in being able to create a result without needing to control or like go in and do stuff.
And just to really have like work on in myself coaching all the reasons that I can believe that we will achieve our goal, even if it wasn’t to do a single thing, in terms of like an Instagram story, or adding an extra email or editing an email or whatever, that I could not do any actions, and we can still create the result, and that the result was created, like pretty much you can see as soon as what to do with this. But the result was created when I was like, from the beliefs and feelings that I was in when I was creating the content of the launch.
But practicing that belief, and not having that belief be dependent on control, or the illusion of control, micromanaging, meddling, doing things at the last minute, being busy or any of that. Another sign that I’d be in the high value cycle is showing up for my peer coaching, like organizing that, showing up for it vulnerably and prepared. So vulnerably in the sense of I’m actually sharing what I’m thinking and experiencing and doing even if it’s embarrassing, even if I know better. Even if I don’t want to admit to someone else, or even myself that I’m doing a certain thing or I’m not doing something to share that. And to implement that coaching courageously that I have doing, or I am doing designated check ins at designated times.
So I talked about this in the last series, I did like this, where during the launch period, I had specific times that I would check in on stats. So for me that was once a day, I would check the number of signups. And that was it I wasn’t because in some launches for sure. I haven’t been like refreshing stripe or whatever or I have been just logging in, however I was getting. So if someone does it have been like email notifications or whatever. So go to my inbox and refresh and refresh and refresh, like, if I happen to start during the night, then I would look at my phone and see if anyone had signed up. And then I’d look again, as soon as I woke up like it was just all consuming.
And so I found it to be really helpful for me to just have a designated time that I will check in. And I check in. I do my self-coaching. And then I don’t need to keep checking and rechecking. And yeah, a big thing that’s come out of basically the last few months of self coaching is, anytime I’m checking something I need to check in with myself and how I’m feeling like if I’m in that energy of just needing to check. It’s just that sign that I’m lacking some self trust. Or maybe I’m lacking trust in another person or in a result or whatever.
I’m just feeling like I need to control. So yeah, anytime I’m trying to check something to check in with myself, but having the way around that. Not around that. But you know what I mean, is having a designated time to check in. So I’ve talked about this before, like with Instagram, for example, to just check in at 8am and 8pm. And you know that your times you check in and when it is that time you do it. And then that’s that instead of telling yourself I’m not going to check it all and having to be on these detoxes or whatever.
And I’ve done a whole episode on all of that. And I will just quickly have a look and see what episode that is because if you just search in a keyword that didn’t come up with anything, Episode 293, 5 Surprising Tips To Stop Mindless. So I talked about some of this in that episode, which might be helpful for you. If especially during a launch, you are checking and rechecking it, that can be a really helpful episode with that. And yeah, those behaviors can really like where we are doing something vulnerable that might involve rejection and shame like launching something, promoting something, selling something that we can buffer with using scrolling, or just checking, maybe you’re checking likes and comments, and DMS and story views, and then likes and comments and DMS and just go on and on and on.
So that episode might be helpful for you. So I am going to after this create for myself, like when the times that I am checking in what am I checking in on and being clear about that. So I can tell as well when I’m deviating from that because if you don’t have a clear plan, you can actually tell when you’re going off the plan. This is why we plan properly inside PGSD. We have our growth goal we have our planning, we plan in our clean rest because it’s there’s so much to learn and to learn about yourself when you have a plan and you see yourself deviating from it.
If you don’t have any clear plan like if you have a vague to do list, or a vague idea of like I’ll just check once per day, then you can actually tell easily when you are deviating from that. It’s very easy to self sabotage and make excuses that you don’t catch. So another action that would tell me that I am in a high value cycle is holding space for the emotions I’m feeling and processing them. So naming the feelings is a great starting point being with them. Just like being present to that and not trying to action my way out of feelings, power planning and following it with the all the steps. Power Hour, little tweaks, weekly review, that’s always assigned to me that I’m in a high value cycle.
Listen to a call from the mastermind or something every morning, I found that really helpful the last launch, just to kind of like during this time to not be consuming a lot of other things to just be in the energy and the mindset of just the strategies and mindset that I’m learning in the mastermind. So just being surrounded by that, to listening to that, going for a run on workdays in the morning, because the last few weeks, I’ve just felt like my work days, I haven’t had enough time, that’s been the story, it hasn’t been the reality, just the story.
And so it means that when I have start of my workday, I’ve just kind of jumped straight into it. Like I’ve woken up, fed Lydia, and I know as well as this has been impacted by her waking up a few times in the night and me, like, I just haven’t had enough sleep but all of that. But anyway, that I will just kind of get into my work day. And I’ve found it much more challenging mentally than I like, I know that I work best when I exercise in the morning on a work day. And so just doing that, like doing what I need to do, then another one, if I feel I need more time, like more time on a work day or another work day or something to self coach and then ask for the help I need in order to have that work day.
Because if it hasn’t been planned ahead of time, then I will most likely be looking after Lydia. Putting my head up for coaching in the mastermind. Experiencing the launch content, as if I’m a consumer, which is one of these is a great example of an advantage of creating all the work ahead of time. And this is something I talked about in the previous episode of I hadn’t even realized how it could be true that it could be higher quality to get things done early. And that at best, it would just be the same level of quality as if I did it at the last minute.
And this is an example of that, that when I have been creating launch content during the launch period, that I haven’t actually got to experience what it would be like to be on the other end of it because I’ve been too involved in it and too close to it. Whereas I realized what I was writing all this out this morning that I could actually listen to the podcast episodes, which I am able to do. I feel like when I listened to myself, like a podcast episode on a podcast sent out but that’s one of mine, I don’t normally listen to my episodes, but in this case, I will.
And I can just listen as if it’s someone else. And I’m fine with that. So I’m going to do that, listen to the episodes, read the emails, see what’s going on Instagram and actually be able to identify what it might be like for someone to be experiencing that. Instead of when it’s been going out during the launch. I’ve been thinking like, you know, is this going out at the right time? Is it saying the right thing? It’s been all through the lens of not thinking about the person on the other end, even though I am it’s still with this.
Like, does this look good kind of mentality? Instead of really thinking about someone who’s reading this. What are they hearing? Is it saying all the things they need to hear? Is there anything that might have been left out that would be helpful next time to include and like, I just haven’t really thought of it in that way and really experienced it. I’ve thought about it as a creator and experienced it that way. But I haven’t stepped into the shoes of the person on the other end. So I can do that for this launch.
Also letting the team make mistakes and self correct that if I feel like I need to, like if I see something that was done, and it wasn’t done as planned, that I want to like my urges to jump in and send a message and say, Hey, I just caught this just so you’re aware of it. And that little behavior has not allowed me to trust the team as much as I want to because I’m not allowing them to show me that it’s not needed. Because I’m like, always, not always, but I am at times if I’m like catching things that were missed, or whatever, then it might be that they had also and this has happened so many times that like hey, this thing happened. Like yeah, we know and here’s what we’re doing.
And so it’s just been like without me not doing that I haven’t been able to see that it’s not needed. So that is something as well. And as I said before being able to discern when is it that it’s a mistake, quote unquote, and that I will you know, it’s the best move to give them the opportunity to self correct and then at the end when we’re doing our launch debrief, I can say hey, I noticed this and it didn’t get corrected or whatever. Or like, did you do something about this? And kind of getting that. Or is it something that I need to in the moment, make sure they know about and have a conversation and being able to discern the two of those, which will just come from being inquisitive. Knowing and like having grace with myself, we times where I think it’s a big deal, and it’s not. That we’d have I think it’s not a big deal. In a hindsight maybe it was, but being open to being on that journey.
So reviewing how things are going. So this is still me being in a high value cycle. Viewing how things are going to inform the next launch. And how it could be more clear in my instructions to the team, I could be even more compelling in the content. So instead of thinking about, you know, just this narrow focus view of this launch, but really thinking bigger picture, what can we do in the next launch, the launch after and that kind of thing. So that when I’m certain creating the content for the next launch, that I can have those things in mind, also coaching myself. So as you can see heavily self coaching and getting coached during this time, on the thoughts and feelings creating the results. Not the actions. I have already kind of mentioned this. But instead of believe I know, I still believe to some level that Instagram influences the results of the launch.
And I intellectually know that’s not the case. I’ve had successful launches, but nothing was done on Instagram. And I have witnessed many people have very successful businesses where that’s the case as well. And yet, my brain is still somewhat believing that. So coaching myself on that. Doing the hard things like that I need to do. So an example of that is our terms and conditions for the program, just reviewing them and working with a lawyer on them. So that is something that I mean, I have a law degree, I am equipped to be able to look at things like that.
I am not a lawyer. But I, I can read stuff like that. But also my brains like later later. Let’s do it later. And so that actually is something that came up for me when I was doing my weekly review of last week’s Power planning that I had had that in that kind of, and I had just put it off. So it’s getting done. And also being direct with the team from a clean place, if there is something I need to communicate that I’m self coaching first. And then I am not kind of dancing around things like still being kind or whatever, but to just be direct and not people pleasing.
So a low value cycle. Basically, when I’m getting in my own way, what are some of the actions that will alert me to that. The first is checking Instagram slash emails, or whatever, with the mindset of finding what has been missed. And from this kind of lack scarcity. Like I need to check everything. Like it’s like this checking that I was talking about before that I need to check in on things to make sure they’re being done, right. And I want to be, you know, looking at Instagram and the emails and that kind of thing, from the viewpoint of being on the other end of it as a podcast listener, an email subscribe button, you know, a follow on Instagram, not as the nitpicky Creator, who is just looking for all the problems.
So another one is picking up my phone. Or basically just anytime I like, remember something I need to do, like I just remembered, I need to message my friend about XYZ or I just remembered that I need to buy this thing from Amazon or I just remembered that I need to go and make lunch or whatever to just sit with that urge to do it, write it down in my list, like my I always have a notepad next to me when I’m working to write it down and to do it later.
Okay, next I have on my list is slacking the team, which is messaging the team when I noticed something not done the way that was planned without self coaching. So go to self coach for hours. And I’m going to be creating for myself a little set of questions that I need to ask myself before I reach out and add something to the team. Being disengaged from the launch and turning a blind eye in the sense that I’m just like in this sit back wait and see mentality of like not paying attention to the emails that are going out, not being engaged with what’s going on and just being like “Well, I’m just going to check out”, and be busy with other work stuff or just be focused on personal life stuff that I’m really if I am disengaged and sitting back.
It is a little alarm bell for me that I am in my own way. Another one is doing launch tasks last in the day. So this kind of relates to what I was saying about being busy with stuff that, yes, I do want to be working on the content that will go out after the launch and having that finalized and prepped and ready to go. But I still need to prioritize checking in with the team, doing the launch tasks like doing, I’m not doing emails or anything like that. But I’m doing the self-coaching first, and anything that might arise from that first, and checking in to see if anyone has messaged me on the team about anything, replying to that and then doing the other things later.
Usually I do my team communicating at the end of the day. So I can just sit down and create and get my stuff done. And then I do that with more my leftover mental energy. But during this period, it’s prioritizing the launch and not letting myself stay busy with the other stuff and then be too tired to do it properly, and then letting myself off the hook in that way. Not power planning and not following my power planning is another one. Being in wait and see energy about signup numbers and the launch in general.
Checking out if signups aren’t where I expect them to be. So I think this is like I want to put an asterix next to this. And you might be able to relate to this that you are all excited about whatever you are selling or promoting or offering. And then it’s not going the way you want it to in terms of signups and then you just kind of completely check out. And that’s a protection mechanism that we are avoiding looking at it and like telling ourselves well, it didn’t really matter anyway. And it’s very easy to justify that it was the money didn’t matter, or actually, you know, this is going to be better, because XYZ to just be like this is me, trying to turn a blind eye because it’s uncomfortable to be leaning in and not getting the result I want.
Like it’s what I talk about with when we put in a full effort, it feels so much more vulnerable than when we have for something. So I’m just going to be on to myself about that. And we’ll be updating me about that on this episode as time goes on, to scroll, Instagram, that kind of thing to just be wanting to do something mindless. And that is another way of buffering, escaping, showing up for peer coaching calls without a clear question or area for coaching. So just kind of, you know, still showing up, but just dialing it in the sense of like, I don’t really know what I need to get coach on, like not being honest with myself, or then about what I am needing coaching on using myself coaching curriculum, to have those coaching calls be the most impactful and really being vulnerable.
And sharing the stuff that I would find embarrassing to share is a pretty good place to start. So I have another one is eating while mid task. So I don’t know if you can relate to this. But if I’m doing a comfortable task, sometimes I’m like, maybe I’m hungry. And I’ll just go and eat something like right in the middle of the task when I’m not hungry. So gotta pay attention to that. Skipping self coaching, and not being like not directing myself with myself coaching. So this is very similar to the peer coaching. But in my self coaching, I just turned up the mic, I’m just gonna like have a look at my current thoughts that I’m thinking right in this moment.
And then coach myself on anything that comes up. That is yes, helpful to do it that way. But also, I want to be using my self-coaching curriculum, which by the way I talked about in episode 334, How to Create Your Self Coaching Curriculum. So if you don’t know what I’m talking about with that go and listen to that episode. But to Yes, have a look at my thoughts, clean up anything from that, but then also direct my mind to areas of my business or things in the launch that I might be wanting to not intentionally think about and getting myself to think about them and giving myself some coaching on that.
Also, if I notice myself in any of these low value cycle actions to coach myself on that, also as well. If I notice I’m in any of these, which I will be like, I will be in the high value cycle as well, that I self could generally investigate like what’s going on with that? What am I thinking that’s helping to create that so I could double down on it. Self coaching isn’t just about trying to, like fix the unhelpful thoughts. It’s also recognizing the help the thoughts you have that are helping you to create the results and the life you want.
And being able to really delve into that and uncover that and so you can double down on that and do more of what’s working. So doing that as well in my self coaching, taking a day off in avoidance is something I want to be mindful of. So I have, obviously clean rest in my calendar, I practice what I preach, but to just notice if I’m like, Oh, well, there’s nothing to really do today, on a work day, so I’m just going to take the day off.
It’s not to say I can’t decide that a day was a workday is actually going to be a clean rest day. But to just be inquisitive with myself about that and make sure it’s not me checking out because the numbers aren’t where we want them to be, or because it’s just too uncomfortable to see things being done, if they aren’t being done the way I want them to be that I just am trying to avoid in checkout. I also have skipping my workout or not being committed to my workouts.
What else the last one, creating launch Instagram stories without self coaching first. So I have committed to like all the content for the launch was created during that period that I talked about in the first part of this series, and that I wasn’t going to be adding all these extra bits to compensate for my lack of belief and wanting to feel in control. And so it doesn’t mean that I can’t write a new email, I can’t edit an email, I can’t add a post, I can’t go on stories, I can’t do a live or whatever. But I do need to self coaching that before I do it.
Especially if I feel like there’s, you know, a rush or an urge to do so I’m, I definitely need to self quote, say I’m going to be doing a lot of self coaching. So that is what I wanted to share with you in this first update. And I am during the launch period. I am planning to record an update every day during that like when I did last time and I recorded myself checking the numbers live and chatting through that and then during this pre launch period, I will probably do a few updates and just share the some of the self coaching I’m doing and what’s coming up for me and yeah, so I will talk to you in the next update.
Okay, so today is the 22nd of April. And I’m going to keep this little update to five minutes long, just while Lydia is napping. But I wanted to jump on and just chat about a coaching call I was on yesterday where I was getting coach, because it was really helpful. And I’ve had a few realizations, this is the joy of being coach, it’s so, so helpful to have someone else looking at your brain. Because when you were in it, as much, self-coaching as you do, it is still really challenging to see it objectively and to have someone else look at how you’re thinking. And all of that is just so helpful.
So what I wanted to share is yesterday, the 21st of April, I was on a call in my mastermind, we were in our little breakout groups that we do every few weeks. And Stacey was actually leading our group. Normally we have someone else. But Stacey was there, Stacey Boehman, who is the leader of the mastermind, and I got coaching, her requested coaching on really with like what I had basically sharing the self coaching, this is the best kind of coaching when you have self coach and then you take that to a coaching call.
Because then you’re able to get that next layer, it really… I don’t know I just find the quality of coaching is just increased. So that’s why we have the self coaching curriculum for you to figure out what you need to get coached on. And then self coach and bring that to calls. But anyway, I self coached, I shared that in the last update about this realization that I was either being all in and micromanaging or I was just leaned back disengaged, and just waiting and seeing. As I was telling that to stay saying just saying like I realize it’s an all or nothing mindset about it. And she was like, well, that’s really interesting, because I take the approach that you described as the all.
But to me, that’s not my experience. So how are you thinking about it that to you that experience of being engaged and leaning in feels like actually, it’s not that engaged in leaning in. Because my conclusion was basically that I need to not be in this, like, checking and nitpicking and micromanaging kind of thing that I just needed to be engaged, which she agreed would be a really helpful emotion to be in. But she was like, Well, how are you thinking about it, that it feels to you like this extreme thing to just, you know, be seen how the launch is going.
And so on the coaching call itself, I feel like it was helpful, but it was also 5am for me. And so my brain was a little bit slower anyway, after sitting with that, after the call, which was really helpful, because she was basically she was like, it’s about self trust for you like, Why aren’t you trusting that you can be looking at the launch and making the right calls. And I realized after thinking about that, after the call is over, that I and like how I’m thinking about it in a way that Stacey isn’t, is this is my conclusion.
That’s my theory. That I am thinking about when I am directing the team and making decisions that there’s times where that’s a good thing and times where it’s meddling. And Stacey just in my hypothesis doesn’t think about it that way. And she just sees herself as a leader. And she’s like, you just need to do work on your self concept, your self image, as a business owner, as a CEO, when it comes to making decisions, looking at yourself trust, like being able to trust yourself, because I seem to her like my conclusion was to self coach before I reached out to the team and just check in and make sure that I’m not meddling and she was like, why would he need to self coach.
And like that, to me is telling me that you’re not trusting that you can just make a call. And that was so helpful. Like I just definitely did not see that was going on. Maybe it was obviously but I didn’t see it. And so that has been really insightful and helpful to just notice that I think like as well upon further even further reflection that I think it just is so feel so uncomfortable to just have everything done for the launch. And that yes, I can be engaged and listening to the podcast episodes and reading the emails and all of that, but it doesn’t take much time to do that.
And I think I’ve kind of been like cool, I’ll do all this self coaching just so I can feel like I’m doing something and to just recognize that yes, I’m going to be doing self coaching but I probably don’t need to do as much as I had told myself I do like I can just trust that I will know, when I do need to reach out to the team and when it is actually something we will just work on for the next launch, that I don’t need to overthink that under the guise of self coaching.
So that was a really helpful distinction to have made. And for sure, I can see different ways that that lack of self trust in myself as a leader had been coming up. It was interesting to think about that too, because I hadn’t recognized that because I felt like my self image as a leader in the business has been strong. But when I have this subtle story that there is a, you know, a right way and a wrong way to be with the team.
And that if I am like, in my head, I’ve just objectively I mean, subjectively saying, well, this kind of communication is me meddling, and disempowering people. I’m not letting them do their thing. And then if I do it in this other context, that’s fine. I’m just going to, at least for this launch, let go of the idea that it is possible for me to meddle, and it is possible for me to get to just be in that, like, that’s even a thing.
I’m just going to be curious about that and see where it leads me. And I think it’s safe to do that, that I’m not going to become like a nightmare. Leader or boss. And, yeah, just, I don’t know, just trust myself, that I can make the call that needs to be made. And I can do that and I can do that without all this self coaching. So anyway, Lydia is now awake. I’m gonna wrap this up, but I will talk to you in the next update.
Today is the 26th of April. And I have just got an off a peer coaching call with one of my peers in the 200k. mastermind, and just wanted to share what came up on that call, it was so helpful. And again, I feel like this is the power of like self coaching is so incredible and important. And then having someone else to help you see your brain that you can present yourself coaching to just makes such a difference.
So as I said, today’s the 26th of April, and I have just spent the last three days at the coast with Lydia and Cotton. Steve went away for a Bucs party. And so we went to the coast. And I didn’t do self coaching really there at all. And I feel like I had said, I had committed to doing self coaching every day. And I think though, since I have recognized maybe my work is not to do as much self coaching as I thought.
Anyway, so I didn’t do self coaching while I was away. And today is my first full day back home. And I had a peer coaching call lined up at 7:30am for myself, and I have another one tomorrow at 730. And then another one the day after at 9am. So I’m getting all coached up. So what came up for me on that call was we were talking about how my, like I wanted to get coaching on what had come up when I got coach for Stacey the other day, which is about self trust, my self image as a CEO.
And I was talking about on the call today my thought that I hadn’t even recognize as really having and it’s probably going to seem so obvious since I teach people how to get out of their own way that I’m having a thought of I could sabotage this. And so this question of is it self sabotage, to do this or not to do this? I have that line of thinking a lot. And that line of questioning a lot. And to just notice that that in and of itself is me sabotaging myself if that is a thing, that when I am believing that I could sabotage this, this feeling that comes up for me is like distrust, and that I can’t trust myself not to.
And then the actions that I take when I’m feeling that way are to check to question to ruminate. And that’s when I’m asking questions like, for example, is it self sabotage to rerecord the podcast episode? Or is it self sabotage not to re record the podcast episode. Instead of just deciding and implementing that I’m then in this question of that, and then the results. So if I think about the self coaching model that Brooke Castillo from The Life Coach School teaches, our thoughts create our feelings, feelings create our actions, and actions create our results.
The result is that I sabotage myself and slow myself down. And what was mentioned on this coaching call, it was so helpful is that like to think of self sabotage, not in those terms, specifically, but to instead think of it as self protection. And why am I needing to protect myself? Why does that feel compelling to my brain to want to slow down even though consciously, I don’t want to slow myself down.
And I was saying that something that feels really true for me is that I do believe that I can have the same impact. And like same level of impact that my mentors and people I really, truly look up to and admire, I can have that same impact, but because I’ve had them on a pedestal, which I just mentioned, like looking up to someone that is an indicator we’ve got on a pedestal if we use that terminology, that I’ve had them on a pedestal and so I have denied myself, being on the pedestal with them if that’s the thing, like just bear with me with this analogy, but I have kind of kept myself apart from being at that same level, because they’re on a pedestal and I’m kind of perpetuating that.
Like, if I want to keep them on a pedestal, then I have to not be at that same level. I think that’s something that’s going on. I’m sure there’s other beliefs in there as well. And that I was saying that it, it feels like this is the analogy that came to my mind as I was getting coaches that you know, when you’re on a spin bike, so like a Peloton bike or whatever, and you’re pedaling really really hard.
