Episode 437: Coaching Rachel On How To Stop Resenting Marketing

It’s incredibly common for perfectionist entrepreneurs to struggle with showing up consistently – especially when it involves putting yourself and your ideas out into the world. To help, I’m sharing a snippet of a PGSD coaching call where I coached PGSDer Rachel on how to easily create consistent content.

Every week inside Perfectionists Getting Shit Done there is a group coaching call where you can and watch other PGSDers get in depth coaching on the same planning, productivity and persistence problems that have been making you get in your own way in your business. And you’ll have the opportunity to get coached too!

The weekly group coaching calls give you the opportunity to get the support you need to get out of your own way so you don’t stay stuck or fall off the wagon. In this PGSD coaching all Rachel shared “my biggest struggle with Instagram and social media is there’s often zero feedback and it’s harder to get in a growth mindset and practise when you put something out there and hear crickets. I also have a belief that Instagram controls everything and my control over the result is minimal.”

Thank you Rachel for giving me permission to share this call on the podcast.

Find the full episode transcript and show notes at samlaurabrown.com/episode437.

In This Episode You’ll Learn:

  • How to release your perfectionism handbrake so you can easily create consistent content
  • What to do when you feel like the instagram algorithm is letting you down
  • How to look at your data from a growth minded perspective
  • How to finally get yourself to show up on social media the way you want to
  • How to be in the growth mindset with social media so that you actually enjoy posting

Join the waitlist for Perfectionists Getting Shit Done

My coaching program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist and get out of your own way. The doors to Perfectionists Getting Shit Done will open again in March 2024 for our April 2024 cohort. To find out more about the program and be the first to know when the doors open, sign up today at samlaurabrown.com/pgsd.

Listen To The Episode

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FULL EPISODE TRANSCRIPT

Introduction
Hi, and welcome to another episode of The Perfectionism Project. A podcast full of perfectionism advice for entrepreneurs. My name is Sam Laura Brown, I help entrepreneurs release their perfectionism handbrake, so they can get out of their own way and build a fulfilling and profitable business. I’m the founder of the perfectionist getting shit done group coaching program, which is otherwise known as PGSD. And for even more perfectionism advice to help you with your business, you can follow me on Instagram @perfectionismproject.

Sam Laura Brown
In today’s episode, I’m sharing an excerpt from a coaching call inside my program perfectionist getting shit done. You’re gonna hear me coaching Rachel, who has kindly given permission for me to share this coaching call with you. And I’m coaching her on how to get into a growth mindset when it comes to social media, so that she can stop resenting, posting to Instagram and having it be such a struggle and feeling like she’s talking to cricket. And she may as well not bother. So if you can relate to that, if you feel like it’s such a struggle to show up consistently, especially when you’re not getting anything back, so to speak, when you aren’t getting those likes or those comments, the DMS or sales and you find that you’re often stopping and starting this episode is going to be really helpful for you. So I encourage you to listen all the way through. So Rachel, her Instagram handle if you want to check her out, is show her work. I will link it up in the show notes as well as her website. But without further ado, let’s get into the episode.

Welcome to today’s call. So what I wanted to talk about today and give some coaching on is talking about what’s something in your business that you find hard. And what’s something in your business that you find easy. And being able to go from an experience been hard because we’re overthinking overcomplicating, scared of judgment, all of that perfectionism handbreaks stuff to being able to create a different experience for ourselves. I’ve just recently been doing this over the last couple of months with the podcast which for me is something I have got a empowering story around that it is easy for me to do it, even though it is challenging, that it is easy. And then Instagram, where I didn’t have as much of an empowering story. And I really was finding that my perfectionism handbrake was coming on and for stuff that I’m sure a lot of you can relate to that, especially with feed post, that I really had a lot of very strict criteria for that.

And it just wasn’t fun. And so what I want to coach some of you on, I think it’d be helpful for everyone is if we talk about what’s something that’s easy, what something that’s hard, and with the ease and the heart, I think that generally speaking, when something is easy it is because we’re being growth minded about it. And when it’s challenging, it’s because we’re being fixed minded about it, we’re being in that perfectionist mindset. And again, that isn’t to say that there aren’t challenging aspects to things that are easy. But we all know the kind of hard that perfectionism brings where it is us just really making things more difficult than they need to be. So with that said, Rachel, if you wouldn’t mind sharing, you mentioned in the chat about my biggest struggle with Instagram and social media is that there’s often zero feedback and it feels harder to get in a growth mindset and practice when you put something out there and hear crickets. I also have a belief that Instagram controls everything. And my control over the result is minimal. Tell us more. I show I can see a lot of people nodding their heads.

