Episode 448: [Stop Procrastination] 5 Steps To Get Unstuck With Big Business Decisions (Like Your Niche)

This is part 2 of my 5-part series on how to *actually* stop procrastinating. If you’re struggling to move forward with your business because there’s a big decision you need to make first then you need to listen to this episode (part 2)…

Maybe you need to figure out the perfect niche, your messaging, your branding or you’re still deciding which social media platforms you should be on. 

You’ve probably been signing up for webinars, listening to podcasts and buying programs to help you BUT rather than feeling clearer, you feel more confused than ever and more pressure to get it just right…

You don’t want to make the wrong decision, you want to get it right from the beginning so you have the best chance of succeeding. 

If you’re like the perfectionist entrepreneurs I work with, there are a few big decisions that have been keeping you stuck. It’s counterintuitive but your human brain feels discomfort when making a decision that involves you changing your circumstances – even if that’s a positive change. Your human brain doesn’t want you to make more money and it doesn’t want you to put yourself out there. It wants you to stay safe and that means staying in familiarity, even if you hate having to work for someone else and not being able to rely on your business financially.

By the end of the episode, you’ll be able to use my simple 5 step process for making decisions and use it to make a decision that feels good for you, in a timeframe that doesn’t freak your perfectionist brain out.

You can use this today to get yourself unstuck.

Listen to this episode now!

This 5-part series is for perfectionists who:

  • Get stuck in research mode when it comes to your niche, messaging and branding
  • Buy cameras, domains and planners to try to motivate themselves to show up
  • Push important tasks off until the last minute because you need the pressure

Everything you’ve learned about how to stop procrastinating doesn’t apply to perfectionists!

During this 5-part procrastination series I’ll be teaching you the surprising truth about procrastination, the hidden reasons you haven’t been able to stop and the simple process you can immediately start following to actually stop procrastinating. 

I won’t be telling you to delete social media apps or write a reminder on a post-it note to remind you ‘done is better than perfect’. 

This series is going to help you create emotional safety and feelings that are going to allow you to actually have the confidence to stop procrastinating and put yourself out there.

Tune into this series to learn how to stop procrastinating so your business can finally get off the ground.

Find the full episode transcript and show notes at samlaurabrown.com/episode448.

In This Episode You’ll Learn:

  • Why you don’t feel 100% clear and confident to make a decision
  • How to stop procrastinating on big decisions
  • What happens when we procrastinate on making the “right decisions”
  • How to feel confident enough to move onto the next steps
  • How you can make decisions scared
  • My simple 5 step process for making decisions
  • How to make a decision that feels good for you, in a timeframe that doesn’t freak your perfectionist brain out

Featured In The Episode:

PGSD is opening to new students on 14 March 2024:

The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 14 March and closing at 11:59pm New York time on 21 March 2024. Find out more about the program and join the waitlist here: samlaurabrown.com/pgsd.

Take The Perfectionism Quiz To Get Your Personalised Perfectionism Score

If you’re not sure whether perfectionism is what’s making you get in your own way, I invite you to take The Perfectionism Quiz. 

After working with over 1,000 perfectionist entrepreneurs, I created this free quiz so you can get your personalised perfectionism score and discover which of the 5 areas of perfectionism you would most benefit from working on overcoming the most: whether it’s overthinking, procrastination, burnout, all-or-nothing thinking or fear of judgement.

It takes less than 3 minutes to get your unique result and be one step closer to getting shit done without burning out. If you love learning about yourself and you’re ready to get out of your own way, go to samlaurabrown.com/quiz to take the quiz today. 

Work With Me:

My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.

Listen To The Episode

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FULL EPISODE TRANSCRIPT

Introduction
Hi and welcome to another episode of The Perfectionism Project, a podcast full of perfectionism advice for entrepreneurs. My name is Sam Laura Brown, I help entrepreneurs release their perfectionism handbrake so they can get out of their own way and build a fulfilling and profitable business. I’m the founder of the Perfectionist Getting Shit Done group coaching program, which is otherwise known as PGSD. And for even more perfectionism advice to help you with your business. You can follow me on Instagram @perfectionismproject

Sam Laura Brown
Welcome to part two of this five part series on how to stop procrastinating. So if you haven’t listened to part one, I recommend you do that. I’m just going to briefly recap. So we’re all on the same page and up to speed. But go back and listen to that because it’s really going to help you understand why you procrastinate, and release some of the shame that you might have around being a chronic procrastinator, even though you know, you have so much potential, you’re a smart person and you know exactly what you need to do.

