Podcast

Episode 372: Putting Pressure On Yourself To Hit Your Sales Goals (PGSD Launch Debrief)

In this episode I’m sharing a recap of our most recent launch of Perfectionists Getting Shit Done, my group coaching program for perfectionist entrepreneurs. I go into the sign up and revenue numbers as well as the six biggest lessons and takeaways from the launch. I’m also sharing two exciting announcements that are going to help you get out of your own way in your business so stay tuned until the end!

Find the full episode transcript and show notes at samlaurabrown.com/episode372.

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Introduction

Hi, and welcome to another episode of The Perfectionism Project. A podcast full of perfectionism advice for entrepreneurs. My name is Sam Laura Brown, I help entrepreneurs release their perfectionism handbrake, so they can get out of their own way and build a fulfilling and profitable business. I’m the founder of the perfectionist getting shit done group coaching program, which is otherwise known as PGSD. And for even more perfectionism advice to help you with your business, you can follow me on Instagram @perfectionismproject.

Sam Laura Brown

This episode is a launch debrief episode, where I am sharing the numbers and the lessons that I learned from the most recent launch of perfectionist getting shit done, aka PGSD. So if you don’t already know what PGSD is, is my group coaching program for perfectionist entrepreneurs, it gets you out of your own way in your business. So you can do the most important tasks in a consistent, sustainable, productive and courageous way. And we opened PGSD for enrollment for the fourth time this year, from the end of October to early November, there was a week that where new people could sign up for PGSD.

So that’s really what I’m referring to when I talk about the PGSD launch just so we’re clear on that. And yeah, I just wanted to share with you what my biggest takeaways were because I get so much positive feedback about these episodes, particularly about how helpful it is to hear me sharing my personal growth, the lessons that I’m learning the things that I’m working on, and all of that. So that’s what this episode is going to be. If you do like this style of episode, I recommend scrolling back and finding the episodes that I did for previous launches.

And on that topic, I wanted to mention that this episode is just a recap episode. It’s just me today, reflecting on the launch. And doing that, in hindsight, with the other launches this year, what I did was I did updates in real time as the launch went on. So when I was in the pre launch, when we were in the Open Cart period, and also sharing the debrief at the end, and I love doing it that way. And I wanted to do it that way.

And I didn’t have the bandwidth to do it that way. And so I’m just doing a recap episode. And I really wanted to share that because we often like when we find a way of doing things that we love, or that works really well, we can put a lot of pressure on ourselves for to always be that way. So whether it is maybe with Instagram, or Tiktok, or whatever, like you like doing things a certain way. And then you tell yourself, well, it has to be that way or there’s no point doing it at all that we can get in an all or nothing mindset. And it really doesn’t serve us and it definitely doesn’t help us help people. So I just took the pressure off, gave myself permission to do a recap episode instead of the live updates. And that was really because I wanted to focus my energy on the launch itself.

And also just navigating being pregnant with twins, and going on that journey. So in this episode, I’m going to be talking about the numbers for the launch. And you know, going through them in detail in terms of revenue, cash collected, sign up numbers, and also just a bit of a recap of the year in terms of PGSD launches. And then I want to share a few key lessons that really came up for me during this launch. It’s very important when you are doing a debrief or festival, it’s very important that you do a debrief on any kind of launch or promotion or sales activity or anything, even if you’re always selling like you don’t have an open cart, closed cart kind of situation, it’s still really helpful to create a little container for yourself, whether it’s like a month or a week, or whatever, and just really have a look at what’s going on.

So that you’re able to learn from that quit super important as well to celebrate the wins to celebrate yourself, and your growth and your customers or clients or whoever it is that you serve in your business. And so I’m not really in this episode, going to be sharing the what worked side of things. But I just want you to know that that was an important part of the debrief. And that I have done that it’s not just about Well, here’s the things that I want to do differently next time.

Or here’s where my mindset was having me get in my own way. Yes, there’s that in this episode, but part of a debrief in hole is really also looking at what’s working and making sure that you’re doubling down on that. And that’s something that until recently, I kind of just skimmed over that, and even on PJSC and our weekly review, like when we’re planning we’re looking at what’s working, I kind of just gone through the motions with that a bit and hadn’t really recognize the power of doubling down on what’s working like I’ve been learning that lesson, but I didn’t really start to get it until recently, just to be able to focus on your strengths, and pour your energy into that rather than always compensating for weaknesses.

I think, when we’re scared of judgment, and we want to perceive ourselves and be perceived as perfect, that we spend a lot of time trying to compensate for our weaknesses, instead of just playing to our strengths and letting it be okay that there are weaknesses or that there are things that aren’t working. So I wanted to mention that. So I’ll go through the lessons. And then I want to share what’s coming next. And I want to, in that talk about two really exciting announcements.

So make sure that you stay tuned until the end. So if you are someone who is thinking about signing up for PGSD, you definitely want to be listening all the way to the end. And if you are someone who wants to learn power planning, whether you have tried it before, or you’re, and it hasn’t worse, so to speak, like you’ve fallen off the wagon with it, or whether you have tried it based on what I’ve shared on the podcast, and it’s worked really well for you, you definitely want to listen to the end as well, because I will be sharing something that will help you learn power planning, without needing to sign up for PGSD.

It’s something that I’ve never offered before. I’ve been asked about many times, for years now pretty much ever since I started talking about power planning. So stay tuned to the end for those announcements, because they are going to be really helpful, especially when it comes to 2023. And getting out of your own way in 2023, achieving your goals, all of that good stuff. I wanted to mention as well, just a little bit of an update. In terms of my pregnancy with the twins, that basically I just wanted to share that we are having twin boys, which I haven’t shared anywhere else.

And I haven’t really been talking much about the pregnancy itself, especially not as much as they did when I was pregnant with Lydia. I haven’t really ever been wanting to share pregnancy specific content or advice or things like that. When I was pregnant with Lydia, I did share some lessons that I’ve learned about perfectionism and pregnancy, and pregnancy in business and different things like that, and preparing to have time away from the business, whether it is to have a baby or for other reasons. So those are in the back catalogue as well. But I haven’t chatted that we are having twin boys. And I’m very excited to be a boy mom and for Lydia to have two little brothers. So they are coming in the next few months. It’s not that long now. It’s really got me around quickly, especially like you know, at the end of the year, just feel like December just flies by and then that that whole new year period. And then they’re basically going to be here.

So I have been doing really well. Everything’s been going really well. It’s also definitely been a lot of challenging times, physically, mentally, all of that. So yeah, I’m very grateful for the twins coming in. I’ll be doing a lot of prep in my clean rest time for that. And yeah, just wanted to mention having boys, so excited about that. Okay, let’s talk about the launch and go through the numbers. So in terms of signups. So the goal first of all, it’s very important to start with the goal. If you haven’t set a goal for regardless of whether you’re doing open close car, you’re always selling something, if you haven’t got a goal, just take a look at that that’s really important. You need to have a goal, you can’t do a debrief without a goal, because you need something to be able to compare to.