Rachel
Yeah, I think. Yeah, my biggest struggle right now is not really like fearing that who I’m talking to doesn’t want it. It’s that I’m just kind of talking into a void, and it’s not going anywhere. It’s like I’m on the other side of this wall in Instagram controls the wall. And I’m just like shouting at that, you know, and it’s like, if they would just lower the wall. I feel like I’d be okay. But um, yeah, I mean, I feel like it’s kind of a defeatist attitude. And it’s not really helpful. But it’s just the thought that comes up all the time where it’s like, if I didn’t have this barrier here, then this actually wouldn’t be so hard. And like, yes, there’s some vulnerability that comes up and that sort of thing. But I just feel like I can work through that easier, because it’s something that I can control. Whereas the, like, way that Instagram limits your reach, and everything isn’t.

Sam Laura Brown
How do you think blaming the algorithm lets you off the hook? Like if that was the case?

Rachel
I mean, it means I can just stop doing the work. Yeah, I don’t know. I mean, it does, it feels really uncomfortable. Like I was saying to create something, and not get feedback. And then I guess have to accept that it’s all me like it’s act that it is within my control, and that there’s something I can do about it. And so, like in that respect, my brain finds it’s safer to blame Instagram for it. So I don’t have to look at anything else. Yeah, but I really do believe it’s their fault.

Sam Laura Brown
Yeah. And my guess is, if we were like, 100 years ago, it’d be something else. And so like, do you know what I mean, that there’s always been, our brain always wants to do this, and not just yours. And that’s why I wanted to have a chat about it a bit. And then we can do some coaching on it. Because our brain wants to do this, like wants to blame the algorithm, or whatever it is, each of us will have our own thing that our brains like, if only this was different than it’d be so much easier. Like it might be lack of time. For example, I’ve talked about that a bit. When I was working full time, I was like, If only I was full time in my business, I’d be so much more successful, it was the same thing. Like I’m not in control of that. Obviously, I was, but my belief, I’m not in control of that I have to work full time because I need the money. And if I was just full time, then I’d be more successful. It feels so much like that protecting our potential stuff that we can be like, Oh, I just have more time if I just if the algorithm just served me up to everyone and like all the things, then I’d be fine.

Instead of being like, oh, like our brain wants to avoid. We’re like, oh shit, maybe it is me. And maybe I’m not good enough and like that train of thinking so it’s more comfortable to blame the algorithm than to blame ourselves. And so what we’re doing really in PGSD is learning how to take one sponsibility without doing it in a way where we are, like pressuring ourselves where we are beating ourselves up or shaming ourselves. By the way on the topic of shame Lauren, your post, I read it this morning all about your like, shame stuff that you went through and investigated was so incredible. So I highly recommend everyone check out Lauren’s I think it was in your persistence log. Is that right? It was really incredible. So I just wanted to mention that and give you a shout out for that. Because it really takes a lot of courage to look at your brain yourself in that way. So celebrating you for that. So Rachel, when it comes to the algorithm, and look, so why are you just not on Instagram, then? Like, why are you still on Instagram? If it’s so bad?

Rachel
Well, I don’t know. I’ve been thinking about that a lot lately, too. I, I think the reason is that the other platforms I’ve thought about using feel even more scary to use, like Instagram feels like the easiest one for me to use. And it’s where like, a lot of other artists are. And so yeah, it’s like, the actual work. I feel like it’s really easy to do, but the results feels harder to achieve.

Sam Laura Brown
So that algorithm isn’t that bad, then?

Rachel
I mean, it’s fine. I use Instagram, and I like it. Okay. I don’t know, I’m kind of tired of seeing reels, but I still get on there every day.