So in part one, I talked about how there are three reasons why you procrastinate, why you are procrastinating on making decisions, like your niche, your branding, your social media platforms, why you procrastinate on taking the next steps like launching your course product or program, posting consistently on social media, and why you procrastinate on putting yourself out there, and you’re doing things like getting more degrees, you have a Google doc of Instagram captions and 80% written, you get stuck in editing mode when it comes to creating Instagram reels. Why is it that we procrastinate? There are three reasons about 20% of your procrastination is because you have a human brain, you just need to learn how to manage it and think about this resistance in order to help you move past it.

You might also within that have some neuro divergence and other things going on, that are making you procrastinate. But 80% of your procrastination is being caused by two things. And these are the two things that I can really help you with, I do help with all three. But these are the two things that are really going to make all the difference when it comes to being able to make money from your business and really have that be something that you can rely on for your financial freedom for yourself. So those two things that your perfectionist mindset is making you procrastinate. And number three is that you are using productivity tools that don’t work for your perfectionist mindset.

When perfectionist follow the same productivity advice as everyone else we get in our own way. So you just have the wrong tools to actually be able to confidently and consistently put yourself out there. So this series is designed to teach you exactly what you need to do and give you a clear path forward to be able to stop procrastinating because I know how painful it is like this is where I was stuck for so many years. Where do you know what to do, and you just can’t get yourself to do it, you get stuck in research mode, you feel so confused, you just want to be clear, but you can’t get yourself there, you have an endless amount of ideas, and it’s overwhelming to implement them. That is just your perfectionism and your perfectionist brain not having tools that actually calm it and allow you to feel safe putting yourself out there.

So this is all designed to help you with that. And in part five of this series, I’m going to be telling you about my program perfectionist getting shit done, aka PGSD. It’s for perfectionist entrepreneurs, we are open for enrollment from the 14th to the 21st of March 2024, which is coming up very soon. So if you’re wanting to dive deeper with this, I really have support to be able to stop procrastinating and implement everything we talk about in this, then I invite you to find out more and sign up for the program so that you can actually reach your potential. I’m so passionate about this.

So today we are talking about how to get unstuck with important decisions for your business. Like your niche. For example. This is really important piece because I talk to so many perfectionist entrepreneurs who want to be able to plan their week properly as a perfectionist with power planning. But they are not able to get themselves ready for that. Because there are decisions they need to make first before they can really start taking action. So this episode is all about helping you understand how to actually make decisions like a real business owner, so that you can move yourself forward. So I’m going to be giving you some things to think about, and some things to work on so that you can make those decisions and get yourself moving. I know research is fun. I know we love. We love growing. There’s a point at which the cost of that is so severe that you can just stay stuck there for months, years, decades, if you don’t do what I talk about in this episode to get yourself out of that.

So let’s talk about why you think you were stuck with important decisions. Why you don’t want to make them. So this might be what you’ve been thinking about when it comes to these decisions. First of all, you definitely don’t want to make the wrong decision whether it’s for your niche for your branding, you want to make sure you get it right, it’s really important you get it right from the beginning, this is what you’re telling yourself that you get it right from the beginning, you don’t want a niche that’s too saturated. You don’t want that doesn’t have enough customers. Yes, you want to do something you’re passionate about. But you want to make sure it also makes business sense to do it. You don’t want to waste effort on something that’s not going to work, you want to be smart about it, you want to make sure you have your ducks in a row, and you have everything together.

So once you do start showing up fully, you can actually succeed at it. You don’t feel 100% clear, like you just want to feel like you are clear, you feel it in your body, you just feel like yes, this is definitely the right decision. And because you don’t feel that way, he just retreated back into research mode, you want to make sure that what you were doing feels like you. So you can get stuck with making decisions. Because you want to make sure you’re showing up authentically that you’re really expressing yourself through your business. And so you want to make sure you can find the perfect overlap between what makes business sense. And also what you feel passionate about.

So many people as well say, you know, follow your passion. And you’ll never work a day in your life. There’s so many things like that out there that were like, hey, but what what is my passion, like I don’t even know what my passion is. And then I need to make sure that makes commercial sense for a business. So it can feel so overwhelming to make that decision when there’s so much pressure on it. Also, you don’t want to have to waste money having to do branding, again, having to redo work, like you just want to get it right from the beginning. The reason is, well, I specifically want to talk about niche here that you might have a different decision that you are struggling with.

And all of this process applies. But for perfectionist entrepreneurs, the mental chatter that goes on about niche and messaging is something that really, really holds us back, we just want to get that right, we want it to click and once that clicks, then we’ll be able to start making the money we want to make, it’ll be easy to find customers and clients will feel confident marketing, because we’ll actually have the clarity to know what we’re saying and to say, well, so we just get so stuck here and find ourselves be like but I just, I can actually move forward, once I figure out what I want to do. But I’m just thinking about it some more, I’m just wanting to get some more clarity on it.