You’re right in the face sweating, but you’re not moving anywhere, versus when you’re on a bike outdoors and you are moving that and what was being pointed out was that I’m spending not all my time in this sort of I could sabotage this I am spending a decent amount of time, having my own back making decisions implementing doing the things like that’s evident in the results that we have in the business. But then it’s like I’m riding the bike. And then I’m just like, wait, wait, wait, we’re going too fast.
And then I still want to feel like I’m pedaling. So I then get on the spin bike, and I’m pedaling on that. And I’m like, Okay, well, this is a bit boring, let’s get back on the full bike and go off and like actually create momentum. And then that gets, it feels like, like, my brain is thinking, This isn’t safe, we’re going too fast. We’re going too far away, whatever. And so we need to get back on the spin bikes so we are still being busy, but we’re just not going fast or going anywhere.
So that was really interesting to see that. And that, just that line of questioning, like I have identified, I think I’ve mentioned it in this, that checking, like checking stats, checking things that have been sent out like checking, or like, anytime I’m checking something, I need to just check in with myself for a minute. And like, and I don’t know that, like, I’m still, this is what I want to do this, like, I’m still in the process of like, coaching myself and getting coached on this. So I don’t have any crystal clear thoughts to provide you with.
And this is how it feels as well, when you’re in the middle of it. And this is why I love doing this kind of podcast episode instead of it being like you know, what was happening? And here’s the outcome and whatever it’s like, this is me working through it. So anyway, all that to say, I don’t know if, if or not I don’t know, but me checking and checking in with myself when I’m checking. Is that me not trusting myself? That’s a question that I currently have.
But when I am questioning, ruminating, overthinking, checking that that could be coming from the model, the thought I could sabotage this. And something that was so powerful, because it’s showing up in so many different ways in my life is to not let myself try and deal with troubleshooting a circumstance until it’s actually a circumstance like a fact.
I spend a lot of time kind of pre empting things and preparing. So that things will be okay, if that does happen. And I think I’m not alone in that. But, for example, and this is an example I share in that call is that like hearing about this and and you know, it being recommended that I can still like I can handle things really powerfully. But it doesn’t have to be in this way of like, currently, the way I’m approaching it is I don’t trust my future self to be resourceful and resilient enough to handle whatever happens that I need to prepare now so that the circumstances are perfect, so that my future self could do it.
And it’s so interesting to be thinking about this because I’ve, like I always say talk a lot about the future self. But I hadn’t even thought about like, it’d been possible not to trust my future self would obviously do that. Like that is what is happening when we don’t trust ourselves. Like we’re not trusting future asked to do stuff, but I hadn’t even thought of it that way. So that’s illuminating to see. But an example that I gave when I was getting coached on this was and I’ve talked about it, I think in these episodes, that we want to have another baby and I want to have the business, like when Lydia was born and I was pregnant with her, we had the business still being completely operational and helping our PGSDers and doing all those things while I was heavily pregnant or in the first trimester and or having time away to give birth.
And then for the next baby, I’d like to be able for us to be able to keep selling and like doing all the business activities during that time. And so I have been spending a lot of mental energy, preparing the business to be pregnancy proof, but not I’ve been doing it in a way that has been disempowering when I could do the same thing had the same intention, and it’d be in an empowering way. But that I have been basically assuming what it would be like for my second pregnancy, which I don’t know a lot of people most people have a different experience for their second baby than for their first including with the pregnancy.
But I’ve just been like, well this could happen and so we need to prepare and I need to have like all this content prepared and like everything prepared so that I can handle that when that happens. Instead of deciding it from a place of like, regardless like of what’s prepared ahead of time, I can handle that my future self is resilient and resourceful enough to, like, deal with that, troubleshoot that. And then what do I want to prepare.
Just because I can not from this place of I need to do that in order for my future self to be able to cope. So that is something that’s really helpful to think about. And also just to bring in something else I’ve been thinking about, would I feel this is such a, like, one of the biggest ways my brain likes to indulge in this like, is it self sabotage? Or isn’t it with Instagram. And I have talked about Instagram quite a bit on the podcast. And I think for me, with Instagram, it feels the most exposing vulnerable platform, even though it’s interesting, because on the podcast, I just share all the things.
But I have a belief that like, people would only listen to the podcast if they really wanted to hear it. Whereas I have a belief that with Instagram, that people who don’t want to experience it, or whatever could come across it. So I think that is not a fact. It’s a belief. And that belief, is impacting the way that I think about it, obviously, and the way that I’m showing up there.
And so I have for years, years, literally, since I would say 2014, when I started my account eight years ago. I have been in this questioning of like, how to like what’s what feels truly aligned and authentic for me to show up on that platform. And like, just being in indecision about that, and like thinking that there’s this perfect way to do it. And then I need to figure that out.
And so recently, I’ve been thinking about Instagram, and part of this has come from preparing content, so that when I do get pregnant again, with the next baby, that everything’s prepared, because I will be able to prepare anything in the moment because I won’t feel well enough or whatever story I’m telling myself. But I have been thinking a lot about Instagram. And I’ve done episodes on that. I did one at the beginning of 2021 of why we don’t have an Instagram strategy for 2021.
And then once I had Lydia and I was easing back in, I found Instagram was actually a great platform to be able to like write stuff. And I felt really connected to what I was creating. And so the last few days, particularly like when I was waiting the coast, I listened to Big Magic by Elizabeth Gilbert, which I know if you enjoy this podcast, you’ve probably read that book, almost all of our PGSDers they sign up for like Big Magic, because we have a little thing in the Introduce Yourself section of like, you know, share these certain things.
And one of them is like, you know, a favorite book or whatever. And I’d swear half of our PGSDers say Big Magic. So anyway, I was like, okay, so many PGSDers mentioned and I need to read it again. I had read it. I think when it first came out, I read it in like 20- the end of 2015. I believe I hope I’m getting that date right. I hope it was out then nad not sounding like a complete idiot. But we’re at the end of 2015. And then it resonated with me, but not a whole lot. And I was like I don’t like this… I don’t know if I like this idea that like your creativity is outside of you. And this Muse comes to you. And then anyway, I listened to it again. Oh, I read it the first time I listened to it on Audible the second time.
And it was so just, it’s an incredible book. And I love the way that Elizabeth Gilbert reads and it’s just so soothing and calming and incredible. And I was thinking about that in terms of creativity, I was also I started listening to Linchpin. Another book I’ve already read by Seth Godin, and that is a book like one of our company values is to be a linchpin. That book was so impactful on me when I read it, and I was like that message and be linchpin is so complimentary to Big Magic. So if you haven’t read Linchpin, I highly recommend that book.
But I was thinking a lot about Instagram and how I want to show up and resistance I felt to doing it. And basically, in terms of getting content prepped that I want to have. And it’s just been this whole thing. Like I’ve spent a lot of just noticing how much mental energy I’ve spent in doing things. And so just to recap, in case it’s interesting. I was like, Okay, I want to be so we have the launches of PGSD at certain times, I want to create other content ahead of time. So then I could mark out on my calendar, okay, these months or whatever, like the certain weeks, I’m going to be doing the PGSD content, sorry, yes, the PGSD launch content.
And then there’s going to be other times where I’m creating the content that goes out between launches so podcast episodes such as this one, I’m going to be creating the emails, Instagram posts, the whatever. And so something that’s really helped us behind the scenes is having an Airtable view instead of just being this running document of where all the emails are, we still have that but also having in Airtable where it’s got like, outlined, this is the subject line, this is the date of that email and checkmarks for like, this has been written, this has been scheduled, this has been sent, etc.
And just I guess, having a bit of a system around it. So anyway, I applied that to Instagram and I came up with different kinds of posts that I wanted to do. For example, one where it’s PGSD wins and sharing the PGSD win and then elaborating, like, basically teaching on something that’s come up on that win so an example was a PGSD or adding buffer time to their calendar. And then the post itself in the caption is about buffer time and what it is and how to use it and that kind of thing, post where it’s like a quote, and something about that, like one of my quotes, and then a post on business and perfectionism one on perfectionism.
Like, basically, I just made up these seven categories when I’m putting in the podcast, and kind of put them in a calendar of okay, this is the kind of content that will go out on each day, nothing groundbreaking here, this is what a lot of people share. Anyway, so I was like, okay, but I hadn’t actually done that before. I just like, still had been in a mentality of like, okay, I just need to put out stuff like content, what am I going to say, and it being so vague, made it challenging to create things, that’s a stereotype myself.
Anyway. So I had come up with like, all this structure and this plan around it and started creating in terms of that. And also, meanwhile, Daisy was working on doing the Instagram posts for the launch, like turning a lot of our emails and things into post. And we’ve been going back and forth, about how like, basically, what we want those posts to look like, and making sure the message stays the same from the, like, what I had created to when it gets translated into a post and different things.
And this had also brought up for me a lot of questions like, am I meddling? Or is this me being a leader? And this goes back to this question of like, I could sabotage this and me being in an action of questioning things. So anyway, Daisy, and I were going back and forth. And then I got that coaching from Stacey the other day. And basically, I was like, to Daisy. After that, I was like, Okay, I know actually what decision I need to make, which is I need to just actually create the vision and like articulate things instead of us going back and forth.
And me trying to articulate it in this less methodical way where I’m just like, No, not that do this instead, Oh, no, not that do this instead, that I actually, it’s more helpful for me just to sit down instead of trying to be so far ahead of myself, that I can go from not posting on Instagram consistently to creating three months of content at once and then having someone else create other graphics printed the all or nothing to me, to instead just slow down for a minute, do a month’s worth, me actually, like pretend that I’m me and then, will not pretend that I am me. Be me and then also pretend on the other person, and kind of experienced that and iterate the process.
And then like hands it on. So anyway, that’s been going on and then on the weekend when I was listening to that book, and different things. And I did write a few posts actually when I was away because I was just thinking like, how do I love to show up on Instagram and like I love to just like the quotes and riffing on them and like instead of having to write in a structured way of kind of trying to sound not like me and sound more like Stacey or like whoever else I’m trying to sound like subconsciously to just actually writes the way that I feel like I really come alive and have so much heart in it and to trust that I will if I write that way, I will actually say what needs to be said because I’ve had a belief that I could miss something if I just let myself do that.
And also within that as well. That I have been I don’t know I guess like with all of this just thinking like there’s a right way for me and a wrong way for me to shop on Instagram, I need to figure out the right way. Anyway, so I was thinking about that and how I would just love to show up and what really feels like me being the most alive on that platform in the way that like on the podcast, I have decided what format I want to do. It’s one that actually works for me. I’m not like okay, I need to read off a script and say the certain points and whatever it’s just like this is this is what feels easy to me.
It also feels very vulnerable and scary and needs a lot of courage because I’m just chatting, but it feels like, I feel like there’s a lot of heart in the podcast. And it really connects for that reason. And I don’t know a lot of other reasons too. But with Instagram, when I’ve been in my head and very heavy about it in the sense of like, it needs to be this kind of formula and the algorithm and all of that kind of thing.
I think it’s taking me away from my creativity. Anyway, I’m just sharing a little bit, you know, I’ve been thinking about it. And I just feel like me even questioning this, thinking about it so much is just as like, a sign of this thought I’ve had of like, I could sabotage this. And I’ve been thinking that way with Instagram. And so then, yesterday, I was like, well, maybe I just go back to doing all quotes and talking about that. And like, I loved doing that. And why did I get away from doing that?
And I’m never like, I’m so inspired to sit down and create an infographic ever, I’ve never had that thought. But I am always with my writing and my quotes. And I think in my mind, now I’ve created these, like two separate things, when I’m been probably, again, all or nothing about it in terms of thinking like that there’s this like, inspired, fulfilling way. And then there’s this other way. And, yeah, I was planning today, before I got that self coach, or that peer coaching this morning.
I was like, Okay, I’m just going to go away and like, just go to a cafe and give myself some creative time. And, like, envisage what that would look like. And I think actually, I’m still gonna go to a cafe once I finished recording this, but I’m just going to decide on what I’m going to do. And then I’m going to do it. And I’m not going to let myself be in this question. And this ruminating on it. And I, I know for sure my brain likes to be in this questioning of strategy as a guise for basically, like lacking self trust, and that I’m wanting to feel like I’m doing things the right way.
And that anyway when I was thinking about it, if I had, so when did I start writing those quotes, I want to say like 2016 or 2017. That, and this isn’t beating myself up. But just noticing the opportunity costs that if I had just decided how I want to do things, which it took a lot of courage for me to be like, I’m going to write a little quote. And I’m going to put my name at the bottom of it. And I’m going to give myself permission to do that. Because that for I mean, it’s so much more common now.
There are so many people doing it now. But back then it wasn’t really a thing. So anyway, I gave myself that permission. And I did that. But then I would waver in it and I wouldn’t be committed. And I’m like, I just let myself go into this ruminating and questioning and well, maybe I should do it like this person because they’re creating these kinds of images. And I should do that too. And what about the algorithm and whatever that I think it like when I was thinking about it.
Obviously, I’m just I hope just hearing how I can be in the middle of something and all of this can be helpful, because I am definitely in the middle of this right now. But I’m just deciding what I’m going to do. And what would it like if it was easy knowing that that means there’s gonna be a lot of times that even with the easy format that I choose, and making that right for myself that it’s going to be uncomfortable, there are going to be days where I have a lot of resistance, like I think I’ve been subconsciously asking myself, like, what can I do to show up so that I never experienced resistance or like vulnerability or feeling exposed or whatever?
And obviously, there’s no answer to that question. Because there’s no way to put yourself out there without risking that stuff. And so I’ve been like jumping from different strategies. And there’s so many people that sell Instagram strategy. So that’s felt very validated to be thinking about it in that way, but to just decide and when I was thinking about, like, if it was easy, instead of having like these seven kinds of different posts, I would just be like, there’s a quote post, there’s a post about PGSD and like the tools or philosophy, the celebrations of PGSDers and then what was the other one? And then there’s like, coaching stuff on perfectionism and business.
So it’s basically like the seven bit combined into three and instead of having all these different infographics and things like that, that I really don’t like they, a lot of people like they look great, but what I feel like it creates a lot of… It’s very time consuming to do it and creates a lot of back and forth in terms of like getting a system set up where someone else can do it. And it just, I don’t feel like is necessary.
And it’s back to this question I’ve been asking myself a year ago, like, if all roads lead to Rome, which just choose a road, and start walking. And I was actually also listening to Matthew McConaughey, his book Greenlights, which I’m loving, he is a great narrator, the audio book is amazing. And one of his little like, he has these little like, quote, things throughout it. And one of them was a something along the lines of like, often the most important thing isn’t what you decide, but that you decide something and you commit.
And I was like, yes, that is 100%. What I need to do, and to not let myself spend all this time and like, I need to figure out this perfect way of showing up and to just decide what I’m going to do. And then give myself a time period, just this is just so I can notice, if I’m crushing it, because it’s gonna sound this is so important. When we question this stuff. It sounds very, like logical, rational, reasonable, strategic, considered, like if my brain is like, actually, we need to show up on this way and Instagram in this way. That that is my brain wanting to be back in the questioning and ruminating.
So I’m gonna go to cafe, I’m going to make this decision. And I’m going to do it from a place of not like I could sabotage this. Or I could make the wrong decision. So which decision should I make? But I’m just going to decide what I want to decide I’m going to make it right. Yes, I’m going to think about it. But it’s not going to be from this energy of I could make the wrong decision is if every decision I could make here was going to be the right one. What one do I want to make and why? And then doing it and then not I would say so what’s it’s April? To not let myself question the Instagram strategy until at least I would say I want to say like six months because I was thinking about, I don’t know if I finish this thought.
But I was thinking about if I had just started, once I started those quotes, if I had just stuck with it and self coached on the resistance that came up around it, instead of just chopping and changing my strategy. I was like, this is how I want to do it the same with the podcast, like, I’ve just been like, I just do chatty episodes. And even when people say you ramble, it’s not clear whatever, I just, I’m so committed to doing it in this way that I just keep doing it this way.
And I do my work to get better at doing it this way. And I just do it this way. And I don’t I never, ever spend time thinking about what if I did this kind of format, or it’s this kind of format, I just make decisions, I implement them. And I don’t have any ruminating. So that’s what I’m going to do with Instagram as well. Gonna make a decision not being this question of, I could sabotage this and also not be in this place of like, I need to get it perfect now, so that once I’m pregnant, we can just roll it out like it’s my future self can handle it.
And I’m going to decide today what needs to be decided for the business and do that from a powerful place and like not slow myself down. So that is what I’m thinking about. This has been a long update. But I just felt like I needed to chat that through and just get myself a little self coaching this morning, when I get to the cafe and to be decisive. But I think just also getting into and fleshing out my self image and self concept as a CEO, who isn’t someone who is questioning and ruminating and checking and it doesn’t mean that it’s not keeping others accountable in the business or things like that.
But it’s all about the energy that it’s been done from so I think spending some time intentionally thinking about what I want that to look like. And knowing that I’m in that probably half the time currently. So it’s not a matter of it is like made up imagine that this is like this is so often the case with self image, I’d say like 99% of the time. We already spend some time in the self image we want and it’s just a matter of like paying attention to that and noticing that and then increasing that percentage.
So it’s not about like getting to being that way 100% of the time or it’s not worth trying at all but like okay, if I was thinking about being in that instead of 50% of time, 80% of the time, what would that look like. So with that said, I’m gonna wrap up this year. I feel like I have perhaps talked around in circles a bit but I hope with these episodes, again that you can see what it is like to be working through something instead of just always getting an update of like, here’s a reflection on something that happened in the past and the breakthroughs I had and the realizations I had.
This is like in the moments of having them and like working through them and piecing it together. And yeah, it’s fun like this is what I love about coaching, particularly self coaching and being coached by others is that it just opens up so much growth that would otherwise not be seen like the potential that would go unnoticed. So okay, I will talk to you in the next update.
Hello, hello. So it is still the 26th of April. And since my last update, I actually didn’t go to a cafe, I decided instead, it’s quite a rainy day to just sit out on the deck and kind of make it like a cafe environment for myself instead of commuting somewhere. And I’m just basically thinking of a cafe, I could go to that has a nice indoor area. So anyway, I just decided to sit out on the deck. And I was doing some self coaching. And I’ve just been doing some more now.
And I have had such a realization, and I just wanted to share it. And I’m going to then after this, do my power planning, and my weekly review as well from last week, I’ll do the weekly review first and the power planning. And, yeah, I just wanted to anyway, share what I’ve been thinking about and realizing. So where I will start, I guess is I sat down. And I was doing like a q&a with my future self, which is how I like to one of the tools I like to use to coach myself, we talk about it quite a bit inside PGSD.
And as I mentioned in the last update, and going on and on and on about Instagram stuff that I have been very busy thinking about the Instagram stuff. And I was recognizing, like, if I wasn’t so busy thinking about the Instagram stuff, what would I be doing? What would I be thinking about, Oh, I would be actually engaged with this launch.
And something that like an analogy that came to me when I was thinking about this was a pilot flying a plane. And that I’m committed to the goal, which is 60 PGSDers and that this is going to be me landing the plane, focusing on the 60. And making sure that happens. And I was doing some googling about planes like just for two minutes just to see if there’s anything else that would help with this analogy. And it was really helpful.
So I was reading this thing about how when a pilot is flying a plane, and who knows if this is accurate, but it’s helpful. When they’re flying a plane, the plane is on autopilot. And someone was asking this question of like, can a plane if it’s on autopilot, can the pilot just not be there? And we have these self flying planes essentially. And the answer that whoever was was giving was that, while yes, it is on autopilot, there are still things that can happen along the way when you are flying. That means that adjustments need to be made. And you know, things need to be happening in real time that might not have been foreseen by the autopilot, like when the autopilot was being set up.
Or just something that wasn’t expected. So it didn’t need to be accounted for anyway, something along those lines. So that really made me think about with this launch, I am the pilot. And what I have done when I created all the content for the launch ahead of time, the emails and everything like that, that basically this analogy, that was me building the plane, and then taking flight. And now that like you know, it’s I’ve already programmed in the destination.
And I love thinking about this analogy, because whenever I fly anywhere, I’m just always amazed that you can fly a plane from like here in Brisbane, for example. And you can land in London, England, on a tiny strip of cement, like it’s just insane. And you can get exactly there. So anyway, when I’m thinking about that analogy, I am thinking about the 60 PGDers that that is where we are landing, and that I’ve already built the plane, the plane is in flight.
And instead of me being the pilot deciding not to be on the plane at all, or me being the pilot who’s like, I don’t want to use autopilot. I just want to do everything manually. I’m the pilot with the plane on autopilot. And I am coming in and doing my reviews like seeing what’s working, what isn’t working anything that needs to be done differently. And doing that in a very dramatic freeway. And I was kind of realizing that I think my flavor of drama. I don’t have these big, like dramatic looking freakouts. But I think the way my brain, especially in these situations loves to be in drama is engaging with this question.
As mentioned in the last update about is it self sabotage or not? And spending a lot of time ruminating on that. So when I think about there being a flight that this launch is a flight and I’m landing the plane that really creates such a sense of commitment for me. And I was saying on that peer coaching call this morning like I really feel like committed and It’s done. And I think I do feel that way. But it was in this kind of like, cool, I built the plane and it’s taken flight.
So I, you know, I just I believe it’ll land but not being like, what am I truly committed? Like I was thinking about, for example, with getting this house that we’re now in that we renovated, the house built in, doing what needed to be on our end, we didn’t do the renovation works. But we were having to make a lot of decisions going back and forth with the builders on a lot of things. All of that there’s a lot involved, and that it was like we were committed. And that didn’t mean we just sat back and did nothing, we were so committed, that we made the hard decisions, we stuck to the deadlines, we, you know, came to, like we have a site meeting when Lydia was like nine days old.
So you came with her and the baby carrier and did the meeting. And it was like, we were committed, which meant we were doing the hard things. And I think it’s such a good example, too, because we had already decided a lot of things ahead of time. And instead of just sitting back and saying that’s fine, we were coming to site, making sure everything was being done according to plan, looking for opportunities to make things better.
We ended up doing so many variations throughout the renovation, because once it was underway, we could see actually, let’s put, I was gonna say let’s move this wall. But we didn’t change where any of the walls were. There every almost every single wall in the house change in the original renovation plan. So we did that. So there wasn’t really anything left to change. But we changed a lot of different things like as an example, we were going to only get new windows for half of them and leave the other ones, like the ones that were staying the same leave that all windows in place, and the new areas are being created having new windows in there.