And that’s why in PGSD, we set the Growth Goal, there’s a 12 month revenue goal set in a particular kind of way. So it really helps you perfectionist mindset. And we don’t want to skip that part. We are scared to commit to a goal and like really be properly committed to it, we might sometimes have a goal and have this kind of conditional commitment. We’re committed if things are going smoothly. And then if things aren’t going smoothly, we’re not committed. But having that clear number and being able to look at it objectively and really just have it as a tool for insight. And for thinking like to help you make decisions to help you approach problems and solutions in a certain way. It’s so powerful. So I just wanted to mention that if you don’t have a goal, either for the year like for your revenue, or you are doing, for example, a launch a promotion, whatever. And you don’t have a goal for that.

A numeric goal that you can measure really clearly so like say if you’re selling something all the time, so if you have a service, it’s always open like you’re always able to take on clients if you had a goal for the month for example or week or whatever it can be whatever but you need to have there be a man Trouble timeframe like you just need to be able to tell, did I hit the goal or not? We try and hide from that. We are scared of disappointing ourselves. And we think well, you know, I’ll just get what I get on I won’t get upset. And that just it doesn’t work doesn’t feel good either to just approach business in that way. So the goal for this signup was sick. Sorry, the goal for the launch was 16. We had 22 signups 16, pay in full. So that was one payment of $3330 and 6 who took the payment plan option, which is six payments of $650. So that means in US dollars, roughly speaking, total revenue was $77,000. That’s including the pay in full and the payment plans, one zero paid. And $123,000 AUD in case you didn’t know. I’m Australian, I’m in Australia. So I’m in Brisbane, specifically $123,000 AUD was the total revenue, then cash collected. So this was a payment. Sorry, the pay in fulls. Plus the first payment from the payment plan was $57,000, roughly speaking, US dollars. And $91,000 AUD. And that I’ll go through the lessons and everything. I’m so grateful for all the PGSDers who signed up who we got to welcome in our community during this launch. And just for everyone that we’ve been able to help with PGSD throughout 2022. So this year in total we had so far, stay tuned to the announcement at the end why I’m saying so far. In 2022. We’ve had 105 New PGSD is signed up 51 In January, 9 in April, 23 in July and 22 in October the most recent launch. And that just makes me as a coach, like thinking about 105 clients that I’m able to serve and that we as a team inside PGSD are able to serve and have you get out of your own way and do the things you need to do and do them consistently, sustainably, productively, courageously, without being scared of what people saying without overthinking all those different things. It just makes me feel so fulfilled and so grateful.

So I wanted to mention to a realization I had about the numbers that really helped me put things in perspective. So as I mentioned, the January launch was 51 signups then a launch after that was nine signups whether if you want to hear all about those particular launches, I will link them up in the show notes, the episodes that I did, but I did do detailed episodes on those launches, I’m not going to go into it in detail. But I really put that January launch without realizing it. on a pedestal especially when the launch after we didn’t have nearly as many signups we had WhatsApp, a fifth of the signups in the launch after that, that I was spent the rest of the year basically trying to get back there so to speak. Like if my mind I was thinking about it as like, I need to like figure out what happened there and try and recreate it. It was this very pause focus way of thinking.

And when I was doing the debrief for this launch, again, why it’s so helpful to do a debrief and actually have an objective look at things is that I realized that actually, to that January launch, we welcome to 51 PGSD is, and we hadn’t been open for seven months prior to that. So we did a launch in May 2021. And then the launch in January 2022. And so in that period, we had 51 signups when we opened in January, so then in July and October combined, we had What’s that 45 signups so just a few less so 23 in July 22 In October, but that was how many signups we had in a six month period. So it’s basically the same number. And when I had a look at that, and really just seeing, okay, instead of me thinking this genuinely launch was the same as all the others, and we didn’t do as well and kind of like beating myself up about it. Even though I have a lot of great thoughts about it as well, like the words I have that are unhelpful. And yeah, just having on a pedestal and thinking like well, these aren’t just haven’t been as good as that one. But when I actually got present to okay, that launch came after seven months of PGSD being closed. And then after that we’ve been opening for enrollment every three months. And we’ve had in that six month period in the second half of 2022. We had 45 signups that it just actually gave me like I could physically feel tension leaving my body that I hadn’t even realized was there.

And just having that insight of like, hey, these launches that I’ve been thinking of the same as each other, the same circumstances, even though we’ve kept a lot of things the same. So that we could just iterate on things, rather than having to recreate everything from scratch every time and having to have a really hard time with doing a debrief and reflection, like if you change your marketing strategy, fully, every single time you do it, it’s going to be really hard to tell what’s working, it’s going to be really hard to tell what’s not working. And we perfectionist love like that all or nothing mindset, we love to just scrap everything and start over from scratch that gives us this hope and optimism of like, next time will be different. And it’s this novelty that comes with it. And it takes a lot more constraint and discipline to say actually, we’re going to keep the fundamentals the same.

And we’re going to make a few little tweaks. And the debrief will tell us what those are going to be. But we’re not going to reinvent the wheel, we’re just going to make tweaks and adjust and iterate until we get it. So yeah, it was just helpful for me to see that I didn’t need to keep putting that January launch on a pedestal. And I didn’t need to keep beating myself up about the other launches. And there’s a really helpful like, it’s not that you either beat yourself up, or you just think everything’s going amazingly. And those are the two options, it’s actually like, being able to objectively look at the numbers to notice when things aren’t working, because there will be times where things aren’t working, and to pivot and iterate and do the things you need to do. It’s not either, okay, I’m going to beat myself up, or I’m just gonna like, put my blinders on and pretend everything’s fine when it’s not to actually be able to have the a completely different approach to either of those, which is, I’m actually going to have a look at the numbers, I’m going to do that with kindness.

And I’m going to make any changes I need to and I’m also going to keep the same what’s working, and like actually pay attention to that, try and gather data around that, etc. So I want to share some of the big lessons from this launch. There were many, but these were kind of the key ones, especially the first two, that I’m going to mention that our mindset related, I know we’d like this stuff as well, I want to mention, there’s definitely a time and place to look at the strategy and the tactics and like the actions that you take. So for example, you can go through and like, well, you know, it did work to be posting on this platform. And it didn’t work when I posted like that on that platform or whatever. But looking at the mindset behind things, makes such a big difference. It’s so important if you’re going to do any kind of debrief and reflection.

And if you could only choose between reflecting on your thoughts and reflecting on the strategy itself, every time reflecting on the thoughts is going to be more beneficial. Because the thoughts and beliefs you had, and that your team if you had a team, your team had a what made the decisions about the strategy and executed the strategy. And so even like you could have an incredible strategy that is actually working if you just had a different mindset about it if you just had different thoughts about it. So I will go through exactly what that looks like specifically, so that it’s really helpful for you. But this is just sharing what really came up for me during this launch.

And it’s also important to know as well, especially my guess is, as you’re listening to this podcast, he was someone who has a lot of self awareness. And so we can really beat ourselves up in terms of like, I should be able to catch when I’m not in a healthful mindset. And I should know that like in the moment, and I should never be able to get anything past myself, so to speak. And I should just always be on top of it. And it just isn’t helpful to think that way. And I really want to share that because with this launch. I like there were things in my mindset. And I was getting peer coaching from peers in my mastermind, I was doing a lot of self coaching, a lot of stupid thinking. And there were things that I missed, so to speak. And it is just not helpful for me to shame myself for that or tell myself any kind of story that I should have known better than to not see that that was going on. It’s just helpful to like, Oh, I see it now. And so I have that awareness.