So if this is you, if you’re really getting stuck with this decision, I want to help you with that. The other thing too, alongside having perfectionist brain and tools that don’t work for that mindset is just really to understand that of course your human brain wants to procrastinate on making that decision. Because once you do, you’re gonna have to put yourself out there. And that to your primitive human brain feels like a threat to your survival. But also that perfectionist mindset that you were in. Because of the thoughts you’re thinking today not because of something that happened in your past. So it might be a thought pattern that you started thinking as a child, it most likely is that you are having those thoughts today. That’s where your perfectionism is coming from.

So something that exacerbates that perfectionist thinking is all of the people out there in the business world who mean so well. But this really isn’t advice for perfectionist, they say you need to nail your niche, you need to get this right from the beginning, you need to nail your messaging. Once you do that, everything else is super easy. They say that with love. But what it does for our perfectionist brain is it makes us place too much importance on making the right decision and too little importance on action. And actually figuring out what your niche is, and what that looks like through picking something and doing it.

So it’s really important to understand to why you don’t feel 100% clear. So we’ve talked already about those three reasons why you procrastinate. But let’s get specific and talk about why you don’t feel clear on what it should be why you are doing more research where you aren’t yet confident enough to make a decision. Your brain creates confusion as a procrastination tactic. They’re very smart, our brains, our brains know how to keep us from putting ourselves out there and risking our safety and survival. So we create our brains create confusion for us. So we have an excuse not to make that decision. And when this is coupled with a self image that you’re a smart, intelligent person, and you have the thought era that the smart thing to do is to have all of the information and that makes overthinking feel responsible and intelligent.

It’s easy to see and easy to understand why you haven’t been able to make this decision and move yourself forward. There is nothing wrong with you. This is just psychology that’s going on your brain is working incredibly well. But now you need to use your brain. I’m going to tell you how to do that. Use your brain to overcome your brain’s current thinking so that you can get unstuck and move yourself forward. So when it comes to how to do this, what you want to be focused on doing is making decisions like a business owner or real business owner. If you have been successful as a student, maybe like me, you have degrees, I have a law degree and a finance degree, or you’ve been an employee, I worked full time in the corporate world as an accountant.

If you have been and succeeded in any of those environments, it is very likely that you have brought that same thinking that how do you succeed in those arenas over to business, this is a massive problem, because business is very different to school and to being an employee. But I just want to hold space for a second for you. And for that, because that makes sense. If you didn’t know that business is different to school, and it’s different to being an employee, it makes sense that you would bring the same tactics from that area of your life over to business. And when it comes to making decisions, that you would approach business decisions. In the same way as you’ve approached other decisions in the past. Pros and cons list, things like that you are wanting to make the right decision.

So let’s get specific and talk about how students and employees make decisions versus how real business owners make decisions. So first of all, students and employees are rewarded for getting the right answer. So if you want to have terms for this, and this might help you really conceptualize it, there are two ways that this is spoken about, there’s convergent thinking, there’s divergent thinking. So convergent thinking, where everything converges to one point is that there is one right answer. For example, when you’re doing a math test, there is one right answer to that equation.

When we are in school, we are taught that there is one right answer, maybe like maybe even studied in a field where there’s lots of right answers. For example, in law, there are so many different answers to a problem that you can be a bit more creative. But still, we’re told that there is a right answer. And you need to get to that right answer. That is what will get you the A. When you’re an employee, it’s the same thing that you are trying to please your boss and do the right thing and get the right answer so that they can be happy and you can keep your job. Divergent thinking is where there’s multiple right answers. So instead of being in that, Option A or Option B thinking that we perfectionist tend to be in especially with that all or nothing mindset, you go into a different kind of thinking when you’re a real business owner. So when you’re a real business owner and thinking of yourself that way and taking on that self image, instead of asking yourself, what’s the right answer?

Which was really get stuck when we tried to find that right perfect answer. Instead, it’s knowing and understanding and really getting that there are multiple right answers. This is the game of business. And this is why you wanted to be in business. Let’s be honest, you wanted freedom. Freedom doesn’t come from there being one right answer, you want to do business in a way that’s really aligned with you that’s aligned with your values that you have. You want to spend time in your personal life with your family with your friends, you want to have hobbies, you want to read the books that are stacked up on the bedside table, you want that have been multiple right answers. You don’t want that to be just one niche that you have to be in in order to be successful.