And once the renovation was underway, we were like, actually, it’s going to look so odd, we’re just going to invest the money to get only windows. And so things like that was like us being the pilot who was just, you know, making sure the plane was going to land, it’s not to say that if we’d had the old windows stay, that something would have gone horribly wrong. But the result we wanted was the house, we had a certain vision for it. A feeling when we were in the house. And so we were doing the work along the way to make sure the plane landed, where it needed to land when it needed to land there.
And so when I think about the launch that way, it really makes me feel engaged and committed. And I want to say excited, but that’s not actually the feeling. It’s just this sense of willingness, and creativity and resourcefulness. And I was just doing what I was doing some self coaching. And it just now, really recognizing that to do that. Or something I think needs to happen is for me to let go of this question of am I self sabotaging? Which is the question I was talking about a lot in the last update.
And that when that, as I said, that is my drama. This is how my brain likes to just stay busy with that question. And think of it in a very intellectual kind of way. But what I wrote down is, what’s clear is that when I’m asking that, am I self sabotaging question, it’s really me saying maybe I can’t trust myself. So this launch for me is going to be a container for me to practice self trust and being the pilot landing the plane. And trusting that in terms of self sabotage the kind of stuff and getting in my own way, that I can get savvy to that when I’m doing the evaluation for the launch.
So we do a, you know, a launch debrief and look at everything and decide what worked, what didn’t work, what to do differently. And that’s how it influences you know, how we show up next time. And so instead of me needing to evaluate everything in the moment and having these thoughts about, like, maybe I’m leading myself astray, maybe I’m missing something, maybe I’m self sabotaging. And that’s just keep me so spinny to instead just experiment with being decisive trusting myself, to have not a list of you know existential back and forth of self sabotage.
But to instead just decide, implement, and you know review as I go in the sense of, Okay, is there anything else I need to say. And then after it I can review and say actually I think in hindsight I wouldn’t do it that way again and next time I’m going to do this differently. But I think when I am constantly judging it in the moment, it’s so hard to trust myself when I’m feeling so judged. And so, this is going to be a container for me. This launch I’m so pleased that the launch is starting tomorrow.
Because I have been feeling like I don’t even feel like I’m in a launch because it’s basically like I’m the pilot and I’m having a cup of tea, you know in the hanger. I’m just like sitting at the airport and my plane is off. And I’m gonna you know hear reports back of is it flying or not you know. Did it get there? But I’m kind of just sitting back here helpless not doing anything or like you know I believe it will get there. But instead I want to be the pilot in the plane who is present and I think with this question in the Instagram stuff which I will talk quickly in a minute.
But, with the Instagram stuff that that is the question that I’ve asked myself so many times. So that alone is a sign, that my brain loves to buffer and be busy with that. But, with the Instagram stuff that my, and I have reviewed actually this morning after I did the update. My high value and low value cycle and the list I had for that. One of the thing I had in my low value cycle is buffer with checking Instagram and then I’ve added in to say slash changing Instagram strategy that that is me.
Just wanting to be busy with that instead of being with the launch and increasing my capacity to have and my self image as a pilot who lands a fucking plane. So I’m just really feeling really empowered and willing and leaned in. And yeah instead of feeling like well I’m not really in a launch cause I’m the pilot who is just hanging at the airport with my flights you know left and I’ve built the plane and it’s you know, it’s with someone else now it’s just like doing it’s thing basically thinking like I have the self flying plane. That when I think about the Instagram stuff and it was like, cool now I’m busy I’m just sitting at the airport killing time.
So I may as well focus on my Instagram stuff that I’ll be you know have come in out later on in the year as in like in May. That yeah I just wasn’t letting myself actually be in the launch. And realizing that I don’t think I’ve ever let myself be in the launch in that way. And just really be you know experiencing the content as it comes out as if I am consumer or having a creative ideas.
And you know, just being engaged, seeing that everything is on track. Correcting if it isn’t, because when I’ve done the work at the last minute, I couldn’t be doing any of that. Because I was so busy just trying to be in belief and to write the emails or write the posts. And now that that’s done. It’s just, it’s just showing me how my brain is like I haven’t yet experienced being engaged in a launch in this way before.
And so that’s what this is going to be. So yeah, what I was also going through the low value cycle stuff, I just noticed as well that one of those items, and it was so helpful to have this list written because I was like, okay, I can see I’m in a low value cycle. Right now. And again, it’s not a matter of like always been in one or the other. But I have as one of my actions that would indicate I’m in a low value cycle is not power planning and not following my power planning.
And then I looked at my calendar, and because it was these like big vague blocks of like, open cart, clear calendar, whatever like is what I’d written in it. So I knew that I didn’t have anything particularly scheduled so I could be engaged with the launch. And that now it’s the launch time, I actually need to be clear about what that is I need to get clear on and decide about my check ins that I’m doing like I do this for the last launch. What time of day am I checking the numbers and doing my little update for the podcast?
What do I need to be looking for? How will I know if it’s on track? So for example, with a flight, if you’re going from Brisbane to London, you would say you know at three hours in we need to be flying over x city and you’d have your idea about what’s on track and just because you’re not on track doesn’t mean you’re not going to get there. And it might be for example okay, we need to speed up what I don’t know my analogy might be falling apart here but when it comes to this, it’s actually laying out like okay, what is on track look like?
Like what numbers what I want to be seen for me to say this is on track and I’m still just going to be you know the pilot and let it be on autopilot mode. And then what are the signs going to be in terms of the numbers objectively speaking that I would say, Okay, this is like, I need to do something here to correct and course correct. And also, at the same time thinking about if there’s anything I missed, not in like, something’s missing sense, but like, what else could I say if I’m experiencing the content as if I am on the other end of it listening to the podcast episodes, reading the emails.
What question and like, I can tell, my brain hasn’t practiced doing this, because it feels like I don’t really even know what I think like how to consume my content, as if I’m not truly on the other end of it, not just me judging it, about how I’m perceived as a creator, but me truly being on the other end. To think like, Oh, what, what might I be wondering what questions would I have? What else is going on in my life, you know, just really being in someone else’s shoes and creating from that space, instead of just thinking, which I have a lot about myself as a creator, and consuming what I create through that lens.
So yeah, and on the topic of the Instagram strategy stuff, I basically before was just like, Okay, well, if I knew what to do with the Instagram strategy, what would I do? And so I have done that now. So it’s just very basic. It’s so funny as well, it’s just so much more clear than it’s ever been. Just by being like, Okay, cut the bullshit. If there was no self sabotaging, just what would you decide and make a decision. So I just decided they’re going to be the quote posts, then we’re not going to do any like infographic kind of ones anymore.
It’s just going to be okay, this made these templates of so be quotes. Or then like these five, they’re very similar, but five different ones, where it will have like the title, basically, as if it was a blog post kind of thing, like a title on it. So one of the ones we’ve done before, it’s five signs, you need to open your perfectionism. So that’s on the cover, and then you slide through. And then we have the PGSD wins graphic, which I created the other day. And then the other ones would be for the podcast promos, I’m just going to do a video chatting about the podcast. And that’s it. And it’s basic, very basic graphic design.
Nothing fancy happening with colors. It’s just decided that’s the parameters. And I decided as well, I’m not going to deviate from that I know I’m gonna want to I already know I’m gonna want to, but I’m not going to deviate that from that for the remainder of 2022. Because, like, it just doesn’t pay off to spend time in that, like questioning of like making all these like tiny little tweaks, and then missing where the big tweaks that will actually like they might not take a lot of effort, but they’re things that are needle movers, I’m missing out on spending time on the needle movers because I’m making these little tweaks to non needle moving things.
But yeah, the big takeaway for me was, I’m the pilot, even if the plane is on autopilot, I am making sure this plane is landing with everyone safe. Like, we’re getting there and I am the pilot. And I’m not like just imagining why I’m saying that. If the pilot was like, Oh, my goodness, am I missing something. Am I missing something? What is it like if they were in that kind of energy, they would not be the pilot, you would want to have flying your flight. You want the pilot who is looking at everything. They’re not like sitting in the back row of the airplane, scrolling through Instagram, and then not in the cockpit having this frenzy about oh, like, you know, is it self sabotaging, if I read like, you know, turn off slightly to the left, or should I just stay on track and I’m gonna do some self coaching on it like being in that kind of energy.
It’s just like, I’m the pilot, I know what I’m doing. And I’m going to land this plane. And then maybe after the plane lands, the pilot might do some reflection and say actually next time, I would do whatever, whatever. But for me too. And I think this is just goes so much to self trust is that if I’m judging myself all the time and if I’m self sabotaging and all the time, which is kind of me being in the identity of I am someone who sabotages myself because I wouldn’t be thinking that thought if I didn’t have the identity, the self image that I am someone who gets in my own way, which is so interesting.
So there’s that reasoning we work on self image wise in PGSD because I am sure I’m not the only one with that, but having this questioning of am I self sabotaging is just like, we have to be self aware there’s a time and a place for that. And also, then we just have to be decisive and implement and trust. And both of those things are true. It’s not one or the other. It’s both. And so this is my work for this launch. And when it came to as well, like, if what is clear, and so I’d written about that self sabotaging question, and that, when I think about just releasing that question for the remainder of the launch, and just actually being committed to landing the plane, instead of thinking about, Oh, is it my growth, like, this is the thing too, I was thinking like, even if, and there will be, or going to plan, a launch where maybe it’s happening, because we’re sticking to the dates that we have.
Maybe it’s happening, and I’m like, giving birth, or I’m like vomiting in the toilet or whatever, who knows what happened, like, life, can throw curveballs, whatever happens. But even if I’m not the pilot, there will be a pilot. So I’ve been trying to prepare the business to be the self flying plane, when it will never be self flying. Like there will always be a pilot, it just might not be me. But there will always be someone who is checking in on things. And that doesn’t have to be meddling, if you can check things without it being this self sabotaging meddling kind of situation.
I think that was me just wanting to avoid looking at my brain. So now that I’m looking at my Okay, well, I don’t like this is the question too about like, when is it self sabotage, the rest versus push through? And I’m not like I really, if I trust myself, that me resting. And even asking this question is like this self sabotaging thing I don’t want to do. But that, that was me wanting to take a day off and avoidance. And I can trust that and keep on moving with that.
So yeah, this is what my work is. And I’m going to really be like that, I hate to think that my start from a month ago didn’t trust that me in the launch could actually be the pilot in the plane. And I don’t want to like set it up, like, you know, that kind of thing. But I’m showing myself that I can be the pilot in the plane. And I can be not the pilot in the cockpit who’s just like freaking out about is a plane actually gonna land? Are you sure it’s gonna land? Or we need to check in check in check in let’s check again, that we’re on track.
And again, and again, like, you just do you think know ahead of time, okay, these are the things we need to check, check to check that’s done, boom. And then if I want to do any other stuff in my work, I have extra time to be doing super thinking and to not just be like, cool, check done. Now I’m gonna go to the backseat of the, you know, the back row of the flight and sit on my phone and do whatever.
Or not even necessarily that but I’m just going to take time off and not be engaged if I have work time planned. And again, this is like trusting that if there’s a deviation from this, that’s okay. And I’m going to trust myself on that and not ask is this self sabotage. But that I am like, if I’m wanting the plane to land, exactly where I had said it would land. Just everything like showing up from that place. And knowing like, I really believe I feel so committed.
And I really do believe the plane is going to land there like I don’t feel like I have drama about it. And the drama was really is the self trust of it. And I think the capacity to have that it feels like it’s not in alignment with my self image to have this goal where we’d make hundreds of 1000s of dollars. And to just achieve it just feels like my brain just wants to be busy. Because that feels new and unsafe and uncomfortable.
And so I’m just being the pilot on the plane in the cockpit. Who is letting the plane be on autopilot like not trying to go well. I need to be busy. I’m gonna take it off autopilot put on manual mode. But to be Yeah, just willing, resourceful, resilient. Like if we hit some turbulence, not freaking out. I’m the pilot that’s part of flying.
So yeah, I’m gonna do my power planning now. I will come on here and record a little update if there’s anything noteworthy. This episode is going to be quite long, though. Sorry, not that that’s a problem at all. But if not, if there’s something noteworthy that comes with the power planning, then I will record another update soon, but the cart is opening tomorrow, which now I’m just I feel Yeah, I just feel like willing and committed and involved.
And like I’m actually in a launch, which is fun and new the way that I’m experiencing it. And also I was listening to one of the old coaching calls from 200k. And it’s just, this is what I love. This is what I love about like coaching calls being available like past ones. And I know PGSD has said this all the time about they listened to a past call from like, a year or so ago, whatever. And it’s just like exactly what they needed to hear when they needed to hear it.
And I just had that when I was a scene to basically anytime I listened, but that was one of my high value cycle actions during the launch period, which is, you know, staying in touch with the tools and concepts and everything that I’m implementing through the mastering content. And Stacey was just talking about it, like it was exactly what I’d say, update about, like, people who want to create inspiring stuff from the heart on Instagram, which is literally what I’d said. And she was like, there’s a place for that.
And also like, that creates inspiration and not transformation. And to transform people, and to have them by and to have them get the ultimate result with buying and signing up being the vehicle for that, in the sense of then they get, you know, the full, they’re fully committed, they have all the tools or the support, etc. Wait, where was I going with that? Oh, yeah, that also like the thing that creates that transformation is someone been walked through a transformation and really having it clearly laid out what their problem is now and what the solution to that is and the process of that and the result of that, and that might not feel flowy and inspiring for you to write.
And that that might feel like it might take a lot of mental energy. And just because it’s not pouring from your heart, like that isn’t the experience you’re having, when you’re creating it, it doesn’t mean that it’s not creating transformation. And that was exactly what I needed to hear. So when I was going through, like, what I want my Instagram to be like, it was just like, Okay, well guess I’m gonna have some stuff that I write, where it just feels flowy.
And it’s exactly what I talk about. I’m like fleshing out an idea with my writing and that kind of thing. And then that can also be the content where it might not feel flowy and like from the heart for me, but I’m solving a problem. I’m helping my people feel seen, heard and understood and all of those things, and just because it doesn’t feel like flowy from me, doesn’t mean it’s not important to share. And yeah, so anyway, that was just exactly what I needed to hear. So that is where I’m at and yes, I will talk to you in the next update.
Today is the 27th of April. And I have just done some peer coaching, which was so helpful. And also on this call, I kind of went to it feeling like I’m feeling in a great place, after the realizations I had yesterday, following my peer coaching and the self coaching and all the things. But I was like, You know what, I think it would still be helpful to chat it through and share myself coaching and see, you know, what else we could discuss. And I could get coached on and it was just, it was so good.
So with my peer coaching today, the couple key things for me that really came up was, I was asked like, okay, so if I’m this pilot in the cockpit, what is the… Like, out of 10, what level of belief do I have that if things aren’t on track that I have the ability to course correct, so to speak. And when I weighted it, I said, I feel like it’s about a four out of 10. That I think that’s like, why I had not wanted to be in the cockpit, because it feels like, it’s more comfortable to believe like, well, if I had been there, it would have done better. Or like, if the plane goes down, I don’t want to be going with it.
So just recognizing, like, I’m maybe at about a four out of 10, that I could create the result, and land the plane, if like, get it back on track. And what he said to me on the call this morning, my peer was that, like, how fun that you’re a four out of 10. And that this gets to be your work for this launch. And you get to practice this skill. And that, yeah, this is your thing that you get to learn and develop. And I love that he said that.
And then it was like, it’s such a growth minded approach to things that like how fun that this is a skill that you get to learn. And that like trusting that what you’ve already created, is going to create the result. And then then so even if you’re not doing, like, you don’t feel like you’re doing a great job at developing the skill, of course correcting and whatever that that’s kind of just like, that’s okay, your result isn’t dependent on that. And this is just a container for you to practice that. So that was really great.
And also, when I was talking about like, and I hadn’t even realized this, but I was thinking about it like, well, if things are on track, then I just, you know, I’m in the cockpit. So to speak, I’m gonna keep using that analogy. I’m in the cockpit, and I’m just making sure things are on track. But that’s it. And then if they’re off track, then I’m going to course correct and get us back on track. And I was asked like, Okay, so the goal is 60, what if you were thinking every day like doing this super thinking around, you know, what would I need to say today? Like, if we weren’t aiming for 120, how would I solve for that?
And being in that question, as well, like, if someone didn’t sign up today, what could it be instead of working from this place of it’s not working. So I’m gonna course correct from being in this place of like it is working? And how can I course optimize, really gets my brain going. And I think this is just a new skill for me that I haven’t had a lot of practice and just being in this place of sufficiency and working and, and solving from that place. And which is so fun, because like, last week, when I was coaching our PGSDers I brought different PGSDers onto the call, and we just focus on what’s working for them.
And, yeah, it’s just also my work as well, as is the way of it always, but just focusing on, like, just, I guess, creating emotional safety for myself that I can believe like I was sharing that. I feel like there is a belief I have that if I believe so hard in it working, that I might miss something and be blindsided by the fact that it isn’t working. And to just recognize that when I’m focused on it working, and that’s when I’m going to be the most resourceful, I’m going to have the most awareness around what needs to be done that isn’t being done, or what’s been done that doesn’t need to be done.
And so, yeah, it was just so helpful to have those questions of like, how can I make this work for 120? And to be thinking about it that way, and the goal is still 60. Like it’s important to me to be focused and committed on the 60 because the last launch that I did, and I shared this in my launch update that I did for the last one the debrief that I had been like, well, the goal is 100 but we don’t really need 100 I’m like I just hadn’t been committed to the 100.
And I want to be so committed to the 60. And thinking about 120, and not that 120 need to sign up this launch. And now that’s a goal for the launch. But I’m solving for 120. And knowing that that’s going to help fill my next launch as well. And it just helps me stay in that mindset of like it’s working, and how can we optimize? Rather than if I’m this mindset of like, I only need to course correct.
If it’s off track, then it invites this thinking of like, well, how do I really know if it’s on track or off track, and yesterday, my spreadsheet, I looked at the last launch, and you know, how many numbers we had on each day, which was basically like the most on the first day and the last day, and then kind of middle of that in between. And so I kind of mapped out like, very roughly speaking, what numbers I would expect as each day to total up to succeed.
And that, that then invites is thinking of like, well, it still might be working, but it’s just going to be you know, maybe everyone in this round signs up in the last 48 hours. So I don’t do I need to course correct? Because we might still land the plane that it’s like, well, if I’m just solving for 120. And if I’m thinking about how can I course optimize? And yesterday, I was thinking about, Okay, what do I want my days to look like and I was doing my power planning, which I think is where I left off with the last update was just before I did that.
And basically, my power planning just got like, time for the launch check in, a team check in Super thinking and then like buffer time to implement what comes up during that. And with the what was recommended, which I think is a great idea is, so I’m going to do my launch check ins, I think I’m going to do it in a third part instead of having this whole in two parts. Because the episodes I love a long episode, but I think it might be more helpful to break it down into like pre pre launch, pre launch launch.
But I do want to do where I do like the live check in each day. I enjoy doing that last time. And I think it’s helpful to do that. But what was recommended was like each day that I like, go in and read the emails that are going out that day, and like the Instagram posts and like consume the content that’s going out that day. And then I do my thinking like before I check any numbers, or anything I do my super thinking about okay, what might need to be changed or need to be different? Or more or less of or whatever, like, how can I be more? How can I say the same thing more simply, more clearly, with less words?
Is there a better story that I could share and that kind of thing that I do that thinking before I check in on the numbers. And so I’m not then thinking like, like, what I do that day is a response to the numbers, which is why I had been wanting to check in first thing in the day so that I can respond to the numbers and like course correct. But it’s so helpful to think about like, Yes, I’m still going to check the numbers, but I am going to do my super thinking about what needs to be said or like what I’m going to create and all that before I check in on the numbers.
And just really be in that mindset of, regardless of the numbers. I’m optimizing the launch, and not having to be dependent on things being off track. So those were the main takeaways that I had today from the coaching, which was, it’s just so helpful. So what I’m going to do after this, and today on my calendar, my plan is that I’m going to be doing some super thinking, basically, that just means journaling and not from this place of like it’s not working but really thinking about like what is working.
I’m gonna have to I think flesh out maybe some questions I asked myself during Super thinking time, but like, coming up with lists of ideas and like going beyond, I guess it’s like super thinking because it’s going beyond the way you’d normally think and the specificity with which you normally think and like creating more ideas not because the quantity is important, but just like basically after super thinking I kind of think of it like the gym for my brain that I want my brain to feel tired because I’ve been thinking about things in a new way in a more thoughtful way, and that kind of thing.
So that’s all my update for today. And I’m just feeling like so the doors open tonight Australian time at 9pm I believe, maybe is that actually at 8pm I need to check the conversion because of the Daylight Savings Time and whatever. But the doors open today. And so I think this will be I’m gonna make this a last update in this episode and then the next episode I’m going to be doing my open cart updates because there’s going to be 1234567. 6 or 7 daily check in.
So we’ll make that a separate episode. But yeah, that’s what I’m, that’s the plan. And to even though I’ve got like a lot of buffer time and super thinking time and things in my calendar to just be really committed to continuing to use my power planning, and I also am doing a peloton class every day. I’m really loving Kendall Toole’s classes. So I’m going to do the peloton class after lunch, or at lunch, and be committed to that one of my low value cycle things was if I am skipping workouts, which I noticed that I had been last week, and I’m not doing that this week.
So yeah, that’s on the plan today as well. And then pick up Lydia this afternoon and hang out. So that’s the plan. And I will actually I’ll wrap this up episode with this update. And yeah, I hope it’s been helpful to hear about my thoughts during the pre launch period. I feel like I’ve had a lot of important breakthroughs and realizations and I’m very leaned in and engaged with this launch now and I just feel like it’s the best place to start from and then tomorrow morning at 5am.
I have the 200k call and then I have a peer coaching call at nine. Then I don’t have any more peer coaching booked until Monday, which I think will be fine, but I will also if I need to get some peer coaching, reach out to some people in the mastermind and book something in. Yeah. Okay. I’ll talk to you again soon.
Okay, so today is the 28th of April. So that means that we are officially in the open cart period of the launch. The doors opened yesterday, last night, Australian time. I haven’t checked the numbers yet, I am just going to give an update on some peer coaching I just got and then a little recap of yesterday. And then I’m going to do another update in a little bit. When I check the numbers, I was going to do some coaching. Before I do that some self coaching.
But I have just gotten off another peer coaching call. So I’ve just done one every day for the last three days. And I don’t have another one booked in until Monday, which I think is going to be perfect timing. And it was so helpful. And so if you haven’t listened to the previous updates, the previous episodes on the pre pre launch and the pre launch, definitely go and listen to that, because this might not make a whole lot of sense. But I was just getting coached on feeling like it’s not safe to be in belief, and that I had noticed that I’m feeling so uncomfortable being in this belief of it’s working.