And so next time, I’m going to be even more aware of it. Some of the things I mentioned too are things that I’ve had like realizations about before and then just taking a different form and I haven’t noticed it so just want to mention that you are telling yourself like I should have more self awareness than to have any mindset so Have go on notice like, No, you’re human, it’s so challenging to see our own brains. And even when we’re getting coached, either by our code or appear or ourselves. It’s always like in the context of the way things are presented and the way were thinking about things as well.

And like, there’s always going to be blind spots. And it’s really about embracing that that’s a reality. Instead of thinking that, you know, that all or nothing way of I, there shouldn’t, there should be not. I’m beyond that, like, that’s beneath me now. So some of the lessons I’m going to be sharing them and walking you through them. And then I’m going to be sharing the really exciting announcements that I have for you. So the first lesson slash reflection insight from this launch was that I was putting a lot, a lot, a lot, a lot of pressure on myself to hit the launch goal.

And I wasn’t really aware of this. I mean, I was aware of it, but I wasn’t. And the way that I was thinking about this specifically, was relating to me having some time off in early 2023, but wanting to continue to do PTSD launches, and continue selling. And so my main thought that I had about it, I heard me heard myself say this to people who appear coaching me, I have myself like, or saw myself writing this when I was doing myself coaching. But I didn’t really notice just how much of an impact it had was, we need to hit our goal. So I can properly prepare for the launches that are happening while I’m going to be on my leave. And it was this thought about like this needs if I can’t do it perfectly now so to speak, that I won’t be able to do it perfectly, then like this launch is going to be what we then like replicate and and base the next launches upon. So this needs to be the best one we’ve had a year. And also this sort of like if this isn’t the biggest launch of the year, it means we haven’t learned anything. And I want to mention these thoughts, because it’s very easy to kind of intellectually say like I can intellectually say, I don’t believe that I have a lot of thoughts to the contrary, which is true, like our brains think a lot of conflicting things. And so I don’t believe those things. And yet I do slash did believe those things. And especially like just that pressure, like feeling this kind of time pressure, so to speak, and like this kind of like this is it? mentality. I’m sure you can relate to that. But it’s like, this is the one this is the thing, like, it just doesn’t help.

And so for me specifically how it showed up, was I did a lot of super thinking for this launch, basically, like, I spent a lot of time with my brain instead of just like getting into action mode. And like creating the content, doing different things like that. I spent a lot of time thinking and reflecting and journaling and learning and just doing those things to really help me create the best content I could for the launch, to create the best messaging that I could like all of that kind of thing. And because without realizing it consciously, like I knew, but I didn’t know.

Because that super thinking I did about the launch. And the content I created was from this pressure and this all on, I think thinking it wasn’t as effective as it could have been, like not nearly as effective as it could have been. And it was still very effective. It’s so important. Like this isn’t all or nothing of like, Well, that didn’t work. It’s like just noticing like it did work. And it didn’t work. And the thing about it that didn’t work. Was that because I was having these thoughts of this is it this is the one like I need to get at this time that I think it led to me over over explaining certain things noticeably for me like the episodes that I did for the the Planning series that came out on the podcast, which had a lot of great feedback about the Planning series, the enrollment week episodes that I took, like double the time to record them than I had planned. And like at this point 300 Something episodes in. I know myself, I know I like to chat on a podcast episode like I take that into account when I’m thinking about how long I want the episode to be.

And yet all of the episodes were about twice as long as I had planned for them to be and I think it was like this coming from this thought of like I need to get it like this is it that I think that really is the main thought like this is it this has to be the time that I get it right so to speak. And so there are Other ways that it showed up as well, but me just doing a lot of the preparation for the launch from this place of pressure took me out of really just like being in flow and like tapped into what’s working and had me like in my head, instead of like, in my heart, if you want to say that, and I just, that’s something that I’ve personally noticed is that there’s content I create when I’m like trying to be strategic and trying to be proper about it. So like, trying to do it the right way, or the professional way or whatever. And it just doesn’t have the same impact. It doesn’t resonate in the same way as the content that I create. When I’m just letting myself be me. I’m not overthinking it. And it feels I think, like for this launch, it felt with this pressure I had on myself, it felt irresponsible to under think it like to not do all this super thinking. And I was listening to an interview recently.

I think it was an armchair expert, that doxa Monica were interviewing the actress from Handmaid’s Tale, the lead actress. And she was saying like her style of acting is like not preparing stuff, like not doing this whole backstory for the character and things like that, like there are actors who do a lot of prep. And then she likes to just have a go at it, like, let what comes out, come out. And that works really well for her. It really just had me thinking about how I have been thinking that when I’m not overthinking it, I’m basically not giving it enough thought. And there’s definitely like super thinking and taking that time with our brains is so helpful. And I think it’s about figuring out what amount of that you need to do or for which projects and tasks you need to do it. And which ones do you need that less so. And I really think I just overthought it a lot coming from this place of pressure, but it didn’t feel like that in the moment. And so it’s just helpful for me upon reflection, to notice how that pressure that I put on myself, was showing up in the way that I was doing things was making me overthink things, making me over explain things. And also just like taking a lot of the fun out of it. Like I really had a lot of enjoyment during that super thinking and like I was geeking out about and all of that there was it was really enjoyable. But at the same time, there was an undercurrent of stress and pressure and needing myself to perform. And that wasn’t fun. And it never is fun to have that pressure, especially from ourselves, I think that’s where it comes from the most often is that we create all these standards for ourselves, and then tell ourselves all the ways we’re not measuring up to that. And so that I think, was the biggest factor with this launch, in terms of the result that I was putting so much pressure on myself. And even like going into the launch, I really wanted to create an identity for myself and for our team that were the team that always hits our goals. And I think that’s such a beneficial self image to be in, that you are the person who hits your goals, that’s normal for you. And in past launches, like the launch in April, I was telling myself like Mike Rose’s to create all the content ahead of time, and I hadn’t realized it. But at that time, when I was telling myself that in the way that I was telling myself that I was actually saying to myself, it’s not normal for me to create all the content ahead of time, it’s normal for me to do it at the last minute. And so even though I did get all the content created ahead of time, it actually wasn’t as beneficial as if I just said to myself, that, of course I’m gonna get it done early, and letting myself feel a bit delusional and not, but really stepping into and embodying that self image of I’m the person who gets shit done early. And so with this, I’ve been really thinking about in the last few months, being the person who hits their goals. And that doesn’t mean you only get to believe that if you always hit your goal. And I think there’s a way to be in that self image where there’s no pressure around it. And the fact that I felt so much pressure around hitting the goal is really a sign that I’m not in that self image. Because when you are in the identity of something and there’s a deviation from that it’s not a big deal, because you know who you are and that that deviation wasn’t normal for you. But when there’s that pressure, that needing to prove yourself or perform that that is coming from being outside of that it nnd in wanting to be in it, and so I hadn’t really noticed that was going on, I’m still going to continue to create the self image of being the person being the team who always hit our goals. But just been onto myself about when I’m putting pressure on myself, it’s definitely a habit that I have adopted. I mean, I’m sure there must have been a point in my life where it was very helpful to have that pressure on me like it served a purpose. It doesn’t serve a purpose anymore. It’s not helpful, doesn’t feel good. And like, it’s knowing also, we can intellectually understand that and still put pressure on ourselves. And so it’s like, the next time I find myself putting pressure on myself, I’m not going to beat myself up about is like, Oh, I just see I’m doing that thing again. And not like, Oh, of course I am. And I shouldn’t be do it. Like, if we add that layer of shame on top. So crazy hard to make any changes to anything, when we’re judging ourselves for being the way we are, and having the thoughts that we’re thinking. So that was the first lesson.