You may as well have just stayed in a job, or stay in the job you’re currently in. If you want there to be one right answer, but you don’t you want freedom. You want the freedom that entrepreneurship brings. And the best news is that divergent thinking and getting and really practicing that there are multiple right answers is what will give you that freedom to build a business in a way that’s really aligned with you. Just to share a quick example on this because it’s something I so believe in so deeply. And it’s something that I teach my clients how to do too, is how to have your business actually work for your personal life, I used to get burned out, like reliably every three months approximately, I would burn myself out.

So severely, my personal life would just go completely to the wayside exercise healthy eating all of that. I was really in that burnout cycle that I talked about. In part one of this series, I wasn’t planning properly as a perfectionist, I didn’t yet really know that there are tools that you can actually use. And I had to develop those tools myself because you need to get your perfectionist mindset working for you. So I was really the situation just so burned out working really long hours and not making very much money at all. And when I really started to get on board with okay, it’s not just that there’s one right way to do it, and I can check out everyone else on Instagram and see what they’re doing. See how they do their sales page, see what their launches look like and I’m a coach. I’m talking specifically now about my own business and that what that looks like So I can give you this example.

But instead of thinking, Okay, I have to do it like everyone else. I thought, Okay, what actually works for me, and what actually takes into account, not only the personal life I want to have, I want to be able to spend time with my kids. And before that, I want to be able to have the time and space to think about pregnancy, to have a maternity leave and time away from the business and not have to have it depend on me, I want to work three days a week. So that’s what I’ve been doing for the last few years, I work three days per week, I want to be able to have business time and then time off. And I’ll always be working and always not working, like I want to actually be in business mode, or in my personal life. And I want to figure out how to make that work, I want to take into account my strengths.

And for example, this podcast series, I am right now, pacing around my office, I am just chatting, I have some notes that I have written and really prepared for you everything that I want to share with you. But I’m not doing this with slides on a webinar and the way everyone else does. This is from me thinking about what actually works for me, what feels good to me. And really understanding how to have that also make business sense as well. That all came from divergent thinking, if I thought there was one right answer, I would definitely not be making so much money from doing it this way. Because I haven’t seen anyone else doing it this way. And when I started doing this a few years ago, now, I had to have this idea of myself and be willing to blaze my own trail, so that I could actually have the business I wanted.

But I had to be willing to do that divergent thinking. And to get out of that perfectionist mindset that there’s only one right way to do things. The other way that students and employees make decisions is they have deadlines to motivate them to make those decisions. So you might have a professor who is keeping you accountable, have a lot of clients who have done a PhD, they are able to do that, because they have someone else saying, Hey, this is due, hey, you need to decide on your topic, all those different things, they have that structure given to them. Or maybe you have a boss who is saying, Hey, this is what we’re working on. This is what you need to get done. This is when it’s due for the client. This is what it’s used for the customer. This is when we’re going to have a meeting about it.

And those last minutes, those deadlines are what allow you to actually say, Okay, I’m gonna be able to make the perfect decision. But I just need to decide something because someone else needs something from me, we perfectionist with that people pleasing that fear of judgment, when someone else is involved, we tend to have an easier time. Because we don’t want to let others down. I love teaching people how to not let yourself down and also be able to have amazing relationships at the same time. But when our perfectionism handbrake is on and we’re getting in our own way, we want to keep others happy. And so we are willing to actually make decisions and keep ourselves moving.

The way that business owners think about this is very different because real business owners know that for the most important things in business, there are no external deadlines. There’s no one who is going to come and yell at you to start that YouTube channel, or to start posting consistently, unless you want to construct for yourself a business that is just like a job where maybe you have a team, or you have your husband or wife or someone else in your life who keeps you accountable to you doing things and so you end up having to do things you don’t want to do when you don’t want to do them. Because you need an external deadline, you need a motivator outside of you to get it done. It’s very problematic, you actually aren’t able to make key decisions. For example, with the niche, no one’s coming to say, hey, you need to decide your niche today. You actually just need to be able to motivate yourself to do that.

So in part four of the series, I’m going to be talking about how to create positive time pressure and use your power planning to do that. So that yes, you can do your best work under pressure, but it’s not pressure that burns you out. It’s pressure that actually helps you to trust yourself and helps you to do that in a way that’s actually in alignment with the vision you have for your business, the values that you have for yourself personally, for your family time and different things like that. There are no deadlines in business for the most important things. I really just want you to sit with that. There are no deadlines that are going to come to motivate you. And right now you probably work in spurts of motivation that you haven’t really inspired idea and you’ll get busy with it for maybe a few days.