Sam Laura Brown
I think it’s just like, I know, pretty much like 90% of PGSDers will be able to relate to this that we’re like, well, it’s the algorithms fault. But also Yes, I am there. And I’m like showing up and I’m posing. But it’s it’s its fault that I’m not more successful, but I still want to use it. But it’s his fault. And like we just kind of stay in this like disempowered, like defeatist kind of thing around it. And I really just want to say like, it is not like our brains want to do that. It’s a very safe place to go, there’s something wrong with your brain for being in that thought pattern. But if we want to build a successful business, and one that actually feels good to create that really important that we actually look at that, because there’s so much reinforcement around that message. And my guess is that, like, there’s so many people saying, algorithm changes and all of that, and like Instagram and shadow banning and whatever. That is, like there’s all this justification for believing that. And we kind of just adopt that. And like, yeah, it is the algorithm, instead of be like, Okay, if it wasn’t the algorithm, so let’s as if it wasn’t the algorithm, what might it be?

Rachel
Could be needing to post more often. Or, I could, like put more effort into my captions. Right now, I don’t really put a ton of effort into it, because it just feels like a lot of work. It could be like my art in general still needs to continue to improve. What else? I mean, it could be really minor things as well, like, hashtags, or like the time of day that I post or anything like that. What else it could be that I need to engage with, like a specific community on Instagram more. I never use my stories. What did you say?

Sam Laura Brown
Could it be that it is working already, and your brains just ignoring?

Rachel
Yeah, I mean, it is working. Like, I’ve increased the number of followers that I have. I’ve been like engaging more people with my posts. I don’t know why I’m not satisfied.

Sam Laura Brown
Tell me if you could design the algorithm. What would you have it? Like? What would that be like? Like, is there a certain number of likes, you get on impose, like a certain number of followers you’d have? What do you wish that algorithm was doing for you that it’s not?

Rachel
Well, I guess like, every time I post something I get, like some number of followers and at least one.

Sam Laura Brown
But how many actually do you would be like, yeah, the algorithms working?

Rachel
I don’t know. Like, I mean, right now, I got like, five to 10 per post. I feel like that’s reasonable.

Sam Laura Brown
So 10 follows every post what else? And then,

Rachel
like, five comments. To 10

Sam Laura Brown
What else? DMS sales maybe?

Rachel
Yeah, sales would be good. Yeah, it’d be nice to be making like, a few sales a week. Let’s say three sales a week. That’d be great.

Sam Laura Brown
Anything else? Are people repurposing you your work and like? What would it because I think it’s so well like the algorithm sucks, but I don’t know what I wanted to do instead, but I just know it sucks. So if we can like go to what do you wish the algorithm was doing? And then we can look at, okay, if you just did the thought exercise of what if that did happen every time you posted? How would I be showing up? Because I think it’s very common way and this mindset of like, well, I would put more effort in if I have more followers and more engagement. And then we don’t put the effort and like you mentioned, you’re not putting in a ton of effort and like kind of thing. That then obviously, if you’re not putting in a ton of effort, and like not posting often, and like the algorithms, not like, oh, we really want her to succeed to like, Let’s push all this out, she’s not really showing up fully. But if we show up for her, she’ll show up for us. It’s like, well, she may be and I don’t know exactly how often you post, you know, that kind of thing. But it’s like we want it’s like kind of this entitlement to well, even if I’m not putting an effort in, it should be helping me. And then if it’s helping me, I will give back to it.

Instead of asking, well, let’s do the thought exercise of if every time you posted you did get 10 followers every time you had all these comments and people saying this was so helpful, this is amazing. And all of this and you had sales flowing in? How would you show up for it. And because that is what creates that result of like, the algorithm does work in a way that it is possible to post to get 10 followers plus every time and all these different things. Like Instagram does want people to see your posts, it needs posts, to ADS can go out. If you think about it, like it needs content, it needs to distribute content. So like it once it’s like trying to help creators and like help people on the other end, see what’s most relevant to them. Nothing is perfect. But if we look at it like it is, it’s a free platform where we can reach people on the other side of the world for free. Pretty cool. When we think about it that way, then we can look at okay, if it was behaving how I wanted it to, how would I show up? And then that’s how we actually have that the algorithm do what we want it to do. So tell me if it was every time you posted, you got 10 followers? A bunch of comments like you didn’t feel like you’re talking to crickets at all. How would you be showing up differently? What would that look like?