Okay, so it’s actually quite a few hours later, I was recording that first section, while Lydia was napping, and she woke up. So we are continuing on with the lessons. The second lesson was about entitlement. And this is something that really came to the forefront for me for the launch that we had in April. And it was really, for the first time that I was able to notice the entitlement I was in and the way it showed up during that launch, was the thought that if I create the content for the launch ahead of time, rather than doing it at the last minute, then everyone should sign up. This kind of like If This Then That mentality that had me an entitlement, and then had me not showing up fully in the things that I was doing in terms of selling and problem solving. And that kind of thing, like that entitlement just took me out of my resourcefulness not fully. Again, not all or nothing, it will didn’t fully take me out of it. But it did take me out of it to some extent. And I really got that lesson in April. And so I think that, because of that, I was thinking that that’s not going to happen again, that I would be an entitlement during the launch. And this is why I mentioned earlier about not telling yourself a story that, you know, once you’ve had a realization or a breakthrough, and you have self awareness around it, that you should never let it get past you again, that it did with this launch. So the entitlement sounded different.

And that’s why I didn’t really notice it. And also, I think, because I was in that pressure, all or nothing kind of thinking that it just wasn’t obvious to me, it seems so obvious in hindsight, but at the time, it wasn’t. So I had a thought during the content creation for the launch. And I would say like the first few days of the open cart, that because I had done so much super thinking about the launch and really being so much more intentional with it than I had ever been before.

That everyone should just sign up like that, we would just hit the goal. And it was the same entitlement like the same feeling, but a different thought causing that feeling. And it was so interesting when I went back through my power planning. And I counted up how many hours of super thinking I had done relating to this launch. And obviously, as I’m going about my day, and that kind of thing, my brain will wander towards it. And I’ll be thinking about a bit in terms of like sitting down at my desk, and doing the intentional work. It was about 40 hours in total.

And the way I was thinking about it was if I had been thinking about it, and planning it and iterating on my ideas and exploring new ideas and all these different things for about three years, like it was a very dramatic thought in my head. And what I actually did as well. And this is one of the many reasons Palparan is so helpful. I went back to previous launches, and to see how much super thinking I had done. And I could see as well because lately I’ve been really like the last year color coding that on my calendar as like a reddish kind of color.

So I could quite easily just add up those different blocks. And in previous launches, I think I’d done about six to eight hours. Some launches like the launch in April. I just like got straight into content creation. I didn’t really do that much Stupid thinking, I think I caught it about halfway through the content creation was like, Okay, I need to actually slow down for a second and look at my mindset. But I was really thinking like, I just don’t have enough time to do it. And it is funny how even as a coach, you can still have that thought that I just don’t have time for it. It’s not that important.

When it is so, so, so important. But anyway, so basically, for this launch, I did about 40 hours or so of that kind of work. And previously, it’d been six to eight hours, sometimes less. And so of course, it felt like it was more super thinking than I’ve ever done before, because it was, it was about five times the amount. And yet it created the way I was thinking about like, there’s no problem with the Super thinking, it’s the way that I was thinking about it, that because of that the same way I’ve been thinking because like, if I create the content ahead of time, they will sign up, we will hit the goal. without me having to basically it’s like this will hit the goal without me having to really put in a certain kind of work that I just was again in that entitlement, and I couldn’t see it. And it just really had me again, going back to what I was saying about the pressure, I think that bundled together with this entitlement just had me doing things like over explaining, in a way and thinking like, like over preparing, I guess, in a way. And it felt responsible to do that, and mature as a business owner to do that. And as a coach to do that. And again, just really starting to understand what over preparing looks like for me. And that is going to be different for me in different seasons of my life of my business, it’s going to be different for me in terms of different tasks and projects. And it’s also going to be different for me compared to other people.

And so you might hear other people spending a certain number of hours doing preparation for something and think that that’s the gold standard. And that anything less means you’re not as serious about it or that kind of thing. And I feel like at times, I’ve definitely bought into that, and that I had really been putting super thinking and being intentional about it. And being prepared on this kind of pedestal. And then when I was actually fulfilling that being an entitlement about it. So that was a big thing that occurred during the launch content creation, and also the first few days of the open cart period. And then I when I was doing reflecting throughout the launch, which I’ll talk about in a second. That really came up for me because I did a launch debrief ahead of time. Basically what I did, and I think stats wise in terms of when we had those numbers or the 22 signups when they signed up. It was, I think three in the first three days. And then everyone else was in the last three days like the last 72 hours. And we were open for enrollment for a week, maybe it was eight days in total, roughly speaking. So when I was in those first few days and not seeing the numbers that we had expected, I did a launch debrief ahead of time.

So basically I said like, Okay, what if let’s say we end up with 10 signups out of 60? If so, what was the cause of that? Like, what was the reason not in terms of action of like, we didn’t send enough emails or we didn’t whatever, that it was a thought creating that what was the thought. And that’s when I really noticed the entitlement. And I was able to get myself out of that way of thinking. And I think that really had an impact on the success of the launch. Like I would say, this launch was very successful. I learned a lot. We welcomed a lot of PGSDers, two years in, and there was so many things that worked so well about it. And as I said in this episode, I’m really talking about the lessons from this and not going too much into the what worked, but there was a lot that worked.

And part of what worked was doing debriefs ahead of time during the launch, and being able to just be paying attention to my brain and what was going on. And just being willing to put in the work throughout the launch period. Instead of just staying in the entitlement and being like Well, like I don’t know why they’re not buying. And I think that’s probably one of the biggest signs that you might be an entitlement. I know a lot of us. We don’t like that word entitlement we don’t want to call ourselves into It old. But that’s what it really is when we have the thought of like, if I show up in this certain way than everyone else should show up in this certain way, like that is literally entitlement. And I think just removing any shame you might have around it can be so helpful.

But if you find yourself saying or thinking, I don’t know why they’re not buying, I don’t know why I’m not hitting my sales goals, my revenue goals, my business goals, there is going to be some kind of entitlement there. Because the thought that goes along with that is, I’m doing so much I’m doing XYZ did it. And therefore they should be buying and then not buying. So I don’t know why they’re not because I’m doing my part. So just be aware of that. It can be sneaky. But it’s a very comfortable place for our brains to be because then we’re off the hook. If we’re saying like, I’ve done my pots, everyone else should do theirs.

And so I don’t know why it’s not working, that’s us getting to be let off the hook to not have to take responsibility for our role in the result that’s been created, we get to be a bit victime about it, even if we wouldn’t ever want to consciously identify as that is just like, it just feels more comfortable than actually acknowledging, here’s how I created this result that I didn’t want. So entitlement, that was something that went on during this launch. Then another thing and this is more in terms of what’s actually it’s always both, like the mindset side, and then the strategy stuff as well. But we just noticed that a lot of the educating about PGSD and power planning was left until the launch itself.