You just go deep into research, and then it fizzles out. That’s because you don’t yet have the mindset that allows you to make that decision, even when it’s not urgent. And so I’m going to share with you a five step process that you can go through today, there’s going to help you to do that to help you stop waiting for deadlines to motivate you, because I don’t want you to have to construct for yourself a business that feels like a job so that you can get your work done. I don’t want you to have to have really demanding clients and customers, I don’t want you to have to have a situation where your partner is now your, essentially your parent, keeping you accountable to things and then you’re having to constantly let them down. When you need to work late in the night when you said you wouldn’t, because you need the pressure of the last minute, and you’re disrupting everything that’s going on with that relationship just because you need pressure.

I don’t want that for you. That’s what entrepreneurship is about. You can create so much freedom with entrepreneurship. But if you hold on to this idea that you only work well under pressure from other people, you’re not going to be able to make those decisions and move yourself forward. So again, we’ll talk about positive time pressure in part four of this series. But for now really know that being a real business owner means understanding that you can’t rely on urgency. You can’t rely on someone else, to keep you accountable. You need to be able to rely on yourself. And you can do that today, simply by shifting the way that you’re thinking. The cost of staying stuck with important business decisions is so immense, there are so many of them that are just a few missed opportunities and the compound effect of this.

Maybe been thinking about business for a while. And maybe even you’ve been thinking about doing it when social media was so much easier. But it’s only getting harder. And the more you procrastinate, it’s just getting harder and harder and harder to do. It’s not to say it can’t be done. But you need to be a more skilled entrepreneur and you are missing out on the time, where still social media is in its infancy. And you were able to take advantage of where the algorithms are right now. And get free exposure to the exact people that want to pay you for your help for your product for your service. You are missing that opportunity. And it’s going to cost you so much more if you want to run ads, those ads are going to cost more and it’s going to just cost so much more time as well to actually have the same result that you would have if you were able to stop procrastinating now.

Same way thinking about like, if you’d started on Instagram, say in 2014, when the algorithm showed you to everyone, that would have been amazing. It’s like that saying the best time to plant a tree is 20 years ago, the second best time is today, social media is still in its infancy. And so you need to actually make decisions. So you can take advantage of that. And this compounds over years. So if you procrastinate, it’s going to cost you that it’s going to be so much harder. Once you do stop procrastinating. We like to imagine that if we procrastinate, and we’re going to make the right decision, it’s still going to be the same circumstances a year from now or six months from now or a month from now. But everything is constantly evolving.

The sooner you get started, the easier it’s going to be in terms of the circumstances that you’re dealing with as an entrepreneur. The other cost of staying stuck is you may never actually do it, you may stay stuck forever. Unfortunately, I have seen this with perfections entrepreneurs who haven’t been able to get the help they need with their perfectionist mindset, or just simply didn’t even know this was a thing going on for them, that they actually just stay stuck forever. They’re always inspired, they’re always learning something new, but they don’t actually make that decision and move forward. Or the other cost is really like having a business, that’s a job. And maybe it’s ever been a nine to five, it’s a 24/7, you have to create a prison for yourself, to give you the pressure that you need to actually be able to do your best work.

And so ultimately, all of the benefits of entrepreneurship aren’t there. And you have so much more risk than if you were just an employee. So here’s the five step process for making business decisions. Like a real business owner, this is something that you can do today. Just know it’s going to take courage to do it. Your perfectionist brain, your brain is creating confusion, because it’s scared of you putting yourself out there. And knowing that is going to be so helpful as well. Because if you have been waiting for that fear to go away and waiting for complete clarity, it ain’t coming. You need to actually just be willing to do it scared.

So the first step is exactly that. And this is a step, you just have to check in with yourself, what expectations do you have around how you should feel when making a decision. Don’t expect yourself to be imperfect clarity or confidence about it, you will not be we’ve talked about the reasons why you’re not going to be imperfect confidence or clarity about it. So just look at your expectations that you have. And release those expectations. And understand the new expectation is, I expect to be scared while making decisions. I expect to feel discomfort, that’s a sign that I’m growing, that’s a sign that I’m going into new territory. The second step is to give yourself a clearer timeframe to make the decision, it might be 24 hours, it might be 72 hours, it might be a week, it might be a month, it depends where your self trust is at I recommend 24 to 72 hours, that’s really a sweet spot because we don’t want to have it be like, okay decide in the next 10 minutes, that’s gonna freak your perfectionist brain out.

What we want to do is have there be a timeframe that feels good to you. But isn’t this indefinite thing, because at the moment, right now, before going through this process, the timeframe you have in mind is the timeframe, it requires to be clear and confident. So I’ll know when I’m ready, I’ll feel it when I’m ready. That’s not going to happen. You’re going to feel that way, maybe ever in your life. So let’s actually give ourselves some structure to help with this to help bring ideas and clarity to the surface. We need to give our brain a little container to operate in, it helps it make decisions. So give yourself a clear timeframe to make that decision.