And we’re gonna hit our goal, and it’s done. And like just being in that line of thinking, my brain just wants to go back into, “No, it’s not”. Why would you think that we’ve missed something, it’s gonna be so embarrassing when you realize that that’s not the case like that kind of thinking. And so I was getting coached on that. And a few really helpful things that came out of that was really just getting that when it comes to being the pilot in this plane that I’ve been talking about and thinking about quite a lot, that I can actually enjoy the ride, which is something I hadn’t even considered a possibility. But also, this analogy was given to me not directly related to a plane and then I was like this all applies, is to just let myself sway around.
When it comes to my belief that if I’m currently feeling like I’m a 4 out of 10, believing that, if we don’t have the perfect start to the launch, then I’ll be able to create the result anyway, that if my belief levels out four out of 10, I’ve been kind of telling myself well now I need to be at a 10 out of 10. Even though yesterday, I was like, Oh, I just know, this is my work, this is my container to develop that skill. And then immediately my brains been like, okay, but we should already be there by now, like, we should be at that 10 out of 10, which I hadn’t even noticed.
So it was so helpful to have that pointed out to me. But to think about when a plane is flying, it sways arounds in, you know, the wind channels, and whatever happens up there. And turbulence is a thing. And the turbulence doesn’t stop the plane from getting to where it needs to go. And it is expected and when a plane is in turbulence, like the pilot don’t freak out, it’s part of flying. And so it’s just been really helpful to see that like my belief swaying around, it’s okay if like that, and it is part of flying and that it just is something that like my brain hasn’t had a lot of practice in having a lot of these, it’s working thoughts.
And that feels new and uncomfortable. And I was saying that I like to have had this belief kind of just riding along in the back, backseat, kind of going unnoticed, but informing a lot of things, that it’s safer to be small, when it comes to the business and to have a smaller business and to have like fewer people I’m helping and fewer people who follow me and all those things like it opens it means I’m less exposed if there are fewer people interacting with me.
And so obviously that impacts how I travel in the business in my personal life like in so many different areas this belief of like small is safe or like quiet is safe or like something along those lines and so something that has come up a few times in the peer coaching that I’ve had myself saying is I just feels like too powerful that I feel so powerful and then that feels so unfamiliar that it’s like I want to go. It’s feels more comfortable to feel helpless or like in self pity than it does to be feeling powerful.
And when I like get an inkling and feeling that power. And I don’t mean power in this kind of like manipulation whatever kind of way just like really feeling that I can create my reality and I can create incredible things and I’ve got this like that kind of feeling of power. That that is something that I’m trying on and it’s okay if my belief in like the beliefs that create that like sway around a bit and there’s some turbulence and it also makes me think like I can feel resistance to checking in on the numbers this morning, in terms of how many people have signed up, and that I’m assigning a lot of value to how the launch starts, and that it needs to have this certain kind of start in terms of numbers, which I think is like five numbers. I’m sorry, five signups on the first day and then 10 on the second is what I’ve got broken down.
And I think that’s just because the timezone stuff that the first day isn’t a full 24 hours anyway, that I am telling myself that it needs to start a certain way to end a certain way. And when I think about there being this turbulence, and that being part of flying, that it helps me to have more belief in my ability to learn the plane, regardless of any turbulence, so to speak. And it’s just really helpful to see that and to also something, and we talked about this in PGSD in the module on self trust, and about creating emotional safety.
And one of the ways to do that is to like, think about our inner child and parenting that inner child in a way that’s really supportive, not dismissive, and also, not in a way that is agreeing, and like, amplifying the fear. So if my brains freaking out about, like, not feeling safe, that if I’m like, no, no, you should, you should, you should, that doesn’t help. And if I’m like, Well, yeah, it’s totally unsafe. Like, if you think about if a child doesn’t feel safe, and you say, like, yeah, you’re right, you are not safe, and I haven’t got you and you’re not going to be okay. Not helpful. But if it’s like, yeah, you might feel scared, and that’s totally okay, invalid, to feel scared.
And we all have feelings and feelings like this, and you’re going to be okay, and I’ve got you. And even if bad things happen, we’re going to be okay, like, that kind of support. And like giving that to ourselves is something we always have access to. And so I had not even thought of that in relation to this launch. And just seeing that, I can have the turbulence in the swaying and I can also be mindful that, of course, I’m not going to be in a 10 out of 10 belief, time, in terms of my belief around my skill set in terms of winding the plane, even if we don’t have a perfect start or whatever.
That yeah, I can just be okay with not being in the 10 out of 10 the whole time and let that be a thing. So anyway, that’s my little update that I wanted to share. And yesterday, I just felt so proud of myself and so empowered. And just like after the coaching I got yesterday, and just actually been like, Oh, I do know exactly what to do with my time. In this launch. Even though all my content is already created, like of course, like I’m going to be the pilot in the cockpit.
And I’m thinking about 120 signups and what I would do for that, and so I like went through the emails, and I was like, I’m really happy with these emails. And I had a look at what we’re going to be posting on Instagram, and I was like, Oh, I actually feel like there are things I could be saying differently, there’s going to be so much more powerful and compelling. And so I was like getting one of the emails that’s coming out later and I made that opposed to go out for the doors open.
And I just felt like being able to be in that level of thinking which was not available to me when I was doing things at the last minute. And, or when I had you know, this is originally I had plans I do things ahead of time and then just kind of check out and I’m so glad that I did the self coaching got peer coaching to notice that and to be all in on this and now that I am to just be like, oh I get to just like delight in our current PGSDers, delight in the PGSDers who are joining us like this morning, I listen to the coaching call that was yesterday in the PGSD, like inside PGSD that Michelle did with Mahima and Jenna, and I listened to it on my run this morning.
And I was like, oh, like, this is just the best coaching and we have the best community and I was just like having such amazing thoughts about it all and it’s just felt so empowering. And then my brains like oh, wait, but what if, what if, what if this doesn’t work? And it’s just like, Okay, it’s, my brain goes there. But yesterday, like I was telling Steve, last night when we went for a walk, like I just feel so proud of myself.
Like I was just sitting in that feeling, which was so incredible, to let myself be in that and to just really be proud of not just like, it’s so great to feel that way. When it’s not just like cool. We achieved the goal and so I feel proud, but like I feel so proud of who I’m becoming and who I am today. And that, even though I still, like, there’s so much is so many ways I want to grow, I can still be so incredibly proud of myself today and what I’ve accomplished, and who I am being, and how I’m showing up in the business and how I’m showing up for our PGSDers and the team and my family and all these different things.
And so it was just really incredible to be in that because we perfectionist tend to think well, no, I can only feel proud if I’m perfect. So of course, I’m not perfect, so I can’t feel proud. So that was really nice. And just, I feel so excited about this launch. I really don’t think excited is the right word. But I feel so engaged and committed with this launch. And if I just think about like this next week. So the launch closes Australian time on Wednesday, in the afternoon, so I have one full week, I’m gonna have a Sunday like doing no work, except it’s my numbers check.
And you know, if something comes up, I can do some stuff in Lydia’s nap time. But otherwise, it’s a full day often Sunday for me, probably going to do some meal prep stuff for Lydia and just hanging out. But I just feel like if this next week is me just like course optimizing and getting to delight in and like enjoy the ride and be okay with the turbulence and practice not freaking out in the turbulence.
I think it’s so good to like, how you do one things, how you do everything, like how the work we do flows over elsewhere, that when I’m on a plane, and we are in turbulence, my brain does not like that at all. And if I’m watching a movie, I have to turn it off if I’m reading a book, which I like to think I’m someone who reads books on planes, but I’m not I just like watch TV shows or whatever, I just can’t seem to get myself trained on plane. But anyway, whatever I’m doing, I literally just have to turn off whatever I’m watching, put down whatever I’m reading, I put music and I put like music that feels really comforting.
So it’s usually like Disney music or something like that. And I just sit there when we’re in the turbulence. And I tend to like the, a lot of the planes, like the bigger planes when it’s an international flight. And you can, you know, choose this setting on your instead of watching the movie or whatever you can watch. Like, this makes me think of the last international flight I did where it was to London, and back and I had it set up so and it was turbulence that I would go and look at you could change the setting. So you could see like, basically like as if you were the pilot, it wasn’t a real video, but a virtual video or whatever.
And you could see what height they were at. And like all the little dials and things. And I feel like it just gave me more of this sense of control, which I did not have at all, which was like tried in some way to be like, well, at least I’m aware of what’s going on, like oh, it climbing really fast or whatever. And it also makes you think of you can have this setting where you can literally there was a camera on the back of the like the tail of the plane. So you could see the plane and like what was around and I could like check that and see like, okay, there’s just clouds around or like it’s clear skies, nothing’s on fire or whatever.
But my brain currently freak the fuck out. In turbulence that I can’t concentrate, I have to give my full focus to just like, that moment. And I look at people who are watching movies and reading when we’re in turbulence, and I can’t fathom it. And I know, I know all the things like I know, turbulence doesn’t make a plane crash. I know it’s part of it. I know, like, Oh, it’s just bumpy and enjoy it and whatever. And my brain still freaks out. And I think like, part of it is just letting it be okay that my brain freaks out. Because if I’m not okay with that, I’m not going to be able to solve it, if I’m resisting it.
But anyway, I think this work is going to also help me with that, because it’s the same kind of way of thinking. So anyway, enough about the planes and the flights and all those things. And I’m going to do my super thinking, Oh, yeah. So this is actually what I wanted to mention. The Super thinking I did yesterday was so powerful. And I just wanted to share a little bit about what that looked like. There’s so many ways to do super thinking. And I hadn’t mentioned in my last update, like I’m not really sure exactly what to do in Super thinking which was a lie. Not true.
What I did yesterday was I just wrote down like, what is like our PGSDer that are wanting to call into the program and have sign up in this round. What are they experiencing right now? What are their thoughts? Like about PGSD about other things that are going on in their life, like, where are they at? What are they up to? And kind of just entering what’s going on in their mind. So I did this huge brain dump of all the things they could be thinking. It’s just made up. But it’s still helpful.
And so one thing that they might be thinking, it’s like, I’ll put a reminder on my to do list to sign up, and I hope I remember to do it. Or, you know, I just need someone or something to keep me accountable. I know my business will be more successful if I just got out of my own way. And there are other thoughts like, yeah, they’re just a whole bunch of different kinds of thoughts. And then what I did is I use a self correcting model.
So Brooke Castillo’s, circumstances, thoughts, feelings, actions, and results. And I just focus on the feeling line, and put some of those thoughts in. But notice, like, what feelings would create someone signing up versus what feelings sound great, but wouldn’t. So for example, someone feeling excited, is not going to end with them signing up. Like if they just stay in that excitement and don’t move into a different feeling. If they feel convinced, willing, undecided, inspired, hopeful, slash uncommitted, confused, unsure, curious, like those feelings can be great and helpful.
But they’re not actually feelings, it has someone, go to the PGSD sales page, click on sign up now. Go and get that credit card, type in the details, click submit, you know, go to the thank you page, read the email, welcome themselves in the kit, I mean, introduce themselves in the forum. And so it was just so helpful, because I’ve never really noticed that the feelings that I am creating during this launch, and it’s for the people just so we are all clear. For the people who want to join, who it’s a good fit for. This isn’t about convincing. This is about talking to the people who are already a yes.
And then just helping them get out of their own way so they can be a yes. The feeling that creates a sign up is committed. So the thought that might version of a thought that might help create that feeling or create that feeling is I’m signing up for PGSD today. No matter what, or just I’m signing up today, I’m signing up now, feeling as committed, the action is, as I said, visit sales page, etc. Go and get your purse, get the credit card, whatever the result is a sign up.
And also, to get to that thought of I’m going to sign up, which is a decision, they would need to before that feel decided or sure or determined. Like this is for me, this is for sure my next step, I’m going to do it and then the result of that is they make a decision. And then from that decision, they feel committed and they sign up. So that was really helpful known from that energy. I read the emails, and I was the Instagram post. And I was thinking like, Okay, if we’re solving for 120 clients with this launch, what would I be creating, what do we need to say? And I could just see that. Yeah, that would just not Gabs, but like optimizations that we could do.
And that I could be much more leaned in. And it’s been helpful for me to think about like, so I’ve done all the podcasts stuff. We’ve had the procrastination series. Today, the interview with Natalie went out. And then in a few days, the interview with Erin and Naomi and Estelle is going out, which will be incredible. So excited for everyone to hear that.
But now what I’m thinking about is, if just Instagram and just my email list sold out this launch and the 120 spots that are going to be 60 Sign up now and 60 later, then how would I be showing up on Instagram? How would I be showing up on email? And I think that’s so helpful for me, because I’ve been thinking like the podcast, sells out my launch. And then this is just like, you know, the cherry on top.
And maybe that’s helpful to think about when I’m in podcast creative mode, but when I’m in the mode of doing the emails and the Instagram, if I think like, will the 120 people, if I just assume that all watching me on Instagram, and they’re all like, seeing what I’m posting, even if they’re not liking it or commenting on it. It doesn’t matter. They’re seeing it, they’re watching my stories. They’re reading the emails, but particularly if I find this with Instagram and then that can influence what I’m saying in emails.
But if I’m thinking about like they’re there, and this is going to be like even if they haven’t listened to any of the podcast episodes, just what I share alone on Instagram is going to sell 120 people. 60 of which are going to sign up now. Then it just makes it like this fun experiment and not like I have to like figure out this perfect thing. I just I was finding yesterday when I was thinking about it. I was just feeling like, oh, like I already have a base here that I’ve created and that I worked with Daisy to create. And we turned like quite a few emails into post.
And now I have that and I have the space, and the time in my calendar to be thinking and super thinking that I can be like, cool, and how can we make it even more compelling. And it’s just been really fun and kind of new, to use my brain in this way. And to just like be really creating from a place of sufficiency. And yeah, so okay, I’m gonna do my, like, create my plan for the day of what I’m going to do once I do the check in on the numbers and my next little podcast update, so that I know exactly what content I’m creating, if anything, and what that’s going to look like I think today, because I’m not gonna work Sunday, I’m not sure if Steve’s gonna have an overtime shift tomorrow, like different things.
And I have Lydia’s swimming lesson in the morning tomorrow. So I’m going to look at the content that’s going to come out today, like I’ve already looked at that, but really look at that today, tomorrow and the next day, and then create a plan for that. And yeah, just notice, like, what else could I say that I haven’t said also, Okay, I know, I’m really going on here. But yeah, that’s fine. So we had a 200k call this morning that Stacey was coaching on.
And it’s so perfect. Like, every time I go to a call, I’m like, this is going to be exactly what I need. And it always is probably because I’m thinking like, this is exactly what I need, I’m just gonna hear what I want to hear. And it’s going to be perfect. So a lot of people are getting coached on launching and different things around that. And a few things that I took away was Stacey had said to someone, like write a list of things you would love to tell your people and just like write those emails, and then put them anywhere in your sales sequence.
So that’s something I’m going to super think about. What’s the most important thing that you need to know today? Which is what the coaching I gotten yesterday. That was really like, bringing up that question. So it was just nice to have that reminder. And then something that I thought up. So what I like to do as well, when I’m writing my like notes, when I’m on a coaching call, which I don’t do if I’m listening to like replays or whatever. But if I’m like there live on the call, I will be writing notes and be engaged with that fully.
And something that came to mind was like, what do they want to know about the other people inside PGSD. And just like, I think something that we all do as humans is we want to fit in, we want to know, it’s like a group where we will be welcomed and supported. And we’re not to advance and we’re not to junior either for the room. So just like that was something that I’m going to do some super thinking about. I have a whole lot of notes here about different things, but I don’t like this is what I do to just sign up when I take notes.
I don’t have to do anything with like any of that notes. I’m just like taking the notes because it helps me be engaged. And then there might be a couple things that I’m like, Cool, I’m gonna explore that in my self coaching or whatever. And that’s it, like I’m just trusting it’s in my subconscious. And that’s enough. So just in case you like take notes when you’re like listening to a PGSD coaching call, or from books or different things.
And then you’re trying to do something with all the notes, I just want to invite you to consider you can just trust it in your subconscious. You’ve gotten what you need to get from that. And if there are like one or two things, maybe three at the most that you want to take away from them do something with then do that but to not overwhelm yourself with new ideas. And to write down your own ideas, instead of just that ideas that are being presented by other people to like see what comes up for you and to write that down as well with equal if not more importance. So okay, really wrapping this up now and I will be back soon. When I’m checking the numbers for day one.
Okay, so it is still the 20th of April and it is a 11:46am. I’m about to do the number check in which I am feeling excited to do. So I will just talk you through a bit of the self coaching that I have just done. And it was so helpful to do that. I’m so glad they did, because my brain was definitely telling me that I didn’t have enough time. Not even really that that I didn’t have enough time. But more just like, let’s just get on with checking the numbers and all of this. And I’m just so glad I took the time to have a look at my brain. And yeah, so what I did was I looked at my high value and low value cycles.
So I’ve talked about them in the previous episodes, basically just the high value cycles. This is a concept. Stacey Boehman teaches in the 200k Mastermind I think also maybe on a podcast as well about the high value cycle. Basically, it’s like when we’re being growth minded, and we’re doing things that serve us. And then the low value cycle is when we’re doing things that don’t serve us or being fixed minded, that kind of thing. And so I had written down earlier. Like, I don’t know what date is the 18th.
On the 18th of April, I wrote down what actions tell me I’m going to high value cycle or what actions tell me I’m going to low value cycle. So high value cycle was stuff like self coaching, checking in on numbers and Instagram and that kind of thing. It designated times, holding space for emotions, I’m feeling I’m processing them power planning and following through with it. That kind of thing. Low value cycle, checking Instagram and emails and trying to look for what’s been missed. Picking up my phone, as soon as I remember to do something, not power planning, doing launch tasks last in the day, and like de-prioritizing that and being busy with something else.
Skipping self coaching, that kind of thing. So what I did first was I took the self coaching model, and in the action line, I for a few of them I wrote down models or sorry actions that I’ve been in, that have been low value cycles. So an example is check Instagram story views and like’s, like I’ve noticed since the launch started that I haven’t done this heaps, but I usually don’t do this really at all. So I have trained myself to not be checking. So I do notice when I am and just seeing like how many people have read stories, how many likes it was engagement, like on the posts that we have and that kind of thing.
And so I was investigating, like, what am I thinking that led to that? How am I feeling? What am I trying to create or avoid by doing that. And I did that for different actions that I’ve been doing my notice that the feeling for a lot of them that was creating a lot of these low value cycle actions is avoidant, or disconnected. And so this relates back to what I was around the last update about feeling safe in belief and that I just think I’m avoiding feeling exposed, feeling unsafe.
So I did a intentional thought creation basically directing my mind to find helpful thoughts around how does a 1 million per year dollar business create more safety for me and my family versus a 300k business? So it’s kind of 300k. My business is smaller than that. But that’s in the US dollars. But even just writing that down when I did I was like, oh, like what’s the real difference, if any, like, it was just so helpful to see that those numbers aren’t far away. But I’ve been like, in my mind thinking my business will be so different at a million dollars per year compared to now where in Australian dollars, it’s between four and 500 thousand dollars per year.
And just seeing that, yeah, it’s not that far apart. I already technically have a million but like I’ve already made over a million dollars in this business over the period of the business. So anyway, I found some really helpful thoughts and that were kind of around like, you know, any threats that might come from having more resources can be completely handled by those resources. And then just Yeah, thoughts around like, I think I have some fears around, like losing friends, but not even like when I think it through properly which is this like vague fear of like, what if people don’t like me when I’m different, even though it’s like, I know that that version of me is like more me.
Because it means I’m showing up actually as who I am in the world and putting myself out there and being courageous and doing those things instead of hiding, like the hiding version of me. The small version of me isn’t the real me. But anyway, so I was doing some thought creating around it being safe to hit a million dollars per year in revenue because I feel like this like, it feels like with this launch, if I achieved this goal, a million dollars this year in Australian dollars, and my goal, that’s my goal for the year, which is 750,000 US, it feels so done if this launch is done.
And so I think there’s just like me needing to create some safety there for myself around like, it is safe for that to be done. So then I did some stupid thinking, I definitely did not want to do this, my brain was like, let’s get this. We can do it after we check the numbers. Let’s just check the numbers and start putting that off. But I was like, no, no, we are doing this super thinking. So I will do some more later on too. But I took one of those prompts that I had mentioned that came up on the coaching call this morning, like what would I love to tell my people about PGSD, and that I’m going to write three emails after I do this update.
And so I wrote a whole list of ideas like a full page worth of ideas of what I would love to tell someone who is thinking about PGSD, and is going to join PGSD, like what can I tell them so that when they join, they feel so supported and so welcomed and like they know what to expect. And they do commit to signing up and all of that stuff. So I got my brain to come up with a whole lot of ideas, which was so helpful, because it really is well helps me to further believe that I can really create the outcome of the launch because I had been thinking like, I’ve already given this my best when I created the work ahead of time.
And so I have nothing left. And to just say like, my brain can come up with solutions whenever I ask it to, even if I think I’ve already exhausted all of the solutions that I have. So that was really helpful. And then I also did a intentional thought creation because I was like, Okay, I still feel like scared in a way to check the numbers. And like, I’m kind of pre empting that there’s going to be zero signups. And that if that’s the case, and I’m kind of helpless to change that.
And so I did an intentional thought creation actually put on first a song that really just helps me feel connected to myself and empowered. And that song is Angel By The Wings by Sia. So I put that song on, and I just like sat with myself and my feelings for a minute. And kind of just I was out on the deck with my cup of tea and it was raining. And I just was like, sitting there with my hands on my heart and just breathing. And then I was like, okay, I’m going to do an intentional creation, on how there’s no launch circumstance that I couldn’t turn into 60 clients sign up.
So that even if I check and it’s zero, that I am totally empowered to create 60 signups and also like, sidenote, it’s okay if we didn’t get 60. But I feel like my work here is to be so committed to the 60. And to not let myself off the hook with like, well, it’s okay, we tried our best. And I realized this morning as well. When I was after the last update. I was in the kitchen making a cup of tea that I was thinking about how this work I’m doing on my perfectionism handbrake, I really hope these episodes are helpful to hear me like working through this next layer of it.
But like with being all in with this launch, it really feels like and I’ve talked about this often how we have this fear of like, I’m scared to give it my best in case I find out my best isn’t good enough, and then that will confirm my inadequacy. And if we withhold effort, then we never have the opportunity to find out that our best isn’t good enough. We can say well, yeah, my worst wasn’t good enough for my half assing wasn’t good enough. But of course it wasn’t. Because it wasn’t my best. So if we give it our best that feels so vulnerable. And so that’s really what I’m going through now is I’m like, I’m giving it my best.