And that the calls to action during the open cart period, were about making a decision about PGSD, rather than there being the decision made ahead of time. And the open cot period, which is the enrollment period, for just people to sign up, and for us to welcome them in. So I think that it was just really helpful to notice that we was still during the open cart period, talking about making a decision and what’s in PGSD, how it works, why it works, who it’s for. And it’s not to say that none of that should be mentioned during the enrollment period. But it was very heavily like that for like the first five days of the open cart. And then it was like, Okay, now sign up.

And so it was just interesting to notice as well. With that when myself and Daisy, who really does a lot for the business, but she’s a community manager and PGSD handles a lot of the operations, she also does some of the Instagram stuff as well, that when we were looking at the launch numbers, and seeing that the numbers weren’t in line with what we had expected in terms of we kind of broken down how many we would expect each day, it wasn’t the same number each day. It was based on there being more at the beginning and more at the end and fewer in the middle days, which is based on previous launches. But anyway, it’s just a number so that we had something to compare to. And we had that opportunity to say, Are we on track? Or are we off track? And if we are off track, why is that? So it was really a way to just help us solution find and notice what was going on rather than it being like, this is exactly what we should be. But when we were having a look at that, we just noticed that like, Okay, why are there not people signing up in the beginning, as we would expect, and as I had been in previous launches, and when we reflected on, I mean, you can say there’s a million different reasons, it’s just so helpful in a debrief any kind to just decide on the reason.

So you can solve for it instead of being like, well, I don’t know, it could be anything to just be like, here’s our theory of what we think it is. And we’re going to solve for that. And we actually decided for this to not Salford that it wasn’t a problem that we had been using this language and that kind of thing. But basically what we’ve been saying and what I’ve been saying specifically, was enrollment week, like anytime I say map PGSD it was about the enrollment week. And there was no incentive to sign up sooner besides like you get access when you sign up. But it was really just as I said, as well coupled with the content at the beginning of the open cart period being around making the decision and educating about PGSD and power planning and that kind of thing that it just like when we looked at the language that was being used around it.

There really was no incentive to sign up at the beginning of the enrollment weaken, it had really been framed so many times, as it been a whole week for enrollment. Not to mention also that PGSD is for perfectionist. And when our perfectionism handbrake is on, we procrastinate and leave things until the last minute, and can be indecisive and second guess and that kind of thing as well. So that’s a contributing factor. But it was just helpful to notice, okay, this is the language that created that instead of being like, I don’t know why, like, here’s our theory. And actually, we’re not going to solve for this, we’re not going to change the language around it. And we’re just going to know that for next time. And then next time, we can intentionally decide that, rather than it just being a decision that was unintentional. And we want to do the same thing. But that was something that was a lesson during this launch as well. Another one, number four, was the daily meetings that I had with Daisy, we had a Zoom meeting every day, I think we went for an hour, maybe it was 45 minutes, maybe it was an hour, we had a very set agenda of what we went through each day, which started with the vision for like the business for like the 10 year vision, the three year vision, like what the goals are, the company values that we have, the mission that we have, and our focus for this launch, and why we’re doing it. So we’re into every meeting, and it was repetitive on purpose, we’d go into every meeting with that top of mind to really center us and ground us and have us connected to that bigger vision and what we’re here to do and who we’re here to help. And then we would just go through and say for certain things, like look at the numbers, and say is it on track or off track, we also each day, this was really helpful and just interesting to do. We rated on a scale of one to 10, where we were at in terms of our belief that we were going to reach 60, signups. And so on certain days, that was like nine or 10. On other days, that was like two or three. And it was just really helpful because it wasn’t ever a problem if we want a 10. But it was just an opportunity to discuss like, Okay, what’s going on in our brains, and doing the self coaching and like giving each other a bit of coaching, to really have us not have to, like get ourselves to attend. But just to have a bit more self awareness around it. So that when we were executing on the plans, we needed to execute on that we weren’t doing it from a place of doubt or disbelief. And it was just really helpful to do that. And the lesson was, it was so valuable to do that it was so valuable to have that check in.

And usually in previous launches, I’ve just done that with myself. And I’ve recorded them for the podcast as well like my little updates about what I was doing in those daily check ins. And just being able to do that with someone else to have someone else to look at my brain to just really also feed off each other in terms of excitement. Like every time, we did a meeting at the beginning as well. We would also say the names of the PGSDers who’d signed up and a little bit about them, and celebrate them as well. And what I was going to say before is when we were going through on track off track, we just say okay, what were our signups today is that on track with what we expected or off track. And then what’s our belief level. And if it’s on a 10, then what we did with those things was we then had a section of the meeting, where we sold for issues, so to speak.

And so we throughout the beginning of the meeting, and we went through the beginning quite quickly, but throughout the beginning, we’re just checking on different things, and move it to that issues list. If we needed to this is something that I got from the book traction by Gino Wickman. So we’d have then the issues section of the meeting. And sometimes we wouldn’t have enough time to go through everything. And what we found was that if we didn’t kind of organize ourselves, that would be like, Oh, just quickly talk about this. And you know, you’ve spent five minutes talking about it. And it was actually a lower priority item. So we would get to this issues section of the meeting. And we would like go through we had the dot points there. We will go through all of the things just very briefly, that were issues and we prioritize them. And we’d talk about them in priority order. And we would make very sure that we looked at identifying the underlying issue rather than just like the surface level issue. So asking why is this happening? and that kind of thing, kind of digging a bit deeper, and then creating a solution, before we move on to the next item, because it’s just so easy to jump around from like, Oh, and there’s this thing.

And there’s that thing and to kind of just not actually end up with any solutions or clear next steps. So we’d go through that, if we didn’t have time, like we had a strict time limit for each section of the meeting. So if we didn’t have time to talk about something, another meeting, then we would talk about it later in Asana if we needed to. So we use Asana, that project management system. So we talk about it there if needed. But a lot of the times it was a lower priority thing that didn’t really need solving, or someone could just say, here’s my solution, and it could just be implemented. So we do that. And then the final section was next steps. And we would clearly outline who needed to do what and when by and what did that look like and was anything needed from the other person. So that we could leave each meeting, having solved the highest priority issues, and having very clear steps for implementation. And then also, at the beginning of a meeting, we would talk about the action steps that were identified the previous day, and whether they are on track or off track, if they’re being completed if there was something else that needed to go on.

So that was just so helpful to do. And I will be continuing to do things like that. And actually, as well, for a long time, it really was helpful to do a lot of communication with the team through loom, which is where you record yourself on a video. And we’d kind of especially because a lot of us are in different time zones that we kind of just give updates, but there’d be a bit of a lag. And that really worked well for a period. And now I just feel like I’m in a phase of things, where it’s just so helpful to actually like have a meeting, it’s so important to have a clear agenda and a time frame for it and a real purpose for it. But to have a meeting where you can bounce off each other. And you can get that feedback from each other and just like really talk about things in a way that you can’t talk about things. When you’re just recording a five minute video and someone replies with a five minute video, and you go back and forth and something that could take, you know, 10 minutes to talk about in a live meeting. It takes you a week with these back and forth videos. So anyway, that was something that really came out of this as well, that was so valuable. And I’m so glad that we did it.