So for each of the decisions, maybe you have a whole list of decisions you need to make. But you might have for example, your niche. Or maybe it’s a social media platform decision, or the name of your course, or the name of your podcast, all those different things. Just give yourself a timeframe. And have that be so clear. So that you can really work within that and not keep telling yourself I’ll know when I’m ready. It even just that alone or like it might not sound like much, but just giving yourself a timeframe. I’ve had this happen, even like when I was wanting to go full time in my business, when it was like okay, well eventually at some point that’ll happen. It wasn’t happening. Once I decided on a clear date that I could really be committed to it wasn’t so far away that it felt like there was no urgency, but it wasn’t so close that it freaked me out. I actually figured out what I needed to do to be able to make that money and have consistent take payments and go full time in my business.

And I did that and I went full time in my business very shortly after that way ahead of what my goal was. Timeframes work wonders for the perfectionist brain. We’ll talk about that more in part four as well for positive time pressure. So step three is to do divergent thinking. We talked about how real business owners understand what it means to make a decision, that there’s not just one right decision, and nor do we want them to be as entrepreneurs, there are multiple right decisions. And so what you want to do is not just be an A or B, I could be in this niche or that niche, or it could be the podcast same or YouTube channel name, or whatever could be this or that, let’s actually open your brain up.

Because of the self judgment, perfectionist experience, and really place upon ourselves that we often don’t even allow ideas to come to the surface, especially not bad ideas. Because we don’t want to see them, we don’t want to feel like we’re unintelligent. So we just squash them down, we only have a couple of ideas that have really been under thought you might be doing some time consuming under thinking by just having two options. So what I want you to do is come up with a list of 20 or more ideas for what you could do for what that decision could look like, it’s going to hurt your brain is really important, you know, this is going to hurt your brain, this is a workout for your brain, it wants to do two reps A or B, thinking about doing weights at the gym, it just wants to do terkait here’s our options.

You need to do 20 reps, at least your brain will say I don’t know, I don’t know any other options. I don’t know what we could do. I thought about it already, those won’t work. You need to be willing to let bad ideas count in this 20. Because bad ideas spark the best ones. And whenever I do this exercise, I find that I write down like my option A and B at the top. And then I’ll write down like not what I want to do and like trying to get ahead of myself and think it all the way through like do I actually want to do this, okay, don’t write it down. Unless I’m fully willing to just be like, what could someone in my situation with my skill set and my values? What could they decide here? I’m not saying I want to decide this. And I don’t need to implement anything on this list, I’m willing to just literally get my ideas out onto the page and see them and look at them.

And when I do that, it’s like idea 17. That’s the best idea. Or I’ll have like around ideas six or seven or whatever. A bad idea that I’m like, well, I’d never actually want to do that. But that’s okay, because I’m not writing down all the ideas I want to do, I’m writing down what I could do. And then that idea, I’ll be like, hmm, but if I actually did this other thing, that could work. And so that bad idea sparks the best idea. So you need to be willing, and have a relationship with yourself where you’re willing to see your bad ideas, knowing they make way for the best ones. If you think about like turning on the tap, where there might be dirty water that comes out first, before the clean water, you need to do this. Because if you don’t actually do that divergent thinking or you get into dirty water, we want to have it on for a little bit longer, get that clean water coming out. So do that divergent thinking come up with a list of 20 plus ideas. And let your bad ideas be there and let them count in the 20.

So 20 Good ideas is just 20 ideas. Next, you are going to set it up. And this is just mentally in your brain, setting it up as an experiment. This is going to help you create safety around making the decision which is going to be step five, we’ll talk about that more in a second. But now mentally, you’ve got this list in front of you, you’re going to think about it being an experiment, a three month experiment, I find with myself and with my clients as well, three months is a pretty great sweet spot, especially if you’re a perfectionist entrepreneur making less than six figures. Three months is a really good time period to work with, so that your brain doesn’t judge it too soon. In our all or nothing mindset, we want something to work instantly, or we think it’s never going to work.

We don’t actually allow for the reality that you are going to need to feel into something and try it out and do it one way and then do it a different way. So having it be three months, allows us to not judge it too soon, and then quit on something that was going to work. It was just, we hadn’t been able to do enough of it to see that yet. But three months isn’t too long a period of time that it feels like it’s a life sentence, we can get really stuck as perfectionist with these decisions, where we are in the thought pattern that this decision we make is for ever. So I just want to share a couple of decisions that I have changed when it comes to my business so that you can really understand how impermanent so many of these decisions are.