Rachel
Yeah, I think I would post more. Because right now, I only post like, maybe three times a week. And it’s because I think I have also convinced myself that the posts need to be very high quality or it’s not going to work. So what’s the point? So I would probably Yeah, just like create, like, focus more on quantity and not quality. And then I would make more of an effort in my captions to like, talk to my specific customer. And people that I’m trying to attract, I would probably show up on my stories more as well. I’d probably also look at my analytics more and like figure out what is working and not working based on that. I often try to just like, I feel like I look at them a lot, but I just look at them. And then I get depressed about them and look away from them. Like I never actually want to analyze what they’re not working.

Sam Laura Brown
Oh, yeah, tree, it’s not working. Okay. And like, instead of like, oh, this interesting, like this seem to resonate with people. I wonder why that is or like the citizen and like, to just be objective about it. Like, if you were a social media manager, that you it’s just easier in a way to be in that growth mindset about it when it feels less passing on by like doing someone else sharing someone else’s work. But we can think those same thoughts. And if it’s like, okay, if I put that hat on, which we all know how to do. And we all do it in some ways already. But just noticing how our brain will sometimes just use analytics against ourselves instead of and the same can be the same with the weekly review and anything like that, that our brain can use that against us.

And instead, we want to be really compassionate and thoughtful with it. And not to have it. We have to just be careful as well with data and making assumptions that will think like, I’m just looking at the data and being realistic about it, that we will bring out in assumptions into looking at data. So it might be like, Okay, I posted this thing, it didn’t resonate. It’s like, we posted that topic once, like, post about it 20 times and then draw a conclusion. But we like to often be in this mindset of like, I’ll try it once. And then if it doesn’t work, I’ll never try it again, to Instagram. Okay, I think it might be, you know, this kind of post might work really well. So I’m going to try this 20 times. And then I will decide if I want to keep doing that kind of voice. What sign it’s easy for you in your business.

Rachel
Just making art, like the actual creating part of it is easy.

Sam Laura Brown
Why is that easy? Because what a lot of people know is that it’s really really, really hard.

Rachel
Yeah, it is hard. But I feel like I just think it’s all in my control. I’m like, Well, if I just show up every day, and I draw, it’s gonna get better every single time like it’s just impossible for it not to. That’s how I think about it.

Sam Laura Brown
And that’s like growth mindset one on one, I think and it’s like very similar to what shall be said before anything he smile and like, it’s, it’s that belief of like, if I practice, it can’t help but get better. And it naturally supports like quantity over quality, like what I’ll just keep do like, instead of like, I’ll produce one perfect piece of art per year kind of thing. It’s like, we’ll just make lots of stuff, knowing trusting that over time, as you’re doing that, it’s gonna get better and better and better. And really like being in that mindset. And we know that by looking at the actions that were taking the way that we’re showing up for that, and then we look at how you’re thinking about your art, and then translate that over to Instagram, because it’s not any different. Because a lot of people would be like, Well, I didn’t have the right education, like all these barriers, like you mentioned, that algorithm being a barrier, they don’t have the right supplies, they don’t have enough time, they don’t have the right studio, like, it’s so easy for anything to be like, there are all these barriers, and if I didn’t have them, I’d be better.

And there are barriers for you with the art. And yet, because of being growth minded about it, those barriers, and as you mentioned, I think this is such a good sign. When we’re in the growth mindset. It’s like, it is challenging. But the challenging isn’t a problem. Whereas we’re in the fixed mindset. It’s like, it’s challenging, and it shouldn’t be challenging. And if it’s challenging, it means I’m a bad person. And like, this whole line of thinking instead of like, it’s challenging, and it’s great, because I love challenges, and I’m just going to keep practicing. So what about your art mindset? Do you think you could translate over to Instagram that feels applicable, believable to you, you wouldn’t have to do a ton of journaling, or self coaching or anything on it that you’re like, oh, that approach actually helps me create a lot of art. And to just do it, is there anything that comes to mind?

Rachel
I think the, like the one that’s easiest for me to believe now is that not every post has to be perfect. And I just need to make something. Yeah. And just like trusting that every time I make something, I can get a little better. Tell

Sam Laura Brown
me specifically with your art. How do you present is that like, you have a certain amount of time in a day or in a week? Or you have like, what are you thinking about? Practically speaking that has you creating not, because if we can get around, the more specific we can get, the better that we can be like this specific way of like, I’m thinking about it this way. And then when I like frame it. So for me, for example, as I mentioned, quantity over quality, like when I frame it in that way. It’s so easy for me to apply it. So we want to look at those beliefs like I’m an expert in those things. And then we want to look at are there any, like practical ways that we set ourselves up that we could also take across?