And when I’ve been thinking like, well, I’ve given it my best there’s nothing more I can do. Of course that’s like it’s a very fixed minded way to think about it. And it doesn’t help us to go all in. So I did this intentional thought creation around how there’s no launch circumstance I couldn’t turn around. And so when I just answered the question like what do I know, I have the best peer coaches that I can ask for help coaching and to help me find any resourcefulness I can’t access on my own. This is also I love PGSD, that you have access to everyone else in the community to help you when you’re going through your stuff.
My brain always has new ideas when I ask it. If people haven’t heard it, sorry, whatever. People haven’t signed up, it’s just because they haven’t heard what they needed to hear. And I know how to figure out what that is. And then I have got this continues with the plane analogy. I’m a fucking badass pilot and I can land my plane anywhere I want to. And I’m flying this plane, it is not flying me, I create the weather. And I can always get through bad weather. So it’s like the paradox of it. Like, I create the weather like I create the results. And also there’s no result that I couldn’t get through and just like supporting myself and being with myself through that is what I’m currently practicing.
So I am now going to go in and check the numbers. So I hope it is all set up properly. I checked before and like a few days ago, and it all looked good. So we have three signups let me just double check. I’m seeing this correctly. So three signups and also this time, so we only from now on have pay in full for PGSD. We don’t have a payment plan option anymore. So actually, I feel like I wait, let me think of like, I just don’t like dug through it. But thinking about how I feel that I feel like cool it is working.
And I think was I expecting that to be more than three? I don’t know, let me look at my spreadsheet. But I can tell even just the way that I don’t really know how I feel about it that I’m not wanting to really know how I feel about it. But Carolyn, Melanie, Nicole, welcome. So with the we have a spreadsheet where we keep track of everything, and I had, like put in the numbers that I was expecting day by day for the launch to total 60. And it’s just made up. And it’s just based on the breakdown that we had for the last launch.
So the last launch, we had 50 or 51 in total. And we had six people sign up on the first day. And this time we have currently so far three, I’m not sure what, like in Airtable where it flows through. The dates are a bit different to the Australian days. Anyway, I can’t even remember what time zones it’s in. But we’re going by what the dates as it comes up in Airtable. So for the 27th we have three signups for PGSD. And yeah, I think like I feel, I guess like that’s pretty on track. In terms of where things at, I think I wanted that it’d be more probably, well, obviously, if I’m scared of not being able to, like be with the feeling of it not being as many that I just want it to be like a high number.
And then I can just be in believe. And I think this is the perfect number for it to be three. And let me see, oh, we also have a little spreadsheet as well. That’s my alarm that I need to pump. That people once they sign up, they can, “Oh fine, everyone’s filled it out”. So I’m going to read that. But once people sign up, they get taken to a little page where they can share why they signed up. So everyone who has sign up has filled that out, which is so fun. So I’m going to read that and delight in that welcomed them into the forum if they have introduced themselves there.
And just like continued like, I feel when I think about the intentional thought creation I did before of this launch circumstance like I can turn into 60 client signups and I’m going to enjoy the launch process. And I’m going to be with the people who are signing up and not just thinking about like the next people and like three is great, but where are the next ones? Where are the next ones? To just like truly practice being in the belief of 60 and solving for 120 signups but being in the belief of 60 and delighting in it all the way there instead of believing in 60 but not feeling not letting myself feel good about it until I get there, which is a sign that I’m not really believing.
Because if I’m not feeling good until I get there, then I’m thinking that it might be possible that I don’t. So true belief looks like enjoying the journey, which is why I love all this stuff like that. It’s always a win-win. So yeah, I’m gonna go into the forum and see if they said hello there and reply to them in there. And then I am going to write these emails, and I also have a look at the Instagram stuff. I’m going to listen to the interview with Natalie that went out today. I’ve already like listened to it once when I recorded it. And then again when I reviewed it for a going out, and yeah, so going to do that.
And I still have a few episodes of the procrastination series to listen to just so I am thinking about what the person on the other end of it all is listening to. So yeah, that is my plan for today. I am working until five, and then I’m going to go pick up Lydia and hang out with her. And so what I have been doing as well with Instagram, we’re trying to get Daisy access to my Instagram and it just hasn’t worked. It’s great. They have security. That means you got it does have all these people logging in whatever. But I have been the one doing all the posting.
And because the emails have been going out at like 9pm or 8pm, that I have been posting things later in the day. So what I’m going to do from now on is to make sure that any posts we have that even though the email is going out at that time, I’m going to have all of my Instagram stuff done during my work hours. And I’m not going to be going on Instagram or checking anything launch related outside of my working hours. And I think that is a boundary in terms of clean rest that is really going to help me come up with my most resourceful, innovative, connected, delightful ideas during this launch period.
And that is something that like if I look at my power planning from the January launch, and this is really what we like doing the work ahead of time for this launch, is that like every day, I just was kind of like putting out fires and creating other content at the last minute. And even though my power planning is not exact, I haven’t got like it looks like all my time, like I had a lot of clean rest time, which I did have a significant amount of clean rest time. But I know as well there were times where I was like it was 8pm. And I was trying to upload a story and we had too many internet issues.
And there’s nothing wrong with any of that, like I did the best I could. And I learned so much from that. And at the same time that this that really taught me that this launch I want to make sure like when it’s work time it’s fucking go time and I’m doesn’t mean I’m hustling. That means I’m like doing my super thinking. I’m showing up, I’m letting myself be seen. I’m implementing my ideas. I’m involved, engage. And then when it’s rest time, it’s as if it’s like any other week. And like tomorrow morning I have Lydia’s swimming lesson and I’m not going to be checking in or anything launch related before that.
It’s just going to be our normal morning together. We go to our swimming lesson, we do that. My friend is going to be there tomorrow she’s doing the same lesson as us now so chat to her, hang out, come home and then once I’m home check in and do my stuff. So yeah, just like practicing really truly like being all in and my work hours and then being all in on the clean rest and my clean rest hours and like deciding that ahead of time and if I need to make little tweaks and adjust that I can. Say okay, that is my plan. And I will talk to you tomorrow when I do my next update.
Hello. So today is the 29th of April it is 1:09pm. I have Lydia on my lap. I’m just sitting at my desk. We have Sophie the Giraffe if you know, you know. And I am just going to quickly check in on the numbers. We have been at Lydia’s swim lesson this morning and then went for a coffee with a friend. Just getting home now because Lydia didn’t sleep when we were at the cafe as was planned, slept in the way on the car ride home. We had to drive around for a while. And we are now home. And we have a delivery coming today that I need to be ready for and it might come when Lydia is napping.
So anyway, I am checking in now. And I feel like, so I haven’t really checked in on anything at all launch related for nearly 24 hours, I guess because I finished like yesterday at five. And when it comes to how I’m feeling about the launch, I feel like when I’m reflecting on yesterday, like I am still or was still making it being something about me that I was feeling so much trepidation around checking the numbers and like basically checking if I’m good enough kind of thing.
But I’m feeling like last night I was just like, Okay, today as in NO, what was I saying last night tomorrow, which is now today, I am just being in a day of receiving and just soaking in, like not having to be in the doing energy, which I feel like I was in quite a lot yesterday and in like the what isn’t working and how can we optimize it and even though it was from a good place. Liddy got a pen now she’s got it on the desk. So if you can hear that, maybe you can’t but anyway just gotta keep going.
So yeah, I was just focusing today on just like being in the it’s working, it’s done energy, and to really focus the rest of the launch on creating from that energy. And the irony being that I don’t know if I mentioned in this update already. But like my last PGSD coaching call that I did, I presented a challenge to our PGSDers that when they’re doing their weekly review for the next four weeks following that, that they only do the sections relating to what’s working and to skip the ones about what isn’t working just to help train your brain to focus on that.
And so that’s really what I’m going to be doing. For the remainder of the launch to be resourceful and problem solving from the place of it’s working, rather than from the place of it might not work, which is where I kind of feel like I was yesterday. So yeah, I’ve just been like being busy in my normal life today. And also, I listen to a launch debrief episode like an old one from Kathrin Zenkina Manifestation Babe. And this is probably one of the biggest reasons I do these launch debriefs because not specifically the ones from Kathrin though I do like her ones, but any launch debrief kind of episodes I can get my hands on I love and I often listen to them multiple times at different stages of my business.
So I hope that these episodes are helpful and comforting and all the bigs in the same kind of way. So I listened to that I listened to a few coaching calls in the 200k mastermind they were exactly what I needed as always. And we’re really about just like, how our brain wants to be focused on like the one I was talking, listening to was talking about how our brains have negativity bias. And when it comes to the negative, it’s like Velcro for our brain. And when it’s positive, it’s like Teflon as in our brain wants to stick to the negative, it’s not working side.
And when it does go into its work. It just like doesn’t want to stay there for long. And so I’m just practicing that for this launch. Okay Liddy wants to get down and crawl so we’ll see the office doors open so okay, I might leave it on my lap for one minute. We’re going to do a quick check Liddy. So we are checking in now on the numbers. I am going to the tab to see where they are at and I’m not really planning to do any other work for the afternoon.
Yes, okay. So the numbers there have been no more signups since yesterday. From what I can see three signups. So I feel like I don’t know I feel fine about that. And I think it’s not from this place of like, ignorance kind of thing or like blind hope. But just like this is the work that I am doing. So I don’t know. I’m double checking that that’s correct. Which I believe it is. Okay, Liddy is now in the corner with a postage bag that needs to be center. So I’m gonna wrap this up. But I don’t know I feel like this is just my opportunity to practice being in it’s working.
Trusting the work my past self has done. The work my present day self is doing. The belief work and self coaching I’m doing now especially when it’s working focus matters that it’s not like, well the work people are experiencing was created by my past self so it does not matter what present day me thinks that it does matter. And I’m just going to practice being in that energy. And the best way to practice that is when things aren’t working. Because when things like quote unquote aren’t working, when it feels like things are working, it’s so easy for our brain to just kind of think we’re in belief when we’re not really so this is my works. Anyway, Liddy is crawling down the hallway. I’ll talk to you tomorrow.
Okay, so me again, obviously, but it is still the 29th of April. It’s like 10 minutes since I recorded that last update, I went and got Lydia from down the hallway. And then as I was thinking about it, because I feel like, I just thought about it so quickly when I was trying to catch Liddy. Hello! Is that, we so with having zero signups, which is surprising to me because that is not what I’m expecting. That is not where my belief is at in terms of the number of signups that we would at least have on the second day.
Given as well. The breakdown means that some of the numbers technically from the second day from the first 24 hours that we would have have at least three more signups given that we had three on the first day. So I am surprised that we have zero. And so I don’t feel like in panic about it or anything, which I feel like it’s from the mindset I’ve been focusing on this morning. But I just sent a loom video to Daisy, who is working closely with me on the launch.
And if you are in PGSD, you know, Daisy, she’s the community manager, and asking her and telling her as well that she… I like to get her to do some super thinking on why that’s the case. And to come up with ideas and theories for that based on it’s working, but not also been like, well, it’s working. So it’s fine. And yay, go us and like we’re doing a great job, pat on the back. Let’s just keep going. And not from this. Like it’s not working energy, but to be like, okay, it is working. And because we know it’s working. We had zero signups on day two. So what are our theories about that? And is there anything that we need to correct for or optimize for or consider?
Like, what are we getting in the support inbox? Like just different things like that? Is it just that there wasn’t an incentive to sign up after the initial opening? And everyone’s thinking, Well, you know, it’s April now and the doors aren’t closed till May, even though it’s the beginning of May, like that’s ages away, I’ll just wait. So to be like, to when I think we’re truly in this sufficiency and belief, and it’s working energy, that is when the numbers aren’t where we think they should be.
We lean in and do the work to problem solve for that. It’s not like as I was saying, that first update that I really wanted to record this little bit as well. Because I didn’t think I’ve fully thought it out before I wrapped up that update is that it’s not just like, cool, I feel good about zero signups great. And I’m not doing anything else today, close the laptop, it’s like, cool, I feel fine about that. Because I know that it’s working. And I’m in belief about that. And because I’m in belief about that. Now I’m going to be doing some thinking about the causes for that.
And if there is anything we need to do differently, or maybe there isn’t something, but to just be like actively engage with that question. And to be looking at the numbers looking at the data to be, yeah, just coming up with theories. And we’re going to cover it like and when we do our launch debrief as a team. And we know where the final numbers land, we will be able to evaluate.
But also every time I say this to Daisy, like every launch, the way that the numbers play out during the launch differs. It’s not like everyday, it’s every, you know, the first 24 hours, it’s a certain percent and then, you know, the last 24 hours, it’s like 50% of the people. And then like it’s not like that when we look at the numbers that we have when we’ve done the data on it. It’s different every time.
And a lot of times. That’s because like the last time PGSD opened, it hadn’t been open for seven months prior. And now this time when to open it was open a few months ago. So maybe there’s less incentive for people to sign up right at the beginning. I don’t know. But I am going to be doing some super thinking on it. When Lydia is napping, if I don’t have time to do it when she’s napping, I will do it this evening when Steve gets home from work.
And I will probably be doing some thinking about it as I’m just going about the day with Lydia. But yeah, I think it is really important like when I really think about truly being in the energy of it’s working. And there are 60 businesses, 60 business owners, 60 families essentially as well that we want to help with this launch with our goal of 60 and that every single one of them is worthy of us putting in the effort.
And really it isn’t about the money because my day to day life does not change regardless of whether we have zero signups or 60, or whatever. At this point, it does not impact my individual finances, but it does impact the lives of those 60 and also what we are demonstrating as a business in terms of getting out of your own way and what that looks like in terms of marketing in just like on so many levels.
So I’m committed to the 60. And to problem solving for that, and also, for me to practice, like, this has been my work for this launch to practice being in the like being in that belief and energy of its working and solving from that place, rather than solving from an it’s not working place. And what I was saying before in the part one update from today is… What was I saying? Now, she was just looking at we’re making sure that she wasn’t eating, so she should not be eating.
But what was I saying? I can’t remember. But yeah, my work for this launch is, I think, like, practicing that belief being in that belief. And also, that’s what I was gonna say today is about, and this rest of this launch is about receiving and not having to be doing in order to feel worthy of receiving and to feel busy with work. And so then I feel like, oh, cool, like the numbers are flowing in. And that’s fine, because I have been busy. And so I deserve it, that I haven’t been busy. And it’s not anything to do with me deserving it. It’s really to do with what our PGSDers deserved for their futures.
And their businesses and their life. But yeah, to just be like practicing receiving without having to be giving at the same time. It’s like, how when we receive a present from someone, unless it’s like a birthday or something like say, someone gives you a Christmas present, and you don’t have one for them, you feel like, oh, I need to give them something at the same time, because it needs to be that like equal exchange in the moment. And it’s just like letting ourselves, letting myself receive without having to be giving in that same moment.
And just like being in that receiving, and yeah, allowing it to feel easy. Like to feel uncomfortably easy. And I can just feel that when I was thinking like, cool. Now I’m the co, like the pilot in the plane, in the cockpit, that I was like, cool! Now I can be busy with all the buttons and whatever. And I just kind of had to catch myself on that. When I was thinking about it last night. I’m like, Okay, this is yes, we of course, optimizing. But this is not about me being busy.
Oh, like filling my whole day with self coaching or, like tweaking emails or things to just like, make sure there’s a decent amount of things that don’t get tweaked. And I just am seeing like little bits and pieces that I can add and doing that. But yeah, not trying to just now get into this busyness. So that is something as well, that I think is so important, regardless of sign up numbers.
But especially with a goal, like the goal that we have, so that’s what I’m practicing. That’s my work. So I’m going to do that super thinking later on. I will probably update you on that tomorrow when I do my check in and we will hypothesize about it make a plan of action if one is necessary and go from there. And yeah, just keep believing that it’s working because it is working and solving for it from that place. So okay. I am going to go now and I will talk to you tomorrow.
Okay, so today is the 30th of April it is 9:30am, I got a little sleep in this morning until seven, which was so nice and then went for a run with Lydia, had breakfast with her. And now I am sitting down to work. And I just feel like I’m in such a incredible place mentally, when it comes to the growth mindset, and I’m just feeling like, I’ve never really know that I’ve never felt this way before. That’s been dramatic and all of nothing about it.
But I just feel like I’m really in that growth mindset in terms of, I’ve got this, I can create the result that I want to create, that I can be resourceful about it, that me being able to get the result that we are aiming for isn’t a reflection of my value as a person, I think that’s the biggest thing. Like, that’s what the growth mindset is really about when we’re in that growth mindset. We don’t see our result as a reflection of our self worth.
And that is why we’re able in the growth mindset, to be so resourceful, to be so resilient, to be so courageous, because we’re not making it mean anything about us. And I’m really feeling that way about this launch. And that. Yeah, I just it. I was thinking about it last night that with this whole, like doing work at the last minute versus ahead of time, that I think I felt entitled to it working because I did the work ahead of time. And that felt like a lot of growth for me to do that, that I felt like, well, it should work, we should hit our goal. And yeah, though, just a real sense of entitlement that I that I hadn’t even really noticed.
And I’d been in this mindset of like, well, I don’t want to have like, thinking about that analogy I’ve been talking about with being the pilot, like I don’t want to have to fly the plane because I’ve already spent all this energy and effort like building the plane and like doing all the things that I just want to not have to fly it like it should be able to fly by itself. This kind of as I said entitlement I feel like it really is the best word. And by the way, when I’m thinking about it like this, it’s not in this. Like I’m not in any shame about it or beating myself up about it.
And I can really feel that that I just feel like I was saying to Steve, very problem solvie like that I can feel that. I do know what I’m doing. I do know that the demand is there, PS, that’s just a belief, like, it’s easy to say, well, easy for you to say, I could easily believe the opposite of that. But I have been working on cultivating that belief. And I really am feeling like my belief in my ability to have, you know, something that’s happening in an event or whatever, start a certain way, but ended in different way is something that I really haven’t.
I haven’t practiced that skill set very much before. And I think that’s why it has been, I have had that desire, one of the reasons to leave things until the last minute, because it feels like if I create things ahead of time, I’m not going to have influence over the result. Because once it starts, then that’s it instead of recognizing you can create ahead of time. And that does not mean you’re abdicating your power.
In fact, I can really see how having created all the emails ahead of time and the Instagram posts and that kind of thing that even though there are ones that we’re going to be changing, that it really allows me to, like have that high level view of like, okay, here’s everything we’d plan to say, what of this, like, there’s a lot of emails that were going out later in the series that I’m going to move up and send out like today and tomorrow. And then I’m going to be writing new emails to go out towards the end.
And I’m so much it’s so much easier to be in that problem solving mindset when I can see, like, what they’re like what was going to be going out and how I can optimize and iterate on that. Instead of like, well, I don’t know what I’m creating. So now I have to kind of create from scratch, like it’s easy to spot the problems when there is something to spot problems with. And at the same time, it’s also not this. Like I’m not thinking about like the emails and the podcast series and that kind of thing. Like they aren’t good enough and it’s not going to work. It’s like it is working.
And what can I say that I hadn’t realized that I needed to say that they need to hear and just thinking that through and saying that and yeah, I think when I think back to the the launch that we did around this time last year, where we weren’t getting the result that I had anticipated that I wasn’t in this mindset at all. And I was very much in self pity, I wasn’t like I was thinking I was spending a lot of time thinking about what to do differently.
But I wasn’t really now that I, I know better what that feels like that I was more so in this, like, it’s not working, this is a mess, this isn’t gonna, like, we’re never gonna get there and what can I do to try and compensate for that, instead of really been like it is working. And now what do we do, and not being entitled about, because I did that work ahead of time. And that was so much growth to me.
And it took a lot of mental energy to do that, and discipline to do that. And, and that doesn’t mean that just because I did it ahead of time that it’s going to work instantly, I kind of think about with power planning, how we talk about like, just because you are putting in your power planning, you know, your hypothesis as to what you think will get you to your goals, and you are following through with that and you’re doing the scary things, it doesn’t mean that that isn’t necessarily going to get you to your goals.
That’s just a theory you have. And the best way to get to your goals is to come up with your theory, test it, review it in an objective, self compassionate way, iterate and keep doing that. And it’s like just because you could actually get yourself to follow through with your plan doesn’t mean the plan was going to work. But you are in a better position for having followed through with it than if you hadn’t tried it at all. So I think is that same thing here that, again, I had really been this entitlement around. I’ve done the hard thing.
Like it’s like it’s always done. Like, all these workouts are really challenging for like, a couple of weeks, you’re like I’ve been working out so hard and eating so healthy, I should have the body I want by now. Like no, that’s not how it works. And so yeah, I’ve just, it was so helpful for me to just notice that feeling of like, I don’t want to have to go in and write new emails. And that’s a lot of mental energy. And instead, I’ve just been like, I love writing. Like I love talking to my people, I have so much I can say to them, I have so many more ideas that I could say to them.
And I have the time to do it as well, like I’ve created the time. And it’s not. And that’s so important to match it. Like it’s not just like time’s falling in my lap. I have created the time. I’ve had the conversations I need to have with the people in my life so that I have the focus I can give to this. And it’s also not like now I need to spend all day every day doing it. So like yesterday, I had Lydia for the day. And so I like did my check in and I checked in with Daisy, which is so fun, because I had talked to her about super thinking and she was like, Yep, I’ve already started that. Here’s a task. Here are my ideas.
And so we’ve been going back and forth on that. We went back and forth a little bit but then I stopped my work day at like I basically I didn’t really have a wide day yesterday. I did like an hour or so when Lydia was napping, I did the check ins with the podcast. And then after she went to bed, I did about half an hour of super thinking. And there was an email last night that went out about power planning and I added some power planning testimonials to that. And that went out. Then I close my office door. That’s something I’ve been doing as well.
So this is like when I’m done I close my office door. I log out of my business Instagram account it’s my personal one just so like if I do open it. It’s not like it’s harder for me to just kind of go down that path. But yeah, I’ve just been like last night. We just watched the new maybe they’re not new. But the Ozark second half of the most recent season. We started that just been Yeah, went for a walk with Lydia yesterday afternoon. So I’ve just been like when it comes to work time, working, getting shit done using my brain.
And then also like yesterday, I was really thinking about that I need to rest my brain. So that tomorrow I can really be thinking and executing at a high level. And I’m going to have the whole day in terms of like, basically from 930 till probably five if I wanted, but I’m not I don’t think I’m going to need that much time. It’s really just about me sitting down and using my brain and it’s not going to want to think it’s going to want to just like though do they exist? To just keep redirecting it and to be focused on, this is the outcome I creating. I’ve got this, we’ve got this.