And that it really is just a game of how fast can you make those decisions. You don’t have to rush to do it. We don’t want you to be rushed. But can you do it fast so that you can get into action and learn from that experience? Versus trying to get the right decision and really thinking about decisions like a student or an employee. So here are some of the things I’ve changed. I’ve changed my niche. When I started my blog was called Smart 20s I taught people how to make the most of their 20s I didn’t even really honestly teach this because I was 22 when I started my blog, I had no idea what I was doing it I just found personal development. And all I was doing was meeting my own need, I want to know how to make the most of my 20s. People are either whinging about not making any money, or they’re pretending to have a perfect life, I’m in the messy middle of actually, like really wanting to make the most of it, but not knowing how to do that.

And so I’m just gonna share stuff I find that may be helping other people. And I just linked out to other personal development blogs and YouTube videos and things like that. But that was my niche. That was my business Smart 20s. So I’ve changed that obviously now. It’s Perfectionism Project, I help perfectionist entrepreneurs get out of their own way. I’ve made over $2 million dollars in my business doing that. And I needed to have the Smart 20s iteration of my business to get here because it was through that, that I realized I was a perfectionist. And that experience made me a perfectionist entrepreneur, made me see how it’s getting in my own way, and forced me to figure out how to get out of it. So I couldn’t have skipped that there’s no amount of research I could have done to get to the niche I’m in now, if I hadn’t been able to just decide on something and get started, I’ve changed the name of my podcast, I’ve changed. Basically like all the graphics that I have all the color scheme, it used to be like this pink and green combination.

I don’t use that anymore. I had a YouTube channel that I started and then I changed to podcasting, it just felt so much easier to me to not have to be recording it. So I had a YouTube channel that I did for a significant period of time. And then I stopped doing that I launched courses that I no longer offer. And we perfectionist we think like, maybe I can just skip that part and get to the part where it’s succeeding. Really, if you’re a real business owner, and starting to step into that identity, this isn’t just a hobby, even if you’re not making much or any money from it, you are a business owner. And when you’re a business owner, you understand that you can’t just skip to the part where it all works. And you can learn from everyone else’s mistakes. And because you’ve listened to a lot of podcasts, where people share their mistakes, that you should know enough now to not have to make those mistakes, you can make better quality mistakes, you’re still going to make them.

And that’s going to have you actually really having the skill set of an entrepreneur because you don’t just want to have a successful business. You want the skill set of an entrepreneur, so you have the security that even if something happened to that business, you can do it again. That’s what I want to help you develop is a skill set and the mindset around entrepreneurship, so that you aren’t just hoping that you’re an overnight success, and you have a reel that goes viral. So you can understand the value in developing the skill set of entrepreneurship. And that you can actually have the confidence and courage and emotional safety to do that. So there are so many things that I made decisions on that I laid, it changed. And that’s a beautiful thing. And so if you’re thinking that by every decision, if you’re still thinking that really getting the perfect decision is a decision.

At this point, if you’re a perfectionist entrepreneur making less than six figures, that decision is the decision that moves you forward and gets you into action. You can’t steer a parked car, you need to get going. So step five, is to make the decision scared. And knowing that fear is a sign that you are on the right path. Changing your relationship with fear is something that I really help my clients with as their code. And something I constantly work on as well. That we can do things to reduce or eliminate that fear. To some extent, we’ve talked about having a human brain, you’ll always have some of that they’re the most powerful thing you can do is actually change your relationship with that fear. So you don’t have to keep waiting for it to go away. You don’t have to wait for perfect motivational clarity, you can just think differently about that fear.

So that it doesn’t stop, you can let that fear be there. But not have it have influence over you can just be like an annoying backseat passenger, rather than having it take the wheel. This is why I have a program perfection is getting shit done. That really allows you as well to have somebody that you can come to get coached on decisions, you can get that either on a coaching call or in the PGSD forum that we have, you have the tools to help you make that decision. But also just having a community around you that helps you feel safe making those decisions and helps you not then go into this second guessing and overthinking and like oh, but I saw this webinar on this topic. And maybe I should do that instead, that you have somewhere that helps you feel safe making decisions and keeps you on track with those decisions and reminds you of the wisdom that you had when you made that decision and can also help you evaluate Okay, when do you actually have new information that means you need to change that decision. That’s a smart thing to do.

When we don’t have a lot of self trust when we’ve been using productivity tools that make us get in our own way. When we’re in that perfectionist mindset, it can be really hard to know is changing this decision, self sabotage, or is this actually the best thing to do? So that’s one of the many reasons why I do want to invite you into my program perfection is getting shut down when doors open on the 14th. And I know that you want to have this perfect clarity. And you will like people will tell you, here’s how to create perfect clarity and I can help you create clarity. But clarity comes from understanding. There’s not one right decision, there’s multiple right decisions. And that’s a beautiful thing. That’s where you want to be an entrepreneur, that there’s no last minute that’s coming to motivate your ass into action, you need to do that yourself, and you need to do it scared.