Rachel
Yeah, I just told myself that I need to make like, one finished illustration a week, basically. Like, I’ve kind of figured out how long it takes me. And I’m like, Okay, this is what I can do in a week. And then I just put that in my power planning and I do it. And yeah, I just let it kind of turn out however it does. And I’m definitely not thinking about Instagram like that. Right now. Sometimes I tell myself, like, I’m going to post this many times this week, but I don’t I’d feel like I’m not as strict about it. I kind of just like end up creating things in the moment or something. And then it feels a lot more challenging.

Sam Laura Brown
Yeah, so tell me with this, I need to have one finished illustration per week. What are some of the other thoughts you have about that, that create commitment for you, if that’s pretty consistently getting done each week, as you said, and this is such a good side, too. I’m like, I just put it in my power planning. And I do it. Like when we don’t have drama around it often. It’s we’re in a growth mindset about something. So what are the other thoughts? You have that? Have you just been committed to it? Like, what this is just something I do? Like it’s in your self image?

Rachel
Well, it’s just fun to do. Okay, I like doing it. So I don’t usually have to fight super hard to do it. And I usually draw more than that also. Yeah, I don’t know. I just think the process is fun. Why and when it comes out shitty. Yeah. Why is that? I think because I’m just kind of like really focused on the one thing. And I don’t know, it doesn’t feel like they’re all these different variables I have to pay attention to I just kind of, like zone in on that one thing that I’m doing, and when I get into like a flow, then it just feels really easy. And I’ve just been doing it long enough that I know, I’m gonna get into that flow.

Sam Laura Brown
And has Instagram different to that. And how’s it the same?

Rachel
I think right now it feels different because, like, I don’t view it as this like creative thing that I can get into the flow of. It feels very like, check boxy, like I bring out my checklist and I’m like, I gotta do this. I gotta do this. I gotta do that. Yeah, like it doesn’t feel like an extension of my art and I feel like if I can kind of turn it into that, and it’ll feel more natural to do.

Sam Laura Brown
Mm hmm. I feel like I just the way you said that if it’s like thinking about Instagram is an extension of my art and for all of us, like, I think most of us would say that we love like what we do. And then it’s like the marketing stuff that are handbrake particularly comes on around, it’s like seen the marketing as an extension of it, instead of seeing it as like, I wish I could just do the thing. And like, I didn’t have to do all this marketing stuff. It’s really seeing that as a continuation, and like, it is possible to be in a mind, even if you post and you’re not getting followers, and maybe you’re having people on following, there’s no comments, or they’re just spam comments, or whatever it is possible to be in a mindset of this is fine. I love creating stuff I love just like sharing my art and expressing myself and all of those things. Even with the algorithm, and I think, especially when it comes to the algorithm, just seeing that as like, of course, my brain wants to blame the algorithm.

Because it’s challenging to like, you know, put myself out there and then feel like I’m getting nothing back. And like I’ve talked about before, something that really helped me, I had no one at all, commenting, applying really anything No, like for so long, like months and months and months. And like in two years. And I just like had this belief, like if I persist, I will succeed, like I just need to keep going. And most people quit. And if I can just not quit and keep showing up, it will pay off and like future me will benefit from this. Even if it doesn’t feel like in the moment that anyone’s reading this. Or anyone’s liking it or anyone’s buying or any of that stuff that it’s like, and you seem to already have that belief with the art. And so it’s just translating that over and really getting clear on like, I think doing some journaling and like, why is it worth posting? Even if, like, there’s no benefit? Right now, say every time you post you get five unfollows? Zero comments. No DMS, zero sales? Why is it still worth it? Does anything come to mind just quickly when you’re thinking about that now?

Rachel
I don’t know. I might need to think about that one more.

Sam Laura Brown
Let’s think quickly about your art. Is it so worth creating? If no one sees it?

Rachel
Oh, yeah, yeah, definitely. Why is that? It’s just yeah, it’s just a fun experience. It’s like very therapeutic. Like, I always just feel good at the end of it, even when the result sucks. But like, if Instagram, I just feel like I’m doing it for this specific. Like, I’m doing it for the result. I’m not doing it like right now. I’m not doing it for the experience of it at all. And so I don’t get the result. I’m like, Why the hell am I doing this?