The demand is that this works for our best client. There already a yes. And now, it’s just a matter of communicating that so that they know that now is the best time. This is the like, this is for you. This is who else is in that is like all these different things. But yeah, when we were doing this thinking yesterday, just to share a couple of things that came out. But actually, maybe I’ll share a few more things because this is kind of how I was doing it yesterday.
And I am going to continue doing this after the update and then implement what has come out of this, but identifying like, our best clients, the ones who like already signed up. Why did they decide to sign up early? Like why did they decide to sign up at the beginning of the launch? And identifying their way of thinking. And then our best clients who haven’t signed up yet. Why haven’t they? What are the thoughts that they are having? And so it’s not just like, okay, here are three things I wrote, maybe, I don’t know, 15 to 20, different things that are just made up theories that I have. And that might be accurate.
There might not be but I’m just testing like, getting my brain to come up with all these different ideas. Instead of like, here are the three right. Well, like I’ve written down all these ideas that I’m like, I don’t really know if that’s the reason. So I’ve got like, they’re still listening to the podcast episodes from the procrastination series. They can sign up later. So they just decided that they will sign up right at the end.
And then I have other ones about like, they don’t know the difference between the PGSD process and power planning, or like how that fits in? They’re still deciding if now is the right time for them. Or if they should join the next round in July, or like what they’ve got going on in the next three months. They don’t know what’s Oh, who else is inside PGSD? They’re not sure if they need to learn some more about marketing before they sign up or so they’re not so overwhelmed about it.
Just different things like that one of the ones I am going to definitely address with an email is like, why now is the best time of year to do this. And I want to mention this too, because when I was talking about it with Daisy, and she was saying like I you know, the last one was January, you know, everyone’s so excited about the new year. And so I’m just curious that if we you know, as we continue to launch, if we just notice that in January, we have higher signup numbers. And I said, I refuse for us to be in that way of thinking that it is.
That’s kind of like, you know, there’s an it’s so easy said, Well, of course that makes sense. And we’re probably gonna have highest numbers in January. But if we believe that that will be true, because we believe that not because it is true. Like we will create that by subconsciously being more committed and more all in on our January launches, and being more belief about what we can achieve, then we are later in the year.
So I was saying to her, like, No, we are building the belief that like every time we launch, we hit our goal. And we invite in the number of people that we want to help with that round of the PGSD process. And how can we frame it like, because now is such a perfect time of year, like it’s always a perfect time of year to work on this. And we just need to help them see that and give them coaching around that through the emails through the Instagram posts or whatever.
So they can really get oh, like, like, I don’t, it’s not going to help me to wait till July, it’s not going to help me to wait till next January like this is the right time for me. And so that work is on us instead of us thinking like, oh, no, it’s just like the calendar year that creates that like time is made like January is just a concept, New Year’s resolutions, just a concept. And so yeah, that is something that I’m going to be writing an email on today.
And then I had a look at the emails from the last launch. And I was looking at, okay, like this set of emails with the podcast series and Instagram posts and things created 50 new clients for PGSD. So what about these emails do I think was compelling? Are there emails that we can reuse? Are there and it was so interesting to just look at it with that lens because I had reviewed all these emails before writing the ones for this launch.
And I was kind of like, I don’t think maybe there were a couple emails I reused and tweaked a bit. But I was kind of like, oh yeah, there’s so much room for improvement here and I’m excited to write new ones. And now looking back at it, like there are actually some things that I’ve touched on here that I do feel are important that we haven’t covered in the new one and I am going to add in some of those so as an example.
What is one of the ones? Number five anyway, I’m just looking through it now, but ones are. So there was an email we sent out last time about why PGSD is for business owners, and we just wanted to be like this emailing intention behind it at that time was to just be really clear that PGSD is for entrepreneurs. It’s not for students, it’s not for, you know, other people who have perfectionism and want to release it, though, the process still works.
But this is really about specifically, we help people with how perfectionism comes up with business, and entrepreneurship and achieving business goals. And like, that’s very much what we’re focused on. And we want to make sure that everyone in PGSD is a business owner, that doesn’t mean you have to be making a whole heap of money. Like it’s so important. If you have a business, you’re a business owner, even if you’re making consistent money in that business yet. But that email was really about PGSD to business owners.
And so I kind of be like, well, that’s not what we’re talking about in this launch anymore, because we’ve made it clear. But there was actually a lot in this email that I think, is still really important for people to know about business and perfectionism combined. And who else is in PGSD? And that kind of thing. So I had, yeah, just basically dismissed that email. But now looking at it again, I’m like, okay, cool, I think we could actually use that email.
And just being in that kind of like, also sorry, the one about how power planning makes you actually be a good boss for yourself. If a good boss is such a thing like that, just being your own boss. Like being proficient at that doesn’t just happen by itself. And everyone talks about how amazing it is to be your own boss, not if you’re a bitch to yourself with your calendar, not if you create these insane li long to do lists like this email is about, you know, imagine if you had a boss who told you exactly what to focus on in your business each week, they hand you a plan that’s taking into account your family commitments, your health goals, your day job, they’ve considered what time of day you work best, how long it actually takes you to write your weekly email newsletter.
And the way your motivation fluctuates throughout the week, that might have even accounted for which phase of your cycle you’ll be in or giving you space to work on dream projects, you haven’t had time to start, they’ve only included the tasks that will make a difference in your business. They’ve given you extra buffer time in case something unexpected comes up, all the deadlines have given you are achievable. They tell you that you can change your plans whenever you need. And they’ve given you plenty of clean rest.
So it’s easy to say focus, when it’s time to work in your business. When your power planning, you’ll be this boss to yourself like that email, I’d be like, no, like, it’s, we don’t really need to have that. And I think for this launch, as well, I’ve been very focused on like talking about the PGSD process and introducing that. And I feel like I have actually done that enough with the podcasts series that I did on procrastination. And to still be like, I kind of be like, Well, I don’t want to talk specifically about Power Planning anymore.
But I think there’s so much value in that and really spelling it out. Because when you sign up for PGSD, you set your growth goal and then you spend your first three months being all in on power planning, and doing that imperfectly and all the things so yeah, it’s just like, I don’t know if you can hear it, but I just feel in such a different mindset to what I have been before and I like to talk about how there’s like the fixed and growth mindset on a spectrum. And whenever just like fully the fixed or fully in the growth and what kind of always moving closer and closer to being in that growth mindset.
And sometimes we feel that and sometimes we don’t but we are always moving closer to it that I feel like with this like I’ve really just it’s kind of I’ve just moved that next bit along that I can feel that difference and it’s just been like I think with the number of signups I’ve been thinking that that means like I need in terms of my own like ego and how like how I think about myself and that kind of thing that I’ve wanted to some degree like and I can tell this from how I was feeling a bit nervous to check in on the numbers on the first day that obviously I was making it mean something about myself I wouldn’t feel that way or I was making it mean that I wouldn’t be able to change the result.
So of course I’m going to feel nervous about it because I’m thinking like my destiny is sealed. So when it comes to that that now I’ve like my train of thought when I go on these tangents well that’s okay. But yeah, really thinking others have to say about wanting to feel like, well, I’m this kind of business owner. And that’s evidenced by the amount of money I’m making, but really just getting that, if I know my goals over the next few years, like they’re gonna happen, then this is really just about learning the skill set of being able to have a launch start a certain way and end in a completely different way, and me be the creator of that.
And the best way to do that is to go all in on the goal. And I was actually coaching a peer on this other day, when I’ve been doing the peer coaching, we like do have this. And so it was, like, when I was coaching, this person she was talking about, like, well, I’ve grown so much. So it’s, you know, that’s great. And I should celebrate that, then it’s kind of okay that I haven’t achieved the goal. I was like, Yes, and you still need to be committed to the goal, you still need to be all in on the goal. And we need to make sure we’re not using growth as an excuse not to be all in and to say, Well, I’ve grown and I’ve learned a lot.
So it’s okay, if I kind of just, you know, don’t put in this last bit of effort, because I’ve, I’ve come so far to be like, Yes, I have come so far. And I’m going to honor myself by continuing to show up for myself with the goal and being all in on the goal. It’s not like you either grow or you achieve your goal. They like going all in on the goal. And this is why we have the Growth Goal, like going all in on the goal is what gets you to grow. It’s not either or, and you’re choosing one or the other.
So really getting like my maturity as a entrepreneur or business owner, that comes from having this skill set that this launch is allowing me to develop of having a result and changing it. Rather than things just you know, creating the work ahead of time are the launch staff, and it just works effortlessly, like that is not as mature business owner as someone who can create and then if it’s not going to plan who can turn that around. And so that’s a skill set I’m developing with this launch. And it is a skill set.
So it means I’m still, like I’m a beginner at it and I think it’s really empowering. For me to think about it that way. Not that I should already be able to do it perfectly. But to just be like, this is a new skill I’m learning and I’m going to practice that skill. And it’s okay if like, I don’t have to figure it all out within this launch. But I’m going to use this launch as a container to practice that. But I’m launching again in July. Later in the year, we’ll be launching again next year, like there’s always opportunities to practice.
I’m sufficient, I’ve got what I need. And this is about this growth for me and also about knowing like that all those 60 people who are wanting to be in PGSD there already a Yes. And it’s just a matter of inviting them in. And to be really committed to each of those as individuals, like every one of them that we have sign up for PGSD is so important. It’s not just about cool. It only matters if we get or 60. Otherwise, what was the point? It’s like, no, these are individual lives.
Also, I just want to, before I check the numbers say that I heard myself this is why like documenting your journey, I find with a podcast is very helpful. Or the same one as in YouTube, like you hear yourself say stuff. And notice like, is that true? So I noticed that yesterday, I think I said, you know, this launch, it doesn’t the result of it doesn’t impact my personal finances or like my day to day or whatever. And I think that is true to the extent that like, I currently have food on the table, I will continue to have food on the table, like I have a roof over my head, I will continue to have a roof over my head like I have, like, I’m very privileged, I have a lot of my like needs as a human met in terms of shelter and all of that kind of thing.
But I just noticed that when I said that about this, you know, it doesn’t impact like my personal finances like it does. It definitely does. And I think it’s just I just found it interesting that I said it doesn’t because of course it does. And I haven’t really let myself be in that expansion of it. And I’ve just been like, well like my goals that I used to have have been met and we’re doing really well and so it’s almost like I haven’t wanted to let my brain be like but we can have more financial abundance I can have more financial abundance personally.
And I have bigger goals like I just think I haven’t like Steve and I always talking about the properties we want to have and like all these different things, but I haven’t, I think really gotten specific and clear with that. And so it doesn’t feel like having more financial abundance does impact me because I haven’t like thought or committed to or, you know, done super thinking about what that actually looks like. So I just think that’s like, that’s not my work for right now. But guess it does impact me personally. And it’s about helping other people as well. It’s and this is just, I think always so important.
Because if we don’t think of it this way, then we can block ourselves from making more money. If we think once our needs are met, then it is greedy to keep selling because then it’s like, it’s, you know, why would we need more, but we’re selling for the benefit of the customer, not for the effort, our benefit, and it’s okay that we benefit from selling. So I just want to wrap up on that. Okay, let’s check the numbers.
So in terms of the numbers, and I think I checked again last night, which was outside my designated times, but I also just was feeling fine about it. But when I was going, talking to Daisy about things, which we haven’t actually been on a call together that makes it sound like we have, we just send loom videos back and forth. But we had three signups. And I think so we had three signups in the first days, zero on the second day.
And I think just to like tell you about my belief has been when I’ve been thinking about it, that I can feel that I’m still comparing it to the past. I’m like, Well, we had 15 Sign up in the launch this time last year. And we’re definitely going to have more than that, like, I just have a belief that we’d have at least that again. And I feel like my belief is that about 30 that I feel like even if we didn’t change anything, we’d have 30 people sign up. And that’s work that I need to do to be like, it’s 60.
And I can feel myself what I know when I’m in that belief that it’s not going to be the 60 that I find myself like with my calculator, calculating like the number, I think times the price, and then seeing what that will be because I’m like, kind of thinking like, well, this could happen, that could happen. And then initially, when I was like it 60 I wasn’t doing that if I had the thought to that I was like, but why would I do that? And I just didn’t.
So I think my belief is around 30, which is really interesting. So that I would say means I’m not fully yet in the belief that I can turn this around that I might I can turn it half around. But also, I don’t know if I need to spend all like a lot of time trying to get in the belief that I can turn it around. I can’t remember what I don’t think I did my update yesterday after I’d done this super thinking I was just saying I am going to do it.
But I looked at the thought, the main thoughts for me that created that result in the January launch, which is this works for our best clients. I know what I’m doing. And what was the other one? Basically, like, I’ve got this Oh, and there are yes. Like they want like it’s not, there’s no convincing going on. There are yes, I know what I’m doing. And this works. And that those thoughts really fueled how I showed up and what we created and the result of 50.
And then I think as well, like the three signups we had had the last time I checked that those thoughts that I had created that as well. And I was listening to one of the 200k calls and Stacey was talking about like, you might just have this a thought that is going to actually create the results you want. You just haven’t spent enough time in it. So instead of it being about finding a different thought, it’s just about the thought that’s already working for you spending more time there.
So I feel like that’s what it is. I’m not going to be spending a whole lot of time like trying to coach myself on like, Why do I believe it 30 and not 60? I’m just going to be directing my brain to this works for our best client. I know what I’m doing there are yes. Like the demand is there. And that I can just turn that on. And it’s not like there’s, Okay, well, we need to get this perfect sequence of emails. And that’ll come on. It’s like, no, it’s just, I’ve got this, I can turn this on.
And this works and there are yes. So that’s I’m thinking about so in terms of what numbers I’m expecting to see right now. I feel like it’s almost like part of me wants it to be zero so that I can like keep going with by being resourceful and growth minded about it being not what I expected. But I would be surprised if it is still just three in total. But in terms of what I’m expecting to see I guess I would expect to see at this point in the launch. Six in total, I don’t know.
I’m not really clear on that but I feel like I’m thinking there will be no more signups it will still be three and it is still three. Let me double check that. So interesting. Okay, so this is kind of like yesterday like I feel okay about that. And now as well like having another day where people haven’t. There’s been only the three signups in total, to really be just more like not more in that mindset, but to really be in that mindset of like, okay, what is going on that like these three people, obviously were like, I’m totally in, here we go. I’m doing this right away.
And then what are the other people thinking? And not just being in this mindset of like, well, they’re going to wait till the last minute and so I’m just going to trust and whatever to be like, Well, as I’ve said, What could I say that I haven’t yet said not kind of thing. So anyway, this, this update is getting a bit long so I will wrap it up here and talk to you again tomorrow. But getting to work, I’ve got a blazer on, got my tea, got my water, got my air pods, and I am ready to get shit done.
Okay, so today is the second of May. It is 7:30am. I’m just about to jump on a peer coaching call. So I just wanted to come in and check the numbers before I get on the call so I can get coached as required. And for the sake of this episode, I have been doing the live updates.
So we are still at three signups which is actually quite surprising to me at this point, so anyway, I will get some coaching and we are nearly at the what am I trying to say the 48 hour to go mark in. So we are kind of, we’re less than 72 hours out we’ve still got a couple of days left. And yes, I will wrap this up as I get to my call and then I will come back and give you a full update.
Okay, so it is still the second of May, I have just gotten off my peer coaching call, which was so helpful. Holy shit, so helpful. So I am just going to chat through what came up. Also, someone else has signed up for PGSD while I was on that call, which is fun as well. Thank you, Courtney. Welcome. So on that peer coaching call, what I am taking away from that is really what I was getting coached on was, like, why I decided to create new launch content, like why I created the content around procrasti-working, and those new concepts and talking about the PGSD process in the way that don’t like, why did I choose to create new content and write new emails? I repurposed a few.
But for the most part, it was all new content, like why did I choose to do that? Instead of like that last launch created 50 clients, and why did they choose to not just take what worked and double down on it instead of completely changing it and like gutting it. And that was just really interesting. Because she was pointing out that then now at this point in time, as well, I’m fixing something that doesn’t need to be fixed. Like, it’s kind of just me repeating that, that the last launch didn’t need to be fixed.
And then I like tried fixing it. And then this launch doesn’t need to be fixed. And I’m trying to fix that. And she was saying, like, is this just like, undercover hustle? I was like, 100%, that is my work, to just let things be easy and to. Yeah, to not be in this mindset that I have to just create from scratch. And that I’ve been thinking about, like, my growth is that like, this year, we’re launching four times. And throughout that process, I’m gonna, like, Get clear on, like, you know, what PGSD is all about and how to articulate that.
And the way we’re going to do launches. And I was just saying, like, it doesn’t feel like the launches are at a place where I can just repurpose them, which is just so interesting to think about now. Because, like, it’s not this, like you either repurpose it fully, and just like in my mind, and be like, well, that’s kind of dialing it in. And so I need to be engaged with it and like, create and use my brain. And yeah, that I can repurpose, and double down on what’s working. And I can still, like, you know, go through the emails and make tweaks in the sense of like, not to change it or fix it.
But like, for example, the emails that I sent out in January, we didn’t really share testimonials, or that kind of thing. So like adding testimonials as an example, instead of just completely changing the content, and changing what it’s all about. And yeah, I just, it was just so interesting to have that pointed out. And I was asked, like, do I have evidence that you can keep something the same, like the circumstances same and get it a better result from it the next time or a different result?
And I was saying, like, I don’t really have evidence is that, like, my brain isn’t seen evidence of that. And so I’m thinking that every time I do things, it needs to be like, I just keep it the same, it’s not going to work, I guess, is the thought that I have. And so to instead, be thinking that way that it is working. And I’m going to keep what’s working instead of like, gutting it, and whatever, like I’m just going to keep what’s working and then, you know, make edits or whatever from that point of view, rather than this worked.
But if something else is gonna work better, it needs to be completely different. So that is really what I’ve taken away from it. And so I was saying like, Okay, well, what I’m getting, so she was saying, like, do you just need to like, let the ship sink so to speak. And, you know, let it play out and just do the debrief and like, take the loss and learn from it, or do you feel like you need to, you know, actually show yourself that you can turn it around and I was saying that I feel like before I’ve been like the ship sinking and holy fuck thinking I’m such a terrible, such a terrible try to think of who would steer a ship but I’ve just like been basically like, it’s a Titanic, this is a disaster.
And it’s all my fault. And I’m not a good person, like that kind of shame spiral about it. And that instead, this is like me showing myself that I like I want to be able to show myself that to use the Titanic analogy that I can actually say, Oh, look, there’s an iceberg ahead, let’s steer the ship away from it and keep going and get to where we want to go. That I think it’s really powerful for me to show myself that I can do that. Because before I’ve just kind of be like, Well, it hasn’t worked instantly.
So now I’m just going to, you know, go into a pity party shame spiral about it, and try and fix it from a place of it’s not working. And obviously, then that doesn’t end up with it working, because I’m trying to fix it from a place of it’s not working. So that I feel like it’s really powerful for me to not just let the ships sink so to speak, and to do what I can, like, do my work to be committed to the 60 to see that through.
And so what I was, what my conclusion was that I came to, is that, so today, I am going to just repurpose the emails, I was going to repurpose emails from the last launch and edit them, I’m just going to repurpose them, and coach myself on editing them, just going to repurpose them, I already say that I can feel that I have, I’m going to need to do my self-coaching, because I’m like, oh, there’ll be little things I want to tweak, just repurpose, and spend today, like give myself today.
So I’m gonna like if I want to do any Instagram stories, or whatever, I’m going to record that. I’m just going to today’s my day to get the rest done. And then I always say like, okay, so what I do with the other days, because I feel like I don’t get that many work days, like I have a story about my work time being scarce, and that I get three days a week, and I love working three days a week, and that I want to spend that time working.
And like, can I in that time, then create the Instagram content that’s coming out soon, you know, like, and she was like, why don’t you just repurpose things and you know, have someone on your team repurpose the stuff for you. And then like you just spend those two days, you know, you’re getting married next month, like just being in that and like, I was just like, Oh, that feels so uncomfortable to think about that in that way. Like I want to be doing something.
And that was the whole point of the coaching is is like undercover hustle. And procrasti-working of that I just feel like I want to be doing something with my time. And that that thought had me redoing the launch content, instead of just taking what was working and then adding some testimonials and whatever. And that I yeah, when I think about the year and I plan we have planned out when the launches will be might call this whole month they’ll be creating the launch content and this whole month will be creating a launch content and like making it this whole big thing.
Instead of just being like, Okay, well like and this is what I’m gonna do for the next one. I’m just gonna repurpose, like, evaluate my launch, and take what’s worked, and repurpose it and embellish it and not let myself create things from scratch. So yeah, I can just feel I need to, to get my mind on board with that. And that I want to, like I have these reasons of like, why wouldn’t want to do that. And that’s exactly like what’s created this result is me thinking it has to be different for it to work better, that something the same.
And I feel like I’ve I’ve done a lot of work on that, like instead of thinking, what needs to be a new program, or whatever that I have been practicing letting some things be the same. Like the PGSD process content, stuff like that, that I’ve wanted to change, I’m like, I’m just gonna practice letting that be the same. And change the way I’m thinking about it, which has been the sort of saying on the call, like, particularly with that, that just changing the way that I was thinking about it has dramatically changed out PGSDers results with it and how they’re interacting with it.
So yeah, I’m gonna do some self coaching and sell myself on why that is the best course of action. And so sell myself on like the next two days. So doing my launch stuff today, and the next two days, just letting myself be, but I already have, I have, you know, a week and a half, like two weeks basically off. After this launch, I can do my wedding stuff then and, like no, but I can feel like the resistance I have.
And this is like the work we do in PGSD when it comes to clean rest, but I don’t want it, that it just feels uncomfortable to be like having something that like I want to be feeling like I’m doing something to control. I’m like, I don’t know that I’m controlling something, at least that even if I’m not directly working on the launch, like I feel like I don’t have too much resistance around like today is just my day to get the launch stuff done. Maybe because that was basically the plan anyway.
But today, we’re getting the launch stuff done. And then that did but then I was like, but then I can spend my next few days like getting ahead with my Instagram stuff and whatever. That if instead I’m just like, this is which I mean, now I’m talking it through that. The reason that I was like I want to do the Instagram stuff, today and tomorrow is because I am thinking that I need so much time to create the content for the next launch.
So I mean, yeah, there’s a lot for me to self coach on there. But I am, I think what I’m going to do, I haven’t had breakfast yet. I’m going to go have breakfast, sit out on the deck, have a cup of tea, have some water, and just like let myself be for a minute, then I’m going to come back, I’m going to set a timer for 30 minutes, sell myself on the plan that I have, create the launch content. And then if I have any time after the day, and I need any more self coaching, I can do that then. But I just don’t want to spend like my whole morning, doing all the self coaching and then not just create the launch stuff.