Another thing that we did during the launch period was adding sales calls with me. And this was so helpful. And I wanted to talk about it as well. Because if you were listening to the podcast, you would have had that most likely, you would have had that. I did a little mini episode mentioning the sales calls. And we sent an out an email about it I mentioned on Instagram. And that was really because so as I mentioned, we were like a few days into the launch. We’re just trying to look at what was going on. Like why why are we not seeing the signups we’d expected. And something that came up was, and I’ve mentioned this before, because I had this realization a couple of months ago, that I’ve had the thought of like I know, our people, so well like inside and out. And that has been a very helpful thought that served me. But at the same time, it’s also had me making assumptions and not being as curious as I could be. So what we decided to do during the launch, and this was actually something that was suggested to me by someone that Pierre coached me, which is super valuable was doing sales calls. And really just having that opportunity to get an insight into the people who are thinking about signing up for PGSD. So it was marketed as a sales call, like a sales call for PGSD.

So what was going on in their brains? What were they thinking about? What were their questions? What were their concerns, all of those different things? And I absolutely loved doing the sales calls, I think because it just felt so similar to coaching. Because I went into each of those calls that I did not with a mentality of I need to figure out how to have this person sign up. It was really just like with coaching of just like, I’m just going to show up and ask questions, and like guide them to woods, what will best serve them based on what they’re telling me? And so there was no pretense of like, you know, I have to train for something like it just I felt so energized by these calls that I was like, I want to do more of them. And again, I just think a I love selling PGSD it’s been a truly believing and also everyone who booked a call where people mainly from who’d been podcast listeners, but people who PGSD helps, and who were in such a good place for it. And it just was so fun to talk about, like how PGSD could help and to really help them make that decision either way. And I absolutely love doing it.

And it really just taught me so much as well, in terms of the different questions about PGSD and different things like that. And I’m going to be talking about that in a second as well when I share the announcement. But it was really insightful. And a lot of our PGSD is a people who look like we don’t get a lot of support inbox questions. We don’t get a lot of DMS, we don’t get a lot of messages. Most of our PGSD is luck, and then sign up. So we do have different ways that we find out more about what you’re thinking about, and all these different things. But a lot of it is until now, really based on assumptions that I’m making. And then also, the coaching that we do inside PGSD, what our PGSD is saying, or that kind of thing. So it was just so helpful, especially when it was not just like talking to people, during a time when PGSD wasn’t open for enrollment, but like when it was and it was time to actually make a decision about it to just hear what was going on. And especially like, I’m pretty sure like this is probably just generalizing, but pretty low for memory. Everyone almost, who got on a sales call with me, was 90% certain that they wanted to sign up for PGSD, and then just had a few doubts or concerns or questions or things like that. And it was just so valuable to do that. And when I was doing one on one coaching, I never did sales calls for that. I decided that the podcast was going to be my sales call, essentially, that I would provide so much value to the podcast, and mentioned my coaching on the podcast, and that I wouldn’t have to do sales calls.

And I think part of that was probably I was just scared to do sales calls. But also part of it was at the time. That was before I was full time in my business. And I just didn’t have a lot of time, in my schedule to have calls and had people not show up for the calls or things like that, that I just decided I was going to put that energy into the podcast. And that worked well for me. And I think it’s, you know, most strategies work if you if you believe they will, if you commit to them, even though I hadn’t really seen that many people doing it. And people were saying like, if you’re a coach, you need to do sales calls. And maybe I would have had more clients when I was one on one coaching, but I was fully booked anyway. So it was it was just really empowering with that, like with past me to decide I’m going to make it work through the podcast. And also I just love buying by listening to podcasts, and just been sold via a podcast. And pretty much every sales calls I get on. If I’m the one being sold to I get on the call, and I’m like, hey already know, I want to sign up or buy or whatever it is.

And let’s just talk about the details. Or ideally, if I can skip the sales call, I will skip it. And I will say like, do we have to do that? Can I just sign up. So that’s just how I like to operate. So I hadn’t really done sales calls before and it was so energizing and valuable. And I think I might have mentioned this in the Growth Goal update that I did, that someone had asked me like, are you I’m just really curious as well, if you’re doing these calls, to just hit your growth goal, like what’s the motivation behind them. And it’s just I just find that so fascinating that we like to do that, that we think like if someone has a goal, particularly if it’s a revenue goal, or a sales goal, that that’s going to make them do things they wouldn’t otherwise do. Like basically, that’s going to have them do things that aren’t in my best interest, or that aren’t aligned with their values.

And, yes, we had the sales calls, so we can hit our growth goal as a business and so we could hit our goal for the launch. And that goal is in alignment with our values and our mission to help perfectionist entrepreneurs get out of our own weight. So of course, we’re going to do what we can to have as many people in PGSD because that’s the best way that we serve them. So it’s just really interesting if you find yourself thinking that like I wonder if they’re just doing that so they get hit their goal that you’re probably thinking that about your goal. And it’s probably inhibiting either your goal setting. So you might not be setting clear goals, they might be very vague. They might be like, super, super, super unrealistic, or super, super, super achievable or just like being scared to set a goal, being scared to set a revenue goal, particularly because you’ll be projecting on to others, the thoughts you have about that if you have revenue goals, then you’re going to do things that aren’t in alignment with your values. We are always pursuing our growth goal, and any revenue goals, anything like that in alignment with our values, which is why ongoing sales calls, it was about helping people make a decision. It wasn’t about having them say yes. And again, I think that’s why it was so energizing. That’s what coaching is just helping someone come to a decision and gain clarity. And to really do that without judgment or without agenda. And, yeah, so we will be either it’ll be inhibiting our goal setting, or our commitment to our goal, because it kind of feels like well, if I’m not fully committed, then no one can say I’m a sell out, because I wasn’t fully committed anyway.

So just something to be mindful of the sixth lesson that I want to talk about. And this is really the final one is that the Planning series episode and the enrollment week episodes were much longer than I had planned them to be. And I had this feeling like I felt so sold on PGSD, I still do so in love with it. And I just want to talk about I just want to allow planning, like, Hey, I love chatting about it, which you can probably tell if you’ve listened to any of the episodes. But I also on reflection, I think the length of those episodes was really coming from this feeling of like needing to over explain which is coming from the pressure that I mentioned. But like this feeling that I have to say all the things, I have to cover everything. And I think that it meant that. And this is something Daisy and I talked about during the launch, like talking about the basics in a basic way that I was talking about the basics of PGSD and power planning and things like that, but not in a basic way like in a compliment. And what am I saying? In a word am I even trying to say complicated, a complicated overexplaining kind of way. And so that’s something we were really focusing on during the OpenCart period. And we adjusted some of our emails to change for this as well. And Instagram content was to just share the basics in a basic way. And I think that I’ve definitely had the tendency to over explain and like to over justifying that it’s probably come from, like some level of disbelief in myself or like different things like that, that it feels vulnerable, I guess to just, like, not explain the best way, but to just share something and not have to cover every loophole or that might someone might say like, oh, but what about this? Or what about that, particularly if I’m teaching a concept or that kind of thing that I find myself, I weave things together a lot. And I think that’s super beneficial. And I get a lot of feedback from people that it’s helpful. But I think also part of it is informed by me wanting to make sure that no one could say anything bad about it, which comes back to me wanting to be liked and like all of that kind of thing.