Sam Laura Brown
Yeah. And there are people who approach art that way. So it’s not like it’s inherent in arts, that you enjoy the experience. There are so many artists who don’t create art, because they they’re not sure if it’ll turn out. So it’s noticing that that it’s not like, well, it’s inherent in creating art. It’s just fun. And it can be particularly in this case, when you’re sewing that belief that it just feels like Doesn’t everyone believe this kind of the and I’m sure you intellectually know people don’t. But the way you’re saying it, it’s just like, well, it’s just fun. Like, I enjoy the experience, I love creating the art is something that I do, to think about with translating that over to Instagram, like going through the thoughts you have about art, just like even just doing a big photo for everyone that area, that’s easy, just do like a big thought download about it, all the thoughts that you have about yourself about the people on the other end about the experience about the results, because fundamentally, there’s a belief of the art of it’s worth doing, even if no one else likes it. And then Instagram, it’s not worth doing unless everyone likes it.

And it’s like that internal versus external focus. And the thing I love the most about the growth mindset is that when we can really enjoy the process, that’s when we have the most success. It’s not like you either enjoy the journey or you have the result. It’s when we are able to like enjoy the process of Instagram or LinkedIn or whatever it is for each of us that we’re finding hard. And that way, we don’t have to do any of those things. But if I choosing to do something, we might as well get into a growth mindset about it. Remembering it’s not all or nothing, either in the growth of fixes. There’s a spectrum, and we’re just moving more towards the growth mindset. And that end of it. But if we’re going to be doing it anyway, so get clear on like, Okay, why don’t I just quit Instagram? And if you know you’re not going to, then okay, how can I think about this? Like, what are some thoughts about my art that I could experiment with here? And how do I set myself up? So for example, as you said, being committed to a certain amount of output.

So that was something that came up as well with podcasts and Instagram. That podcast was like, two episodes a week then it was one episode a week but I was very committed no matter what that’s going out. And I just had I thought I had made a decision. And this is just what I do. With Instagram, it was like, Well, I want to pose as much, but it’s okay. If I don’t personally, it was just this like wishy washy commitment. That was just like more of a should than a commitment. So want to be, figure out what that commitment is and like, be committed to that. That doesn’t mean again, we we need to use it against ourselves, we’re not going to take like I posted an Instagram like, Hey, I’m taking the next two weeks of no posting. So I think it’s really important that we don’t use that against ourselves. But looking at the area we find easily easy. And the one we find hard, what are the thoughts we have about each, and then just picking like one or two or three of those thoughts? And thinking about like, if I approach the thing that was hard with that thought, what would be different? Does that make sense? Yeah. Jenna, do you have a question or something you want to offer to Rachel?

Jenna
Just something I wanted to offer? If that’s okay. Yeah. So when you said, you know, what value is it? If you steal, if you post and like you get five unfollows? And like, all this list of the opposite? I like totally smile too, because I was like, Oh my gosh, yes, that’s exactly like the impending doom that I imagine. And so what’s coming up for me in like, what’s the value anyways? is like, the value is that I’m building my identity as a business person. And as like, yeah, like the business side of it. Because yeah, I have my art. Well, my art is like working with kids and children’s mental health. But like, that is my art. And that is the thing that I love. And that is the thing that I could sit down.

And you could ask me a question, and I’ll talk to you for an hour and like, not even think twice. But like the posting on Instagram, like that really gives me the opportunity to develop my skill set as a business person that I still have a lot of space to grow and like develop different skills. And so like, even if I get literally, like you said, Five unfollows, or people hate it, or like, I get five comments of like, how could you say this, how you’re, you don’t know anything, like even if I get all that like, okay, that’s practicing, that’s me getting an opportunity to practice like, haters, or whatever you call it.

Or like it’s giving me time to practice, like, putting something out there that people don’t like, or whatever it is, whatever it is, like there’s something in that experience that gives me the opportunity to get curious about myself and grow as a business person. And like, we’re all here, or I guess, Rachel, like, I know you’re here to not just to make art, but because your art is going to be your business. Like you want it to be your business too.

So yeah, so I think that’s one benefit that I take from like, even if it’s painful and awful. Like that is still a benefit for me. Because I want to have a company or a business and like I want to scale my business, like I want my business to grow. I don’t want to just have like those few people here and there that take my service like no, I want to grow and I want to live into the identity of a businessperson not just like, oh, yeah, I have the potential to be a business No, like I am. And this is what I’m doing to like, practice and like, grow in that. So that was all.