So I’m going to do 30 minutes, set a timer, sell myself on the plan. And let myself feel uncomfortable about not working the next like, I’m still checking with the team and like make sure everything’s like, I’m not the pilot getting out of the plane. Like to use that analogy I’ve been using, like I going to, you know, put a parachute on and I’m going to just leave the plane and let it fly itself. Like, I’m still there. But I’m not having to you know, be tweaking all the dials or whatever, or be like mapping out a plan for the next flight that I can just be in what I’ve created.
And practice being in that receiving energy and that it’s working. It’s done energy. So yeah, okay. That’s my plan. Gonna go have some avocado on toast. Have my tea, do my self-coaching, get shit done. And, yeah, okay. This is like, this is when you know, like, I feel like sometimes I get quote, that I’m like, Okay, I’m on board with that, yes, I see it. And I can like implement it really easily without having to like self-coach after I’m telling myself on my like, that is not just like, Okay, I’m going to do this, because this is what this other person said I should do. But like, doing the self-coaching to make sure I know, it’s my plan, not just a plan that I was given.
And then there’s this kind of coaching where I’m like, I need to sit with it and self coach on it. And I think especially this kind of coaching, I’m like, This is what I need. This is the like discomfort people talk about, I talk about when it comes to personal growth of like that when we feel uncomfortable, and like, you know, there’s something we don’t want to do, like, we’re creating all the work ahead of time or the content ahead of time for this launch.
I’m so glad I did that. And on this coaching call. I was asked like, you know, you know, what are the winds been from this launch, and I can easily list them off. Like, I feel like there’s been so much growth from me as a coach and a creator and an entrepreneur, that creating the work ahead of time, like knowing that I have the ability to do that. And executing as a team has just been like beyond what we have ever done before and just so many things.
And that now I need to coach myself on like, this piece that I think if I don’t embody this coaching that I got today about the undercover hustle, then I will just be like the next launch which is probably without this coaching. What I would have done is like okay, Hey, well, I’m just going like that didn’t work critical. I mean, I don’t know, I still feel like it’s working we still got more than 48 hours for people to sign up.
But that I’m just gonna be like cool even if we you know, we hit the goal. I’m just going to create new stuff from scratch that I would have done that if I hadn’t gotten this coaching and just seeing that I fixed something that didn’t need fixing. Same with Instagram, I think I’m thinking about it like, well, I need to fix it. Because it needs fixing instead of just been like, oh, no, it is working. And I don’t know, okay, I’m just rambling at this point. So I’m gonna wrap this up. But I will talk to you tomorrow, and tell you about how it all went.
Today is the third of May, it’s 8:50am. I’ve just been provoked with Lydia and Cotton. And I had pretty much the majority of yesterday afternoon off. And it was really nice caught up with some friends yesterday evening. And yesterday, I just really got that I was using this goal, and being able to turn it around, so to speak, or, like course correct slash optimize as a way to try to prove to myself that I am the kind of entrepreneur that can do that.
And that I’m the kind of entrepreneur that can hit my goals instead of just believing that’s the case. And yeah, after that peer coaching, which I’m sure I didn’t update on yesterday, I just really got that that’s what I was doing. And seeing, it just allowed me to, I guess, just like it sometimes when you have the self awareness, it’s enough alone, it feels like to just be able to drop a belief that you’ve had and other times the self awareness, you have any or yet still holding on to the belief.
But in this case, I feel like just seeing that I was using this goal, because I didn’t I really felt like it was coming from a place of sufficiency. And that I wasn’t trying to prove anything to myself with this goal. And then just saying, Oh, it wasn’t that I’m trying to prove to myself necessarily a certain amount of money that I can make, but that I have the ability to turn things around, I have the ability to hit my goals that that like anytime there’s this proving energy that is coming from a place of inadequacy and not being insufficiency, because we don’t need to prove anything when we’re in sufficiency.
So I think I just wanted to offer as well that if you and your self coaching and your journaling, if you are noticing any kind of proving energy, whether it’s to others, to yourself to your coach, to your peers, whoever it is, that that is just something worth investigating. Because I think there are a lot of different ways that can come up. And that doesn’t mean that if we do notice that then we should make ourselves wrong about it. But to just be curious about it. And interested in it too.
Anyway, yesterday, I just got pretty much the emails from the last launch, and put them into this launch without really editing them at all. And yeah, I got the, like, any content that I’m muted for while I’m away, got that like repurposing things. So that that’s going out. So yeah, that’s what I did yesterday afternoon. And yeah, I finished up around 2:30. Anyway, I haven’t checked in on any numbers or anything.
Since yesterday, though Daisy did mention that someone else this was like sometime yesterday, she mentioned that someone else has signed up. And they’re paying a multiple card so that it wouldn’t have shown up yet on the thing. So I do know that there should be at least five. And it’s interesting, just thinking about where I think the numbers will be at. And I kind of just feel like I don’t, I’m still holding the space for the 60.
And just welcoming like just being in that receiving and welcoming and inviting energy, even though most of what has already what’s going out over the next. There’s basically like just less than 36 hours now that it’s open. And even though that’s all pretty much being creative that I’m just being in that so I am going to check the numbers. And then my plan today I’m not really doing any work.
So I’m just really going to be checking in I will be checking in to see if there’s anything that does need to be done. But yes. Okay, so we are at five in total. I’m just looking at to see if that someone Daisy mentioned. Okay so we’re at five, so we still have the emails going out. I would be expecting that there are more but also celebrating the five. And yeah, I’m going to go look in the PGSD forum and see if they’ve introduced themselves.
And I just feel like at this point in the launch that it’s really just about being in the I don’t know just like they’re like I’ve just been insufficiency and grateful for everything like that. Five new PGSDers we have so far the PGSDers we already have in our community, the like life that I’m able to live, the coaching that I’m able to do, what I’m able to create, like, it’s just so fun to and feel so good to think about like me from I don’t know, even like two years ago that this my life today would just be like incredible to think about and especially like, yeah, just my personal life as well that like the house renovations done.
Lydia’s here like this time two years ago, I was like, I just want to be pregnant. And yeah, we have Lydia, we have our house renovated. Just living in the most beautiful setting, like full time in my like, there’s so many things that it’s so easy to normalize. Yeah. So today, I’m just being in that energy of like, I’ve done my part. And I’m still showing up and being engaged and doing the things but also, I’m not going to be just trying to be seen busy to try and like man handle the result or like feel in control of it.
So yeah, okay that’s my update for today’s I will do another update tomorrow, which will be probably about like six hours before cart close. So interesting is how long this Open Cart period feels when I’m not having to create everything in the last minute that I’m just like, it’s still going. Whereas it before in previous launches, for the most part has just felt like it’s gone super quickly. Because I haven’t felt like there’s enough time to get everything done.
And because there’s been so much time just because of the way I’ve changed and grown and am thinking about it that it just feels I don’t know, there’s just this abundance of time. And it’s crazy to believe that we’re still not even in the last 24 hours yet. So I’ll do another check in tomorrow. And then I will do a final check in. After like, all the numbers are in, we closed the doors to PGSD. If you’re not familiar, we don’t extend the dates, we don’t let people in once like the doors are closed, we when we say it’s closed, it is closed.
We don’t have people join between launch periods, it’s open, when we say it’s open, it’s closed, when we say it’s closed, so on, I might do it on the fifth. Anyway, I will do it sometime definitely before my break. Otherwise, I’m just gonna probably forget it. But that’s not true, I won’t forget. But I want to be able to just give my last little update. And I will also be doing a launch debrief. But I feel like these episodes have enough in them that I don’t need to share all of that I might depending.
When I do that, I might just share a little update about my key learnings from this launch. But I feel like I’ve shared so many of them already because I’ve just been learning so much along the way. Like this feels like I just did, um, I was reading through the perfectionist power ups. And were putting some of them on Instagram. And one of the ones is something along the lines of like to ask yourself, we love to ask ourselves like, how can I make sure this doesn’t fail, but to instead ask ourselves, How can I set this up to be the most growth inducing failure I’ve ever experienced.
And I definitely don’t feel like this is a failure. But in the like, it’s and hasn’t been on track in terms of my expectations. And I have like grown so much more than if we had like just achieved the goal right out of the gate. So I just think this has been such an example of that. And yeah, just the power of being willing to be all in and to investigate your mind and your perfectionism or there’s been so much of that with this that I have feel like I have released so yeah, okay, anyway, this episode I’m sure it was gonna be so long once only the piece together. But that’s all good. And I really hope this is helpful. So I will talk to you tomorrow with my last live numbers check in and then yeah, we will take it from there.
Okay, so it is the 18th of May a little while since my last update. And I just wanted to share a bit of my launch debrief the final result that we had. And my key takeaways. And I feel like this launch has been such a success, especially in the sense that I had been able to see something about my mindset, and my beliefs that I had not seen before. And that I probably would not have been able to see without having gone through this experience.
And that is going to have us create so much more. Like, be so much more helpful for you. And to really coach at a higher level to help you get out of your own way at a higher level. Like all the things I’m just so excited about it. So I want to share with you a bit of my debrief from the launch. And a couple of key takeaways that have just made, like I don’t know, my mind is just blown. And I’ve just been sitting in curiosity.
So I did this debrief a couple of days ago on Monday. So today is Wednesday. And I had the week before, after basically, the launch wrapped up, we went away to the coast for a friend’s wedding. And then I had the following week off. And so I sat down on Monday, and I did my launch debrief, too, it’s so important, if you are doing any kind of promotion or launch, or if you’re not, if your business model doesn’t look like that.
This is why in PGSD, we have the quarterly review. So it really gives you a point to do that. And we have our weekly reviews as well. But I recommend creating a little container for yourself. So even if you’re like always selling to say maybe you sell a service, and it’s always open, that like at the end of every month that you come in, or at least every quarter, you come in and you do something similar to this, the reason that I at the moment have been really loving launches to grow my own selling skills, and coaching skills and self awareness.
And all the things is because it does create a nice container. But it’s so important that we make the most of that. And I know for sure so I have at this point probably launched, at least I would say 20 times over the course of my business. And I would say I have only started actually evaluating launches, in the last like five times I’ve done them or maybe 10. But I did so many launches, where if I hit the number, which didn’t happen that often amazing and I was on such a high and I didn’t like kind of sit down to dissect why that worked.
And so my brain just jumped to conclusions of like, oh, it was the email sequence or it was some particular part. When I missed I know for sure I missed so many things. Because I just let my brain default to what it thought the reason was. And then when a launched didn’t go well, I didn’t sit down and evaluate without judgment without shame. And having self compassion and curiosity and objectivity.
I didn’t sit down to actually look at okay, why didn’t we get the result that we had planned to get? And what were the contributing factors? And because I didn’t do that evaluation, what ended up happening was I just made it about me and that I’m not good enough. And it really put me in this like helplessness and unresourcefulness. If that’s a thing, in the sense that I was just like, well, I didn’t work. I don’t know why it didn’t work. I don’t know what to do differently next time.
I just need to be more committed and more motivated. But I didn’t actually have any clear strategy. And your strategy for your next promotion comes from evaluating your previous one. And so I just wanted to share a bit about the evaluation process. I don’t know if I did the debrief as part of the last launch series that I did. But I hope this will be helpful and will give you an idea about what to do.
And so I talked about there being just as a basic framework for evaluations, what worked, what didn’t work and what to do differently. And that can be helpful. But what I’m actually finding is that a framework that was given in the 200k mastermind I’m in that was mentioned in the January event that I went to has really helped me to be a bit more specific with things. And so that’s what I’m going to be sharing I can’t remember if what I’m actually sharing is my tweak version of that or if it’s actually the same as what we share but anyway, I just wanted to mention that’s where it has come from.
And it is really like this is how like going I even having wrapped up the launch. Having done so much self coaching, peer coaching, journaling, all the things about the launch as it went on, as I have documented in these episodes that I didn’t get this lesson that has been so powerful until I did the debrief, and I was like, Holy fucking shit. So the framework is my main thoughts during the launch. What’s the reason our best clients didn’t buy? What’s the reason our best clients did buy, what I know for sure is happening.
And my plan in this moment is as follows. And so, it’s so important that when we are doing an evaluation, that we aren’t just focused on the actions that we’re taking, so how many’s times we posted on Instagram, or the emails that we sent or those sorts of things, it’s really important to look at our thoughts because our thoughts create our feelings, our feelings, create our actions, and our actions create our results.
It’s not that our actions alone create our results. If an action for example, posting on Instagram, is being driven by a thought, this is never going to work, no one wants to hear what I’m saying, This is too boring, I’m being so annoying to everyone, then even the action of posting an Instagram that’s going to produce a different result than if you’re thinking they totally want to hear about this, this totally works for them. I love sharing this, I can’t wait to talk about it again, like if you’re having those kinds of thoughts, then it’s going to be a different result. It’s not just the action alone of posting or whatever that is going to create that.
So it’s very important when you’re evaluating. And throughout this, we’re not going to read through the whole thing. But anytime I did talk about an action, I brought it back to like, what were my thoughts that created that action. And that is what’s going to, like the strategy for the next launch is to think differently. Like, that’s always the answer. And when you think differently, that might mean there are different actions that you take. But it is so important that when we are evaluating what to do differently, it’s very easy.
As I said, if we don’t do an evaluation to be like, Oh, I should have posted on Instagram more or less or done posts, like this person or whatever. And it might not be Instagram, I’m just using that as an example, because a lot of us are on Instagram. But we really miss the point. And we keep the same thoughts that haven’t been helping us. And we’re actually responsible for the result. And we bring them to the next launch. And we create a very similar result. And then we’re very frustrated because we tried a different strategy.
But the strategy is changing your thoughts, and the debrief and going through your launch with self coaching and peer coaching. So you can get coached by the PGSDers to reach out to PGSDers in the forum and see if anyone will get on a call with you and help you like it’s so it’s so important. Also, obviously the PGSD coaching goals themselves, we can get coached by the PGSD coaches at the moment. That’s me and Michelle.
So yeah, anyway, it’s all about how you’re thinking, because that determines the way that you are taking a certain action. And so I really brought it back to that just to also quickly mention that in terms of numbers, we ended up with nine signups. And that meant revenue was I need to get my little spreadsheet at my Airtable, the one I’ve been checking this whole time throughout the launch, it should tell me the number but basically 9 times $3,330. Because we only had the pay in full option for this launch.
So while that is opening, I will start running through my debrief and evaluation. And the key there, like there’s one key point I really want to talk about because I just never saw this coming. So my main thoughts during the launch, including the pre launch period was my growth of this and you will ever heard me say these thoughts, or some variation of these thoughts. These won’t be surprising, but it’s so important to kind of just go through and identify them.
And also what I did when I was thinking about what are my thoughts? It wasn’t just like, What am I consciously thinking. But I also looked at some of the actions that I was taking, and what might I have been thinking, if I did that action, or I had planned to take this action, I didn’t end up doing it. So here’s one that my goal for this launch is getting everything done ahead of time. They had everything they need to hear about power planning in my last launch.
So I can’t focus on that during this launch. I wasn’t really consciously thinking that though I’m sure I have actually like said those words at some point. But that was me looking at like, Oh, why did I decide to take a completely different direction, even though it didn’t feel like a different direction to me at all. With the content of the launch that through the process of doing this launch I have realized that I was actually speaking to a different problem.
Another thought I had 50 signups in the January launch, were for sure going to have 60 in this launch. This thoughts and flavors of this thought is what I’m going to be talking about later on. We have to share more testimonials this time, I need write all new emails for this launch and create everything from scratch. I’m not doing any Instagram stuffs. One of my team should be handling that by this stage of my business.
Again, this is another thought that I’m going to be talking about. I can’t tell if I’m meddling or micromanaging, I have to make sure I don’t do that. And I can’t trust myself not to do that. I have to develop the skill of creating all the costs, or the launch content ahead of time because when I get pregnant again, I want to stick to my launching schedule, I want to feel well enough to do it in the moment. I won’t trust myself, I don’t trust myself to be able to get it done. Removing the payment plan option for this launch shouldn’t make a difference.
It’s okay if I don’t show up on Instagram between launches. So that thought wasn’t something that I was consciously thinking. But I can tell by looking like I went back through and I looked at my posts between the launches and they were like six. So I was obviously thinking that I need to prove to myself that I am someone who hits my goals and can turn a launch around. PGSD works my best clients, my best clients just like and then sign up, they should be signing up 50 signups is normal for me.
So those thoughts really drove the launch. And there were other ones. Okay, when I was doing this, I had a full on list. And there was a lot in there. But I kind of just pulled out the key ones and the key things. Also just in terms of revenue, it’s now open. 29,970, which in Australian dollars is approximately $41,000. Roughly speaking also, I think I did this last time I to share like the podcast, download numbers and that kind of thing.
So we kept track for all the podcast series of like downloads within the first 48 hours after publishing. Then when we open the doors to PGSD how many downloads there were on all the episodes. And then at cart close when we close the doors. How many episodes are were on all the ep… Oh, my goodness, how many downloads there were on all the episodes? So I will just share the cart close numbers that we had download wise on episode. So on episode 327, that was the first one in the procrastination series 3141 downloads, then the next episode was 2532, then 2317, 2124, 2053.
So those were the five episodes in the series. The interview with Natalie was 1900. And then the interview with Erin, Naomi, and Estelle was 1800. So that’s pretty typical, like you’d expect that the episodes would go down in numbers. And this is so important that you can look at this data and say, Okay, what went wrong in that first episode, because the numbers just dropped off. That is normal. That is so normal. That is like it’s so expected, it’s what you would expect to see.
And I think in the last launch, the second episode we did had more downloads initially by the cart close. So that episodes or it was on a step by step walkthrough of power planning. So that second episode had more downloads initially. But by the time we closed the doors to PGSD, it actually fell in line with the pattern I’ve just mentioned of the first episode in the series having the most and then on and on. And that was because like I had been talking a lot about power planning, I hadn’t shared like the steps to power planning before.
And so I knew that that episode was going to be in high demand, but it ended up by the end of it equaling out to what you would expect. So yeah, I just wanted to share that because it’s really important when you are analyzing numbers. And it’s very important to do that. Because without that our brain just makes a whole lot of shit up. But when we look at the numbers, we can also make shit up and think like, oh, no, I should see. So we had 3,141 for the first episode. In the series, we should have had that same number, like pretty much the same for every other episode. And that just isn’t how it works.
And there’s a lot of people who started listening, and then they decided not to keep listening. And it’s not because of anything to do with me. They have life stuff going on. Or maybe it didn’t resonate with it like there’s just all these reasons and it’s not a problem. And a really important part of business is knowing when something is a problem and when something isn’t a problem like I could I think I have done a whole episode on that. I will have a look and see, I think it was on like normal problems versus abnormal problems if you want to, like search that.
Because it’s so important, like there are normal problems, there are abnormal problems and there are things that you might think are a problem that aren’t actually a problem at all. The example with a normal problem versus abnormal, a normal problem is like, you know, for Lydia, my daughter who is 10 months old, that she is going to pee her pants like pee her nappy, that’s she’s a baby. That’s what they do. That’s totally normal. That’s why she’s wearing a nappy.
But if that’s happening when you’re 40 years old, that’s an abnormal problem in the sense that it’s worth investigating if that is happening. But with Lydia, we’re not taking her to the doctor saying that she’s peeing her pants because she’s a baby. So when it comes to business, it’s so important to know, like, when is something normal for your stage of business. And when is it actually abnormal, and you need to do something about it. And yet, anyway, that’s a whole other topic. I’ve done an episode on that, I’m sure.
And I just wanted to mention that because it’s so important that when we analyze numbers, we don’t have these, like really unrealistic expectations of what we should be seeing. So anyway, I’ve gone through all the thoughts that I had for the launch. And the key ones, what’s the reason our best clients didn’t buy? So this is my hypothesis, a summary of my hypothesis, and it’s so important we do this, because if we’re like, oh, it’s because they don’t like me, or it’s not compelling enough, or I’m not good enough, or like something vague like that, like, Okay, we’re gonna need to make it more compelling. What does that even mean? What does that even look like? Like, we need to be specific.
So what’s the reason our best clients didn’t buy? So here’s whatever the launch content introduced a new problem. This is just my theory. I don’t know if this is true. But you need to have a theory or hypothesis, and then you can test it. Because if I’m like, well, I can’t verify this. So I don’t know, then you’re helpless to do anything. The launch content, introduce a new problem and focus on PGSD being the solution to that problem, rather than the problem that they resonate with, specifically, the launch content centered around how to stop procrasti- working, rather than my core messaging, which is how to plan properly as perfectionist.
My thoughts that created this is there already sold on power planning, so I need to talk about something else. And the launch content for this launch has to be different to last time. So those two thoughts had me creating different content. And another big reason is I was focused on my growth and my experience of this launch, rather than being focused on there. It’s meaning the content that was created didn’t speak to them. And I didn’t say what needs to be said, my thoughts that created this, my growth of this launch is getting everything done ahead of time, and that I wasn’t directing my mind to have thoughts about their experience.
So it’s not all or nothing, it’s not like I wasn’t spending a lot of time thinking about our best clients and who’s on the other end. But as you can probably tell, throughout this whole thing, I’ve been very focused on this launch being a vehicle for my personal growth in terms of creating the ability to get work done early and easily. And because I was so focused on that, that I really wasn’t in the minds of our future PGSDers and what they need to hear and how I can best serve them.
And this isn’t to say, not to be thinking about your personal growth in your experience. And I don’t think that how I approached this launch was a problem, like I needed to have that growth. And that was what needed to happen. And I’m so grateful it did. And I’m so grateful we had the result that we had, because it really like we would have done the debrief anyway. But it really allowed me to pull out important lessons that I think like, if we had had the results that we had anticipated, then it… I just wouldn’t have had the same self awareness around it.
But that’s always the way but it’s not to say well, then if you’re successful, you’re not going to have as much self awareness. There’s always a lesson either way. So those are the reasons they didn’t buy. What is the reason our best clients did buy? So we did have people sign up, they want to plan properly as a perfectionist and get more clean rest.
My thoughts that created this are planning properly and getting clean rest is a solution to all of their perfectionism problems, I know how to help them. They feel seen and heard by the content shared on my podcast, my thoughts are created this podcasting is so easy for me, I say exactly what they need to hear when they need to hear it. It was actually really challenging for me to identify the thoughts I have about the podcast that have so many people sending me messages and like every PGSDer pretty much when they introduce themselves, are like the podcast just spoke to my soul.