So you need to leap even when your legs are trembling, and see that as you growing versus seeing that as a sign that you’re making the wrong decision. It’s not a sign that you’re making the wrong decision. It’s a sign that your perfectionist brain and your human brain as well is saying, oh my god, oh my god, oh my God. Now we’re going into a new situation. I don’t know what people will think of me. And it creates all this uncertainty that of course, your brain is like no, no, no, no. But you can use your brain to overcome your brain to make those decisions. And really see as well, making decisions is part of taking action in my power plan in my calendar, I have a lot of time in there for Super thinking and making decisions and planning. It’s not like you have to make all these decisions before you can do anything.

But just understanding you probably have everything you need to make that decision today. If not, you can probably get that within 72 hours. But give yourself that timeframe follow that process. It’s so important that you begin to identify yourself as a real business owner, because you are one, I know that you might think that because you’re not making money in your business, or you’re not making as much money as you want to be making that you aren’t a real business owner yet. And that may be when you have your first 10k month, or when you have amazing reviews for your product or service. That’s when you’re a real business owner. But that thinking really keeps us so stuck. It’s an all or nothing perfectionist thinking that actually has us deprioritizing our business, squeezing it in around everything else, not allowing ourselves to actually invest in ourselves and our business skill set invest in the business itself.

Because we think it’s not real, when we think that we don’t have a real business, when you actually already do when we think that we create the reality that it’s not real, because we don’t allow ourselves to do the things that would have that business really become real. Instead, what we do is we just say, Okay, it’s a hobby, and it’s just that I am passionate about, I’m trying to get off the ground and I’m working on. And then we treat it as such, you really have to begin prioritizing your business, if you want it to grow like any area of your life. If you want it to change, you have to take it seriously. And the same when it comes to your business, you do have a real business. I know that for myself, I wanted to think that I had to be like Elon Musk, Mark Zuckerberg, like Oprah Winfrey, like I had all these people in my mind that like they had a real business or I needed to have a brick and mortar business.

I needed to have that for it to feel real. And I definitely needed to be making 10k a month or 100k per year. And when I was able to actually let go of that thinking and recognize, oh, no, I actually have a real business now. And I began treating it with that respect. That’s where my business began to grow. So I just really want to invite you right now, to step into that identity of being a real business owner. Just because you’re passionate about it and would do it for free, doesn’t mean that it’s not a real business. And just because you haven’t made any money yet, or you haven’t had your first 10k month, for example, that doesn’t mean that it’s not a real business. It is a real business. And it is worth you investing real time and effort and energy into it. And you’re already doing that you’re listening to a podcast series like this, about how to stop procrastinating on your business.

So don’t pretend that you’re not already investing that time and effort and energy. What I teach you to do is how to get more done in less time without burning out without freaking yourself out while doing your highest quality work. So that you don’t have to then take away from your relationships. For example, in order to have a real business. It’s like the time you’re already spending, thinking about your business and listening to things like this and working on it in your brain and also maybe doing things like you’re setting up websites and all of that, that you can actually use that time as wisely as possible. You need to really own that you are already a real business owner. So that you can really create the reality you want to with your business.

And if you have a big decision or money that you need to make to be able to start taking those next steps in your business, just know that that’s one of the main things that we can support you with inside my program perfectionist getting shit done, that you don’t need to go through this process to make those decisions before you sign up, that we’ve got you you can come in and get supported. We guide you through making the important decisions you need to make for your business so that you feel good about it, you never feel like you’re making decisions more quickly than you can handle. And you’re making decisions that you don’t want to be making or that might harm your business. Having safety around decisions is so so so important when it comes to actually following through with them. So I want to make sure that even though I’ve laid out the process for you, in this episode, those five steps, and you might have a decision that you have been on the edge of making that that process helps you with that inside my program, you can come in and get all the support you need with decisions so that you can then take action you don’t need to make those decisions before you come inside.

I’m going to talk to you in the next episode that will be released two days from now, I’m going to talk to you about how to do power planning how to plan your week properly as a perfectionist. So now you’ve made these decisions, you can actually follow through on them. I’m going to teach you how with the three steps you can calm your perfectionist brain down, so you can actually show up. So I hope you’re having a beautiful day. Again, you can find out about PGSD the links in the show notes here to samlaurabrown.com/pgsd to go and sign up for the waitlist you’ll be the first to know when the doors open. You can find out more about the program and whether it’s a good fit for you and going to help you with your business. But if you can relate to all of this, I know it’s gonna be super helpful. Yeah, I hope you’re having a beautiful day and I will talk to you in the next episode.

Author: Sam Brown