And so it’s just interesting to notice that going on. And after I recorded the episodes, for the actually did the enrollment week episodes first. And then I recorded the Planning series episodes. And I just had this feeling of like, the episodes I was I told myself, I would have 30 minutes for the planning week episodes. Sorry, the Planning series. And the enrollment week episodes, were going to be five to 10 minutes. The first one would be a bit longer, but like the first one on PGSD ended up being like an hour 20 or something. And the other ones I think we’re about 15 to 20 minutes on average. And then in the planning series episodes. I told myself, it’d be 30 minutes, like that was what I had said. And they were again like double that link.

So after that I remember just being in the shower and thinking about it and like do I need to rerecord them. And this is something that’s come up in a lot of launches that I’ve loved this year, I think in two of the four or three of the four now in total of like my brain just after I do those episodes, judging them in a way it does Don’t judge other episodes that I do. And second guessing. And so me just been like, like is that I just keep them the same as they change them, I just decided to keep them the same. And I’m glad that I did. I’m glad that I did do that. And it allowed me to, upon reflection really see that I’m just wanting to cover everything and be strategic about it. And again, it’s coming back to this idea of like, that I need to be so intentional with it. And I need to just be like, I don’t know, more legit or something like that. But anyway, so that was interesting. And I’m really just, I guess, starting to investigate a bit more like, I want to still communicate, like me.

And I do like going on tangents and weaving things together and get that kind of thing. I love doing that. And when is it me over explaining. And just kind of having more of a feel for that, I think it will be less about the length of things, and more about the energy and thoughts that it’s coming from when I’m sharing things. And if it’s coming from this place of, I need to make sure there are no holes in this. So that no one can say that I don’t know what I’m talking about, like that kind of vibe, that that is going to help me over explaining. Whereas if I’m just like I’m sharing, because I want to share, and I might want to do it in a long winded way, then that’s a different thing. So it’s just being more in tune with myself having more self awareness around that.

And that’s something that I’m just thinking about and noticing, and not making myself wrong for. But that’s something else that came up during the launch as well. And I wanted to just mention before I move on to the announcements that it is now normal for me and for us as a team to get things done ahead of time in terms of the launch content. And that has been really incredible to to just experience that change this year, that until the April launch. It was really like creating all the content at the last minute. And this belief I had that I needed to be like in the energy of the launch, to be able to create the result of having a successful launch. And I really started to question that because I was like, Well, I don’t want to get pregnant again. And that’s not going to work if I want to continue selling while I’m potentially like not wrapped up in a launch. And so I need to actually learn how to create that result without having to feel like I’m in the launch. So that was really what had me starting to look at that. And I think it can be helpful to be in the belief of like, I you know, I just create it as I go. And that works for me. But I could see that it wasn’t actually what I wanted to be doing. And it felt like it worked. But there are a lot of ways that it didn’t work as well. And so I wanted to change that. And I intentionally did. And it now is really part of my identity that we’re going to get it done ahead of time. And that was really helpful as well during this launch. Because it meant when Daisy and myself were doing our daily meetings and things like that it wasn’t like, like we had the time to do that. Because everything was scheduled. I think we’re still creating Daisy was still doing some of the Instagram content. But besides that, like all other major components had been created. So we could go in and iterate and but also just have an objective look as a whole, instead of needing to look at where I believe was at in different things like that. And then be creating the content and all of that kind of thing. So that has been such a great win to come from this year and doing these launches. So that is a debrief of the launch that we just had for PGSD. And I wanted to make two really exciting announcements.

And the first is that so this is if you are one of the many, many, many who has been asking for there to be a way to learn power planning without having to sign up for PGSD. So without having to sign up for the group coaching program. I have some news that is very exciting. And this is the first time ever that it’s happening that I’m doing this. So in January we are going to be launching a self study course about power planning. So this is going to really teach you everything about how planning to have you successfully make your three month can mental health planning and see that through and really be doing your most important tasks of your business consistently and sustainably, that’s really the focus, especially the consistency piece that you are going to be showing up and doing the things you need to do. And not just when you’re motivated, you’re going to be able to do it day after day after day, or depending on the task week after week after week, you won’t be for example, with social media, go seeing your followers announcing your return, go seeing your followers, nothing you’re done, you’ll just be able to show up and get shit done.

And to do that, without like, right now, maybe when you’re showing up consistently, you have this sort of like, I wonder how long this is going to last. I wonder how long it’ll be, before I fall off again, and I go back to working in spurts of motivation, you won’t be having that thought anymore, it’s going to become normal for you that you do things consistently, and that you do it in a sustainable way. So it’s not that you do it consistently, but you’re having to work around the clock, you’re having to sacrifice things that are really important to you like you’re able to do it in a way that’s truly sustainable, which is an important part of consistency. If you are trying to be consistent in a way that isn’t sustainable, it’s not like you’re not going to have the consistency.

So anyway, so we are launching a self study course, about how planning in January, so stay tuned for more about that for more of the details. But if you have been wanting to learn about power planning, and you don’t want to sign up for PGSD, or you don’t want to sign up yet, then this is going to be for you. And I’m so excited about what it’s going to make possible for so many of you in 2023. And beyond that, like when you’ve got power planning, it serves you month after month after month, year after year after year. And a lot of like when it comes to why I made this decision, because we’ve been getting asked for so long about there being a self study course about power planning. When I was doing the sales calls, it was really interesting. We were talking about with most of the people I talked about, like have you tried how planning what was your experience, like with power planning. And the two different things I heard mainly was guess I’ve tried power planning based on what’s on the podcast. And I fell off with it after like some for some people, it was like a couple of days. But for most people, it was like around two to three weeks, like I had a couple of really productive weeks.

And then I wasn’t able to stick to it. And then other people who were saying that I’ve tried power planning, I’ve changed my life and my business with it. And now I don’t know whether to sign up for PGSD, because I really feel like I know what I’m doing. And I’m like, getting all the things I need to get from it. And just knowing that like so, in January 2022 was really when I started to teach the concepts of power planning, publicly, like on the podcast, and Instagram and that kind of thing. And as much as I love a podcast, as much as I love a podcast, it is challenging to share all the things that need to be shared and to like, have it be in the order it needs to be in and the detail but also like having things Be brief enough and like the action steps and just different things like that. Like it’s, it’s not the podcasting is so great for so many things. And I’m obsessed with podcasts. But in terms of teaching something like power planning, it isn’t the best way to do it. And so people, and I’m sure hundreds, if not 1000s of people have been trying power planning based on what’s on the podcast, or like the Planning series videos that I created. And either falling off with it like not being able to stick to it just due to missing information, not due to there being anything wrong with them or anything wrong with the power planning.
It’s just them not having the information they needed to be able to make it successful.

And therefore it wasn’t all the people who have been really successful with power planning and clean rest, and all of that. But they aren’t because as it’s missing information, they aren’t able to get the full benefits and really even understand what they are because they don’t have all the information they need. So that really like those conversations, and just hearing the same things over and over again, really was what had me decide that I was going to create a self study course about power planning. So we’ll be coming out in January.