And I just was trying to identify like how do I think about it that creates that experience? And so that’s my theory. So some of the thoughts I have but there’s a lot of like unconscious thoughts obviously have about it as well. I think also thoughts like and this is a thought I’ve had for a long time and may be relevant if you do something similar to what I do. If you don’t do something similar to what I do might not be relevant to you but thinking that me talking in the first person is the most helpful thing I can do.
Instead of me talking in these general like you should do this and you should do that. That by me talking in first person about my experience, that that is what’s going to connect someone to theirs, because when they listen to me talk about myself that they are then able to have their guard down and think about themselves instead of we all know when someone’s like, You should do this. And you should do that, like you don’t know me. But and also, whenever I’ve tried to speak that way, it has not really on the podcast so much.
But when I tried to do that previously, before starting the podcast, when I was blogging, like this is a lesson I figured out early on when no one was reading my blog at all. And I’m so glad that I showed up and found my voice and all of that, even though no one was watching that when I was trying to speak and like you should do this, and you should do that, that I was really having to be so gentle with what I was sharing, because anything I would write, I was like, Well, I don’t know what their situation is. So I can’t say this, or I can’t say that, Oh, that might not be relevant to them or whatever.
And so I just ended up with this, like, super plain, boring content. But when I talked about myself, I could be specific, because it’s about me and my personal experience. And then I can trust that that’s going to attract people who have similar experiences and thoughts to me. So in this way, PGSD is so amazing, because we have like, you can relate to what I talk about in podcasts, you can relate to everyone in PGSD, because we’re all having very similar thoughts.
So that’s the reason they bought Oh, that’s a reminder for my coaching call coming up shortly. And they’re sick and tired of being in that their own way in the business. My thought that created this is my program gets entrepreneurs out of their own way. And so I was able to communicate that getting in PGSD. Joining will get you out of your own way. Okay, so what I know for sure is happening. So there’s quite a lot here, I’ll just be like whizzing through it and then I want to talk particularly about one thing.
So what I know for sure is happening. My experience during the launch was that I was committed. Oh my god, okay, I’ve just read this. There’s so many like, it just this was such a big thing. My experience during the launch was that I was committed to 60 signups and I in previous episodes, I was like I’m so committed, like, I really feel so committed, it feels done. So that was my experience that I was committed, because I didn’t yet have this nuance and distinction. I was committed to 60 signups. But I can see now that I wasn’t committed, I was entitled, I was feeling entitled, and I didn’t know the difference, feeling entitled to feeling committed.
So I was thinking that getting the work done early plus feeling confident in my messaging, and content plus, having had 50 in January, meant 60 was a done deal. And this entitlement took me out of thinking about my best client, their journey and what they needed to hear. This is like you, like I had to go through this experience to get this I really going into this. Like I also first of all had the belief that I was going to my work wouldn’t be as good if I did it early. So for me to find out that I like getting the work done early, I felt entitled to success was really interesting.
And I definitely would have wouldn’t have said like I had no awareness around feeling entitled to a result or be like, that I should do or shouldn’t do certain, like if I like I shouldn’t have to do Instagram posts or I shouldn’t like I just had this so much entitlement. And as I’ve been sitting in curiosity about I’m like, oh my god, this is like in every area of my business. I’m sure it’s thrown up in my personal life, too. But it’s just so fascinating.
So I’ve already talked about another one I know for sure it’s happening. I’ve been thinking about my launches as a vehicle for my personal and business growth, rather than my launch has been a vehicle for their growth. And I was using the launch vehicle to prove to myself that I can hit my goals and that I can turn a launch around instead of being in the self image that I am a coach who hits my goals and can turn my launch around. Regardless of whether that’s proven in reality, like, this is so important.
And it just, it’s everything that I was like, well, I’ll believe that I can hit my goals. When I hit my goals. I believe that I can turn a launch around when I turn a launch around. And when you try to do either of those things from that mindset, you don’t do it. Because it’s just like proving hustling, inadequate energy. And when it’s I am someone who hits my goals, and I can turn a launch around and I’m going to focus on hitting my goals and turning my launch around with that in mind that I’m already that person. It’s just such a different result.
And so I had it like it’s so interesting that I like I am having this belief that I’m not someone who hits my goals because I’ve set goals like growth goals and I haven’t achieved them and I have achieved a lot of goals in my life but my brains like all or nothing about it like no you haven’t achieved anything. So that I was using this launch basically to prove something to myself, and anytime there’s proving there’s inadequacy going on there as well. What I know for sure is happening, I created all most all the launch content from scratch.
Rather than taking what worked in January and doubling down on that I was thinking about my experience as a creator, slash thought leader, rather than their experience with their business and their perfectionism. So this is a theme throughout this debrief, obviously, that I was thinking about myself and the content I wanted to create and not thinking about you. I was so focused on being the person who can get all the launch content done early that I didn’t leave myself enough time to super think about my best clients, I rushed into content creation, because I didn’t trust myself to get it done with time for super thinking.
I didn’t trust in the power of my brain and the value of my super thinking, because I was thinking that that is going to not be worth the time and is going to take time away instead of I know for sure if I had done the super thinking, it would have revealed to me that it would like a way to create all the content that would have been quicker. I was keeping myself distracted with the question of whether or not I was meddling with team execution by giving directions slash clarification rather than trusting that I know when I need to say something to a team member and when I need to let them make mistakes.
So self trust has been a big thing here. And I am probably going to do a whole episode on this. But I really recognized and I think I probably… I don’t know if I talked about this in the launch update at some point, that over preparedness is lack of self trust, and that I have really been like, okay, like, we want to have another baby. And once that happens, and once I’m pregnant, I can’t trust that I’m gonna feel good enough to get anything done. I can’t trust myself. Like, this is what I subconsciously be thinking, I can’t trust myself to be resourceful enough to figure it out in the moment.
So I need to be so prepared now. Because my future self can’t fucking do it. Like that is why I’ve wanted to be over prepared. And I think like, even when I look back to I think I talked about this as well with the pregnancy and perfectionism episodes, I did, like I was so researched, I like, bought all the things like I just wanted to have everything like squared away. And it was I didn’t trust myself to be able to figure it out, when the time came to figure it out. And that I only trusted myself to figure it out in the best of circumstances.
And not that I could figure stuff out in less than ideal circumstances. And so I hadn’t even seen that like that, over preparedness, which to me doesn’t feel like preparedness, it just feels like being prepared. And it gives me like that sense of comfort and safety and control and whatever. I know, you probably relate to this. So I wanted to mention it that, that over preparedness is lack of self trust.
And even thinking about like the other day I was thinking about this how the like you know if you are having a conversation like a made up conversation in your head that hasn’t even happen, probably won’t even happen but you are anticipating a conversation and what you are going to say to it and what they are going to say and how you are going to feel and what you gonna do. And I was just thinking like the other day I was going through that in my mind.
And I was like, Oh this is me not trusting my future self to be able to say what’s need to be said in the moment and to be able to be okay with however I feel in that moment. And once I had that inside I was like, Oh Okay. Like, it just removes all of that chatter, I’m not saying I’m never gonna have that chatter again. But I could just, anytime my brain wanted to go back there I was like it’s safe to trust myself. I’m considering the possibility that I can trust myself that in the moment, I can say what need to be said.
I can do what I need to do to look after myself, I can have my own back, I will be okay, no matter how I feel. And then I didn’t need to be in all this like over preparedness with thinking about a conversation. Because I could trust myself, my future self was like, I’ve got you so I didn’t have to be over prepared for it. So anyway, that was like a huge epiphany. Okay, and then so this as well is a key thing that I’ve mentioned, but I want to say in this way as well, I just I’m gonna say this whole thing and like 20 ways, so I really hope that it lands with you. I’ve had the belief that I do my best work at the last minute slash under pressure.
And I’ve talked a lot on the podcast over the years about like, I have made so much progress with this belief. And a yet I still have this like next layer. And also, just on this note, we get questions about like, why is PGSD lifetime access? Does that mean like it takes a lifetime? Like that sounds like a lot. And it’s not that it takes a lifetime and you have to be doing this forever. but it is it there are layers. And then as you are showing up for yourself and your business that you will uncover your next layer of work.
And it’s just nice to have somebody to turn to and get support and not have to be on your own when that happens. So that’s why you get lifetime access to PGSD once you join. Okay, so I’ve had the belief that I do my best work in the last minute slash under pressure, because this way, I could always comfort myself with the thought that I would be more successful if I did the work ahead of time. So I’ve already talked about this before, not new if you’re a regular listener. But this is what I had not recognized.
Getting all the launch content created ahead of time, created a sense of entitlement to success that I truly hadn’t expected. I went into launch in this, I didn’t expect it because I went into the launch thinking that creating the content ahead of time meant it would be less successful, like I had to get coached. And I’ve shared how I needed coaching on why initially, I was like, I had to even get to believing that it could be as good as my work of the last minute, let alone being better.
But in the past, and this is like this is so this is this is it. This is everything, along with the entitlement piece. In the past, I would have blamed the signup numbers from this launch on creating the content too early, and determined. So my strategy for next time would be that I should go back to doing it the last minute. And I know this because this happened in university that one of my assignments, I was like, I will give this a go and get it done early and easily. And I did and I didn’t do as well, as I anticipated I would have if I did at the last minute.
So I was like, this just proves I did my best work at the last minute. And I went back to doing things that last minute. And I know for sure that without the awareness I’ve had in this launch that I would have been like, well, here I was testing if my work ahead of time is as good as and it wasn’t because of the result we had to I should go back to doing last minute. But this is missing the entire point. So I learned with this launch, that the timing of the content creation doesn’t matter.
It is my thoughts about my offer, my clients, myself that create the launch result. And I wrote in brackets surprise, surprise, because like this is this is what I did. This is like how it works. And yet, it’s still like I was thinking that the success of the launch depends on is it created at last minute? Or is the content created early? When that has nothing to do with it at all. And so when it comes to this, that I can actually now with this awareness, say that it like instead of me saying okay, it was that I did the work early. And that was the problem, and then by doing that I missing what was actually like the cause of the result. And like giving, I’m falsely attributing it to the time that the content was created.
Instead of looking at what was like the work that was created, how that was experienced by the people on the other end, it kind of makes me think like, if someone is I don’t know if this analogy is going to make sense. But it’s just what came to mind. So I’m going to say and we’ll see how it goes. That if someone is wanting to get fit, and like okay, I’m gonna go to the gym at nine o’clock at night after work or whatever, and they go at nine o’clock, and they’re not getting the results they want. They’re like, Okay, actually the times wrong, I should go at 5am I’m gonna have a better result instead of actually being like, what am I doing in my workouts?
Like, what am I eating? Like, it’s not the time of the workout. Like, if we could say the time of the workout had nothing to do with it. What else could it be? It’s like with this, if we said the time that I created the content with that was earlier, the last minute has nothing to do with it. What else could it be? Then, that’s when I’m able to access the thoughts that created the result, I’m able to see what was going on, have a hypothesis about it and be able to test it instead of having it be about like this kind of like false problem.
And solving for this, like get it done early or late. That doesn’t matter. Like workout earlier. Like it’s not as important as what you’re doing in your workout and maybe listen to this and like actually, it does matter because… Whatever. If you ask your zone of genius. That’s what you teach. All good. But I’m just using that as an analogy that we can sometimes get really caught up on details that aren’t the cause and make them the cause. And then we miss the real cause.
So for example with that assignment that I did early one of my law assignments that I had determined okay, it was because I did early that I didn’t do as well, or maybe it was a fucking content of what I wrote. And I didn’t even know how I would have done if it was last minute. So it was just pure speculation for me, but it’s like well, I actually miss the opportunity to learn and say okay, and this is like, I think in a lot of ways the downfall of school. Though they don’t say hey, here’s what we wanted to see for an “A”. And here’s what you provided. And you know, so you can do better next time.
It’s just like you send your exam or assignment off into the abyss, you might get it back. But you don’t really get like the school isn’t super focused on Okay, here’s what to do differently next time. It’s just like, oh, you pass, you didn’t pass whatever, try again later, but we’re not going to really sit and dissect. Maybe that’s just in Australia. But I know I’ve done so many exams, and I never knew which answers I got correct. And which ones I got incorrect.
You could go and have a look at the exams later, if you like, made a special appointment to do that. But you didn’t actually I think this is why we like don’t have this habit of evaluating, that we haven’t been taught that at school that it’s like, okay, well, you got this grade. Try again next time, instead of like, okay, let’s really dissect and like, let’s spend the time to go through what, like, what do you know? And that’s great. And okay, where do you need to work on. So anyway, that’s just my experience with school.
So, that was such a revelation, like, Oh, when I create the content doesn’t matter. And so my determination from that is, I’m still gonna get it done ahead of time. Like, I’m not going back to doing it late. I want to be the person as a leader, as a creator, as a mother who does my work early and easily. And not because that guarantees success or entitles me to success. But because that’s who I want to be. And I’ve been thinking about this a lot.
With consistency, it’s been coming up on the PGSD coaching calls about like, once people start being consistent, which they haven’t been before, they haven’t been following through, they haven’t been showing up in their business. And now they’re showing up consistently, like, oh, but I’m still not getting the sales that I want. It’s like consistency doesn’t entitle you to success. And consistency is what gives us access to being able to figure out what’s working, what isn’t working, what to do differently, to create a hypothesis to test it, it’s really hard to do that without being consistent, because we just have this messy data.
But it’s not consistency that entitles you to success. Nor is it getting the work done early that entitles you to success. And I think this is why like leaving at the last minute feels so much better than doing it early. Because as I’ve shared, you can blame the last minute and I would be more successful if I did the work ahead of time. And I just hadn’t realized that equated to me thinking that doing it early means it should work. And if it doesn’t work, then basically I’m inadequate, I’m not good enough. And there’s nothing I can do about it.
And of course, when you’re thinking that way that if I get it done early, and it doesn’t work perfectly, then it’s me, there’s a problem, and there’s nothing I can do about it, then we don’t want to get it done early. And we procrastinate, we put it off the last minute we overthink to do all the things. So that was just like these two light bulb moments of like it has nothing to do with the time the content was created. It’s to do with my thoughts. Again, surprise, surprise, but I really hadn’t gotten that.
And this entitlement when I’ve been looking for like, where am I feeling entitled in my business, which is basically like, if you finish the sentence, I should, or I shouldn’t have to. So for example, I should be able to achieve my goals working three days a week, I shouldn’t have to at this age of my business, there’s a lot of this, this is a really good one at this stage of my business, or after this many years in business, dot dot dot, what is your answer after that, that that can help you reveal why you are entitled, that like, you know, after I should have more clients, because I’ve been in business for X number of years or like things like that.
That’s entitlement. And I hadn’t seen that at all. And when I got really curious I in my office, I now have our glass whiteboard in front of me, which is so good. And I was writing this list of like all these shoulds and shouldn’t have to use that I have for the business. And there are a lot. And that is like I’m so grateful to be in a place with my own personal development that I’m not like, oh, and that’s a problem. And there’s something wrong with me. And how shameful that I’m entitled to be like, Oh, amazing, I now see that I have one way of being getting my own way is by having this sense of entitlement to having things be a certain way with me putting in a certain amount of efforts.
Or, for example, you might be like, Well, I’ve been posting on Instagram consistently for a week, I should have more engagement, I should have more sales, like that’s entitlement. So really getting clued up to that it’s nothing to be ashamed about, you have a human brain. And it’s there’s always going to be something which I find that really helps me when I think that there’s always something to work on. That when I find something to work on. I’m not like oh, I just thought I was done. Like I just know that.
This is the beauty of being human. So yeah, like the entitlement piece. And the timing of the content doesn’t matter. Just like, if someone had told me that ahead of time, like it wouldn’t have. I mean, I hope this is helping because I’m have shared like all the bits along the way. But I wouldn’t have landed and I would have been like, I don’t think I’m feeling entitled I’m feeling committed. But I can see now from doing an evaluation, being able to be with myself compassionately to be in curiosity that yeah, I’m actually feeling entitled.
And that because of I was in that entitlement of should, that I missed actually being committed and creating the results. So that’s so invaluable to learn. And for me to have that distinction, because before commitment, and entitlement felt the same. And now I know the difference in how it feels. And there are so many things, and for all of us, there are things we are committed to.
And we can all find somewhere in our life, we know how commitment feels, for example, if you have a child like I do, I do, committed to her getting all the food that she needs throughout the day. And I do what I need to do to make that happen. I like often I do have a lot of I mean, I am consciously thinking about it, the times of the day and all of that. I feel like once you have a child, your brain becomes like this clock in your mind of always thinking about naptime and food and all the things.
But it’s like when you are committed, I can now see like the difference between that and then identifying areas in my business and my personal life to I’m feeling entitled and to just be able to feel like oh, to notice that actually does feel different in my body. And I’m getting I mean, it still feels similar, but I’m getting clearer and clearer as to the difference with that. And the language around it, which is really entitlement is all about should or shouldn’t have to. And commitment is like no matter what, and it’s okay, if it’s me. And it’s okay, if I have to put in the effort and I have to be the one and nothing is beneath me.
In terms of like, there’s no task too big or small. And yet, just so, so, so much growth from it, like, Ah, so good. So my plan in this moment is as follows. And I’m going to after the PGSD coaching call, which is happening in a minute, I am going to finalize this, send it off to my team, I’m also going to post it on my mastermind group. So I want you when you’re doing this, post it in your persistence log in the forum and share it and get feedback on it. And it’s so helpful to do that. And even without the feedback on it, just publishing it, and putting it out there and allowing other brains to have a look at it. And to see what might have been because I know for sure I’m gonna post this and people be like, oh, yeah, what about this, have you thought about that, like so helpful.
So my plan at this moment is as follows. Dedicate time to super thinking about my best client. Force my brain to go there even when it prefers to think about what I want to create as a creator and my experience of my work. Practically speaking, is like putting a 30 minute block at the beginning of my workday to super think about them. Even if my brain tells me that’s not a productive use of my time, you can see here and like this, what we do with power planning, we are like pre empting, that our brains are going to be on board that there’s gonna be obstacles, spending time everyday in the PGSD forum listening to all our coaching calls, like all that kind of thing, which I’m already doing.
But doing that through a different lens with a different thought, create the launch content ahead of time. So we’re going to do that. But know that getting my work done ahead of time is about creates 60 signups for our July launch, it’s my thoughts, including my super thinking that create this result. And I’ve given myself an extra week, so I have more space for super thinking. So I’m actually getting married. A few days after that, which is exciting. We are doing our final preparations for the wedding, which will be at our home.
So that’s going on as well, in my personal life. I’m also looking after my daughter like it’s, I’m not just living in a vacuum, where this is the only thing I have on my plate. Just wanted to mention that in case you’re not aware, because it is when we’re entitled, it is really tempting to think like, oh, everyone has it so much easier. It shouldn’t have to be this hard for me. It shouldn’t be so easy for them.
Like all those kinds of thought. Focusing on my messaging relating to planning properly as a perfectionist, let it be okay that it might at times feel boring to me to be talking about the same topic as I did in January, which I know actually, it doesn’t ever feel boring to me, but my brain might try and tell me that like it wants some excitement and drama. To make my workday feel more interesting. And to post consistently on Instagram between now and the next launch. I was already like we’re already sending out our perfectionist power ups every week day. And our emails, one to the waitlist and one to everyone on our email list every week.
So like that was already consistent between launches, but posting consistently on Instagram five times per week between now and the next launch, not because consistency creates my next launch result, but because it’s an opportunity to practice thinking about my best client and communicating to them. Let it be okay to talk about basic comments and things that I think everyone already knows. And let it be okay to talk about things that maybe like, that don’t feel profound to me or aren’t.
Like, yeah, as this is a whole side thing. But as a creator, it’s like, easy to be in this dialog of like, I just want to create what I feel inspired to create, and all of that kind of thing. And like there’s a time and place for that. And also, having the discipline to direct your brain to the people you’re helping what is going to help them. And it might not be what I feel inspired to say, and I can capture that. And I can share that still. But to still also have basic things.
And I think like, at the moment, we’re working with a sleep consultant on Lydia sleep. And I found her through Instagram, she’s the gentle sleep coach Claire, and that she’s posting on her Instagram, like, you know, sleep tips on, you know, all different stuff. And she probably doesn’t feel I mean, I don’t know, I haven’t asked her, but she probably doesn’t feel inspired to talk about, like, I feel so inspired today to talk about weak windows.
But like me on the other end, I need to hear about stuff like that. So she’s sharing stuff like that. So, yeah, I’ve just been like having that realization as well that like, yes, I want to feel creatively fulfilled. And also, I need to have the discipline to direct my brain to thinking about an experience other than my own, and what needs to be created, that might not necessarily be what I like, is top of mind for me, because I’m having my own experiences, and like my own life, and all of that.
And like, these episodes are a great chance for me to get to talk about all those kinds of things. And then there’s also a time in place to like, talk about like perfectionism, and the, like, basics of that, and all these different things and planning properly, and what that looks like. And so yeah, so this is my lawn tripod, I don’t know how long this episode is going to be. But I love a good long episode myself.
So I hope you have enjoyed this, maybe you’ve been chipping away at it, when you’ve gone grocery shopping, and then walked your dog, and then you’ve gone to the gym, or been cleaning up at home or whatever. But I really hope it has been helpful and insightful. And if you’re not yet in PGSD, this is your best opportunity to join the PGSD waitlist and to join us. This is the kind of work we do inside PGSD. And we take all of the things that we intellectually know about business about perfectionism, and we apply them and we do this work and we get coaching and we get support.
And we have that space to just show up as who we truly are. And to do this work in that really safe environment, and to have that commitment to getting out of our own way to being around people who are doing that. And yeah, it’s just it’s so different to listening to the podcast. And to just like trying to piece it together yourself, I really want to invite you to join us inside PGSD, if you can relate to what I’ve talked about in these episodes and what I talk about in the podcast generally.
And if you are wanting to get out of your own way in your business, if you are sick of being in your own way of not doing the things you know you need to do and you want to plan properly, you want to plan in a way that actually gets your perfectionist mindset on your side and removes the overwhelm and makes it easy to spot and stop procrastination, all those things and I want to invite you in so it’s samlaurabrown.com/pgsd is where you can sign up to join the waitlist. That is the best place to be so you don’t miss the enrollment dates.
Outro
If you enjoy this podcast, I recommend signing up for the waitlist for my program called Perfectionist Getting Shit Done, aka PGSD. This is a program designed to help you get out of your own way in your business. You’re going to learn how to release your perfectionism handbrake by setting a growth goal for your business, planning properly as a perfectionist with power planning, and getting regular guilt-free clean rest.
You’ll learn the skills required to get out of your own way and be supported every step of the way to do it. To find out more about the program and join the waitlist today, go to samlaurabrown.com/pgsd.