Rachel
Thanks, Jenna,

Sam Laura Brown
What came up for you when you had that Rachel?

Rachel
Yeah, I think for me, what came up was like wanting to release my perfectionism handbrake like, that is why I’m here. It comes up in all different areas of my life, not just business. And I, like I feel very committed to doing that. And so it is a good container for me to practice that. Even if it’s like, I’m losing followers all the time. And it’s not even helping me with my business that helps me on that personal level as well. I think that’s worth it.

Sam Laura Brown
And a show of hands, who here likes, likes content on Instagram or comments? Rarely? Yeah. Like, there’s so many people who are following you, and are seeing it. They’re not hitting the like button. They’re not commenting on it. I mean, but they are there. And it’s so helpful to think about like for every one like or whatever, there’s going to be like 10, if not many more, who are also benefiting from it, who are just people who are not in the habit of hitting the like button. I think I mentioned I think Alexander James, in my recent interview, he talked about this, how just most people aren’t in the habit, especially now with like ticked up in things where it’s like, not a platform that you do that, that people aren’t in the habit of liking and commenting and like I don’t like and comment personally, I will if it’s a friend or whatever, but typically I’m just like, I’ll say things and I’ll benefit from it. And the Creator will hear nothing from me. And I’m so glad that they keep going even though I’m not like validating them every step of the way with my likes and my comments.

So for all of us just remembering that there are a lot of People on the other end, who you’re not going to hear from, and just because you’re hearing crickets, like I think a sell, I saw in your persistence, argue mentioning about this like, just because you’ve your experience, your brain is telling you this is crickets. That’s not what is actually happening. And that’s where we need to be careful with looking at data, like I was mentioning that our brain goes, Oh, no one likes this, it like goes into all or nothing like, if it’s a certain number of likes, no one likes it. Or if it’s a certain number, everyone likes it. And then we forget that there are so many people who are benefiting, or who will come to your profile a year from now. And we’ll scroll back and benefit from it. So just be mindful of that, that there’s always like, so many more people, and especially as well with like certain platforms like podcasting, there are no likes that you just get download numbers, no comments, nothing like that. And so you just have to, like, be it because I don’t know if the people who download it, listen to 10 seconds, and get out of it.

Like you don’t get data about how like on YouTube, you get to find out how much they watched podcasting gonna get any of that. And so it’s really important that like, for all of us to whatever platforms it is, to just have a look at our mindset around if we’re thinking, you know, how many legs is exactly the number of people who actually benefited from it. And if it’s, you know, X amount, it’s not enough, it’s just man, it is enough. Because we all have our own little rules, and we tend to change them. As we get more successful about what’s a good enough number of like validation, what’s a good enough amount and what’s not. But I think we’ll wrap up on that note, but thank you so much, guys.

Really fun to coach you today. And for everyone. I want you to go through this when you get a chance. What time is easy, or even just think about it was something was easy for you. What’s something that’s hard for you write down all the beliefs you have about each just do a little side by side comparison. It’ll become very obvious, the different thoughts that you’re having. And just play with the idea of just taking a few and bringing them across knowing that you’re already in the growth mindset in certain areas of your business. And now we’re just going to take it across to a different area, which we can do. It can be easy. And yeah, share about it in your persistence log but I will talk to you guys again very soon. Thanks, guys.

Outro
Okay, so that’s it for today’s episode. I hope you found that coaching call excerpt incredibly helpful. And I wanted to mention too that I have interviewed Rachel on this podcast, she talked about how to use power planning. To get into creative flow. You might have heard me mentioned power planning. In the coaching calls, it is one of the main tools that we use inside PGSD is going to help you get shit done without burning out. So in episode 357, she talks about how she uses power planning as an artist to be able to have those creative moments and have flexible structure that supports her to be creative rather than feels restrictive or prohibitive. I also want to mention as well, episode 342. If you want to find out how to start power planning in that episode called how to plan properly as a perfectionist using power planning. I guide you through the steps so that you begin power planning right away. So that’s episode 342. I will link both of those up in the show notes for you. I hope you’re having a beautiful day and I will talk to you in the next episode.

Author: Sam Brown