Again, stay tuned. Listen to the podcast, we’ll be talking about it here. I’ll also be emailing about it to him out on Instagram. So just keep your eyes open about that. And this also means so that’s the first and announcements. And if you have any questions about it, you can email support at Seminole brown.com. And we will get back to you and answer any questions you have. And obviously, I haven’t shared that much about acceptance itself. So it goes about power planning, but more info to come. And then what does this mean about PGSD. So what it means is PGSD, I’m so excited, so excited about this PGSD can now evolve into its next iteration. And so if you’re a PGSDer, this is going to be incredible for you. And if you’re not yet a PGSD, but you will be soon, this is also going to be incredible for you. But basically, what’s going to be happening is now that the self study course on power planning, we’ll be covering the basics of power planning, guiding you through that step by step having you make your three month commitment to power planning.

And seeing that all the way through and really starting to get into a groove with it, beginning to be consistent, beginning to do things sustainably, not burning out and not feeling guilty. When you’re as all that kind of thing that impedes yesterday, we can now have more advanced conversations and talk about advanced power planning. So like, there’s so many things I do with my power plant that I haven’t even been able to talk about. Because I’ve been talking about the basics. And things like for example, planning multiple weeks out at a time and how to really follow through with that. Things like doing a time audit, how to identify your highest ROI needle movers. So there’s like identifying needle movers, which you need to do in the beginning. But then once you’re doing things consistently and sustainably and you have that basis there, then you can really start to look at needle movers in a different way. So different things around that.

And also just have power planning really be a tool for your perfectionism to release your perfectionism handbrake, to do yourself coaching to really increase your self awareness. It’s not just a productivity tool, though, obviously, when you get out of your own way, get your perfectionist mindset on your side, it, it has that result, you are more productive, you get more done in less time without burning out. But also it really is a tool to release your perfectionism. And when you are able to, like have that foundational understanding of power planning, you’re able to then really look at things like like working specifically on different areas of your perfectionism, for example, self trust, self image. And we already talked about some of those things and say PGSD, but because we are having new enrollments every three months of people who haven’t been power planning, and we want to make sure, like you need to learn the basics is really important. And we’re still going to be continuing to talk about that inside PGSD. It’s always important like mastering the basics of it. But we haven’t been able to have more advanced nuanced conversations, and coaching around what to do once you’ve got power planning under your belt, like how to actually use it as a tool for perfectionism. Because we’ve had new PGSD is coming in. And so what we’re going to be doing, and this is the second announcement is that we are not going to be launching PGSD as planned, like doing a open enrollment week, in January. So that was the plan. And I mentioned that during the past launch, that we will be opening again in January. That is not true anymore. It was true when I was saving. But given those sales calls that I had all the insights we got from that, and really just seeing that there was a better way to do it, that we’re going to have the self study course on power planning, watch this space, so excited.

And then we’re going to be having PGSD really evolve into something that is a bit more advanced, and is really going to be there to support you beyond those first three months of hell planning and to really have you mastering that tool, using it for your perfectionism. And really using it to get out of your own way not to do just have this initial burst of productivity. But to do that fully, and we have a lot of PGSDers, who have like been doing advanced things. And I’m just so excited to for us to have as a community, more of those conversations and to really be able to teach more of the things that I’ve personally been doing behind the scenes that I haven’t been able to talk about as much.

And because of that, as I said, so we’re not going to be doing a launch in January. And we’re actually so that PGSD can evolve into a more advanced space for the perfectionism work and the power planning work, that we’re not going to be opening PGSD to new clients to new students. For the foreseeable future. It will be opening again, it’s not going anywhere. We’re going to be inside PGSD continuing to serve our PGSD is at the highest level to introduce advanced concepts to also be continuing to master the basics. So as I said, if you’re inside PGSD already, then this is going to be incredible for you and really supportive for you. And we are going to be doing a special enrollment next week for PGSD.

So from the 8th of December 6am, New York time, to the 11th of December at 11:59pm, New York time. So that I’ve spoken to a lot of you who have told me that you’re going to be signing up in January, that that’s your plan that you’ve budgeted for it, you’ve had conversations about like, you’re invested in doing that. And with this decision, I didn’t want anyone who like I’ve, I’ve been saying we’re going to be opening again, soon, you’ll have the chance to do that, to then to say a heart, no, you don’t. So you will have that. But instead of it being in January, you are going to have that opportunity next week. So again, the eighth of December is when PGSD will open instead of been open for a week, we’re only gonna be open for a few days. This is really just for anyone who has been thinking about signing up for PGSD.

And especially if you want the coaching and accountability and community and support, because the self study course is not going to have that, then I invite you to sign up for PGSD and join us and to be along for the ride with us as PGSD evolves into the beautiful program, I mean, I’m already obsessed with it. But to have it just really become the, this amazing place to work on your perfectionism with power planning and to be able to have more advanced nuanced conversations about it and just be able to use the tools in an even more empowering way. So if on the other hand, you don’t want to be in PGSD, maybe you don’t know much about PGSD. And you do want to learn about power planning, then I invite you to sign up for the self study course, that is going to be as I said, opening for enrollment in January. So those are the two announcements, power planning course come in. And then PGSD, special enrollment next week, eighth to the 11th of December.

And then we’re not going to be opening in January for PGSD. And not sure like we don’t have a date for when we’ll be opening again, we will be open again. So committed to PGSD, we will be opening again, and we will be continuing to serve PGSD is all throughout that time at the highest level. But we don’t know when PGSD will be opening. So if you do want to be in PGSD, to be coached, to be supported to be around like minded people who make your goals feel normal. And you’re also going to get everything like once the power planning course self study course is released, all that will be updated inside PGSD as well. So if you’re inside PGSD, you’re not going to be missing out on anything, you’re going to automatically have what’s in the power planning course.

So no need to worry about that. And if you’re a current PGSD, ah, no need to worry about that you’ll get fewer PGSD, you’re always going to have the most up to date teachings, you’re always going to have the best of the best. So that is my update on the launch. And my two announcements which I have been waiting to share with you, and I’m so excited that I have not been able to do it. So next steps. If you want to sign up for PGSD, if you’ve been thinking about if you are planning to sign up in the January enrollment, then make sure on the PGSD waitlist. So you go to samlaurabrown/pgsd. The link will be in the show notes. And yeah, I’ll be sharing more about that, especially by email. And then if you want to be doing that self study course on power planning, what better time to do it then in January, then in January, so I love the new year. I know a lot of perfectionist love the new year and like the fresh start and all of that. And so it’s such a great time to learn it. So I haven’t got a waitlist for you. I haven’t got anything like that. So well I will say is for now. Keep an ear out. Make sure you are following me on Instagram at perfectionism project if you’re not already. And yeah, just continue to listen and keep an eye out for it because it is coming very soon. So I hope this has been really helpful. And yeah, I’ll talk to you in the next episode. Bye.

If you enjoyed this podcast, I invite you to sign up to receive a short daily perfectionist powerup from me. These are little notes and reminders sent to you via email that’ll help you plan properly as a perfectionist and get you out of your own way. You can go to samlaurabrown.com/power to sign up today and you’ll start receiving motivating perfectionist power ups this week


Author: Sam Brown